Latest / The Steve Harvey Morning Show / Nicaila & Muoyo Okome Full Interview

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Nicaila & Muoyo Okome Full Interview · The Steve Harvey Morning Show

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Speaker 1: up now as two guests. It's a power couple. Two guys.
1:12
Speaker 1: It is always interested in getting two guests on the
1:13
Speaker 1: phone because they have and they're working together. They have
1:16
Speaker 1: their own ideas, but they have to work together as
1:19
Speaker 1: a partnership as a power couple. One is a former
1:23
Speaker 1: employee of IBM. I used to work for IBM and Microsoft.
1:26
Speaker 1: He has spent the last eight years in the mobile
1:29
Speaker 1: apps space. He built, published, and sold a portfolio or
1:33
Speaker 1: one hundred plus mobile apps which have collectively been downloaded
1:36
Speaker 1: over twelve million times worldwide. He is an expert in
1:40
Speaker 1: mobile app publishing, marketing, and monetized monetization, author of These
1:44
Speaker 1: Seven Steps to App Success, and host of the brand
1:47
Speaker 1: new podcast Game of Growth, which has debated in the
1:51
Speaker 1: top one hundred business podcast on iTunes. She is the
1:55
Speaker 1: creator and host of Side Hustle Pro podcast, the first
1:59
Speaker 1: and only podcast the spotlight bold black women entrepreneurs who
2:03
Speaker 1: have scaled from size hustle to profitable business. She also
2:07
Speaker 1: the founder podcast Moguls, a podcast and accelerator program that
2:11
Speaker 1: shines a light on untold narratives. Please welcome to money
2:15
Speaker 1: making Conversations that Kayla Matthews and Moyo Oka may man, boy,
2:23
Speaker 1: I'll work you. I'll work up with them names man,
2:26
Speaker 1: Thank you for having us. Yeah yeah it's Nikkela Matthews
2:30
Speaker 1: or Coleman now because I'm married, Okay, well you're okay, cool, awesome,
2:34
Speaker 1: and hi both of you. What shi are you calling
2:36
Speaker 1: me in from from Washington d C? Okay, cool? As
2:41
Speaker 1: I go there and Washington d C. Every wednesdays or
2:43
Speaker 1: one maybe one day we can have lunch or dinner
2:45
Speaker 1: and uh and further discussions. But today welcome you to
2:49
Speaker 1: money making Conversations because you guys are what they consider
2:52
Speaker 1: experts in your fields. Um, I want to start with you, sir.
2:57
Speaker 1: It's uh, it's morial right, yeah, yeah, you got it. Okay,
3:01
Speaker 1: want to make sure we'll be respectful to My name's
3:04
Speaker 1: was Seawan. And so I know if somebody says wrong,
3:07
Speaker 1: he love you. But this is how you're supposed to
3:11
Speaker 1: say it. And uh, and so if I slide wrong,
3:14
Speaker 1: you know in this conversation filter, Richard just slipped a
3:17
Speaker 1: little bit. We get it all straight now the app
3:19
Speaker 1: business and the podcast business, which is exploding both of them.
3:22
Speaker 1: I think the app business exploded before the podcast business.
3:26
Speaker 1: So moyo, you've involved in both of them. Please explain
3:30
Speaker 1: your background and how did you become an expert in
3:33
Speaker 1: this because I have. You know, I started on radio,
3:36
Speaker 1: but now I've slid into the podcast arena and my
3:39
Speaker 1: shows on Serious Exam, my shows on a radio in
3:42
Speaker 1: Atlanta now is a growing podcast arena. Talk about your
3:47
Speaker 1: your path, your growth, your path, your growth path. Sure, absolutely, absolutely,
3:52
Speaker 1: And I probably used the word expert, but I'd like
3:55
Speaker 1: to be aware of that because you know, I think
3:57
Speaker 1: we both consider ourselves still students of of anything we're
4:00
Speaker 1: doing all the time. Excuse me, Morio, it says right
4:03
Speaker 1: here he is an expert in mobile app publicing, marketing
4:07
Speaker 1: and monetarization. No, definitely my fault. But you never want
4:13
Speaker 1: to get to, you know, over confident in it. So
4:17
Speaker 1: if you want to get paid, you got to be
4:18
Speaker 1: an expert. And guess what, You're right, You're right, you're right.
