Latest / Leading Leaders Podcast with J Loren Norris / 5/11/2026 WHEN DOING THE RIGHT THING AT THE WRONG TIME IS THE WRONG THING

Transcript

5/11/2026 WHEN DOING THE RIGHT THING AT THE WRONG TIME IS THE WRONG THING · Leading Leaders Podcast with J Loren Norris

• 0:00
  Subscribe now for our extensive video library of leadership
• 0:03
  lessons promoting faith, family, and freedom.
• 0:07
  Papi, can I put the chocolate chips in yet?
• 0:09
  Can I put the chocolate chips in yet?
• 0:11
  I said no, no, everybody, we just put the milk in the bowl.
• 0:14
  Chocolate chips go almost last. And that, my friends, is a
• 0:19
  leadership lesson. That's what I want to talk about
• 0:22
  in this episode of Leading Leaders.
• 0:25
  Subscribe now for access to our extensive media library of
• 0:28
  leadership lessons promoting faith, family, and freedom.
• 0:32
  Begin your personal growth plan at storypoweracademy.com for
• 0:36
  leadership development and communication skills training.
• 0:40
  There is a retreat coming up that I want you to know about.
• 0:42
  It's called the Story Power Academy Retreat.
• 0:45
  This Story Power Retreat is about focusing on your
• 0:47
  communication skills. Take them in the next level.
• 0:50
  Discover, develop, draft, deploy, and deliver some of the
• 0:53
  best stories you've ever learned.
• 0:55
  You're going to listen, create, connect, relax, and reflect
• 0:59
  around this beautiful lake scene in Granbury, TX.
• 1:01
  It's a chance to rejuvenate and refresh and start over with some
• 1:05
  of the best training you can possibly imagine around
• 1:07
  storytelling, leadership, and communication.
• 1:09
  Join us, get away and relax. I'm Jay Lauren Norris with
• 1:14
  Leading Leaders Podcast. I was watching a video this
• 1:18
  morning about health and maintenance and it was pretty
• 1:22
  fascinating to me, he said. You know, if you get up in the
• 1:24
  morning, you go straight to the coffee pot, which sometimes I
• 1:28
  do. Then what happens is you create
• 1:30
  this strange enigma within your cardiovascular system where the
• 1:35
  caffeine is causing vasal restriction and yet from
• 1:40
  sleeping overnight, all the blood in your body is still
• 1:43
  pooled and thick higher viscosity.
• 1:46
  Now, I don't know if you know this or not, but that word
• 1:48
  viscosity also happens in your engine, in your car.
• 1:52
  If you poured that fluid in the top of the engine block and it
• 1:55
  says 5 W 30 or 10 W 30 or 550, something of that nature.
• 2:01
  What it's telling you is there's a certain period of time before
• 2:04
  it heats up that it has a higher viscosity.
• 2:07
  It's thicker. It's like trying to move Jelly
• 2:10
  through a straw. You ever had a milkshake and you
• 2:13
  get that strawberry stuck in the bottom of it?
• 2:15
  Yeah, it's like that. But see the the challenge is
• 2:20
  when you get up right out of bed and you go straight to the
• 2:23
  coffee pot, your body is already doing something all on its own.
• 2:27
  It has its own natural processes.
• 2:30
  What did it do with all the waste that it took out of the
• 2:32
  blood and the lungs and the kidneys and the liver over the
• 2:35
  course of the night? Well, all of those things are
• 2:37
  still moving throughout your body.
• 2:40
  And I'm listening to him talk about vasal restriction and the
• 2:43
  viscosity of the blood and how much water you should have in
• 2:46
  your body and what does your kidney do or your liver do to
• 2:49
  waste that stuff out? And, and how does that affect
• 2:52
  your, you ready for this? Your eyesight, sitting in the
• 2:56
  chair, standing at a desk. Which one has better impact on
• 3:00
  your body? Does it matter if you're
• 3:01
  standing 8 hours a day or sitting 8 hours a day or walking
• 3:04
  8 hours a day? And the answer is yes, all of it
• 3:07
  matters. Here's what matters even more.
