Latest / Inside The Pipeline: B2B Sales and GTM
16. Jay Mirpuri, GTM Lead at Light - From a Failed AI Startup to Building an Outbound Sales Engine, Why Cold Calling Still Wins in B2B Sales
Jay Mirpuri leads GTM at Light, an AI native finance platform, and he built its cold calling program from nothing into a team that books 30 to 35 meetings a week. Before that, his first startup failed. He built Alchemy, an AI marketing agency, moved to London to launch it, and struggled without local connections or a clear customer profile. So he cold messaged Jonathan Sanders, founder of Light, using a three pronged pitch built on his own founder story and a shared CFA Level 1. It worked, and he became Light's first sales hire. Light replaces the patchwork of Xero instances and 12 month…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.