4:22
Speaker 1: It might have made conversation, Morio, want to make conversation. Now,
4:25
Speaker 1: I'm giving you money making conversations. Let's do it. You're
4:29
Speaker 1: an expert over one plus apps. Mobile apps have been
4:33
Speaker 1: downloaded over twelve million times. You're an expert. Okay, you
4:38
Speaker 1: got it, you got it all right. So as far
4:41
Speaker 1: as how I got there, Um, at the time I
4:44
Speaker 1: was working for this was after I go into business
4:47
Speaker 1: school and I was working for IBM in a business role,
4:52
Speaker 1: and UM, I really wasn't having the best time there.
4:55
Speaker 1: So it's it's IBM in the Washington d the area,
5:01
Speaker 1: and um, it's very kind of political nature in the offices,
5:05
Speaker 1: and UM, I found that I wasn't the one being
5:09
Speaker 1: looked at for the promotions, and UM, you know, I
5:13
Speaker 1: think you kind of get what I'm saying about it.
5:16
Speaker 1: I started, I'm sorry, I missed what you heard. I
5:19
Speaker 1: work for IBM, so I understand the culture. I understand
5:22
Speaker 1: the creative lanes that they put you in. It's about
5:24
Speaker 1: the creativities. You know, you have a vision and sometimes
5:27
Speaker 1: it doesn't work in that environment because they want you
5:29
Speaker 1: to stick with a particular job. Yeah yeah, yeah, So, UM,
5:36
Speaker 1: things kind of you know, there are a lot of
5:38
Speaker 1: different things going on, but things kind of came to
5:40
Speaker 1: a head where I actually I was demoted from the
5:43
Speaker 1: position I was in. So I was very frustrated with
5:46
Speaker 1: that and started looking around for anything else that I
5:48
Speaker 1: could do, whether it was finding a new job with
5:51
Speaker 1: another company, I went to a lot of different career affairs,
5:53
Speaker 1: took some interviews, or um, if it's gonna be something entrepreneurial,
5:56
Speaker 1: So I started studying just a different a lot of
5:59
Speaker 1: different things around online marketing, and that's how I kind
6:02
Speaker 1: of ran into this app space, almost by accident, just
6:05
Speaker 1: while I was learning online marketing and so um you know,
6:10
Speaker 1: this led me eventually to take some courses, invest in
6:14
Speaker 1: some courses, and just start trying things on the side.
6:18
Speaker 1: And initially I wanted it to just be something to
6:21
Speaker 1: where I could feel like I was using my brain
6:24
Speaker 1: again and just learning some new things and just be
6:25
Speaker 1: excited about something. And I didn't know that it was
6:28
Speaker 1: going to evolve into something that would replace my income
6:32
Speaker 1: and even make more income, right, So that just kind
6:35
Speaker 1: of it just kind of happened through um, you know,
6:38
Speaker 1: starting out learning, doing some practice, getting better, and then
6:43
Speaker 1: it starts to scale beyond where I knew it would scale.
6:45
Speaker 1: And that's kind of how I became an expert. That
6:47
Speaker 1: makes sense, absolutely absolutely. I love the fact that that's
6:51
Speaker 1: what I based to show on is that you're willingness
6:53
Speaker 1: to change and then you use education to create that change,
6:57
Speaker 1: which means you're willing to put work into a transition.
7:01
Speaker 1: And a lot of people don't don't are not willing
7:03
Speaker 1: to do that. They just wanted to happen. They want to. Yeah,
7:05
Speaker 1: we we both believe in that heavily. Well you have to.
