How Kenya's Flower Industry is Blossoming Into New Markets Globally
The global flower trade is far from ornamental — it’s a serious business worth billions. Valued at an estimated $37.45 billion in 2023, the cut flower market is projected to grow steadily at 4.8 percent annually through 2030. While Europe has long dominated global consumption, new markets are quietly gaining ground. Among them is Russia, where floral demand remains strong despite ongoing geopolitical realignments. With a flower market worth $1.6 billion in 2023, Russia continues to rank among the world’s top consumers of fresh blooms. Traditionally reliant on imports from the Netherlands…
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