• 3:10
  It's not just doing the right thing, it's doing the right
• 3:16
  thing at the right time. An example is do you know you
• 3:20
  can actually die from water poisoning?
• 3:24
  Did you know that you can actually put so much water in
• 3:26
  your body that your body can't process it and the liver and the
• 3:29
  kidneys will shut down? Now ask the doctor and nurse a a
• 3:32
  medical professional back exactly how that science works.
• 3:35
  But I do know, as a firefighter, we responded to a medical
• 3:39
  emergency of a guy who had been forced through hazing to drink 2
• 3:44
  1/2 gallons of water in less than an hour.
• 3:48
  He didn't make it. That sounds crazy that something
• 3:53
  like water which your body demands could kill you.
• 3:58
  Except when you do things completely out of order, when
• 4:01
  you mix the wrong kind of chemicals in the wrong order,
• 4:04
  when you poured them too fast. For an example, right here in
• 4:08
  the studio this last weekend, a lady made soap.
• 4:11
  That was the class that she was teaching.
• 4:12
  We just filmed it for her and she made a really important
• 4:16
  point. She said when you put the Lye
• 4:18
  into the water, the chemical reaction of the Lye in the water
• 4:23
  causes the temperature to spike. Well, a couple of things happen
• 4:27
  when that happens, and she can explain the chemical process
• 4:30
  much better than I can. But I heard one thing that
• 4:32
  really, really stood out. And she said if you try to work
• 4:36
  with that too soon, it can bubble over like a volcano.
• 4:40
  The other thing that can happen is if you don't stir it up
• 4:43
  enough, you've all done this. You've made gravy, you made
• 4:46
  mashed potatoes maybe, and you get those big lumps in there,
• 4:50
  maybe in your pancakes. But with mashed potatoes, you
• 4:54
  kind of like those lumps. That's how you know it's not
• 4:56
  flakes from box, but in your gravy.
• 5:00
  Look, if you have to chew your gravy, you're in trouble.
• 5:03
  You're and you're not from Texas.
• 5:04
  Unless there's bacon or sausage causing that, you shouldn't have
• 5:07
  to chew your gravy. Your grits, they're not supposed
• 5:10
  to have big lumps the size of a golf ball either.
• 5:12
  But if you go to Waffle House, that's probably what you're
• 5:14
  going to get. If you make pancakes and you
• 5:17
  have those big lumps in it when you stir it up and that batter's
• 5:20
  still there, you know when you're biting into it, you bite
• 5:22
  into it, seems like a little crunchy thing, and then poof,
• 5:24
  you've got powder inside your pancake.
• 5:26
  All of a sudden you have some big lumps in there if you don't
• 5:29
  mix it up. Well, when you do that with Lye
• 5:33
  and then you make a bar of soap, here's what happens.
• 5:36
  That temperature spike that happens when you put the Lye
• 5:40
  together with the water can actually get hot enough to burn
• 5:44
  your skin, not to mention what Lyol by itself does.
• 5:47
  But through the course of the process, you can actually meld
• 5:51
  those lumps, like the lumps in the gravy, the lumps in your
• 5:54
  pancake, into your soap and not even know it.
• 5:59
  But what happens when you take a shower?
• 6:01
  You're rubbing the soap upon yourself.
• 6:04
  You get to the place where that lump of dry Lye is inside the
• 6:09
  soap and like the powder in your pancake, the lump in your gravy,
• 6:14
  when the water hits it, it releases and releases the same
• 6:18
  chemical reaction it did in the making process.
• 6:21
  Now you've got water in your shower that's coming out of the
• 6:24
  reasonable temperature, but you've got Lye on your skin
• 6:27
  that's mixing with the water in the temperature spiking.
• 6:30
  It's like putting ice on your skin with salt, and you can
• 6:34
  actually cause the salt to freeze at a lower temperature
• 6:38
  and it'll actually burn your skin with cold burns, just like
• 6:41
  dry ice would. Now you've done the same thing
• 6:44
  with Lye. Now why in the world is any of
• 6:46
  that chemistry experiment a leadership lesson?
