Transcript

J Balvin On Using The Term Urban For Grammy Awards Categories · Direct From Hollywood with Ryan Seacrest

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Speaker 1: Direct from Hollywood. Well, the Grammy's announced earlier this week
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Speaker 1: they'd be dropping the term urban from R and B
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Speaker 1: prize categories starting next year, but not Latin music prizes.
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Speaker 1: The Grammys say those decisions came directly from what each
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Speaker 1: musical community asked for, so Billboard asked several Latin artists
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Speaker 1: about the changes and their thoughts on the term urban
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Speaker 1: in awards categories, including Jay Balvin, who says I was
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Speaker 1: one of the first to say that I am a
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Speaker 1: reggaeton artist. There was a moment that seemed like reggaeton
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Speaker 1: wasn't sticking, and a lot of people started saying urbano.
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Speaker 1: Since I was a big fan of reggaeton, I was
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Speaker 1: proud to make reggaeton, so I had to represent it
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Speaker 1: for the record. One of the Grammys changes was to
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Speaker 1: split the former Best Latin Rock, Urban and Alternative Album
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Speaker 1: prize into two separate categories. Starting next year, there will
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Speaker 1: be Best Latin Pop or Urban Album and Best Latin
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Speaker 1: Rock or Alternative that's direct from Hollywood.