Latest / Leading Leaders Podcast with J Loren Norris / 4/10/2026 ARE YOU OUT OF YOUR LEAGUE OR SIMPLY NOT PREPARED

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4/10/2026 ARE YOU OUT OF YOUR LEAGUE OR SIMPLY NOT PREPARED · Leading Leaders Podcast with J Loren Norris

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  Subscribe now for extensive video library of leadership
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  Don't let them see you sweat. That was the ad campaign.
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  It was for Under Armour Under arm deodorant or antiperspirant.
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  I don't remember which one, but they made a big deal out of the
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  fact that a lot of people go into a moment and it stresses
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  them out a little bit of anxiety inducing.
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  Let me ask you this question. Are you out of your league or
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  just not prepared yet for where you're headed next?
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  That's the topic of today's leading leaders.
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  Stay tuned. Subscribe now for access to our
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  at storypoweracademy.com for leadership development and
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  communication. Join us, get away and relax.
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  I'm Jay Lauren Norris with Leading Leaders Podcast.
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  Over the last year or so, we've really upped our investment in
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  our relationships and our business.
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  We've looked for new opportunities, new networking
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  events, not just the circles around us which we continue to
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  invest in and participate in in every way that we can, but
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  looking for those circles that honestly, they're a bit of a
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  reach, they're a bit of a stretch.
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  They're not circles that we've been in before.
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  They're not marketplaces that we're well known.
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  That's always a little bit fear inducing, if you will, the
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  minute you step into an arena you've never played in before,
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  you've never fought in before, so to speak.
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  I remember watching the old reruns because I didn't see it
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  when it initially happened. But when Pride Fighting then
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  moved into the UFC, there was a a strange transition back in the
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  day, a lot of the guys in that arena, they fought looking like
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  WWE. They had on their tight shorts
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  and sometimes their wrestling boots and endo shirts.
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  And then suddenly this Brazilian guy shows up and he's wearing
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  his full pajamas. I mean his, his ghee, full ghee
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  belt and the whole 9 yards. Hoist Gracie comes out of
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  nowhere. Guys are in the ring with him.
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  They're throwing punches, they're throwing kicks.
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  They believe they are ready. They are strikers, they can take
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  a blow. They're ready for anything.
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  And after the 4th or 5th hit lands on Hoist Gracie's face,
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  he's like, I'm done with this nonsense.
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  Grabs the corner of his ghee, wraps it around the neck of the
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  guy that he's in the ring with, puts him on the ground and
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  chokes him out. And people win.
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  What just happened? And in an instant, his strategy,
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  his defense mechanisms, his training kicked in and literally
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  changed the rules of the game. He was tapping people out in
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  seconds sometimes, and nobody knew what to do with them.
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  There were a lot of people, like, I'm a big power striker, I
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  can take a hit. You can't get me on the ground.
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  And they'd walk out of there and go.
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  What just happened to me? That's kind of what happened to
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  me last night. I stepped out of my realm.
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  I told the people who invited me I don't do poker.
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  I've never played a full handed poker in my life.
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  Not for Jelly beans, not for dollars, not for car titles,
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  Never, never played a full. I played some blackjack for like
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  cereal, never played for serious, just for cereal, not
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  for serious. And I sat down at a table where
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  I have to be honest, I paid my buy in like everybody else.
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  I got my chips like everybody else.
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  And I knew when I sat down that was an investment.
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  I didn't have any anticipation at all of winning.
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  I told the people I got my CHEAT SHEET right here in the pocket
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  so I can figure out what a good hand is.
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  I would have only known it if all those cards were in front of
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  me. And I can look at the cards and
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  I can measure what what. And I was not ready.
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  I was not even close to ready. I hadn't done enough homework.
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  I wasn't prepared for the circle.
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  Here's what I know in the end of the day, if you've ever paid to
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  play for marketing, if you've ever bought an exhibit booth, a
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  banner, a sign, an ad to put on the side of your car, an ad in a
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  phone book, you've invested your money in an opportunity to put
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  your business name in front of other people.
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  Now a lot of people, and I'm sure there were some because I
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  saw them with their stacks of chips.
