Latest / Leading Leaders Podcast with J Loren Norris / 5/8/2026 SUSTAINABLE SUCCESS REQUIRES ENERGY SOURCED IN ABUNDANCE

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5/8/2026 SUSTAINABLE SUCCESS REQUIRES ENERGY SOURCED IN ABUNDANCE · Leading Leaders Podcast with J Loren Norris

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Subscribe now for our extensive video library of leadership
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Zig Ziglar was famous for saying, I know people say
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motivation doesn't last. He said, I I agree, motivation
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doesn't last. It's much more like a bath or a
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shower. And that's why we recommend it
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daily. You know, if you want
0:23
sustainable success, you need an energy source that is in
0:28
abundance. It doesn't work any other way.
0:33
That's what I want to talk about in this episode of Leading
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Leaders. Stay tuned.
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Join us, get away and relax. I'm Jay Lauren Norris with
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leading leaders podcast. If you've been one of those
1:33
people who sets goals, you you establish them based on, well,
1:38
like many organizations do. They look at last year's
1:40
numbers, They look at the number of people served.
1:43
If you're a team or a ministry that provides a service to a
1:46
community, they look at the number of customers added to the
1:49
client base. We had 20 new last month.
1:52
We have 50 new last month. We have 5000 new last month,
1:55
whatever that number is. But honestly, they look at the
1:59
number from the previous month last year, and they use that
2:07
number times some random multiplier to pick the growth
2:13
for the future. They look at the number that
2:18
once was and say, based on what we have accomplished, now we
2:22
know what we should accomplish. I want you to let that settle in
2:27
for a second and then ask yourself if you looked at any
2:29
point in your life, in your relationships, in your bank
2:34
account, in the progress toward the goals that you've already
2:38
established. I want to lose X number of
2:40
pounds. I want to run X number of miles.
2:42
I want to win X number of games. I want to read X number of
2:46
books, whatever that target was, whatever that goal was.
2:50
If you look at those things and you say I want to make sure that
2:55
I grow, I move forward. I accomplished more than I did
3:01
last week, last month, last quarter, last year, last decade.
3:05
If your only path forward looks at what you've done in the past,
3:12
if your only measurement is AST results times, whatever that
3:15
multiplier is, what are the chances you're actually going to
3:20
grow into something greater than you've already been?
3:28
Now, I understand there's a a tension here.
3:30
There's a, there's a balance of understanding in our own
3:34
personal growth, in our leadership capacity, in our
3:37
ability to run a business or produce sales or produce outcome
3:42
at that. That tension says, on the one
3:45
side, most people overestimate what they can do in five years.
3:53
They underestimate what they can do in a day or vice versa.
4:00
They think today I'll accomplish all of these things.
4:02
You ever look at your task list at the end of the day and
4:04
realize, holy cow, there were 12 things on there and only got
4:07
three of them done? That's called the Pareto
4:10
principle. If you don't know it, you should
4:12
study it. It'll explain why.
4:15
That big long task list, you only get a certainly number of
4:18
things accomplished. You'll also realize though, that
4:20
some of the things on that list that were to do's didn't need to
4:24
be done. Elon Musk said something along
4:29
the lines of the smartest engineers find ways to solve a
4:33
problem that shouldn't exist. Oh, let me see if I I've got the
4:36
exact quote. I know I have the exact quote
4:38
because I took a picture of it. The most common mistake of a
4:41
smart engineer is to optimize a thing which should not exist.
4:45
Let me read that again. The most common mistake of a
4:49
smart engineer is to optimize the thing which should not
4:54
exist. Think about that for a minute.
4:56
What does that tell you? That tells you that we sent a
4:58
lot of time focusing on making something operate more
5:01
efficiently that we don't even need in our lives.
5:06
If if I spent my time dealing with the problems of, I don't
5:12
know, a blender, if I spent 4 hours trying to rebuild a
5:17
blender that I could have replaced for 20, the value of
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four hours of my time is worth significantly more than $5.00 an
5:26
hour in in theory. And if that's the case, then
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I've optimized this old blender when replacing it would have
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made more sense, throwing it away and finding another way
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would have been better invested time.
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Now I know there are people who spend hours on Canva building
5:47
their presentations and about half the time that they spend
5:51
there is choosing colors and font styles.