7:09
Speaker 1: Now this new a podcast game up Grow. Is that
7:12
Speaker 1: a takeoff game of throngs? Yeah? Yeah, so, um, it
7:19
Speaker 1: does have some of that element in there. But um,
7:21
Speaker 1: what made me come up with that name was just
7:24
Speaker 1: thinking about the fact that any time that you want
7:28
Speaker 1: to become an expert make money in something, you know
7:31
Speaker 1: it's not gonna happen the next day, right, you need
7:34
Speaker 1: to actually put that time in and develop yourself and
7:38
Speaker 1: go through that struggle and then you know eventually you'll
7:41
Speaker 1: deserve to get those rewards that you want. So that's
7:43
Speaker 1: really the main concept. Like, Um, the line that I
7:46
Speaker 1: always say on the show is that it doesn't matter
7:48
Speaker 1: where you start where you are right now, are you
7:51
Speaker 1: willing to take the challenge and grow? Right? Good? I
7:54
Speaker 1: want to I want to bring into your partner. Yeah,
7:57
Speaker 1: let's do that part we got we got another break,
8:00
Speaker 1: so we will be both talking a lot. I want
8:02
Speaker 1: to make sure I'm saying your name correctly. Can you
8:04
Speaker 1: announce it nunciated for me? Sure it's Nicela Matthews A
8:08
Speaker 1: coman Okay, I did said correctly, Nicela, Okay, nicaela um.
8:13
Speaker 1: From a female perspective, you know that you're in the
8:15
Speaker 1: business is male dominated, and then then getting your voice out,
8:19
Speaker 1: I've had some very talented Uh. I think that female
8:23
Speaker 1: entrepreneurs is the great It is the it is the
8:25
Speaker 1: fastest growing side of entrepreneurship is the female side. What
8:30
Speaker 1: made you want to really emphasize the significant role of
8:34
Speaker 1: African American females. Well, you know, I had initially started
8:39
Speaker 1: on the pass of entrepreneurship out of necessity. I graduated
8:44
Speaker 1: from with my m b A and moved back to
8:47
Speaker 1: d C. But it was harder for me to find
8:49
Speaker 1: a role that really encompassed everything that I was interested
8:52
Speaker 1: in in my marketing background. You know, d C is
8:54
Speaker 1: very public policy, government heavy, And while I was exploring
8:59
Speaker 1: and figuring out what my next move would be, I
9:01
Speaker 1: started to blog, and that blog. With that blog, I
9:05
Speaker 1: started to gravitate to interviewing black women entrepreneurs, and I
9:09
Speaker 1: realized I gravitated towards their stories because here I was
9:12
Speaker 1: in this position where I wasn't getting a job, I
9:15
Speaker 1: wasn't getting one quickly, and I was starting to think
9:17
Speaker 1: about maybe just doing my own thing. But I was
9:20
Speaker 1: intimidated because I didn't see a lot of us represented
9:23
Speaker 1: on the covers and and talking about us as entrepreneurs.
9:27
Speaker 1: So I said, Okay, maybe I need to go out
9:29
Speaker 1: and find these stories myself. And then eventually I transitioned
9:33
Speaker 1: it to a podcast. Now with that being said, you
9:36
Speaker 1: have these podcasts. Everybody has a podcast, even ra Sean
9:39
Speaker 1: McDonald has a podcast called Money. How do you promote
9:44
Speaker 1: your podcast? You fought a niche audience and it may
9:47
Speaker 1: not be a big niche because it's African American entrepreneurs.
9:50
Speaker 1: So you you you you you got a varce that
9:53
Speaker 1: may not be global from the standpoint of the content
9:57
Speaker 1: did you create? Did you did what you were heard
10:00
Speaker 1: about that or use a word about just doing great
10:02
Speaker 1: delivering great content for African American female entrepreneurs. Well, I
10:08
Speaker 1: actually wasn't worried about that all because um sign out
10:10
Speaker 1: the pro is global. I have listeners in Jamaica and
10:14
Speaker 1: you know, all different countries in Africa, Asia, you name it.
