Sliding scale and pay what you can? Why I don't like it...

Business Tao with George Kao · Feb 28, 2022 · 20m

I have several colleagues and clients who offer sliding-scale pricing. Some of them advocate for it, so it’s touchy for me to disagree with that strategy, but I feel it’s important to share my point of view about it. I don’t feel that sliding scale and pay-what-you-can is supportive for most businesses, and it puts too much burden on customers. Even if there are a few people who are doing it effectively, I think they are exceptions. Most of us would have a more sustainable business if we have simpler pricing.Here's the diagram I showed in the video…