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054: Mass Persuasion, One User At A Time by Nir Eyal on Persuasive Techniques for Online Marketers
Nir Eyal talks about mass persuasion. Episode 054: Mass Persuasion, One User At A Time by Nir Eyal on Persuasive Techniques for Online Marketers Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging…
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