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Latest / A Phil Svitek Podcast - A Series From Your 360 Creative Coach

Deepen Your Friendships: Simon Sinek’s 8-Minute Friend Concept

In this episode, I delve into Simon Sinek’s transformative 8-minute friend concept—a thoughtful way to support your friends during tough times. The idea is simple: when someone is struggling, they can reach out and ask, “Do you have 8 minutes?” This phrase acts as a subtle code to signal that something is wrong, replacing the more generic and often overlooked “Can we talk?” The beauty of this approach is its clarity and brevity—just 8 minutes of undivided attention can help calm their nervous system, provide a sense of connection, and remind them they’re not alone. It’s not about solving…

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