• 6:51
  Well, in the same way that me and my grandkids making
• 6:53
  chocolate chip cookies when they don't come from the tube and you
• 6:56
  have to mix all this stuff together.
• 6:58
  You can't just pour the milk in the bowl, add a couple of eggs
• 7:00
  and throw some chocolate chips in there.
• 7:03
  Doesn't work that way. You've got to build the batter.
• 7:05
  You also can't just open the oven and throw in some chocolate
• 7:08
  chips and then throw in a couple of eggs and then throw in the a
• 7:11
  scoop of flour and expect cookies to come out.
• 7:13
  No, they they have a process and just like in baking or cooking,
• 7:20
  you got to do things in the right order.
• 7:22
  If you're trying to make tacos, you got to brown the meat before
• 7:25
  you put the seasoning in. Otherwise the fat and the grease
• 7:28
  running off the meat. Unless you're using venison or
• 7:31
  Turkey, when the fat and the grease run off the meat and you
• 7:33
  drain that off, all the flavor goes with it.
• 7:35
  No, you got to. You got to cook it down, drain
• 7:38
  the grease, add a little water to simmer back in, then add your
• 7:42
  Taco seasoning. Otherwise, you get something
• 7:44
  completely different. The process is a process for a
• 7:50
  reason when you're building a business.
• 7:54
  I've been building a small business for a minute now.
• 7:56
  We're still on the grow. We haven't had too many down
• 8:01
  years. We've kind of been on a steady
• 8:04
  stair step up, not as fast as I'd like.
• 8:06
  I'd love to see a hockey stick. Right now we're still kind of in
• 8:09
  the getting off the bottom face. I'm OK with that though.
• 8:12
  It's constant growth. It's peaceful progression, as my
• 8:15
  friend Natalie would say. It's not anxious acceleration,
• 8:22
  it's peaceful progress. I'm OK with that.
• 8:27
  But there's a way to get those things out of order.
• 8:29
  There are leaders all the time who look at business and they're
• 8:32
  like just get stuff done. In fact, I have a bracelet at
• 8:34
  home, one of the little silicone bracelets like this one that
• 8:37
  this one says tell your story, positioned for victory.
• 8:40
  Got this in Pittsburgh couple weeks ago.
• 8:44
  But I have one that says get stuff done.
• 8:46
  I actually have one that says the other word to the other S
• 8:49
  word, not stuff. Because there's a driving
• 8:53
  mentality and leadership today, especially in
• 8:55
  entrepreneurialism, that you just got to ##### you got to
• 8:59
  hustle, hustle, hustle, hustle, hustle.
• 9:01
  You just got to stay at it. You just got to keep doing it.
• 9:03
  And it doesn't ask the question, am I doing the right thing at
• 9:06
  the right time? Or am I just doing a thing?
• 9:09
  Because just doing a thing, just looking busy.
• 9:15
  My stepdad used to say that all the time.
• 9:16
  Do something and even if it's wrong, just do something.
• 9:19
  Don't sit around doing nothing. And for a while, I thought that
• 9:23
  was the best philosophy. Just stay busy.
• 9:27
  But staying busy isn't staying productive.
• 9:32
  You can stay busy accomplishing nothing.
• 9:34
  You can stay busy expending resources, emotional resources,
• 9:39
  financial relate resources, relational resources.
• 9:44
  Energy depletion is a big deal, especially as you get older.
• 9:50
  If you're wasting your time, your money, your emotional
• 9:53
  resources, at the end of the day, you may have roduced
• 9:56
  something, but you've got output, not outcome.
• 10:00
  Those are totally different. In order to succeed, you've got
• 10:03
  to actually do the right things. Not just something, but the
• 10:06
  right things. You've got to do the things that
• 10:08
  are actually going to move your forward.
• 10:10
  Now a lot of people look at Preda principle and they say,
• 10:12
  well, 8020 rule, you know, out of 100 things that I could do,
• 10:15
  twenty of those are really going to make me more successful.