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  Let me let me correct that. They didn't have stacks of their
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  chips. They had stacks of everybody
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  else's chips because they started with the same amount of
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  chips as everybody. And when they left, some people
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  had no chips and some people had like piles of chips.
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  So they left with stacks of other people's chips.
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  Wealth transfer is another way to say that, but I have to look
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  at it and say I'm willing to admit that I put my money on the
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  table to join the game, not for the sake of the game.
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  I put my money on the table to invest in the relationships
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  around the table, handed out a healthy stack of business cards,
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  had some great conversations, some great revelations as well.
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  Now, if I were to say I'm now a poker player, I'm going to go
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  compete in poker, I'd be a fool. That's what I would be.
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  Have I played around a poker with a bunch of wealthy people?
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  I have. Did I lose my shirt very
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  quickly? I did.
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  I also got my ego poked because I sat down at a table where I
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  knew. First thing you got to know
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  about gamblers, they're never going to tell you the truth.
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  I don't care how nice they are, they're in it to win.
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  They want to win and if they think they can get one up on
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  you, they're going to do it. So I told them, look, I don't
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  know what I'm doing. I mean, I really, this game is
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  not a familiar thing to me. And several people at the table
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  said, that's fine, we'll walk you through it.
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  These are all guys of faith, or they claim to be guys of faith.
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  They're all, they're all nice guys.
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  They're all business owners. They're all very wealthy, very
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  successful. That's great.
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  And about halfway through the game we let a guy join the table
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  and he sat down with a full stack and at one point he looked
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  at me and he said honestly, how many?
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  How many chips you got left? Because that's what I'm going to
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  bet. It was literally at that point
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  just me and him left in the hand.
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  I had a queen and a king and all the cards on the table were just
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  numbers. I had no idea what he had, but I
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  was, I honestly, I was a little offended because he looked at me
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  with his full stack of card, his full stack of chips and I got
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  like 20 bucks left and he's like, I'll bet whatever you
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  have, he was forcing me to go all in.
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  He forced my hand. And because I didn't have a
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  strong enough understanding of what was on the table versus
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  what was in my hand versus what was his potential, I did an ego
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  move. I folded and I walked to another
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  table and donated my chips to somebody else's 'cause I refuse
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  to let him have my chips. I refuse to let him win that
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  way. Or he's going to win the hand
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  anyway, right? I guess.
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  I don't know. Maybe he's bluffing.
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  Maybe he's got the best hand in the world.
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  There's no chance that I'll beat him in the end.
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  I asked him, I'm out, I'm walking away.
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  I'm going to give my money to somebody else, but I'd love to
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  see your cards so that I would know.
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  He flipped his cards over. It was still Greek to me.
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  I had no idea looking at his cards and what was on the table,
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  what kind of hand he had. The guy next to me flipped my
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  cards over and he goes, dude, you had a straight flush.
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  You had the entire table. The pot would have been 100%
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  yours. You ever lost because you didn't
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  know what you didn't know. That would be it.
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  Now, I still have to be honest and say there were a couple of
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  things in my mind that were in my mind, in my heart, more
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  important than whether or not I walked away with a stack of
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  chips. Been talking all this week about
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  how the internal story that's happening in your business.
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  It's coming from the lips of your team.
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  It comes from the mindset of the leader.
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  It's called a brand. And I had a chance to build
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  relationship with people that normally I wouldn't have just
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  walked up to and said, hey, let me tell you about me or hey,
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  this is the business that we're offering or this is the sale
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  that we have or this is the special for the week.
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  But in the conversation over Texas Holdem, I explained a
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  little bit about what I do as I was listening to everybody else
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  explain what they do. Like a typical network meeting,
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  only you don't get 2 minutes. Now you got a couple of hours
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  and I had a guy asked me for a card and then straight up ask
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  what would you charge me to train 50 people?
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  And I know the number wasn't a challenge to him.
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  Oh, I've, I've worked in those arenas where I tell them I, I
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  can do it for as low as and they're like, oh, that's so
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  much. Do you have a scholarship?
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  Can, can you do it for half? And we can I do some work for
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  you so that I don't have to pay? What does that tell me?
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  They don't really value what I do.
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  This guy's like, I know what it's worth.