10:18
Speaker 1: And so it's really incredible. What happens with the podcast
10:21
Speaker 1: is you can be in the ear of someone all
10:24
Speaker 1: over the world and not even know it. And um,
10:27
Speaker 1: when I started the podcast, I was unapologetic about focusing
10:32
Speaker 1: on the stories about black women entrepreneurs because I knew
10:35
Speaker 1: they were out there. I knew they were out there.
10:37
Speaker 1: And you know, you can't tell me when you're talking
10:39
Speaker 1: about the top entrepreneurs out there that African American women
10:42
Speaker 1: should not be not even African American women, black women,
10:45
Speaker 1: black women represented across the diaspora, shouldn't be reflected in
10:49
Speaker 1: these stories. Well, you know, I like when you said
10:53
Speaker 1: that unapologetic because I had to fight all my life.
10:58
Speaker 1: I've been kind of like apologetic, which means that I
11:02
Speaker 1: really didn't know who I was talking to, what I
11:04
Speaker 1: was doing stand up, when I was writing scripts, even
11:06
Speaker 1: when I was developing this show. I had to be
11:09
Speaker 1: honest that you really you have to identify who you
11:12
Speaker 1: who you're talking to it in order to deliver the message.
11:15
Speaker 1: And so I want people to understand that that is
11:17
Speaker 1: absolutely the truth. When you look at Fox News, you
11:20
Speaker 1: understand exactly who they're talking to. That's the fact. That's
11:25
Speaker 1: what you call un apologetic. Now I look at seeing it,
11:28
Speaker 1: I don't know who's seeing it is talking to. I
11:31
Speaker 1: really don't. I really don't. That's why Fox wins and
11:33
Speaker 1: the ratings because they go out there, they know exactly
11:36
Speaker 1: the message they're gonna put out there. And then over
11:38
Speaker 1: here you have Political correct CNN and so Rashan McDonald's
11:43
Speaker 1: kind of like that same location. Look look defining what
11:46
Speaker 1: money making conversation was? Was it a entertainment show? Was
11:50
Speaker 1: an entrepreneur show? It's a show about information. And I
11:53
Speaker 1: get guess, like you're on the show, both you the
11:56
Speaker 1: Kayla and both you Morio and y'all tell me about
11:59
Speaker 1: your experience so I can share that information with my
12:01
Speaker 1: listeners and viewers and they can have a takeaway. And
12:04
Speaker 1: to take away in this situation is that define your
12:06
Speaker 1: audience and you will get your voice. That's what you said,
12:11
Speaker 1: and then with what you're saying, Morios, Hey, if you're
12:14
Speaker 1: frustrated to your job, don't stay frustrated. We educate yourself
12:19
Speaker 1: going the lane and explore new opportunities. And that's how
12:22
Speaker 1: you blew up in the app business, which carried you
12:24
Speaker 1: over into the podcast business. Correct, Yeah, that's that's right.
12:28
Speaker 1: And my my wife also carried me into the podcast
12:32
Speaker 1: business as well. She's Jamaica. You know, she's just making
12:36
Speaker 1: you know, going to Jamaica one thousand jobs. That's part
12:39
Speaker 1: of the legacy that she's born in Jamaica, right, your wife,
12:44
Speaker 1: So one thousand jobs as part of the legacy. But
12:51
Speaker 1: you know, I really, I really and uh, we're about
12:54
Speaker 1: to run out of this first break, but I want
12:55
Speaker 1: to come back, and I want to talk about working
12:57
Speaker 1: together because, like you said, she carried you in the podcast,
13:00
Speaker 1: so I know there's a yin and the yang and
13:03
Speaker 1: trying to build your brands. And also I really want
13:05
Speaker 1: to talk about how do you build a successful podcast?