• 10:18
  Out of 10 things, two of them are really going to move the
• 10:21
  needle and the other eight might just be a waste of time or they
• 10:26
  might just be time consuming. I remember High Performance
• 10:30
  Academy by Brenda Burchard. Goodness, it's been almost 10
• 10:32
  years ago that I, that I went through that training.
• 10:35
  And he said, you know, when you get an e-mail from somebody and
• 10:40
  your answering their question or solving the problem isn't going
• 10:44
  to move the needle forward, then ask yourself if I give it back
• 10:49
  to them, what do they need to do to move the needle forward Or
• 10:52
  what 1 answer do I need from them?
• 10:55
  What one more step, one more process, one more agreement do I
• 10:59
  need from the other side, whoever sent me that e-mail
• 11:02
  before I can move forward with an answer, a solution, an action
• 11:07
  that will end this process? If I can't end the process of
• 11:11
  this back and forth with one action, put the ball back in
• 11:15
  their court. Well, I I guess in, in a lot of
• 11:20
  environments, that's a very effective way of saying I'm this
• 11:23
  is not on my desk right now. If I can't solve the problem,
• 11:27
  it's not my problem to solve. That's a good point.
• 11:31
  If I can't solve it, where does it need to go to be solved?
• 11:34
  Now, there are a lot of people who would take an action like
• 11:38
  that, bounce the e-mail back to you, when actually the solution
• 11:43
  was in their hand. The ability to fix the problem
• 11:47
  was within their realm of influence.
• 11:50
  They had the authority, they had the access, they had the time,
• 11:53
  they had the resources. They just refused to act.
• 11:59
  That's a different kind of problem.
• 12:01
  It is a leadership problem. But see, we also have those
• 12:04
  people who are just so busy about getting stuff done, they
• 12:07
  don't ask, is this the right thing to do at the right time?
• 12:09
  Is now the right time to do that thing?
• 12:12
  Put the chocolate chips in the oven.
• 12:14
  Well, you might want to take them out of the bag.
• 12:16
  You might want to put them in the batter.
• 12:17
  You might want to mix them up with the other cookie stuff in
• 12:20
  order to make chocolate chip cookies.
• 12:21
  Otherwise, we're going to have as a chocolate melted mess on
• 12:24
  the pan that you may never get off of there.
• 12:28
  Putting the chocolate chip cookies in the oven is not a
• 12:30
  wrong thing to do, But if they're still in the bag, it's a
• 12:35
  problem. If they're out of the bag and on
• 12:37
  the pan, it's a problem. If they're out of the bag on the
• 12:40
  pan with just a bunch of eggs, still a problem.
• 12:43
  You follow me. How many of the things are you
• 12:46
  doing in your business, in your relationships, in your
• 12:48
  communication? They're the right thing, but
• 12:51
  they're out of order. One of the things in the story
• 12:54
  power process that we talk about a lot is it's not just can you
• 12:59
  tell a story I can't tell you. From the NSA to Toastmasters to
• 13:04
  every public speaking course you'll ever find online, what
• 13:06
  they'll tell you over and over is tell a story.
• 13:08
  You got to tell a story. Well, yes, you have to tell a
• 13:12
  story, but in the story power process, we don't just tell a
• 13:15
  story for the sake of telling a story, because anybody can get a
• 13:19
  fictional story from AI. Anybody can grab one out of a
• 13:21
  book. I have books upon books upon
• 13:23
  books of quotes and anecdotes and stories and illustrations
• 13:26
  and jokes and political commentary.
• 13:30
  I can pull from any one of them. Sometimes I do quote other
• 13:33
  people's content, and I give full credit for that.
• 13:37
  But reading someone else's story isn't telling a story in the
• 13:43
  same way that I recommend in Story Power Method.
• 13:45
  In the Story Power Method, the first thing I say is why don't
• 13:48
  we mine some stories from your life, not just because they're
• 13:53
  entertaining, but because they were an aha moment.
• 13:56
  Now again, if you get this out of order, you could be doing the
• 13:59
  right thing telling a story, but do it at the wrong time.