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  Tell me what your price is. I didn't pay to play poker so
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  that I could give away my money to a poker shark.
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  I paid to be in an arena. Just like when you pay for VIP
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  to go to an event, just like when you pay to buy advertising.
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  But what was more important to me than whether I walked away
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  with the stack of chips or not was that I walk away with
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  relationships where the people that I met had a genuine
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  impression of me and what I have to offer.
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  You can't put money on that. See, I met a lot of people
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  that's at this event. I met people who do a very
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  similar thing to what I do. Many people would look at both
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  of us and go, you guys do exactly the same thing.
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  So now I just have to pick between price and personality.
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  There's no chance that we do exactly the same thing.
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  We do similar things. There are a lot of people who do
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  similar things to what we do at Story Power, but nobody does
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  exactly the same. That's why we exist.
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  It's not competition. It's an opportunity to level
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  everybody up, and I'm perfectly OK with that.
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  What I'm not cool with is the people that I met who the minute
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  you start a conversation with them, they're already looking
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  down their nose at you. They've already decided you
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  don't have the kind of wealth I have.
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  I can tell by your shoes. I also had a conversation with a
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  guy who said there was a season of my life not too long ago
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  where $50,000 a month was my average and I honestly looked at
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  people and went how can you even live on less than three 300,000
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  a year? And then pride went before the
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  fall, and I lost everything, nearly lost my family, and I
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  nearly lost my life. There's a season when in running
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  your business and building relationships, you've got to
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  figure out what it means to be authentically you and the
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  stories that you tell in your head, in the mirror, in the
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  media. And they got to come to this
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  level of consistency of authenticity, because without
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  authenticity, there is no truth. And without truth, there is no
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  trust. If you want people to trust you
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  as a business, as a business owner, as a leader of any sort,
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  I don't care if you're in ministry or mud pies, if people
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  don't trust you, they won't do business with you long.
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  And the lack of trust, that little bit of deception, that
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  twisting the truth just to get the deal.
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  Those side deals you don't tell anybody about just because,
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  well, you know, they're going to make me money, but I don't want
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  anybody else to know I'm doing that.
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  Those kind of things will always come to light.
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  And it may not be you that tells it, but somebody who's done
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  business with you, who's seen you cut corners, who's seen you
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  kind of slight the hand, they will tell.
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  I had a conversation with one person who said, yeah, I've got
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  this big, big thing coming up. It's a, it's a big, big deal.
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  And, and, and it's about 95% done.
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  I'm like, cool. He said, yeah, I, I didn't hire
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  the attorneys. I used AI and I'm doing it all
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  myself. I've got a couple of clients who
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  are attorneys and I'm, I mean, like Pepperdine graduate
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  universities. These are not smucks.
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  These are not slubs. They know the game.
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  They're they're ready to play at the highest level.
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  And when I asked him about AI, in fact, I asked another one
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  just last night, I said, so you're in this field, you move a
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  whole lot of money. You manage money for people who
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  have a whole lot of money. How do you feel about AI?
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  He said, I double check everything AI does.
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  It's a great research assistant. I don't have to pay an intern to
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  go look up these past case histories.
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  But I never trust the conclusion that it comes to.
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  I always verify that myself and I never submit the documents
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  that it creates. I do that myself.
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  And yet I know there are people who are fully determined that if
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  I just push the button, if I if I ask the right question and I
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  get the right answers, I can trust what comes out of there.
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  And it's going to be more brilliant than 100 people
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  because it has access to all this data.
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  Yes, it does. And as we were having this
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  conversation, me and this one particular person, they said,
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  well, I take it you don't like AII?
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  Said I I don't dislike AI. It's a great tool.
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  Just understand it's a tool. It's just a tool.
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  If you trust it to be a staff person, I'm afraid you could be
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  in trouble because AI will say things about you to the world
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  that you can't back up. I mentioned that I work with a
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  lot of political clients and a lot of people who are highly
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  educated. I said, I have one particular
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  political client that after we really started digging into the
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  truth of their stories, they decided this world of politics
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  is not for me. And they stepped out.
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  And another client who decided to hire a publishing company to
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  ghostwrite their book. They submitted all their
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  content. They got back some sample
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  chapters. And in Chapter 2, I'm reading
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  through it. I'm like, that is a brilliant
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  story. It's perfectly crafted.
