552 Virtual Event Monetization and Lead Generation with Kevin Sanderson

Build a Better Agency Podcast · May 3, 2026 · 1m

Welcome to another episode of Build a Better Agency! This week, host Drew McLellan sits down with virtual event expert Kevin Sanderson to unravel the secrets behind leveraging online summits to grow your agency—and your client's business. With over 30 virtual summits under his belt, Kevin Sanderson brings his firsthand knowledge of creating, marketing, and monetizing virtual events, making this episode a must-listen for agency owners seeking innovative ways to expand their reach. Kevin Sanderson walks listeners through the different types of online events, from single-presenter webinars and…