5:58
Choosing colors and font styles. Now let me just ask, if the font
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style is going to make a decision on whether or not
6:07
people pay attention to your presentation, How good is your
6:12
resentation? If the color scheme is going to
6:17
decide whether or not they buy from you, how good is your
6:23
offer? And I'm not saying that those
6:26
things aren't important. I'm just saying sometimes we
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optimize for things that shouldn't exist.
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Could you close the same deal, make the same negotiation, offer
6:34
the same training with a napkin and a crayon?
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If the answer is yes, then you're optimizing a thing that
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shouldn't exist. Why go to all that trouble,
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spend all that time, invest all that energy on a goal, on a
6:47
target that doesn't move towards your future?
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Now, if you're looking at the last event that you did and the
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slides on the screen were unreadable and you need to bump
6:58
that up by a factor of 2 or 5 or 55.
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Because they were horrible and you couldn't read them at all
7:03
because the colors were washed out and the font was too small
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and you had 400,000 too many words on the screen, Then yes,
7:10
you probably should do that. But I'm going to ask you again,
7:13
though, is this the best use of your time as the leader, as the
7:19
manager, as the salesperson? And honestly, I, I'm reticent
7:22
sometimes to pay somebody to design A slide or edit a video
7:26
or, or do this. I've, I've gotten really good in
7:29
the last couple of years. It was hard.
7:31
It was really hard to look at my success and say that's not
7:36
sustainable. Here's an example.
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Had a client, potential client call me.
7:43
We've just verbally put the deal together.
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It's not on paper yet, but I, I think this is a client and I
7:48
think it's going to be a long term relationship.
7:50
But when they called me, they said, you know, this is what
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we'd like for a package of deliverables from you.
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We want you to do XY and Z. And after the whole conversation
7:59
was over, I said, you know, the X is my, X is my wheelhouse, X
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is what I do really, really well.
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X is my natural gift. It's what I've invested the most
8:08
of my talents in. Why?
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Why? I've actually invested a lot of
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money in an A lot of time in and it fits in my natural skill set
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and my natural wheelhouse. And I do it pretty well.
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And I can do X&Y together. Retty well, I can speak on stage
8:24
and film. And because I both run my own
8:27
studio and I speak on stage, I know as a stage seaker what
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angles, what camera angles I want.
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Like this one over here. See, not everybody gets to this
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angle over here. That one angle sometimes means
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that shot over the shoulder out toward the audience.
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So when the audience raises their hands, you get both the
8:45
hero shot of the speaker and the audience response because in a
8:49
sizzle reel, you desperately want those kind of things to
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know you're not talking to a wall or just standing in an
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empty studio making a presentation so XI can speak
8:58
from the stage and why. I know where to position cameras
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and how to film them. And I've invested a lot of money
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and being able to have the right kind of equipment to do that in
9:07
the simplest fashion. One of those investments that I
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made was in the four figures, and that little investment is
9:17
called a live Switcher. And you'll notice while you're
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watching this video clip that it looks like I've got cameras all
9:23
over the room because I do. There are five of them in the
9:26
studio right now. Not to mention the digital feed
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where all of the Adwells run from.
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But if I were trying to do all of that in post, I would spend
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days editing. I got time for that.
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And you know what else? To be honest, I suck at it.
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I hate doing it. I'm not good at it.
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And there are people who do it better, cheaper.
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And that's exactly what I told my customer.
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He said to me, can you edit these things down to these
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really cool sizzle reels? And I'm like, I could, but no,
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because someone can do it better.
9:59
Someone can do it cheaper. And that's an absolute waste of
10:02
my time. That's me optimizing what
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shouldn't exist. Could I watch YouTube videos and
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learn to be a better editor? I could.
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Do I care? No, no, there are people who do
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it better and they do it cheaper.
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And no amount of my effort is going to make me better or
10:18
cheaper than the people already doing it better and cheaper.
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Besides, why would I work them out of a job?
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They need the money. I need to spend more time on
10:27
stage. I need to spend more time
10:28
serving my clients. I need to spend more time in the
10:30
studio producing content. That's what I do.
10:33
Coming up with new ideas, that's what I do.
10:36
Writing the content that you see on the show, that's what I do.
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I need to be sustainable in my success doing that.
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And when I divert my energy elsewhere, that doesn't happen.
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So how many people have set goals simply based on the past?
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How many have set goals and said, well, I'm just going to
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take what I've always done and notch it up just a little bit.
