TRUCKING BOUGHT THE AI, SHOW ME THE DAMN MONEY | BRAKE CHECK
Trucking bought the AI, Now SHOW ME THE DAMN MONEY! AI is recruiting drivers. Reading contracts. Building RFQs. Automating workflows. Booking freight. And every trucking-tech company suddenly has “AI” somewhere in the pitch. Cool....RIGHT? DOES ANY OF IT ACTUALLY MAKE THE CARRIER MONEY? On this episode of Brake Check, Charles skips the keynote buzzwords and puts trucking’s AI boom to the test. First, Christy Choice from Tenstreet takes us inside the recruiting machine. Where should AI replace busywork? Where should a HUMAN still pick up the phone? Is lower driver turnover actually better…
The skinny
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