13:08
Speaker 1: How do you because that's what that's part of your
13:10
Speaker 1: revenue that you you go out and you guys, uh
13:13
Speaker 1: work with podcasters like I'm assuming, like me who want
13:17
Speaker 1: to want to grow their brand, and we come back,
13:19
Speaker 1: let's talk about that. How do you take a person
13:21
Speaker 1: like rashand McDonald and and and convince him that your
13:24
Speaker 1: brand that that I should take my product to and
13:28
Speaker 1: build it. We're back with more. Uh, they're superstars. Their
13:32
Speaker 1: power couple, n Kayla, Matthew Ocome and more your okom. Hi,
13:41
Speaker 1: you're back with money making conversations. We're talking to uh,
13:45
Speaker 1: the Kayla, Matthews Okome and the more your ocomin uh
13:49
Speaker 1: experts in their fields of app development and podcasting and UM.
13:54
Speaker 1: Early in our conversation in the first break, we're just
13:56
Speaker 1: talking about how they would they define themselves and the
14:00
Speaker 1: more You'll say, basically the Kayla dragged him or pulled
14:03
Speaker 1: him into the arena podcast when you were drag you know,
14:07
Speaker 1: but uh, we'll tell us about because you was over apps.
14:10
Speaker 1: You was over the making app magics and doing your
14:13
Speaker 1: thing and exploding and and building the brand you have
14:15
Speaker 1: developed that. So how did you get into podcast? First
14:18
Speaker 1: of all, I got you both have dynamic personality, so
14:21
Speaker 1: it wasn't a hard push to tell you that you
14:24
Speaker 1: should be doing a podcast more yo, But how did
14:27
Speaker 1: it develop for you? Right? Right? Right? So it's an
14:30
Speaker 1: interesting story because I had a podcast um in called
14:37
Speaker 1: Daily Spark, and I was talking to different entrepreneurs um
14:41
Speaker 1: just all over the spectrum, and I kind of took
14:44
Speaker 1: the wrong approach with it, where I think during the
14:47
Speaker 1: first month I was releasing an episode every single day
14:50
Speaker 1: and just really got burnt out over it. And I
14:52
Speaker 1: wasn't I didn't know really who exactly. I wanted to
14:56
Speaker 1: talk to a lot of people like the show, but um,
14:58
Speaker 1: it was just a little bit all over the place, right, So, UM,
15:01
Speaker 1: I naturally just ran out of steam and stopped liking
15:05
Speaker 1: doing it. UM. So what's happened this time is that
15:09
Speaker 1: I've been with my wife over the last almost three
15:12
Speaker 1: years now, almost three years now, just building her thing,
15:16
Speaker 1: just being very consistent each week putting out an episode,
15:18
Speaker 1: knowing exactly who she's talking to. UM. So I actually
15:22
Speaker 1: she has the course that she teaches. I was asking her,
15:25
Speaker 1: you know, I was thinking about, Hey, you know, I
15:27
Speaker 1: see what this thing has done for you and your
15:29
Speaker 1: your brand and um just being allowing people to see
15:34
Speaker 1: your products and all of these things. I think I
15:37
Speaker 1: want to do that again. Can you help me out?
15:39
Speaker 1: So she actually made me go through her course that
15:42
Speaker 1: she teaches. UM, just go through all the modules, just
15:45
Speaker 1: like anybody else. And after doing that, that that kind
15:48
Speaker 1: of kind of set the stage for this show a
15:50
Speaker 1: lot better. And I found out the gates. You know,
15:54
Speaker 1: I know exactly who I'm talking to. UM, it's gotten
15:58
Speaker 1: a lot more attraction, a lot quicker. Oh. I think
16:01
Speaker 1: we're about seven weeks in right now. It just crossed
16:04
Speaker 1: fifteen thousand downloads, which, uh, I'm pretty happy about. And
16:08
Speaker 1: what we've both been in the top one podcasts, so
16:11
Speaker 1: you know, it's been it's been exciting. Well and did
16:16
Speaker 1: you make an announcement when you launched your podcast or
16:18
Speaker 1: we just just click? So absolutely absolutely marketed it anywhere
16:25
Speaker 1: and everywhere that I could that I have access to.