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What if what you've always done is wasting all your time?
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Now I, I get it. There are some legacy things
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that you need to hold onto because they are your core.
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And there are some of those things that are worth a little
11:12
bit of investment, a little bit of extra time.
11:16
For an example, no amount of AI, no amount of virtual assistants,
11:23
no amount of delegation, no amount of investing in others is
11:28
going to get rid of my belly fat.
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Nope. I'm the only one can do that.
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I've got to change my diet. I've got to add my exercise.
11:37
I've got to take better care of my body because no one else on
11:40
the planet can make me fit. It's just me, but if that's not
11:46
in the priority of things because, you know, dollars and
11:48
cents and the number of customers and people served and
11:52
matching that goal times X, that's not going to do it.
11:58
How many of those things are distractions from the important
12:01
thing of, I don't know, staying alive?
12:05
See, it's easy to get caught up in the distractions, to get
12:07
caught up in the minutia, the details, the doom scroll.
12:12
But what if I could get a little better at that?
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Well, I don't know. Does it fit the core need of
12:15
what you do? Well, I think staying alive
12:19
probably has some direct impact on the quality of content that I
12:23
produce. I mean, I can't do this laying
12:27
in a hospital bed as efficiently as I do it now.
12:31
If I abandoned the things that are the most important, there's
12:36
no amount of little things in the in their periphery that will
12:40
cover the gap. It's not going to happen.
12:44
Yesterday I decided that I would take my not registered since
12:49
COVID motorcycle. I love my motorcycle.
12:52
I've been riding since I was nine years old.
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I've been riding on the highway since I was 15 years old.
12:57
I've I've ridden all over the the, the state of Texas and a
13:01
few places outside of the state of Texas and all over the UK on
13:05
motorcycles. Love them.
13:07
I bought a very nice bike that was my primary transportation
13:12
when I worked at the television network.
13:13
It was only 8 or 10 miles to work, not a lot of traffic,
13:15
mostly through the back roads. But it was a very nice ride even
13:19
in the rain to get up and jump on my bike, put on my Rd. slicks
13:22
and and and go to work. I really enjoyed it.
13:26
During COVID though there was no reason to get out and so I just
13:31
didn't re register it. And then when I went to re
13:33
register it, I went out that day to crank the bike and I couldn't
13:37
crank it because the throttle cable broke.
13:39
Now my bike is over 20 years old.
13:42
It's really hard to find a factory throttle cable for that
13:46
bike. We ordered a couple off of eBay
13:47
and Amazon. One was 3 feet too short because
13:50
my bike has special handlebars on it.
13:52
The other one was not the right 1.
13:55
So we wasted a couple 100 bucks and eventually I ended up
13:58
remaking my own throttle cable so that I could ride the bike.
14:01
Was able to start it and drive it to the new house and in 2023
14:06
and it's only been ridden about 20 miles since then.
14:11
Well, partially because I injured my hip again and it's a
14:14
very heavy bike and I couldn't hold it up.
14:16
See, all these are the excuses for why the thing that I love
14:18
didn't happen. But yesterday I was determined
14:22
to get that old bike cranked up again and take it for a ride and
14:24
get it registered and get it Rd. ready.
14:27
And I used an entire can of starter spray.
14:32
I mean the whole can. I would spray it in the
14:36
carburetor, get it cranked up and idle for about 30 seconds or
14:39
less and then die again. I had the battery hooked up to
14:43
the to the Volvo, cranking it, cranking it, cranking it had my
14:46
wife and they're holding the throttle down to keep the RPMS
14:49
of the Volvo up so that it was charging instead of just sucking
14:53
off the battery of the car. And it never stayed running for
14:58
more than a few seconds. And then I remembered an old
15:04
lesson from my grandpa and my uncle and my own experiences.
15:13
You ever had those moments, those lessons kind of slipped by
15:15
you. You forget that you learned that
15:17
before. Here's the lesson that I
15:18
learned. When you jumpstart a car or a
15:22
motorcycle or any other thing, that jumpstart is not using the
15:27
power source in the vehicle you're jump starting, it's using
15:33
the power source of the other vehicle.
15:35
Now ideally, ideally if your car battery is starting to go bad on
15:40
a really hot day or really cold day, somebody jump starts you.
