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21.25: Follow the Bouncing Ball

In this episode, our hosts explore how writers control their readers’ attention with the metaphor of a bouncing ball. We break down techniques for guiding focus on the page, including POV choice, selective description, rhythm, and where details appear within sentences and paragraphs. The discussion highlights how structure often matters more than individual word choice, with emphasis on primacy/recency effects, white space, and pattern recognition like the rule of threes. Each host shares their thoughts on how to sharpen reader focus or intentionally diffuse it to help you with your current…

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