Latest / Pivot: SHIFT Ahead Mastermind
Pricing is a Skill
One in five active listings had a price reduction last month, and it's not because agents don't know how to price a house, it's because they're getting outnegotiated by their own sellers before the listing even goes live. James Shaw pulls out his original Shift book to break down why pricing is both a science and an art, and why holding the line on price takes real persuasion skills, not just data. Agents share the exact scripts they use when a seller pushes back, why silence after a tough pricing conversation is your best tool, and one agent's story of pricing her own home exactly how she…
The skinny
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