15:44
Once you get it running, the alternator kicks in and it'll
15:48
power itself. But there still has to be a bit
15:51
of a baseline in the old battery that the alternator can charge
15:57
to. Once a cell goes dead on that
16:00
battery, once it's drained completely flat, the alternator
16:04
in the current device isn't enough.
16:08
And that's the problem I ran into, See, I could, I could
16:12
jumpstart this. I can let it run for a couple of
16:14
minutes off of the car's battery.
16:16
I, I could pour fuel in it. I could put starter fuel in it.
16:18
I could, I could make it do what I wanted it to do for a moment.
16:22
But the truth is, it's not going to leave the driveway with a
16:28
four year old battery that's dead and no amount of jump
16:33
starting it or waiting for the alternator, the Magneto, the
16:36
charging system, and the motorcycle to charge that
16:38
battery back up isn't going to happen if it can't stay running.
16:41
The amount of power needed to run the spark plugs and all the
16:44
other accoutrements of the bike are sucking the power out faster
16:47
than. And so I did the little test
16:51
that my grandpa taught me to do. Just remove the negative cable
16:55
for a second and see if it keeps running.
16:59
No, no. In fact, that battery was so
17:02
dead that if I simply disconnected the jumper cables
17:05
on the negative cable, the headlights went off after 10 or
17:10
15 minutes of the car idling and the bike receiving the power.
17:14
It never did get going. It never would keep the
17:18
headlight on when I disconnected the jumper cable.
17:24
I hope you're catching my illustration.
17:29
You see that working on that engineering that Let me go back
17:32
to Elon Musk's quote. The most common mistake of a
17:35
smart engineer is to optimize that thing, which should not
17:38
exist. The entire can of starter spray
17:41
was not going to make the bike run sustainably.
17:45
The jumper cables from a good battery in a good car with a
17:49
good alternator is not going to make that bike run sustainably
17:55
because the energy source in the bike was corrupt.
18:00
Now let me take that back to your goal setting, because I
18:03
know you're wondering what in the world does this have to do
18:06
with me? If your goal setting is based on
18:11
your past results, if your forward progress is only based
18:15
on what you've done before, there's something in that mix
18:20
that you probably haven't counted in.
18:24
We know that none of us got to where we are without some
18:27
failure. None of us got to where we are
18:30
without some mistakes. None of us got to where we are
18:32
without a little bit of trial and error, a little bit of pain,
18:34
a little bit of oops, I shouldn't have done it that way.
18:38
But the truth is, when we take past results, throw in a
18:43
multiplier and expect phenomenal growth, we haven't factored in
18:50
that we're also multiplying those past mistakes if we
18:52
haven't solved the problem that brought them to us.
18:56
The jumper cables temporarily overcome the dead battery, the
19:00
low charge, the starter spray temporarily overcomes the amount
19:05
of power necessary to get that fuel pump started to prime the
19:08
pump to to get it to fire. And it did.
19:11
That means all the spark plugs and lots of are actually
19:13
functioning properly. That's good, but it's not
19:16
sustainable. Because.
19:19
There's a deeper problem. The deeper problem is that the
19:22
source of the energy, the power necessary to make it move
19:25
forward has a core called the battery.
19:30
In your business, in your ministry, in your lifestyle, in
19:32
your leadership, that core is a purpose.
19:39
And if your goals for this year, for this month, for this
19:42
quarter, for the next coming year, for the next 5 years are
19:45
based on past results alone, you're operating on a jumper
19:50
cable with a little bit of a multiplier.
19:52
You're operating on a power source from the past, but not a
19:55
core power source. You're not operating on a
19:58
purpose that says this is my calling, this is my identity.
20:01
This is as Simon Sneck says. This is my why.
20:05
Why do I do? What I do Why do I continue to
20:08
get up every day? Why do I keep showing up here?
20:10
Why do I keep studying? Why do I keep trying to make
20:13
myself better? Because I believe that my
20:17
purpose on Earth is to invest in others.
20:21
I'm. Driven by a power source that's
20:24
inexhaustible. Not like the battery in my bike
20:28
or the one in my car, the one in my old van.
20:30
Those batteries have to be replaced on a regular basis.
20:33
No, my my power source is life in abundance.
20:36
That power source is inexhaustible.
20:38
But that power source also has an expectation of me That
20:42
doesn't look like last year times 2.5%, doesn't look like
20:47
just what I did in the past. And a little bit of improvement,
20:50
not a modicum of growth. It looks like there's a bigger
20:54
purpose. There's more.
