Latest / The Steve Harvey Morning Show / Planning Success: She helps male entrepreneurs surpass revenue ceilings by redefining their leadership at home and in the office.

Transcript

Planning Success: She helps male entrepreneurs surpass revenue ceilings by redefining their leadership at home and in the office. · The Steve Harvey Morning Show

0:05
Speaker 1: Welcome to the show. I'm Rashwan McDonald, the host of
0:08
Speaker 1: Money Making Conversations Masterclass, where we encourage people to stop
0:12
Speaker 1: reading other people's success stories and start planning their own.
0:16
Speaker 1: Listen up as I interview entrepreneurs from around the country,
0:19
Speaker 1: talk to celebrities and ask them how they are running
0:22
Speaker 1: their companies, and speak with dog profits who are making
0:25
Speaker 1: a difference in their local communities. Now, sit back and
0:28
Speaker 1: listen as we unlock the secrets to their success on
0:31
Speaker 1: Money Making Conversations Masterclass. Hi am Rashan McDonald, our host
0:36
Speaker 1: is weekly Money Making Conversation Master Class show. The interviews
0:39
Speaker 1: and information that this show provides off for everyone. It's
0:42
Speaker 1: time to stop reading other people's success stories and start
0:45
Speaker 1: living your own. My guest transition from her role as
0:48
Speaker 1: a consultant for the Defense Intelligence Agency to become one
0:51
Speaker 1: of America's most prominent team leadership and performance coaches from
0:55
Speaker 1: startups to million dollar enterprises. Please work with the Money
0:58
Speaker 1: Making Conversations Master laf as any yacht. How are you
1:02
Speaker 1: doing any?
1:02
Speaker 2: I'm great, I'm so thankful to be here.
1:04
Speaker 1: Thanks for having me well you know, and reading your bio.
1:07
Speaker 1: I'm always my show money Making conversation MATHI class, financial literacy, entrepreneurs,
1:13
Speaker 1: small business owners. You know, well, I'm trying to get
1:16
Speaker 1: them the age and especially leadership. Expound on the importance
1:22
Speaker 1: of leadership as we get into this interview with you.
1:25
Speaker 2: Sure well, one of the things I've recognized from spending
1:28
Speaker 2: the last fifteen years in the leadership space is that
1:30
Speaker 2: there are usually three big gaps in businesses, whether you're
1:33
Speaker 2: a small business starting out or you're a multimillion dollar business,
1:36
Speaker 2: and the three gaps are always the same. And so
1:39
Speaker 2: for anyone listening that's an entrepreneur, I really want you
1:41
Speaker 2: to think about how do you fill these three gaps
1:43
Speaker 2: in your business, because if you can, it changes the
1:45
Speaker 2: game for you and the amount of money you can
1:47
Speaker 2: make and the amount of scaling and growing you can
1:50
Speaker 2: do with your company. So the three big gaps, the
1:52
Speaker 2: first one is always we've got to have the ability
1:55
Speaker 2: to plan. A lot of people in companies don't plan
1:57
Speaker 2: very well. They don't preemptively plan, and they don't continue
1:59
Speaker 2: to plan. The second piece is you have to be
2:02
Speaker 2: able to give and receive very positive constructive feedback so
2:06
Speaker 2: that there is no delay in productivity. And a lot
2:09
Speaker 2: of the times in most companies, you only get pulled
2:12
Speaker 2: in to talk to your boss when you've done something wrong,
2:14
Speaker 2: not for all the times that you do things right.
2:17
Speaker 2: So feedback is really essential. And then the last piece
2:19
Speaker 2: of that is delegation or holding responsibility, because most people
2:23
Speaker 2: are very quick to hand off a responsibility, but there's
2:25
Speaker 2: no process in place to make sure that when that
2:27
Speaker 2: responsibility is handed off, it comes around and hits the
2:30
Speaker 2: deadlines every time.
2:32
Speaker 1: So now my response to this would be two and three.
2:36
Speaker 1: I was failing in miserably, you know what I'm saying.
2:39
Speaker 1: And I would say that because I wanted to be
2:42
Speaker 1: I didn't want to participate in my company. I wanted
2:45
Speaker 1: to be a person that walked in. I hired all
2:48
Speaker 1: the right people to do their job. So I was failing.
2:51
Speaker 1: I had a plan. Number one was in shape. That
2:54
Speaker 1: was my plan. My number two to give and receiving feedback.
2:59
Speaker 1: I was app isn't there. I was always traveling, and
3:02
Speaker 1: then I would come back frustrated with the results. I
3:05
Speaker 1: was frustrated because they didn't see my vision. And then
3:08
Speaker 1: on the last one, number three, I was delegating too much.
3:13
Speaker 1: So if you came to thirty and fifteen, media you
3:15
Speaker 1: would give me a strike on two and three immediately,
3:19
Speaker 1: do you just sit down and talk to me? And
3:21
Speaker 1: I'm assuming this is how it worked. You talk to
3:22
Speaker 1: an individual so you get a sense of how the
3:25
Speaker 1: business is put together. Tell us how that works, because
3:27
Speaker 1: I just told you out of your three steps, I
3:30
Speaker 1: was failing two and three. I would tell you now,
3:32
Speaker 1: and I have improved on two and three by reducing
3:35
Speaker 1: my staff from eleven to four.