• 14:03
  You can tell a story when people are really just asking a
• 14:06
  question. That's fine if you've selected
• 14:10
  the right story. Oh, trust me, I answer questions
• 14:14
  with stories all the time, especially on podcast
• 14:17
  interviews, sitting down face to face a lot of times with my
• 14:21
  coaching, and I have coaching clients whose brain doesn't
• 14:24
  process quite that way yet they ask, why do you do this?
• 14:28
  Well, there's a story for that. And if you'll listen to the
• 14:31
  story, you'll learn more than because I Like Blue.
• 14:36
  You'll also learn how to use a story to answer a question.
• 14:41
  Some people's brains don't think that way yet and so they think,
• 14:44
  well, why do you do it this way? Well, because I like Blue.
• 14:50
  You know what that's not? It's not a conversation.
• 14:53
  So what is the story about why I chose that thing, that color,
• 14:57
  that place, that time was that important?
• 15:00
  Maybe even on levels that they weren't yet ready to understand.
• 15:04
  When the student is ready, the teacher will come.
• 15:07
  Doesn't usually mean the teacher is hiding from you.
• 15:10
  It means you're not ready to understand or apply that answer
• 15:12
  yet. In leadership, in coaching, in
• 15:16
  communication, providing that information at the wrong time
• 15:23
  can be the wrong thing. But as a leader who's observant
• 15:27
  of the people that you're, that you're leading, that you're
• 15:29
  speaking to, that you're communicating with, that goes
• 15:33
  way back to the story power method of mining the right
• 15:37
  story. Is this the right time to tell
• 15:41
  that story is as important to is this the right story to tell at
• 15:47
  this time? And if you only have one story
• 15:50
  or maybe 5 if that's all you got, the answer is this the
• 15:55
  right story to tell at this time doesn't really have another
• 15:59
  alternative, does it? You only got a certain number of
• 16:02
  stories that you've worked through in your head.
• 16:05
  I was working with a client the other day.
• 16:07
  They gave this long, sophisticated, accurate, well
• 16:12
  thought out answer. And when they were done, I said,
• 16:16
  now how do you get from that answer to this solution that you
• 16:20
  want to provide? Because I know what your heart
• 16:23
  and your mind are saying is this is the technical answer.
• 16:27
  But eventually I'm going to leap over to this other social,
• 16:30
  psychological, emotional, relational answer.
• 16:34
  And right now, there's no correlation between them.
• 16:39
  Well, that correlation doesn't happen by accident.
• 16:42
  That correlation isn't tell a story, walk across the room,
• 16:47
  make a point, come back to the storytelling spot and tell
• 16:51
  another story and then walk across the room and make a
• 16:53
  point. That's not how good
• 16:55
  communication happens. But when the story and the
• 16:59
  point, when the experience that you've lived through, the aha
• 17:04
  moment for you that others can watch and go, oh, I didn't have
• 17:08
  to go through that, but I learned that myself.
• 17:12
  Thank you for that. Without having to say you need
• 17:16
  to learn this. When you can wrap that metaphor,
• 17:20
  that analogy, that illustration into the story you're going to
• 17:23
  tell anyway, you can really advance the opportunity to
• 17:28
  communicate with someone. That's a very important feature
• 17:33
  in leadership. When you get that out of order,
• 17:37
  when you decide I'm just going to jump to the end and tell a
• 17:39
  story because stories are entertaining, and then I'm going
• 17:42
  to attach a point on the end of that.
• 17:44
  You've missed all of the three steps in the 1st place.
• 17:47
  You're putting chocolate chips in the oven.
• 17:50
  You're mixing up your Lye soap, your gravy, and your pancake
• 17:54
  batter with big old lumps in it. You've left parts of it undone
• 18:00
  and that's not just in your leadership, it's in the details
• 18:04
  of your communication because you got to go back to the
• 18:06
  beginning. Now, the beginning of the
• 18:08
  beginning is at the end. Let me say that again, the
• 18:12
  beginning of the beginning is at the end.
• 18:14
  Stephen Covey told us begin with the end in mind.