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  Just the right level of emotion, the right storyline.
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  Everything seems to come together really, really well.
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  Let me ask you a question. I see you were in this city.
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  You were sitting on the bench and you're looking at the water.
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  Was that that opening between the library and the Capitol
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  building? Is that, is that where you were
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  sitting? And my client kind of sheepishly
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  replied, I yeah, I've never been there.
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  Oh, fascinating. So you're telling a story to
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  build credibility of how you know the secrets that you know.
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  And the story you're telling to build credibility, IE to garner
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  trust is fabricated. And yet at the end of the
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  sequence, at the end of the book, if I scan the QR code,
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  you're asking me to invest $25,000 in the service that you
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  offer. That's a bit of a problem.
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  See, when you've got borrowed stories, recycled stories,
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  anecdotes from somebody else. I mean, I often will share stuff
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  from books. I've done it this series in this
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  in just in this last week. Stuff from Patrick Lincione and
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  stuff from John Maxwell, stuff from are the five languages of
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  appreciation. I'm slipping my mind right now.
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  Who wrote that one? But maybe it'll come to me.
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  I I've searched stuff from their books and when I do, I hold up
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  the book so you can see the cover.
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  This is not me. These are ideas that I agree
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  with. These are ideas that I share.
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  These are ideas perhaps even that shaped me.
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  But what I'm not going to do is make up a story or let AI make
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  up a story that I can't back up. If you hear me say something and
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  you feel like I'm making it up or I'm stealing it from somebody
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  else, call me on it. Honestly, call me on it.
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  Either I'm going to explain it to you or I'm going to say, you
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  know what? Maybe I didn't remember that
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  wrong. Maybe I do need to give credit
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  to somebody else for that. And I'm totally OK with that.
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  In a conversation between Jordan Peterson and Simon Sinek, I
• 18:22
  heard Simon say this phrase. I thought it was powerful, it
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  was beautiful, it was authentic, it was intelligently structured,
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  he said. I have very strong opinions,
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  loosely held, and I thought that kind of defines almost every
• 18:43
  argument that I've ever been in. Here's what I mean by that.
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  There are a lot of times that it's your opinion against mine.
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  It's it's not what I've studied and what you studied.
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  It's the expression of the experiences that I've had and
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  what I've learned from them. And when I express those things,
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  I have to understand. Ego aside, this is through my
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  own myopic learning. Maybe my experience was tainted
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  by my own foolishness. Maybe my experience was tainted
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  by my own past, my own trauma, my own mistakes.
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  And so I come to this moment and I experience the same thing you
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  experienced, and I read it differently.
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  And if that's the case, and I've formulated opinions that I'm now
• 19:30
  vehemently behind, I stand strong on this opinion.
• 19:34
  And yet something is revealed to me to say, yeah, but you took it
• 19:41
  wrong. You heard it wrong.
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  You heard it through the filter of something else.
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  And now your opinion, while you may hold on to it very strongly,
• 19:49
  very loudly, very passionately, your opinion is ill informed.
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  It's wrong. That's the moment that strong
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  opinions, loosely held, is of value.
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  It's when you can step back and go.
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  Perhaps, perhaps I've been wrong about that.
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  Let me reconsider my position. Let me change my opinion.
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  If we could get more people who just grow old enough to do that,
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  we would have a better world. We would have a better world of
• 20:23
  politics, we would have a better world of business, we would be
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  better all the way around if people would let go of their
• 20:29
  hard held opinions because those opinions actually inform their
• 20:34
  belief system of those belief systems inform their behavior
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  and that behavior becomes the story they tell.
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  And now the opinion in the story are shaping their entire world.
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  And when you hire them all that comes with them and then all of
• 20:49
  a sudden they run into headlong into your opinions, which might
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  be wrong as well. And maybe they need to be
• 20:56
  changed. But see, when you, when you
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  start using stories that are not your own, anecdotes that are not
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  your own, you missed the punchline.
