Latest / Business Tao with George Kao
No more marketing/sales funnels. Instead, be transparent & organic in your marketing... (2018)
Episode from 2018 that's worth resharing...A lot of solopreneurs get indoctrinated by marketers into believing that they need a sales/marketing “funnel”.I don't think it's necessary, and for many of us heart-based service providers, it's not the way we want to start the relationship with our potential clients.Comment here -- https://youtu.be/esA0IH0zIgI This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
The skinny
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