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EP 462: Niching and thought leadership — the most critical components of biz dev with Susan Quinn
As agency owners, we're always looking for ways to improve our business development strategies and stand out in a crowded marketplace. This week, I'm flipping the script and sharing an episode where I was a guest on Susan Quinn's podcast, Better Experiences by Design. Susan asks some great questions to help get to the bottom of the two main biz dev strategies modern agencies can count on today — niching and thought leadership. Doing these two things can transform your agency's growth trajectory. We cover several key components, including how to leverage thought leadership effectively, why…
The skinny
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