EP 269: Finding your niche in the agency landscape with Brent Weaver

Build a Better Agency Podcast · Nov 30, 2020 · 1m

If you're not new to the podcast or AMI, you know that I am a proponent of agencies differentiating themselves by finding a niche where they can develop a depth of expertise or a position of authority. It's one of the core messages in the book I co-wrote with Stephen Woessner, Sell with Authority. Which makes Brent Weaver a kindred spirit! Brent Weaver shares our philosophy of niching down, and he joins me to talk about what he believes it takes to become an authority. Brent is a former agency owner and now focuses on helping business leaders finding their niche. He currently serves as the…