• 18:16
  So what is the end of good communication?
• 18:20
  It's a narrative, it's an overall idea.
• 18:24
  It's the meta narrative. It's why do you even communicate
• 18:27
  in the 1st place? Is it for gaining buy in?
• 18:30
  Is it for building resources? Maybe it's donations.
• 18:34
  Maybe it's volunteers. Maybe it's people who come
• 18:37
  around your cause and invest themselves into it.
• 18:40
  Maybe it's just getting your team to follow the instructions
• 18:42
  you've given them. Maybe your meta narrative is
• 18:45
  your corporate vision or your mission statement.
• 18:48
  Maybe your meta narrative is people like us do things like
• 18:52
  this, Seth Godin, whatever that meta narrative is, that's the
• 18:58
  why that you communicate. That's the end result.
• 19:03
  That's the outcome. That's the output when measured
• 19:08
  properly. But if you just start
• 19:11
  communicating, telling stories in order to make a point, you
• 19:13
  jump all the way to the end of that.
• 19:15
  You've got the whole process out of order.
• 19:17
  Because when you know the meta narrative, the end of the end,
• 19:20
  it is also the beginning. Now you go back and say, OK, if
• 19:23
  my narrative is my vision statement and my vision
• 19:27
  statement is to accomplish World Peace, what are the stories that
• 19:31
  demonstrate that I have the expertise necessary to lead
• 19:36
  people into World Peace? I don't, I, I haven't figured
• 19:40
  that out yet. But if that was my meta
• 19:43
  narrative, if that was my mission, if that was my goal,
• 19:46
  then every story that I tell should point that direction.
• 19:50
  Every story that I tell should be another demonstration of my
• 19:54
  credibility, my credential, the context and the content.
• 19:57
  So that people look at that story in their life and go, I
• 20:00
  see how that story matches my story, makes me not only want to
• 20:06
  retell my story, but take action on the lesson you learned that I
• 20:11
  haven't yet learned. It's called a win win checklist.
• 20:17
  A win, win, win checklist. Three wins.
• 20:19
  The first win, they hear your story and go, wow, your story
• 20:22
  really moved me. The second win, they're
• 20:24
  compelled to tell you their story because they're so much
• 20:29
  alike. And the third win is when they
• 20:31
  acknowledge your story and my story are almost exactly like
• 20:35
  the pain that you experienced, the problem you encountered.
• 20:40
  I know that problem. I know that pain.
• 20:42
  I've been there. I get it.
• 20:44
  I I'm still dealing with it. The difference is you found a
• 20:47
  solution I don't have yet, and now I'm going to take action on
• 20:50
  that solution. Trust me, friends, when I say
• 20:53
  craft a story. Mining the stories of your life,
• 20:58
  selecting the stories that you're actually going to tell in
• 21:01
  the course of your communication.
• 21:03
  Whether it's a podcast interview, a platform
• 21:05
  presentation, the writing of a book, the crafting of your
• 21:08
  mission statement for your organization, or working with
• 21:11
  people one-on-one, selecting the stories you're going to tell and
• 21:14
  then qualifying them. Now you're finally to the place
• 21:18
  where you can look at that story and go, OK, I'm going to write a
• 21:20
  good story. It's not just going to be
• 21:24
  somewhat entertaining. All of those facets and all of
• 21:27
  those layers are going to be buried in that story.
• 21:32
  Now we're down to the chocolate chips at just the right time.
• 21:37
  If you leave your eggs out on the counter while you're making
• 21:41
  your chocolate chip cookies, did you know you're going to get a
• 21:44
  different result from room temperature eggs and
• 21:46
  refrigerated eggs while you're making your Ask your chef.
• 21:50
  Ask your Baker. My aunt used to run the bakeries
• 21:54
  for ATB, and every morning that she was going to cook something
• 21:58
  with eggs, the first thing she would do is come in and take
• 22:00
  them out of the refrigerator and put them on the counter.
• 22:02
  In fact, my daughter has chickens.
• 22:04
  She raises her own. She has her own eggs.
• 22:06
  Those eggs don't get refrigerated.
