Under the Radar: A museum or an attraction? Museum of Ice Cream explains its positioning and its recipe for sustainable revenue growth

Your Way Home with Hongbin Jeong · Oct 26, 2023 · 26m

Is the Museum of Ice Cream a museum or an attraction? That’s the question we’re going to pose to its business leader today! Founded by global lifestyle brand Figure8, the Museum of Ice Cream consists of fully immersive spaces like a pool of rubber sprinkles, a unicorn headed slide and more. With locations in Austin, Chicago, New York City and Singapore, the firm calls itself a pioneer in the experience-first industry that helps to rediscover the kid in the young and old. But how does the Museum of Ice-Cream define the space in which it operates in as far as its pricing strategy, product…