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  You missed the point. You heard it a certain way and
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  you took it that way and you thought, I'm going to run with
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  this. It can very quickly destroy your
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  brand. I feel confident that even in
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  the moment that my ego was poked, even in the moment that I
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  got a little bit riled up, even in the moment that I felt like
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  I'm not going to let you win even though I actually won, but
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  I'd already bowed out so I couldn't win.
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  I'm not going to let you win. I would rather give my chips to
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  a stranger than to let you win them.
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  Even in that moment, my higher priority than walking away with
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  a pile of chips was to be consistent with who I told
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  everybody at that table I was when I sat down.
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  To be consistent with the two people who invited me to be
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  there. The two other people that
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  trusted them to say, yeah, he's he's good in this environment,
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  he's going to be fine. And the two or three people that
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  I ran into from other circles, and I'm like, I wouldn't have
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  expected you to be here, but I'm glad to see you.
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  There were at least half a dozen people who know me by name,
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  recognize me on the street, and they'd be like, I know who that
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  guy is. And if I acted a fool, if I let
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  my ego get too big and I didn't guard my brand, my reputation,
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  what other people say about me when I walk out of the room,
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  then it wouldn't have mattered. If I put down to dollars, 200
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  dollars, 2000 dollars, $20,000, it wouldn't matter what I put on
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  the table. It would have cost me more to
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  damage my brand. Now I know a lot of people that
• 22:48
  go to an event like that and they have a few too many beers.
• 22:54
  I don't think I saw one last night.
• 22:56
  I heard someone mention one. I don't think I saw them.
• 22:58
  Most people are drinking water or tea.
• 23:01
  It was that kind of event. The truth that you can have a
• 23:06
  couple too many and make a fool of yourself doesn't stop that
• 23:12
  night. It's like ADOI, it follows you
• 23:15
  for decades. It's on your record and never
• 23:18
  goes away. And when you damage your brand
• 23:20
  in a moment of foolishness because your ego is there and
• 23:23
  other people start telling stories about you, let me tell
• 23:26
  you something. AI cannot overcome a brand
• 23:29
  damaged by foolishness. The best marketing pieces in the
• 23:34
  world will not fix an arrogant leader.
• 23:38
  Or you can put the slogans out there, You can put the logos out
• 23:41
  there. You can offer to pay people when
• 23:43
  you show up late. All that's great.
• 23:47
  But if the service they receive when they work with you is not
• 23:49
  good, all the marketing in the world doesn't matter.
• 23:54
  There are people that I know who spend oodles and gobs of money
• 23:59
  on getting attention. But if you ask about doing
• 24:03
  business with them, there's as much negative as there is
• 24:08
  positive. In fact, many of them who
• 24:10
  operate that way spend a whole lot of money trying to recreate
• 24:14
  a positive image. In fact, I've heard them say if
• 24:18
  you invest enough in the positive image, even the
• 24:21
  negative press is to your benefit.
• 24:25
  You just have to drown out the naysayers by spending more money
• 24:28
  on the positive. Just market, market, market,
• 24:31
  market, market. Get awareness, get awareness,
• 24:32
  get awareness, and you're going to overcome all that stuff.
• 24:35
  And in the world of short term memories, that's true.
• 24:41
  In the world of brand reputation, not so much.
• 24:45
  And there will be a point, a tipping point where the stories
• 24:48
  that you've told about yourself and the stories that everybody
• 24:51
  else tell about you, they don't line up.
• 24:54
  When you're using fake stories and fake antidotes and you're
• 24:56
  making things up just for the purpose of attention.
• 25:00
  What you've done is created your brand to be one of those things
• 25:03
  built on the type of awareness that's the equivalent of a clown
• 25:07
  on a unicycle. Oh, you got their attention for
• 25:10
  the moment, but how long can you stay on that unicycle?
• 25:17
  There was a season in our life that we operated these kids
• 25:20
  events. And one of the things that I
• 25:21
  used to do to advertise these kids events was I would put on a
• 25:26
  giant inflatable clown suit. And when I had this suit on, I
• 25:29
  looked like I was £600 and I would put that clown suit on
• 25:33
  with a uniform shirt of our kids event and I would walk around
• 25:36
  town and hand out Flyers and coupons to get kids to come to
• 25:39
  our event. It was a successful business for
• 25:42
  its season. It did really, really well and
• 25:46
  we had a great relationship with a lot of the kids.