3:38
Speaker 2: I love that. I mean, I think everyone's so unique
3:41
Speaker 2: right that when you sit down and you talk with someone,
3:43
Speaker 2: you can talk about the three big gaps. But what
3:45
Speaker 2: I tend to do. I found after working with different
3:49
Speaker 2: companies for about fifteen years, that I could give the
3:52
Speaker 2: greatest leadership techniques, the greatest performance tools to the company.
3:56
Speaker 2: But if I didn't spend time with that particular CEO
3:59
Speaker 2: or business owner and really dial in what was the
4:02
Speaker 2: root trauma pattern that causes you to act the way
4:05
Speaker 2: you do to not fill those gaps, then it wasn't
4:09
Speaker 2: as effective as it could be. So I stopped working
4:12
Speaker 2: with teams for a while and I went directly to
4:14
Speaker 2: the entrepreneur or the CEO or that business owner, and
4:17
Speaker 2: I'm like, let's dig in a little bit deeper here
4:19
Speaker 2: and figure out why are you doing the things that
4:20
Speaker 2: you're doing, because if we can stop those patterns, then
4:23
Speaker 2: your company can rocket ship into much higher levels of revenue.
4:27
Speaker 2: So that's where for me, it's fantastic that you were
4:31
Speaker 2: able to identify, like, these are the two areas that
4:33
Speaker 2: I'm not doing what I need to do in and
4:35
Speaker 2: then you made those changes. But there's an underlying discussion
4:39
Speaker 2: around what is this root trauma pattern? And trauma just
4:42
Speaker 2: means wherever there was a lack of control in your life.
4:45
Speaker 2: Usually it starts pretty early on that defined you as
4:48
Speaker 2: an entrepreneur, because if you can identify that root pattern,
4:51
Speaker 2: you can start to unravel the things in the subconscious
4:54
Speaker 2: that try to cause your harm and business.
4:57
Speaker 1: You know, I would say I'm your patient or your
5:00
Speaker 1: client on this call here, I would say that a
5:03
Speaker 1: lot of my success was tied to meet okay, and
5:09
Speaker 1: I worked with a lot of high profile celebrity talent,
5:12
Speaker 1: and so in some ways a lot of my success
5:16
Speaker 1: was tied to their success, and I didn't really see that.
5:20
Speaker 1: In other words, I could be able to dictate I
5:23
Speaker 1: had a power structure I had created because I was
5:25
Speaker 1: working with celebrity talent. When I no longer had that
5:28
Speaker 1: celebrity talent that created a different profile and makeup for me,
5:32
Speaker 1: and I was still trying to run my business like
5:35
Speaker 1: I had these powerful celebrity relationships. That was the number
5:39
Speaker 1: one flaw that I had to admit that I had
5:42
Speaker 1: to make that change. And I think in talking to
5:44
Speaker 1: you and talking about trauma, trauma for me was acknowledging
5:49
Speaker 1: things had changed and you, Sean McDonald, need to make
5:53
Speaker 1: an adjustment. Is that correct?
5:54
Speaker 2: Yes, Because most entrepreneurs, they don't want to recognize that
6:00
Speaker 2: the environment has changed from where they used to be
6:03
Speaker 2: to the new present environment. So if you think about
6:06
Speaker 2: it like this, there's a little kid and gets shut
6:08
Speaker 2: into his room, and when he shut into his room,
6:10
Speaker 2: he thinks that someone's abandoned him because now he's all
6:13
Speaker 2: alone in the room. Well, he grows up as an
6:15
Speaker 2: entrepreneur and he decides that he can only be in
6:17
Speaker 2: the present moment because when he's by himself in his room,
6:21
Speaker 2: he can control the environment. Now as an entrepreneur. That
6:25
Speaker 2: sort of helps, it sort of doesn't, because this little
6:27
Speaker 2: kid is going to think, if I don't plan and
6:30
Speaker 2: I just stay in the moment and I engage with
6:33
Speaker 2: people around me. I'm going to be a really successful
6:34
Speaker 2: business owner. But what that little kid subconscious is missing
6:38
Speaker 2: is that he hasn't defined a plan or planned with others.
6:43
Speaker 2: He's just two in the moment. So I bring this
6:45
Speaker 2: up because what you just walked through was you identified
6:48
Speaker 2: I am the issue here. I have to reset my
6:50
Speaker 2: identity in order for me to reset my business. And
6:54
Speaker 2: so that subconscious story of that little kid. Most entrepreneurs
6:58
Speaker 2: are like, well, I got to still play in that
7:00
Speaker 2: little kid memory, that little kid way of doing things,
7:02
Speaker 2: and most of us have a seven year old running
7:04
Speaker 2: our business instead of the adult persona that we actually are.
7:07
Speaker 2: So when you reset your identity there and you said, listen,
7:10
Speaker 2: my business is changing. I don't have those celebrity clientele.
