SPOS #449 - How To Get Consumers Hooked With Nir Eyal

Thinking With Mitch Joel · Feb 15, 2015 · 1m

Welcome to episode #449 of Six Pixels Of Separation - The Mirum Podcast. I'm a total business book nerd. You knew that already. I do my best to read everything (literally). In the past few years, I have been (somewhat) disappointed in the genre. There has not been that many releases which have blown me away (and some of my peers). That being said, when the topic of business books does come up (which is frequent), the two books that always seem to get mentioned are, Adam Grant's Give And Take (he has agreed to come on the show at some point soon) and Hooked by Nir Eyal. Eyal believes that…