E164: The Close Rate Mistake Most Trade Sales Leaders Make (And How to Fix It Fast): Sales, Leadership, Trade

Trade Sales Made Simple: For Trade, Construction & Industry Leaders · Jan 11, 2026 · 8m

Are your close rates lying to you—and quietly destroying your margins?If you’re measuring close rates based only on quoted deals or “verbal wins,” you’re likely underestimating your true cost to acquire customers and making flawed decisions about marketing spend and sales performance. This episode breaks down why most businesses get close rates wrong—and how that mistake flows straight to the bottom line.By listening to this episode, you’ll learn:How to calculate a true close rate that actually reflects your real cost to serve and acquire customersThe difference between lead-to-quote and…