7:14
Speaker 2: I need to change my identity to make sure the
7:16
Speaker 2: business can move forward. That was one of the biggest
7:18
Speaker 2: breakthroughs I'm sure that you've had, and that's where that
7:20
Speaker 2: subconscience comes into play.
7:22
Speaker 1: We know I'm talking to you, Annie. You know, first
7:24
Speaker 1: of all, let me make sure people understand how they
7:28
Speaker 1: can reach out to you, because you know you can
7:29
Speaker 1: deepen these and we're going to ask you a game.
7:31
Speaker 1: But how can one find any yacht.
7:33
Speaker 2: Yes, you can find me on Instagram It's Northstar dot
7:37
Speaker 2: Annie A N N I E. That's the easiest way.
7:40
Speaker 2: Or you can email me Annie at north Star Leadership
7:43
Speaker 2: School dot com.
7:44
Speaker 1: We know change is always a big fear in people's lives,
7:48
Speaker 1: you know, and I embraced change. I love it. I
7:52
Speaker 1: wake up and I go. You know, if I am uncomfortable,
7:55
Speaker 1: that's a good thing. And I tell people all the
7:56
Speaker 1: time if I'm feeling uncomfortable about the decision I'm about
7:59
Speaker 1: to make, that's good because that means that I have
8:02
Speaker 1: made the decision consciously that it's necessary to act on it.
8:06
Speaker 3: Please don't go anywhere. We'll be right back with more
8:09
Speaker 3: money Making Conversations Masterclass. Welcome back to the Money Making
8:21
Speaker 3: Conversations Masterclass hosted by Rashaan MacDonald. Money Making Conversations Masterclass
8:27
Speaker 3: continues online at Moneymakingconversations dot com and follow money Making
8:32
Speaker 3: Conversations Masterclass on Facebook, Twitter, and Instagram.
8:37
Speaker 1: Now, in your intro said you were consulting for the
8:40
Speaker 1: Defense Intelligence Agency. That's a big wow. Whoah Defense Intelligence
8:46
Speaker 1: and you transitioned to become a prominent team leadership and
8:49
Speaker 1: performance coach. Now I got the intelligence over here. Now
8:53
Speaker 1: leadership over here was the inability to allow you to
8:58
Speaker 1: lead in that previous opportunity.
9:01
Speaker 2: No, it was, honestly, it was more the fact that
9:05
Speaker 2: I found while I was doing that work that people
9:08
Speaker 2: keep information in a very siloed way because information gives
9:12
Speaker 2: you more power. And it was really difficult for me
9:14
Speaker 2: to make sure people were working really well together and
9:16
Speaker 2: sharing information. And so I started watching people's behavior patterns
9:20
Speaker 2: and observing that, and I became obsessed with how do
9:22
Speaker 2: we change people's behaviors that more can get done, Because
9:26
Speaker 2: if you think about entrepreneurs, we're all alphas. We want
9:28
Speaker 2: to get out there and change the world, impact the world,
9:30
Speaker 2: but we have behaviors that don't serve us, and their
9:34
Speaker 2: behaviors from our past that we've been using over and
9:36
Speaker 2: over again, not realizing that these certain behaviors aren't our
9:39
Speaker 2: friends anymore. And so I think change is a big
9:42
Speaker 2: fear for a lot of people. But I think the
9:43
Speaker 2: more we can look at our behaviors and say is
9:45
Speaker 2: this behavior serving me or is there a different behavior
9:47
Speaker 2: that I need, That's where I got really excited for entrepreneurs.
9:51
Speaker 2: And so moving from defense intelligence of observing people's behaviors
9:55
Speaker 2: to dialing in how do we change their behaviors? And
9:59
Speaker 2: then you know, I spent a little bit time working
10:00
Speaker 2: with a bunch of Navy Seals, and from that experience,
10:03
Speaker 2: I can tell you they think differently, they think differently,
10:06
Speaker 2: they act differently, they have different ways that their brains work.
10:08
Speaker 2: And so I was like, what if we can backwards
10:10
Speaker 2: engineer some of these systems and structures that the Navy
10:12
Speaker 2: Seal teams use to be the most elite team and
10:15
Speaker 2: bring it to normal people like us so that we
10:17
Speaker 2: can be more effective and efficient in our lives. So
10:20
Speaker 2: that's sort of how I transitioned out of the defense
10:22
Speaker 2: intelligence realm into more of this entrepreneurial spirit.
10:25
Speaker 1: Well, I think you said Navy Seals is a good
10:27
Speaker 1: transition to my first question here. North Star Leadership is
10:31
Speaker 1: a company driven to help already successful male entrepreneurs surpass
10:37
Speaker 1: revenue c leads by redefining their leadership at home and
10:40
Speaker 1: into office. The word mail is what popped out at
10:43
Speaker 1: me expound.