16:28
Speaker 1: So that includes listeners of the previous podcast. You know,
16:31
Speaker 1: I tapped them on the shoulder let them know, Hey,
16:33
Speaker 1: I have something new. Sorry I wasn't here, but I'm
16:35
Speaker 1: back again. What would you like to listen? I have
16:38
Speaker 1: an email list, it's not a huge email list. Let everybody.
16:40
Speaker 1: There are no LinkedIn Facebook, Instagram. We're both pretty big
16:44
Speaker 1: on Instagram. UM, so you know, UM, I think we
16:49
Speaker 1: both believe in Yes, you do have to create valuable
16:52
Speaker 1: content that people want to hear that's gonna help them
16:54
Speaker 1: with their issues. But then you also have to shout
16:57
Speaker 1: about it and remind them about it. Um, you know,
17:00
Speaker 1: develop advocates for it and just find ways to get
17:02
Speaker 1: the word out. Well, that's really important to hear that
17:05
Speaker 1: nkalo um you you got him over here. You even
17:10
Speaker 1: your husband you went, nah, you got to go through
17:12
Speaker 1: the steps. Oh yes, because I think you know, people
17:16
Speaker 1: think they can just pick up and start a podcast
17:19
Speaker 1: because everyone's doing it, and and that if you launch it,
17:22
Speaker 1: the downloads will come. But you have to be really
17:24
Speaker 1: strategic about it. So what he's talking about in terms
17:27
Speaker 1: of knowing who you're talking to, I um make my
17:31
Speaker 1: students go through this module about refining their topic so
17:35
Speaker 1: that they understand who their target listener is. You literally
17:38
Speaker 1: should know what that person does for a living, who
17:41
Speaker 1: else they're listening to and why. And the reason this
17:45
Speaker 1: is important is twofold one. It helps you to craft
17:48
Speaker 1: your content. So you also should be thinking about your
17:50
Speaker 1: content in a long term way. You know, you should
17:53
Speaker 1: be thinking about what your twelfth and fifteenth episode should be,
17:57
Speaker 1: not just launching it excitedly and then running out esteem.
18:00
Speaker 1: And it's also important to know who you're talking to
18:03
Speaker 1: because that helps you to find them online. So we
18:05
Speaker 1: talk about Instagram and social media marketing. We're able to
18:08
Speaker 1: have effective posts and to have engagement because we know
18:12
Speaker 1: where people are hanging out. We know what keywords to
18:15
Speaker 1: use to get them to to raise awareness of our
18:19
Speaker 1: posts and to get us to show up in those conversations. Now,
18:22
Speaker 1: this is a this is an online course that you
18:24
Speaker 1: can take. Yes, it's called podcast Moguls and you're able
18:28
Speaker 1: to take it through. Well, first, I offer a free
18:31
Speaker 1: master class actually, so I don't just want people to
18:33
Speaker 1: rush into podcast Moguls. I want them to understand things
18:37
Speaker 1: that they can do right now to get started. So
18:39
Speaker 1: for that, I have people head over to site Hustle
18:42
Speaker 1: pro dot c o slash live class for that master class,
18:45
Speaker 1: so that is completely free. You can walk through and
18:48
Speaker 1: understand how to launch and market your podcast. And when
18:51
Speaker 1: you're ready, because you really have to be ready to
18:54
Speaker 1: focus and concentrate and commit to the podcasting process, then
18:58
Speaker 1: I offer them an opportunity to join the podcast Moguls Accelerator. Okay,
19:03
Speaker 1: what are the fees involved? The feet the master classes free?
