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Latest / Trade Sales Made Simple: For Trade, Construction & Industry Leaders

E136: 3 Sales Process Tweaks That Help Trade Sales Leaders Improve Close Rates and Drive Growth: Sales, Leadership, Trade

In this episode of the Stronger Sales Teams podcast, Ben Wright unpacks the art of B2C sales management through lessons from a Melbourne-based coaching session. He reveals practical strategies to lift sales teams from good to exceptional, with a strong focus on customer outcomes and clear communication. Listeners gain insights into lead qualification, managing expectations, and building value in the very first consultation. Ben shows how to reduce price-driven decisions and instead foster trust and stronger close rates. The episode delivers a fresh perspective on creating a culture of…

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