10:45
Speaker 2: So for me, you know, you, when you start working
10:48
Speaker 2: in business, I think you don't really know what your
10:51
Speaker 2: target market is. You don't really know who's going to
10:53
Speaker 2: find you and what message is going to resonate. But
10:56
Speaker 2: because I was the entrepreneur in my experience of life
11:00
Speaker 2: with my ex husband, he was a Navy seal. I
11:02
Speaker 2: was the entrepreneur. He was more of the person that
11:04
Speaker 2: liked to train and educate people. When we were looking
11:08
Speaker 2: at the businesses together, I kept saying, I'm like, if
11:12
Speaker 2: I'm the entrepreneur, I've been making all these choices and
11:14
Speaker 2: I come home in the end of the day and
11:16
Speaker 2: I don't have the ability to be present with my family.
11:18
Speaker 2: That's something that's going to disconnect me from my spouse.
11:21
Speaker 2: How many other male entrepreneurs are coming home at the
11:24
Speaker 2: end of the day. They don't feel like they can
11:25
Speaker 2: be present. They feel like their spouse is feeling like
11:28
Speaker 2: they're not getting the attention they deserve. Maybe the family
11:31
Speaker 2: isn't and they're thinking to themselves, if I can't even
11:34
Speaker 2: get my family to coordinate well together, how can I
11:36
Speaker 2: get my business to scale and grow. So there's really
11:39
Speaker 2: this age range of male entrepreneurs between thirty five and
11:41
Speaker 2: fifty where they've created a lot of success, but now
11:45
Speaker 2: their relationship is showing up as something that's not as
11:47
Speaker 2: stable as they want, so they call me in because
11:50
Speaker 2: there's got to be something wrong with my leadership that
11:52
Speaker 2: I can't lead my family in the way I want,
11:54
Speaker 2: and therefore that's something that we need to look at
11:56
Speaker 2: for the business too. So it's been interesting to watch
11:59
Speaker 2: as these men that I work with have been able
12:01
Speaker 2: to identify all the problems that are going on in
12:03
Speaker 2: their marriage or their relationship are actually happening in their
12:06
Speaker 2: business too. They just couldn't see them before in that
12:09
Speaker 2: specific way.
12:10
Speaker 1: Is that denial?
12:12
Speaker 2: It's not denial, I think honestly, it's a subconscious block.
12:14
Speaker 2: And that's why I do that subconscious work because these
12:18
Speaker 2: men are successful, they're high performers. They care so much
12:21
Speaker 2: about their family, and all they want is that deep connection,
12:24
Speaker 2: and they're wondering, how can I have such a deep
12:25
Speaker 2: connection with all the people I'm serving, the impact I'm creating,
12:28
Speaker 2: the teams I'm building, But I don't feel that at home.
12:31
Speaker 2: I just feel sort of mediocre when I walk through
12:33
Speaker 2: the door. So that's where I've been trying to help
12:36
Speaker 2: men step up into this leadership place where they have
12:39
Speaker 2: emotional intelligence that's at a heightened level to make them
12:42
Speaker 2: an even better leader, and then they have some incredible
12:44
Speaker 2: leadership skills, and then you top that off with how
12:47
Speaker 2: do I get to step back into that masculinity that
12:50
Speaker 2: comes from a place of being very secure sexually and
12:52
Speaker 2: who they are and what they stand for. So it's
12:55
Speaker 2: sort of like a three pronged approach.
12:56
Speaker 1: Well, it's great, it's called your business plan. Okay, most
13:00
Speaker 1: people don't have a business plant. I've discovered that, you know,
13:03
Speaker 1: they want to open the doors, they want to sell
13:04
Speaker 1: a product, but there's no business plan. And that's when
13:08
Speaker 1: we talk about creating wealth and the lies that entrepreneurs.
13:12
Speaker 1: You know, it's really interesting that I want to thank
13:14
Speaker 1: you for coming on Money Making Conversation master Class, Annie,
13:17
Speaker 1: because I learn a lot and it allows me to
13:20
Speaker 1: be honest on my show when I'm speaking to a
13:22
Speaker 1: professional like you. And one of the parts of being
13:25
Speaker 1: honest is the lies we tell ourselves, and those lies
13:29
Speaker 1: can block our opportunity to create wealth as well as
13:32
Speaker 1: our relationship with our employees. Are people we employ talk
13:36
Speaker 1: about the lies as an entrepreneur that we keep bouncing,
13:40
Speaker 1: and specially we're dealing with men. I know exactly who
13:43
Speaker 1: my target on is me, So I'll walk.
13:47
Speaker 2: You through a couple of the lies that I've noticed
13:49
Speaker 2: men tell themselves, And it's really interesting because what I've
13:51
Speaker 2: learned over time is that when you are living or
13:54
Speaker 2: telling yourself a lie, you will feel like you are suffering.
13:57
Speaker 2: When you are living in a truth, you will feel
14:00
Speaker 2: like life is easier. So I would encourage any of
14:02
Speaker 2: the men listening in the audience that if you're feeling
14:04
Speaker 2: suffering in some aspect of your life, to look at
14:07
Speaker 2: where that suffering is coming from and to try to
14:09
Speaker 2: figure out what lie are you telling yourself that's keeping
14:11
Speaker 2: you stuck. So that's on the grandiose scale of lies.
14:14
Speaker 2: But the three probably biggest lies I watch in male
14:17
Speaker 2: entrepreneurs is the first one is that you have to
14:19
Speaker 2: shoulder the burden of everything of the business on your own,
14:22
Speaker 2: so it's almost like the buck stops with you. Extreme ownership.