20:56
People I I was looking for a short story for a client last
21:01
night. I wrote the short story probably
21:03
in 19909192 somewhere in that time frame and I couldn't find
21:09
it in the book. 450 something pages and like a genius no table
21:14
of contents cuz I wrote it 450 pages.
21:18
I couldn't find what I was looking.
21:20
What I did stumble across a very short piece and the title of the
21:27
piece from 1995 was the anointing is for them.
21:35
Now it's easy just to read that title and think that's somebody
21:40
else's thing. That's somebody else's problem.
21:42
Success is for them, not for me. It's for them big wealth, it's
21:47
not for me, it's for them opportunity.
21:49
Well, it's not mine. It never has been.
21:51
Because if I look at the past, big opportunity, big money, big
21:53
wealth has never been mine. So I can't multiply 0 times
21:57
anything and get anything more than 0.
22:00
See, a lot of people strive for a personal brand, and they put
22:03
all the work into the personal brand.
22:04
The right fonts, the right colors, the right nomenclature,
22:07
the right title, the right subtitle.
22:11
Not just for their book, but for their life.
22:12
Who am I? What do I do?
22:15
But that. Personal brand times 0.
22:18
Past success is still 0. All of the effort you put into
22:22
making you known, making you famous, making you powerful,
22:24
making people recognize you times 0.
22:28
Past results, there's still 0 and there are a lot of people I
22:32
believe that, like myself, look at that and go, well, success is
22:35
for them, hope is for them. Grand.
22:40
Accomplishments. Those aren't mine.
22:42
Those are for somebody else. And given the state of my life
22:48
in that 1990 to 2000 range, it doesn't at all surprise me to
22:52
think that I might have thought that's not mine to have.
22:59
Then I read the piece. It was only two or three
23:01
paragraphs, but what it said was remember that the anointing, the
23:08
assignment, the calling, the purpose, the battery, the source
23:11
in you isn't for you. And it's not about you.
23:21
You've been given that source, that power, that purpose, that
23:24
calling that assignment because they need you to show up ready
23:30
to go. The assignment that you carry,
23:38
the purpose that you have, the reason that you're on this earth
23:42
isn't past results times 2.5. The calling on your life doesn't
23:48
say, tell me everything you've done.
23:49
We'll up it a little bit and carry forward.
23:52
No, stop, step out, reimagine. Ask yourself, if I was fully
23:58
sourced financially, emotionally, relationally,
24:01
spiritually, if I had all the power in me that I need, what
24:06
would I do with that? Who would I help with that?
24:10
Not looking at past results times 2.5 or 10.5 or whatever
24:14
your number is, but looking at what could be the highest
24:18
achievement, the greatest accomplishment.
24:22
My purpose, my power, my calling put on full display me doing
24:26
what I was made to do at the greatest.
24:28
I know my XI, know my Y. You can keep the ZI, can speak
24:35
from the stage. I can produce it in a in a solid
24:38
way, but if you want somebody to edit it to maximize the TikTok
24:43
algorithm, pay someone else. That's not my role.
24:49
But what I do well, I don't do for this guy.
24:56
The anointing isn't for me, it's for them.
24:59
The calling isn't about me, it's about them.
25:02
The purpose isn't that I get better.
25:07
That's part of the process. I've got to get better at what I
25:10
do. I've got to raise the skill set
25:12
in the things that are my assignment.
25:14
I've got to master the things that are mine to master and stop
25:20
dealing in with all the stuff that's not.
25:23
If it takes me 30 minutes to produce this show, I can produce
25:26
8 of them in the four hours it took me to rebuild the blender.
25:29
You with me. Now if I just love rebuilding
25:33
the blender and that's like a sabbatical for me, that's a
25:35
different thing. I don't, It's not.
25:38
I won't. I'd rather be here.
25:40
I'd rather spend 8 hours right here.
25:43
Than. 8 hours playing with a blender?
25:47
True story. I'd rather spend 8 hours right
25:49
here than 8 hours editing true story.
25:52
There are people who do it better and cheaper.
25:54
Let them you know what it might be their highest calling, and by
25:59
me trying to do the work in an inferior way, I'm robbing them
26:04
of the opportunity to live with the power source that's already
26:07
in them. I wonder if you've thought of it
26:11
that way. Listen.
