326. Your Most Expensive Offer Might Be Your Worst One

No BS Mastery Podcast · Oct 15, 2026 · 17m

Most people assume that a $15,000 project is automatically better than an $8,000 project. But a higher price does not necessarily mean more profit. In fact, it often means the opposite.

Years ago, I worked with someone named Sean who was trying to sell more of his $15,000 full-service projects and fewer of his $8,000 packages. When we ran the numbers, he discovered that the $8,000 package was twice as profitable and much easier to sell. He stopped offering the bigger project completely.

This happens because premium service providers often overdeliver on their most expensive offers. The price…