14:26
Speaker 2: You know, nobody else can handle this. I can't let
14:28
Speaker 2: anybody else in because They're not going to be able
14:30
Speaker 2: to understand what I'm going through. So that that lies
14:32
Speaker 2: very difficult, and it goes against the fundamental truth that
14:35
Speaker 2: everything in life is team, whether it's a team with
14:38
Speaker 2: your spouse, a team with your children, a team with
14:40
Speaker 2: your team members. Everything in life is team and if
14:43
Speaker 2: you don't have the skill set to build and develop
14:45
Speaker 2: teams and build and develop leaders, then you're always going
14:49
Speaker 2: to be stuck in that line. So that's the first
14:51
Speaker 2: big one. You know another and I don't know if
14:55
Speaker 2: does that resonate with you. Have you ever had that
14:56
Speaker 2: experience where you feel the weight of everything on your shoulders?
14:59
Speaker 1: Well, you know, I'm very good at I will never
15:02
Speaker 1: get lost. I will never get in. Also, it doesn't
15:05
Speaker 1: the amount of pressure I deal with it. I remember
15:08
Speaker 1: one time I was I was riding with my wife
15:11
Speaker 1: and she was taking me to the airport. It was
15:13
Speaker 1: like five o'clock in the morning, and she was saying
15:17
Speaker 1: she just looked over me. I was drying, and she said,
15:21
Speaker 1: are you ever tired? And I looked at her. I said,
15:25
Speaker 1: I'm tired all the time. I said, But why shn't
15:28
Speaker 1: I let you know that? M And so that's my
15:32
Speaker 1: personality and he knows that. You know, we get in
15:35
Speaker 1: this game to be successful. The word pity or self
15:40
Speaker 1: pity should be drummed out because I gotta go get
15:45
Speaker 1: a four hour week job and I won't be happy,
15:48
Speaker 1: so I get up. I'm not happy at four thirty
15:51
Speaker 1: in the morning, and I'm not because I've never had
15:59
Speaker 1: I got up to date, I was an appy, but
16:01
Speaker 1: during the week, that's part of the business plan. And
16:04
Speaker 1: So to answer your question, is that I allow stress
16:07
Speaker 1: in my life because I know it's part of it,
16:09
Speaker 1: but I don't complain about it because that's part of it.
16:13
Speaker 2: My DNA, yep, And that's what I found with so
16:16
Speaker 2: many men. Right, It's almost like you're silently struggling in
16:20
Speaker 2: some of the stress and you don't want to put
16:23
Speaker 2: that burden onto your spouse, soto other people around you,
16:26
Speaker 2: especially if you have a team in business, because you're like,
16:28
Speaker 2: if I put the stress on them, then they're not
16:30
Speaker 2: going to perform, right, So you know in those moments
16:33
Speaker 2: with your spouse. And I remember, because you know, I
16:35
Speaker 2: was an entrepreneur. I was doing eighteen hour days for
16:38
Speaker 2: a long time. And I remember one night I was
16:40
Speaker 2: driving home and I literally thought to myself, Wow, if
16:43
Speaker 2: I could just crash into the side of this media
16:46
Speaker 2: and I could probably go to the hospital and sleep
16:47
Speaker 2: for a week, and that would be amazing. I would
16:49
Speaker 2: love to sleep for a week, right, And I remember
16:52
Speaker 2: when I got home, I told my spouse that at
16:53
Speaker 2: the time, he's like, oh my god, should I be
16:55
Speaker 2: worried about you? I'm like, I'm just being practical here.
16:57
Speaker 2: I'm like, I'd love to sleep for a week. All entrepreneurs,
17:00
Speaker 2: I know, we've all taken on way too much stress,
17:03
Speaker 2: We've done way too much work. And instead of going
17:05
Speaker 2: to this spouse and being like, yeah, I'm exhausted and
17:09
Speaker 2: I don't know what to do about this, but this
17:11
Speaker 2: is the support I need in this moment, most of
17:13
Speaker 2: us tend to be quiet about it and we don't share,
17:16
Speaker 2: and then we create a bigger divide because we're not
17:18
Speaker 2: connecting in the way that we could to get more support.
17:21
Speaker 2: Most entrepreneurs hate asking for help. But here's the thing
17:23
Speaker 2: about asking for help that I think is so beautiful
17:26
Speaker 2: as a business owner and an entrepreneur. If you can
17:28
Speaker 2: ask somebody else for help and you know exactly what
17:31
Speaker 2: you need, you allow that person to step into purpose
17:34
Speaker 2: for you and for them, And so for me. I
17:37
Speaker 2: used to never want to ask for help because I
17:39
Speaker 2: don't want to peer weak. I don't want to people
17:40
Speaker 2: think I don't know what I'm doing. But once I
17:42
Speaker 2: start asking for help, everybody tries to rally around you,
17:45
Speaker 2: and you build teams so much more effectively because now
17:47
Speaker 2: people know what you need and you're giving them purpose
17:50
Speaker 2: to step into their own purpose for what they're able
17:52
Speaker 2: to create in their lives, so.