• 22:08
  Why? Because there's a different
• 22:11
  thing with eggs that have to be refrigerated to stay fresh.
• 22:16
  And once it don't, I'm not a chemist enough to know what it
• 22:21
  is in an egg. But I can tell you this.
• 22:22
  If you've got a story that you've only told one time to
• 22:26
  yourself, or you've got a story that you snatched out of a book
• 22:29
  and you have no idea what the triggers, what the emotional
• 22:31
  relationship is between that story and the people you're
• 22:33
  going to be talking to, you've already got something out of
• 22:36
  order. But when you start with story
• 22:40
  mining, because you know what your narrative and you move that
• 22:43
  story mining into story selection because you know what
• 22:45
  your narrative, because you're going to move that story
• 22:48
  selection, story mining into story crafting.
• 22:50
  And now that you've got a qualified story well crafted,
• 22:53
  you know what audience it's for. When you wrote that story, you
• 22:57
  knew who you're going to be talking to, what their pain or
• 23:00
  problem was going to be, how you're going to solve that
• 23:02
  problem for them or with them. And now you can move from story
• 23:07
  selection to story crafting to connecting so that when people
• 23:10
  hear that story, they want to repeat it, if only to themselves
• 23:13
  and their friends. They know that what they heard
• 23:16
  meant something deeply emotional to them, and it's going to give
• 23:20
  them a solution in their life that they never had before.
• 23:23
  And now we go right back to the fourth step, and that is the
• 23:25
  narrative. Now, if you've got 100 stories,
• 23:27
  which is what I tell my clients, I want you to have, I want you
• 23:30
  to have two things when you're done working with me #1 I want
• 23:33
  you to have 100 stories. And #2 I want you to have the
• 23:36
  skill set that allows you to identify a story so fast.
• 23:40
  You don't have to go back and mind it from your 10 year old
• 23:42
  days, or your 25 year old experience in the military, or
• 23:45
  your 50 year old experience just before you retired.
• 23:49
  You can step out of your car, trip over a Coke bottle, and
• 23:52
  have a new story because you've mastered the skill set that says
• 23:55
  I know what a good story looks like.
• 23:57
  I know what a good story feels like.
• 23:58
  I know how to transfer that moment of learning to a
• 24:02
  comprehensive teaching for someone else where it doesn't
• 24:05
  sound like I'm judging or instructing.
• 24:07
  I'm just telling them what happened to me, knowing that the
• 24:11
  way I've crafted that story is valuable to them.
• 24:15
  I'm not trying to pound learning into their head.
• 24:18
  I'm just telling them what happened to me, knowing that if
• 24:21
  I've crafted it well, I can make transformation happen in their
• 24:26
  life. The story power process is a
• 24:30
  very specific process. You get it out of order.
• 24:33
  And it doesn't work if you start telling stories because stories
• 24:36
  are entertaining. You got chocolate chips in the
• 24:38
  oven, you got Lye in your soap. You got lumps in your gravy and
• 24:42
  your pancakes. A lot of people feel like if I
• 24:47
  just tell stories, I'll be better as a communicator.
• 24:49
  Well, you will. But if you tell intentional
• 24:53
  stories, if you applied the story power method, you'll have
• 24:56
  better stories, more qualified stories, more impactful stories.
• 25:03
  There are a whole lot of people who will teach you how to tell a
• 25:05
  story, how to hold your face right, how to have just the
• 25:08
  right points and flexions and the drama it create the visual
• 25:13
  moment where other people see what you saw and thought what
• 25:16
  you felt. And that by itself is a problem.
• 25:18
  And if you're in the story power training, I'll teach you why
• 25:21
  word pictures are psychologically dangerous.
• 25:26
  There are a lot of people teach you to do that.
• 25:28
  It's just my opinion. 20 years studying communication and
• 25:34
  psychology, 30 years studying leadership.
• 25:39
  I think I can give you a pretty good explanation of why I
• 25:42
  believe word pictures can be dangerous.
• 25:47
  You have to discuss it with me privately though.
