Under the Radar: All about Bubble Tea with Gong Cha Global’s Founder; Southeast Asia spent US$3.7 billion on bubble tea and similar “new tea” drinks in 2021; Gong Cha’s presence in Singapore; On competing in a saturated market and product differentiation; China’s bubble tea market to double that of coffee; Gong Cha’s Global Franchisee Convention; Expansion across the Americas and future plans

Your Way Home with Hongbin Jeong · Mar 17, 2023 · 14m

At this time of the day we want to ask the question - what’s for - not dinner, but what’s for tea break! How about bubble tea? Speaking of bubble tea - here’s a fun fact. Did you know that Southeast Asia spent US$3.7 billion on bubble tea and similar “new tea” drinks in 2021? That, by the way, is according to a report published by venture outfit Momentum Works and payments startup qlub, which also found that Indonesia’s bubble tea industry ranked first in terms of market size with an annual turnover of US$1.6billion. Singapore, despite being the smallest nation in the region, came in fourth…