19:09
Speaker 1: Excuse me A hundred percent free so that you can
19:12
Speaker 1: take at any time for free. And then four see
19:15
Speaker 1: podcast Moguls um Accelerated program. That fee is actually about
19:21
Speaker 1: to go up, so I can't state the fee at
19:23
Speaker 1: this very moment, but it does start um, you know,
19:26
Speaker 1: right around right under a thousand Okay, cool, alright, So
19:30
Speaker 1: if I wanted one of my couple of my employees
19:32
Speaker 1: to take it, which which I do. Okay, that's why
19:36
Speaker 1: I brought you on the show. Because there's a there's
19:38
Speaker 1: a reality you have to invest in yourself. And this
19:41
Speaker 1: is exactly yeah, and again I'm talking to two experts.
19:44
Speaker 1: Now I know more, Yo, you don't want to take
19:46
Speaker 1: that that hat, but I'm not gonna. I'm not because
19:51
Speaker 1: I'm not gonna give a thousand dollars to somebody who
19:53
Speaker 1: who's not an expert what I'm saying. So, and it's
19:58
Speaker 1: important because the fact that I'm a talent, I have
20:02
Speaker 1: great content. I am getting fantastic guests like you too
20:06
Speaker 1: on a show, and they have additional other great guests.
20:09
Speaker 1: I usually have four four fantastics guests to usually entertainment
20:13
Speaker 1: driven and to an entrepreneur driven. And in this lane,
20:16
Speaker 1: you will be the entrepreneur driven guests that I have
20:19
Speaker 1: that shows on serious and And like I said, I'm
20:22
Speaker 1: trying to feed a lot of people, but I need
20:23
Speaker 1: to focus on something and I told everybody, let's focus
20:27
Speaker 1: on the podcast world. And so so with that being said,
20:31
Speaker 1: I'm gonna have both of them take the free courts. Now,
20:35
Speaker 1: just walking through those steps, how does that work time wise?
20:38
Speaker 1: Because I want people in the ARA to here because
20:41
Speaker 1: they're going to take your master class. I'm just gonna
20:45
Speaker 1: you know that right as far as timeline, So again,
20:48
Speaker 1: the master class is a one hour live class where
20:53
Speaker 1: I teach everyone live the steps to that first one
20:56
Speaker 1: thousand downloads, because that first one thousand is really critical.
21:00
Speaker 1: Once you cross that threshold, not only are you showing
21:03
Speaker 1: up more in Apple's algorithms so that your show is
21:06
Speaker 1: being recommended to people who listen to other things, but
21:10
Speaker 1: then you also now have a thousand ambassadors who have
21:12
Speaker 1: listened to your show and are sharing it with their
21:15
Speaker 1: friends and are if you launch it correctly and know
21:18
Speaker 1: who you're talking to, they can then share your show
21:21
Speaker 1: effectively and say, oh I love this show, it's about X.
21:25
Speaker 1: And then when you're ready to join podcast Moguls, that
21:27
Speaker 1: is an eight week accelerator so you are able to
21:30
Speaker 1: jump into the on demand lessons right away. And then
21:33
Speaker 1: what I also do is every Wednesday I coach live,
21:36
Speaker 1: so people can come into class every Wednesday and we
21:40
Speaker 1: just troubleshoot whatever you have going on. What challenges you have,
21:44
Speaker 1: so that I'm guiding you throughout that eight weeks, so
21:46
Speaker 1: you know that if you encounter any kind of issues
21:50
Speaker 1: at all, I'm there to help. I like this. So
21:53
Speaker 1: it's online, which means that that's important, which is where
21:57
Speaker 1: all education is going now to finish your adversity. People
22:00
Speaker 1: just looking of course that now everybody got it. Every
22:02
Speaker 1: major college has a Harvard doing it, so so more yo,
22:08
Speaker 1: watch the Taylor's out there side like she's working side
22:10
Speaker 1: like she did. She's working, she's working. What do you do?