• 25:48
  Go back and watch yesterday's episode, you'll hear a little
• 25:51
  bit more about why we did what we did.
• 25:53
  But on a particular day that I wore my clown seat, I was out.
• 25:56
  I went to the Parks and Rec. I was hanging out there, hanging
• 25:59
  out around the pool. A lot of the kids that were
• 26:00
  there were coming to the event that night.
• 26:02
  And so we were having some banter, etcetera, etcetera, and
• 26:05
  I decided to be funny and climb up on the high dive in my clown
• 26:09
  suit. I apparently forgot for that
• 26:12
  moment. I was so hyped up in my own
• 26:15
  look. The whole world is looking at
• 26:16
  the clown on the diving board. Everybody knew who I was.
• 26:19
  Everybody knew the clown was. They know it was me and that we
• 26:22
  were doing this kids event later and I was so wrapped up in that
• 26:29
  that the high school physics lessons slipped past me.
• 26:36
  If it holds air, it holds water because those molecules are
• 26:41
  bigger. And I jumped off the high dive
• 26:46
  into 13 feet of water and I sank like a rock to the bottom and
• 26:53
  the longer I was there, the more filled with water my suit
• 26:56
  became. I don't know if you know this or
• 26:59
  not, but regular old water weighs 8.33 lbs per gallon.
• 27:05
  I can only imagine if it's 600 lbs of size with the volume of
• 27:10
  water was inside that suit. I can tell you this.
• 27:14
  I opened my eyes and I looked up through the water and I saw a
• 27:18
  young lady sitting on the lifeguard stand looking down at
• 27:20
  me and laughing at the clown at the bottom of the pool, unaware
• 27:25
  that I'm now too heavy to get back to the top.
• 27:31
  And my first thought was, if she jumps in here, we're both going
• 27:34
  to drown because she can't pick me up.
• 27:36
  There's no way. And so I went about the business
• 27:40
  of swimming myself to the top, kicking as hard as I could,
• 27:43
  pulling with both arms. By the time I got to the
• 27:45
  surface, my deltoids were burning like I've been doing
• 27:48
  military press for hours. I got to the top, got off the
• 27:53
  edge of the pool. People are still laughing.
• 27:55
  And I'm thinking to myself, they would have been laughing while I
• 27:58
  drowned because they had no idea that what they saw and what was
• 28:04
  really happening are not the same thing.
• 28:11
  When I learned to play pool, I played with an old man in my
• 28:16
  apartment complex when I was in college.
• 28:18
  And this old guy used to beat me like a stick.
• 28:24
  I mean, it was, it was just embarrassing.
• 28:27
  I didn't know how to hold AQI, didn't know the difference
• 28:30
  between 8 ball and 9 ball. I didn't know what a scratch
• 28:32
  was. When he started talking about
• 28:34
  all these other kinds of rules in different games in different
• 28:37
  leagues, I was way in over my head.
• 28:42
  But in 2002, I competed in the World Championship, well at
• 28:46
  least the US Championship in Las Vegas, and I placed in the top
• 28:50
  25% because I learned to play the rules of the game.
• 28:56
  I built an understanding through repetition and practice.
• 29:02
  I mastered the craft. There are only two things in the
• 29:07
  world that I've ever considered myself.
• 29:09
  World competition. Qualified in public speaking and
• 29:16
  pool. And I have trophies to prove my
• 29:19
  value. No, let me say that again not to
• 29:22
  prove my value. Causeway.
• 29:23
  My value has nothing to do with that.
• 29:25
  To prove my skill set. I have trohies to prove my skill
• 29:28
  set in both of those arenas. You know any trohies I've got
• 29:33
  for Poker 0, I was in over my head.
• 29:37
  I was way out of my league. Now, is it that I'm not capable
• 29:40
  of playing that game? No, I am my my mind thinks that
• 29:43
  way. I have that strategy.
• 29:45
  I do know this though, I would have to switch from nice guy to
• 29:47
  mean guy to be good at it. And I'm not sure that's the
• 29:50
  brand I want to live up to. So I may continue to give my
• 29:55
  money away just to be in that circle, just to have
• 29:57
  conversations with people just so I can influence them.
