Cyberly EP19 Come to the Marketing Dark Side

FreightCasts · Jul 30, 2021 · 55m

A wise little green puppet once said, “the fear of loss is a path to the dark side.” But what if I told you embracing the marketing dark funnel is a pathway that leads to many abilities, none of which are unnatural? That’s our main topic for today as we dive into the world of how your audience ~really~ shares the content they enjoy. Whether it’s through screenshots, text messages, or a Slack channel--your audience is sharing content through what’s called the Marketing Dark Funnel. Brumleve welcomes Amanda Natividad, Marketing Architect at SparkToro and contributor of Adweek, and they talk…