EP 388: Community building as a brand marketing strategy with Mark Schaefer

Build a Better Agency Podcast · Mar 13, 2023 · 1m

Think about some of your favorite brands for just a moment. What aspects of those brands make you feel the most connected to them? Do you ever find yourself talking to your friends or family about a company you love so much because of what they stand for or how they connect with people? Enter community building as a marketing strategy — the next big thing in brand marketing, according to Mark Schaefer. This week, he will teach us why brands need to hop on this trend as quickly as possible and how agencies can join in on the fun, too. As business leaders, the best way to reach our audience is…