Hi-Vis Fashion: Workwear Trend or Safety Risk?

Logosofia no Dia a Dia · Aug 16, 2026 · 27m

Fluorescent colors are popping up everywhere — from Carhartt work jackets to Fruit of the Loom pullovers. But is this a genuine shift toward durable, functional clothing, or just aesthetic appropriation without the safety standards? We break down the $3.2 billion hi-vis market, the brands leading the crossover (Carhartt, Dickies, Patagonia, Uniqlo), and what happens when fashion borrows from the job site. Plus: the sustainability argument, the risk of confusing decorative color with certified safety gear, and why regulators in the UK and Australia are taking notice. Episode 4734 —…