22:17
Speaker 1: So when it comes to I'm actually pretty integrated within
22:20
Speaker 1: the podcast Mugul's process for example. Um, so when she's
22:25
Speaker 1: doing the master class we just talked about, then, I'm
22:28
Speaker 1: usually um, since we don't have other staff right now,
22:31
Speaker 1: I'm usually helping out in the pretty in the chat,
22:35
Speaker 1: just answering people's questions and um, you know, just getting
22:39
Speaker 1: people excited and getting people prepared. Also, since it's a
22:43
Speaker 1: family business, family hustle also show up in the weekly
22:46
Speaker 1: class as well to do more of the same. And
22:50
Speaker 1: it's it's been pretty cool just seeing some of the results.
22:53
Speaker 1: Sometimes you know, um, sometimes we'll just ask us, was hey,
22:57
Speaker 1: are these products good? Are they delivering. And it's just
23:00
Speaker 1: been cool seeing some of the students, Like there's been
23:03
Speaker 1: people who had podcasts and then you know, first three
23:07
Speaker 1: months of this year they joined the course and now
23:09
Speaker 1: that rather than hundreds of downloads, they're getting thousands of
23:12
Speaker 1: downloads and their people hitting the new and noteworthy charts.
23:15
Speaker 1: You know, people who have doubled their downloads yea within
23:18
Speaker 1: their eight weeks in the program. So it's it's like, um,
23:21
Speaker 1: you know, it's my wife, so I'm biased, but I
23:24
Speaker 1: do think she's one of the best out there. But then, um,
23:27
Speaker 1: you know, in my own business that's independent from my
23:31
Speaker 1: podcast Moguls inside House of pro Um. So one exciting
23:36
Speaker 1: thing I have right now, I've kind of taken my
23:39
Speaker 1: app business in a different direction. So I don't think
23:41
Speaker 1: I actually mentioned this, but I in twenty fifteen, I
23:46
Speaker 1: think it was I sold the portfolio I built up
23:48
Speaker 1: until then, so sold all the apps is over a
23:50
Speaker 1: hundred apps. Um, so that that was a pretty exciting moment.
23:55
Speaker 1: But then it was like, okay, you know, um, what's next?
23:59
Speaker 1: You know what am I doing next? So I tried
24:01
Speaker 1: some different businesses and found my way back to apps.
24:04
Speaker 1: Now that the way I'm thinking about it now, is
24:06
Speaker 1: that I'm focusing on a very particular niche, and um,
24:11
Speaker 1: that niche is black people, right. So I feel like
24:14
Speaker 1: there are a lot of great, great apps out there
24:16
Speaker 1: on the market, a lot of great content, but when
24:20
Speaker 1: they built them that they didn't necessarily have us in mind,
24:23
Speaker 1: you know what I mean. So I'm looking at things
24:26
Speaker 1: that exists, and um, just looking at where where there's
24:30
Speaker 1: a lack of content that needs to exist and where
24:33
Speaker 1: I can plug in. So the very first one that
24:36
Speaker 1: we're rolling out, the the first version of it actually
24:39
Speaker 1: just came out last week. It's called color Now are
24:42
Speaker 1: Um and it's it's a coloring book apps. So through
24:46
Speaker 1: my research, I actually found that these coloring books are
24:50
Speaker 1: very popular. People use them to relax, the kind of
24:53
Speaker 1: therapeutic and um, you know, funny enough, a lot of
24:57
Speaker 1: adults use them to play with. So I decided, Uh,
25:01
Speaker 1: it would be a good thing to have images of
25:04
Speaker 1: black people in culture within this this kind of product.
25:07
Speaker 1: So gotta wrapped us up. I gotta bring you back
25:12
Speaker 1: on the show, each one of you individuals. You've got
25:14
Speaker 1: too much going on for me to para is together.
25:17
Speaker 1: So I want to reach schedule m as individuals, plus
25:19
Speaker 1: I won't start on their program. Thank you for listening
25:21
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