• 30:00
  Because I did meet people who are living financially
• 30:04
  successful and still struggling, struggling with some strategies
• 30:07
  that I can help them with. And I would love to do that.
• 30:10
  And if I have to pay to sit at that table to be in that arena,
• 30:15
  that's as good as buying another box of business cards.
• 30:19
  Are you in over your head? Are you out of your league or
• 30:22
  just not yet prepared for the game that you're walking into?
• 30:25
  Are you using somebody else's story, somebody else's brand?
• 30:28
  Is there confusion in your brand because you're trying to play
• 30:32
  somebody else's game and it's not you?
• 30:36
  Are you letting somebody else write your brand stories because
• 30:40
  you're not paying attention to them at all?
• 30:42
  If any of those things are challenging you, I'm challenging
• 30:46
  you to get deeper into your stories.
• 30:50
  Why do you do what you do? What caused you to start this?
• 30:53
  Is there a a moment in your life that you look back and go?
• 30:56
  That's when I decided this is my calling.
• 31:00
  Those stories, those authentic stories, those stories build
• 31:03
  trust. Those stories tell the truth.
• 31:07
  Those stories will make you a lot of money and build deeper
• 31:10
  relationships with the people you serve.
• 31:13
  And if you don't know this or not, I'm going to give you this
• 31:15
  little golden nugget. It's always cheaper to get more
• 31:19
  money from an existing client than it is to go get a new
• 31:22
  client if you have to market because every time you're
• 31:25
  starting over a relationship, that's a brand problem.
• 31:31
  True story. I'm Jay Lauren Norris with
• 31:33
  leading leaders podcast or tell it like it is TV.
• 31:37
  Have a blessed day. Think storytellings just for
• 31:46
  bedtime. Nah, it's the secret sauce for
• 31:48
  business magic. Stuck in a rut with bland
• 31:51
  pitches and yawning clients? Enter.
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  Boost your business with Story Power, Six weeks of epic
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• 32:00
  video game, but for your career. Master the art of narrative and
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  watch connections blossom like a viral TikTok.
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• 32:16
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• 32:19
  people who say, I know I need to tell stories, I need to tell
• 32:23
  better stories because the ones I have are boring or they're not
• 32:25
  getting across or as John Maxwell says, everyone
• 32:28
  communicates And well, if you connect now as a participant in
• 32:32
  this course, what I would really love to know from you, put it in
• 32:35
  the discussion on the course. If you're already registered
• 32:37
  online, send me a chat, send me Adm, send me a text, send me an
• 32:41
  e-mail. I'd really love to know what you
• 32:44
  hope to get out of this course. I can tell you what we're going
• 32:47
  to discuss and I can tell you what I plan to teach and train
• 32:50
  you on, and I can tell you even what we plan to discuss each
• 32:53
  week on the calls for the next six weeks.
• 32:56
  I'm going to go over all of that for you in just a moment.
• 32:59
  I can also tell you that my clients who get the greatest
• 33:02
  success are the ones who apply the story power process to their
• 33:06
  business development to increase their impact, their influence,
• 33:09
  and their income. Now, the story power process
• 33:12
  includes story mining, story selection, story qualification,
• 33:17
  story crafting, connecting with your audience, and leading the
• 33:20
  narrative. And if you leave any one of
• 33:23
  those parts out, you're going to find that or you're just not as
• 33:25
  effective as you want to be. You're not going to grow your
• 33:28
  business to the same level. You're not going to lead with
• 33:30
  impact and influence like you hoped to.
• 33:33
  I can also tell you that the people who apply these things,
• 33:37
  well, they're not failing in their business.
• 33:39
  The reason a lot of people fail in their business is they
• 33:43
  continue to fail to connect the solution they offer with the
• 33:47
  problem that their clients have. The pain in the solution never
• 33:51
  come together, and a lot of that failure is because they're not
• 33:56
  clearly articulating how their solution solves someone else's
• 34:00
  problem. It comes down to a question,
• 34:03
  something like this. Who do you help and how?
• 34:07
  Yes, that's one of the first things we're going to discuss
• 34:10
  over the next six weeks of booster business with Story
• 34:13
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• 34:27
  and freedom.