17:54
Speaker 1: That when they define that purpose, that allows them to
17:57
Speaker 1: create the wealths And am I wrong in my statement
18:04
Speaker 1: that Okay, I'm fine with being tired, I'm fine with
18:07
Speaker 1: that part of my dream building process. Or I shouldn't
18:11
Speaker 1: be fine with that.
18:13
Speaker 2: You shouldn't be fine with it. But here's where I'm
18:15
Speaker 2: going to help you with this just a little bit.
18:17
Speaker 2: So most of us allow ourselves to drive ourselves and
18:20
Speaker 2: grind ourselves into the ground, so we're exhausted all the time.
18:23
Speaker 2: When we're exhausted all the time, our brain goes into
18:25
Speaker 2: a default pattern that is fight or flight, typically more
18:29
Speaker 2: often than it is opening and expansiveness. So for a
18:32
Speaker 2: lot of the entrepreneurs I work with, I say to them, Okay,
18:35
Speaker 2: I understand that you're tired. I've been there too. What
18:38
Speaker 2: we have to do is we have to calm your
18:39
Speaker 2: nervous systems that even if you get tired, you're not
18:42
Speaker 2: making decisions from a place of exhaustion. And so the
18:46
Speaker 2: way we do that is we talk about this thing
18:47
Speaker 2: called an emotional deposit, which is you have to find
18:51
Speaker 2: something that makes you feel alive, makes you feel happy,
18:53
Speaker 2: and you have to evenly distribute throughout your day these
18:55
Speaker 2: moments of emotional deposits, because that gives you more capacity
18:59
Speaker 2: and it takes you out of the exhaustion so you
19:01
Speaker 2: can make decisions for a much healthier place.
19:04
Speaker 1: Well, I do that with desserts.
19:05
Speaker 2: I love desserts. You can't eat desserts fifteen times a day.
19:12
Speaker 1: I don't pitch cobbler yesterday to be a similar role.
19:17
Speaker 1: This morning, I'll be out there jumping that. I'll be
19:20
Speaker 1: out there.
19:22
Speaker 2: Sugar.
19:25
Speaker 1: I started out my day yes day. I made peach
19:27
Speaker 1: cobbler for the staff. I hate two helpings. Then for lunch,
19:30
Speaker 1: I had some little gummies, and then for dinner, I
19:34
Speaker 1: had me uh two big scoops of butter pecan ice cream.
19:39
Speaker 1: This morning I woke up and had me a nice
19:42
Speaker 1: settling role, homemade and simpling role. So that's why that's
19:46
Speaker 1: my trigger for me. I don't drink coffee and I
19:48
Speaker 1: don't drink alcohol. That's what people do, sugar.
19:51
Speaker 2: When they can't do alcolor, they can't do caffeine.
19:55
Speaker 1: And right like that, I'm not recommending that I'm not recom.
20:00
Speaker 2: There's probably more shues that we could dive into. Right,
20:02
Speaker 2: there are more positive things that you can add in.
20:04
Speaker 2: And I love this.
20:06
Speaker 1: I appreciate this conversation. I like to believe that the
20:10
Speaker 1: information you've given given me as well as the people
20:13
Speaker 1: who are listening on this show. It's never been heard
20:15
Speaker 1: on this show before because I meet a lot of
20:17
Speaker 1: people who say this is what they do. But then
20:20
Speaker 1: it gets into very geneeric conversations and I'm going and
20:23
Speaker 1: I'm smart enough to extend that conversation through, so it
20:27
Speaker 1: becomes a good conversation, but the value is lost. The
20:29
Speaker 1: details that you're providing. I think it's I feel it
20:32
Speaker 1: going to help people, and it's about I had a
20:35
Speaker 1: big meeting with my staff today. We were just breaking
20:37
Speaker 1: down different dudes and don'ts, and it's about trying to
20:40
Speaker 1: grow and inspire your staff. As a leader, talk to
20:44
Speaker 1: us about that and your principles. I'm a man, you're
20:47
Speaker 1: talking to men. That's your business plan, and you chose
20:51
Speaker 1: to target that particular audience inspiration and grow on your staff.
20:56
Speaker 2: So the biggest thing that I've found that grows the
20:58
Speaker 2: staff the quickest with the most inspiration and motivation is
21:02
Speaker 2: something that I call a desired end state. Now, this
21:05
Speaker 2: concept came from the Navy Seal teams, and when I
21:08
Speaker 2: worked with all the Seals, I was like, well, what
21:09
Speaker 2: is this concept and how do we backwards engineer It's
21:11
Speaker 2: normal people can use it. So the concept here is
21:14
Speaker 2: for every single person on your team, you must understand
21:18
Speaker 2: what is there deeper why that drives them. So for example,
21:22
Speaker 2: if you have a team member and the team members
21:24
Speaker 2: constantly late, They're showing out five ten minutes late every day,
21:28
Speaker 2: what I would do is I would sit down with
21:29
Speaker 2: that team memory. I'd be like, Hey, what's the bigger
21:31
Speaker 2: reason of why you're working here? What do you want
21:33
Speaker 2: to accomplish in your life? Where do you want to go?
