Off-Shelf Displays: Driving Brand Discovery
The last three feet of the retail journey are where brands are either made or forgotten. While digital marketing and social media influencers can build awareness, the physical reality of the store floor remains the ultimate conversion point for 80-90% of shoppers. Joshua Linden joins the conversation to break down why high-stakes retail execution is the difference between a successful product launch and a costly logistical nightmare.We sit down to discuss the strategic shift toward off-shelf merchandising and how employee-owned partners like Bay Cities manage end-to-end solutions from design…
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