• 25:49
  You have to jump into the Story Power Academy and either take
• 25:52
  the six weeks training course or join the Story Power Retreat
• 25:55
  that's coming up in June. But if you're just going to tell
• 25:58
  stories, might as well just throw the pancakes in the oven.
• 26:03
  I I mean chocolate chips in the skillet.
• 26:09
  Leave your eggs frozen when you start to make things with them.
• 26:12
  There are a lot of ways to do it.
• 26:13
  You can go about it 1000 different ways.
• 26:15
  There's also 1000 different ways to die.
• 26:17
  That was a great show. I used to watch it on HBO all
• 26:19
  the time. If you're going to tell stories
• 26:22
  though, do me a favor. Don't do the wrong thing at the
• 26:25
  wrong time. Don't just tell a story because
• 26:27
  it's entertaining. Take the time to mine a good
• 26:30
  story, craft a good story, connect that story to the
• 26:33
  audience that needs your help, and make sure it fits within the
• 26:36
  narrative of what you do. Don't just tell abstract stories
• 26:39
  because they're fun. I'm Jay Lauren Norris with
• 26:42
  leading leaders podcast or tell it like it is TV.
• 26:46
  Have a blessed day. Think storytellings just for
• 26:54
  bedtime. Nah, it's the secret sauce for
• 26:57
  business magic. Stuck in a rut with bland
• 26:59
  pitches and yawning clients? Enter.
• 27:02
  Boost your business with Story Power, Six weeks of epic
• 27:05
  storytelling training. It's like levelling up in a
• 27:08
  video game, but for your career. Master the art of narrative and
• 27:12
  watch connections blossom like a viral TikTok.
• 27:15
  Simple, impactful and game changing.
• 27:18
  Ready to transform your biz vibes?
• 27:19
  Dive in now and make storytelling your superpower.
• 27:24
  This six weeks guided program is specifically designed for those
• 27:27
  people who say, I know I need to tell stories, I need to tell
• 27:31
  better stories because the ones I have are boring or they're not
• 27:34
  getting across or as John Maxwell says, everyone
• 27:36
  communicates And well, if you connect now as a participant in
• 27:40
  this course, what I would really love to know from you, put it in
• 27:44
  the discussion on the course. If you're already registered
• 27:46
  online, send me a chat, send me Adm, send me a text, send me an
• 27:49
  e-mail. I'd really love to know what you
• 27:52
  hope to get out of this course. I can tell you what we're going
• 27:55
  to discuss and I can tell you what I plan to teach and train
• 27:58
  you on, and I can tell you even what we plan to discuss each
• 28:02
  week on the calls for the next six weeks.
• 28:04
  I'm going to go over all of that for you in just a moment.
• 28:08
  I can also tell you that my clients who get the greatest
• 28:11
  success are the ones who apply the story power process to their
• 28:15
  business development to increase their impact, their influence,
• 28:18
  and their income. Now, the story power process
• 28:21
  includes story mining, story selection, story qualification,
• 28:25
  story crafting, connecting with your audience, and leading the
• 28:29
  narrative. And if you leave any one of
• 28:31
  those parts out, you're going to find that or you're just not as
• 28:34
  effective as you want to be. You're not going to grow your
• 28:36
  business to the same level. You're not going to lead with
• 28:38
  impact and influence like you hoped to.
• 28:41
  I can also tell you that the people who apply these things,
• 28:45
  well, they're not failing in their business.
• 28:48
  The reason a lot of people fail in their business is they
• 28:51
  continue to fail to connect the solution they offer with the
• 28:56
  problem that their clients have. The pain in the solution never
• 28:59
  come together, and a lot of that failure is because they're not
• 29:04
  clearly articulating how their solution solves someone else's
• 29:09
  problem. It comes down to a question,
• 29:11
  something like this. Who do you help and how?
• 29:15
  Yes, that's one of the first things we're going to discuss
• 29:18
  over the next six weeks of booster business with Story
• 29:21
  Power. Subscribe now for our extensive
• 29:31
  video library of leadership lessons promoting faith, family,
• 29:35
  and freedom.