21:35
Speaker 2: What do you want to create with your family? What
21:37
Speaker 2: do you want to create for your kids. I go
21:39
Speaker 2: so deep into that conversation that the end of the conversation,
21:42
Speaker 2: I know, beyond a shadow of a doubt, if they
21:44
Speaker 2: can create this beautiful thing in their lives, they are
21:47
Speaker 2: all in on showing up. And then I use that
21:51
Speaker 2: purpose what we've identified from asking why over and over
21:55
Speaker 2: and over again to tell the person consistently every week.
21:58
Speaker 2: I'm like, okay, remember you told me I wanted to
22:00
Speaker 2: create a vacation home where your entire family can come
22:02
Speaker 2: together on the lake in Atlanta. Does that still mean
22:05
Speaker 2: anything to you? Do you still want that? And when
22:07
Speaker 2: they're like, well, yeah, of course I do, I'm like,
22:09
Speaker 2: all right, Well, what action can you take today to
22:12
Speaker 2: get you there? So we're always backwards engineering based on
22:15
Speaker 2: an emotional feeling. And what I found in business is
22:18
Speaker 2: most men when they lead, they don't care about the emotions.
22:21
Speaker 2: They don't care about that emotional feeling. They just want
22:24
Speaker 2: the metrics, the KPIs. They want the performance. And what
22:27
Speaker 2: I've told them is I said, if you go after
22:29
Speaker 2: Mectro's KPIs, you'll get a certain level of performance. But
22:32
Speaker 2: if you start identifying the emotional thing that moves the person,
22:36
Speaker 2: and you bring up that emotional component every single day
22:39
Speaker 2: with them or every week, depending on the cadence of
22:41
Speaker 2: what you like to do with your team, those people
22:44
Speaker 2: know that you're invested in their future and their future
22:47
Speaker 2: dream and they will work harder for you. They will
22:49
Speaker 2: show up on time for you, and you can tie
22:51
Speaker 2: them their metrics to making that dream happen, and then
22:54
Speaker 2: you try that dream to the dream of the company.
22:57
Speaker 1: Wow.
22:58
Speaker 2: So this way, it's a whole different level of creating
23:00
Speaker 2: that emotional feeling every day so that people can be
23:03
Speaker 2: even more invested in what they're creating with you and.
23:06
Speaker 1: For you cool any north Strar leadership, that's your company.
23:11
Speaker 1: Someone's listening to the show, they want to what's the precedure,
23:15
Speaker 1: what's the step? Why should somebody call you?
23:17
Speaker 2: So usually what I like to do is, because I'm
23:20
Speaker 2: such a giver, I tell people you can always call me,
23:23
Speaker 2: call me and we'll do just a free hour of
23:25
Speaker 2: assessing so that I can give you some insight on
23:28
Speaker 2: what's your trauma pattern that might cause you some issue,
23:31
Speaker 2: what's the leadership gap that you might be experiencing, and
23:33
Speaker 2: what's the issue with the team that we really have
23:36
Speaker 2: to address. So when most people call me, they're like,
23:38
Speaker 2: I'm going to tell you everything about my business, everything
23:39
Speaker 2: about me personally. Go tell me what needs to be changed.
23:43
Speaker 2: And usually if I can show people what the gaps are,
23:47
Speaker 2: they're like, yes, please help me change this. So a
23:50
Speaker 2: lot of what I do is a lot of free
23:51
Speaker 2: sessions to help people sort of decide what do they
23:54
Speaker 2: want to work on, what don't they And a lot
23:56
Speaker 2: of times I have one conversation with someone and they
23:59
Speaker 2: tell me it's like thirty years of therapy in one session.
24:01
Speaker 2: They go off and do amazing things, and maybe we
24:02
Speaker 2: don't work together, but then another person comes in and
24:05
Speaker 2: we do for six to twelve months. So that first
24:08
Speaker 2: step is always the discovery call of what's going on
24:10
Speaker 2: in your life? Where are these patterns, how is your
24:12
Speaker 2: subconscious messing with you? And how do we create you
24:14
Speaker 2: into an even better leader of your team.
24:16
Speaker 1: We'll do well. I'm gonna tell you something. You're good.
24:19
Speaker 1: You're really good. Got the great voice, articulate, you know,
24:23
Speaker 1: definitely a person that I could talk to a lot.
24:26
Speaker 1: It's kind of scary there. I will take you glad
24:28
Speaker 1: you're in Park City. Okay, when you were talking about
24:33
Speaker 1: because you know I'm dealing with I'm not so much dealing,
24:36
Speaker 1: but I'm just communicating with you. I think that's the
24:39
Speaker 1: thing here. And oftentimes when you are married or you're
24:43
Speaker 1: in relationships, you know you if I have a flaw.
24:49
Speaker 1: I talk so much at work. Any when I get home,
24:52
Speaker 1: I don't want to talk. I'm tired. I don't want
24:56
Speaker 1: to share anything because I'm just repeating, would I just
25:01
Speaker 1: you all day long, right for ten hours? How do
25:05
Speaker 1: I fix that? Why would you recommend a fix?