26:14
Sustainable success demands an inner power source.
26:21
If you are not. Clear on what your purpose is.
26:24
If you don't know why you do what you do, that's got to sit
26:29
before who do you help and how? If If those don't come together,
26:37
then I wonder if. You're missing some puzzle.
26:41
Pieces. I went to a Coffee and
26:44
Connections yesterday morning and they made us write on our
26:46
name tag. Do you prefer puzzles or Legos?
26:51
And I thought, you know, when I think of someone's story,
26:54
they're both Uzzle pieces that have to be put together.
26:57
And oftentimes we don't even have an image on a box of what
27:01
that's supposed to look like. And sometimes they're like a
27:04
Lego. You've got all these pieces from
27:07
different sets. They don't even match in color
27:09
or size or shape. And you've.
27:12
Got to figure out how to put them together.
27:13
And sometimes people's story is the same way.
27:16
But when you have a story that says this is what I've done and
27:21
this is who I help and how. Now you've got a narrative, at
27:24
least you've got an image of where you go.
27:25
But do you have a purpose or have you just picked a target
27:31
audience based on their ability to pay?
27:34
I I know that's an instruction that many people get, but if
27:37
you've set your goals only on your past times 2.5 or if you
27:40
set your ambitions for the future success based on can I
27:45
find clients who have money to pay me, who have a problem to
27:48
solve that maybe I could solve. Look, there are a lot of people
27:50
out there that need video editing.
27:52
I am not your solution. That's not my purpose.
27:57
That's not my why. It's not where I get the power
28:01
in my life to do what I do. What's your statement?
28:06
That matches that. Are you clear on why on purpose?
28:11
On who and how if you're not, you might want to consider
28:15
juming in one of the story power Academy classes because we talk
28:17
about leadership and communication through that lens
28:21
every time. I'm Jay Lauren Norris with
28:24
leading leaders podcast or tell it like it is TV.
28:28
Have a blessed day. Think storytellings.
28:35
Just for bedtime? Nah, it's the secret sauce for
28:38
business magic. Stuck in a rut with bland
28:41
pitches and yawning clients? Enter Boost Your business with
28:44
Story Power, Six weeks of epic storytelling training.
28:48
It's like leveling up in a video game, but for your career.
28:52
Master the art of narrative and watch connections blossom like a
28:55
viral TikTok. Simple, impactful, and game
28:58
changing. Ready to transform your biz
29:01
vibes? Dive in now and make
29:02
storytelling your superpower. This six weeks guided program is
29:07
specifically designed for those people who say, I know I need to
29:11
tell stories, I need to tell better stories because the ones
29:14
I have are boring or they're not getting across.
29:16
Or as John Maxwell says, everyone communicates.
29:19
And well, if you connect now as a participant in this course,
29:22
what I would really love to know from you, put it in the
29:26
discussion on the course. If you're already registered
29:27
online, send me a chat, send me Adm, send me a text, send me an
29:31
e-mail. I'd really love to know what you
29:34
hope to get out of this course. I can tell you what we're going
29:37
to discuss, and I can tell you what I plan to teach and train
29:40
you on. And I can tell you even what we
29:42
plan to discuss each week on the calls for the next six weeks.
29:46
I'm going to go over all of that for you in just a moment.
29:49
I can also tell you that my clients who get the greatest
29:52
success are the ones who apply the Story Power process to their
29:56
business development to increase their impact, their influence,
29:59
and their income. Now, the Story Power process
30:02
includes story mining, story selection, story qualification,
30:07
story crafting, connecting with your audience, and leading the
30:10
narrative. And if you leave any one of
30:13
those parts out, you're going to find that or you're just not as
30:15
effective as you want to be. You're not going to grow your
30:18
business to the same level. You're not going to lead with
30:20
impact and influence like you hoped to.
30:23
I can also tell you that the people who apply these things,
30:27
well, they're not failing in their business.
30:29
The reason a lot of people fail in their business is they
30:33
continue to fail to connect the solution they offer with the
30:37
problem that their clients have. The pain in the solution never
30:41
come together. And a lot of that failure is
30:44
because they're not clearly articulating how their solution
30:49
solves someone else's problem. It comes down to a question,
30:53
something like this. Who do you help and how?
30:57
Yes, that's one of the first things we're going to discuss
31:00
over the next six weeks of Boost Your Business with Story Power.