25:09
Speaker 2: So this is such a good question because every man
25:11
Speaker 2: I've ever worked with asked me the same question. So
25:15
Speaker 2: the first piece of this that I would say is
25:18
Speaker 2: before you get home, most men need an hour to
25:22
Speaker 2: an hour and a half of transition time, because if
25:25
Speaker 2: you've been talking all day long to everybody, emotionally managing
25:28
Speaker 2: all the people in your office, you need an hour
25:31
Speaker 2: and a half to do whatever the heck it is
25:33
Speaker 2: you want to do that fuels you up. So some
25:36
Speaker 2: of the men will say to their spouses, they're like, listen,
25:38
Speaker 2: I'm going to get off of work at five. I'm
25:39
Speaker 2: going to be home by six thirty because I'm going
25:41
Speaker 2: to go do something that makes me feel alive, it
25:43
Speaker 2: makes me feel lit up again. I'm going to either
25:45
Speaker 2: read a book or listen to music or call someone
25:48
Speaker 2: that makes me feel really connected. Because most men don't
25:50
Speaker 2: fuel themselves with connections, so when they come home, they
25:54
Speaker 2: don't want to be connected because no one's filled them
25:56
Speaker 2: up all day with love and light and belief. Right,
26:00
Speaker 2: Because You've been doling that out all day to everybody
26:02
Speaker 2: on your team, but no one's been fueling you like that.
26:05
Speaker 2: So that's typically where for most of the men, I'm like,
26:08
Speaker 2: we have to find again. It's this concept of the
26:10
Speaker 2: emotional deposit. We have to find something that makes you
26:13
Speaker 2: feel again so you can feel alive, and we use
26:17
Speaker 2: that in that transition zone. And we also have a
26:19
Speaker 2: very specific process for transitioning, right because if you leave
26:22
Speaker 2: work and you're still running through your head all the
26:24
Speaker 2: things you need to do, all the things you didn't do,
26:26
Speaker 2: and then you walk in the door, no one's going
26:28
Speaker 2: to connect with you because they can tell you're not
26:30
Speaker 2: all there. So there's a very specific process for transitioning
26:34
Speaker 2: that we use and work on for that first hour
26:36
Speaker 2: and a half. And it's very customed to each human being,
26:38
Speaker 2: because every man has different things that he loves, or
26:40
Speaker 2: he's engaged in, or he wants to experience more.
26:43
Speaker 1: Wow, I want to tell you some Annie. As we
26:45
Speaker 1: close up this interview or close out this interview, please
26:48
Speaker 1: give out your contact information because a lot of people
26:51
Speaker 1: need to call you, especially a lot of men is
26:53
Speaker 1: listening to the show feature out audience are men, So
26:57
Speaker 1: please make a relation ship call to just just talk.
27:03
Speaker 1: That's all we're doing. We're just talking, right, We just talked,
27:06
Speaker 1: and then I'm discovering about rushaw and McDonald. Give us
27:10
Speaker 1: your contact information.
27:11
Speaker 2: Yeah, so you can reach out to me through Instagram,
27:13
Speaker 2: Northstar dot Annie, or you can send me an email
27:16
Speaker 2: directly Annie A N N I E at Northstar Leadership
27:19
Speaker 2: School dot com. And just so like we'll just have
27:22
Speaker 2: some fun. We'll dive into your life a little bit
27:24
Speaker 2: and we'll figure out do you need some sport do
27:26
Speaker 2: you not? Is there anything that we can make better?
27:28
Speaker 2: And if there isn't or if I have a better
27:29
Speaker 2: resource for you, I'm happy to hand you to that resource.
27:31
Speaker 1: Too, amazing. Our mission is to empower you to rise
27:34
Speaker 1: above limitations, break boundaries, and reach new heights in your
27:38
Speaker 1: entrepreneurial journey. Annie Yacht, please please take all my my, my,
27:47
Speaker 1: thank you for coming on the show. You are unique
27:49
Speaker 1: guests and I hope, I hope, I may. I knew
27:52
Speaker 1: you were busy. It was tough for me getting you
27:54
Speaker 1: on the show, and I hopefully we can schedule again
27:56
Speaker 1: in the future because you're fantastic. Thank you for coming.
27:58
Speaker 1: Money I can do to help you.
27:59
Speaker 2: Thank you for getting the word out and I'm so
28:01
Speaker 2: glad that you're doing what you're doing because it's a
28:03
Speaker 2: beautiful service to the world. We need more of that.
28:05
Speaker 1: This has been another edition of Money Making Conversation Masterclass
28:08
Speaker 1: posted by me Rushaun McDonald. Thank you to our guests
28:12
Speaker 1: on the show today and thank you our listening to
28:14
Speaker 1: the audience now. If you want to listen to any
28:16
Speaker 1: episode I want to be a guest on the show,
28:18
Speaker 1: visit Moneymakingconversations dot com. Our social media handle is money
28:23
Speaker 1: Making Conversation. Join us next week and remember to always
28:26
Speaker 1: leave with your gifts. Keep winning.