Latest / The Steve Harvey Morning Show / Rushion Interviews FUBU Co-Founder J. Alexander Martin returns as he launches the For Us By Us streaming platform. | HBCU Grad Dr. Jaqueline Dow on her J Dow Fitness Target collaboration!

Transcript

Rushion Interviews FUBU Co-Founder J. Alexander Martin returns as he launches the For Us By Us streaming platform. | HBCU Grad Dr. Jaqueline Dow on her J Dow Fitness Target collaboration! · The Steve Harvey Morning Show

0:04
Speaker 1: Welcome to Money Making Conversations. It's to show that she
0:07
Speaker 1: has the secrets of success experience firsthand by marketing and
0:10
Speaker 1: Brandon expert Rashaan McDonald. I will know he's given me
0:13
Speaker 1: advice on many occasions. In incase you didn't notice, I'm
0:16
Speaker 1: not broke, you know, he'll be interviewing celebrity CEOs, entrepreneurs
0:20
Speaker 1: and industry decision makers. It's what he likes to do,
0:22
Speaker 1: it's what he likes to share. Now it's time to
0:25
Speaker 1: hear from my man, Rashaan McDonald. Money Making Conversations. Here
0:29
Speaker 1: we go. Welcome to Money Making Conversations Masterclass. I'm your host,
0:33
Speaker 1: Rashan McDonald. I recognize that we all have different definitions
0:36
Speaker 1: of success. For you, it may be the size of
0:38
Speaker 1: your paycheck. Mine has inspired people to accomplish their goals
0:41
Speaker 1: and live their very best life. It's time to stop
0:44
Speaker 1: reading other people's success stories and start writing your own.
0:47
Speaker 1: People always talk about their purpose or gift. If you
0:49
Speaker 1: have a gift, lead with your gift and don't let
0:52
Speaker 1: your friends, family, or co workers stop you from planning
0:54
Speaker 1: or living your dream. My guest today is Great Companies,
0:58
Speaker 1: co founder and Vice president for US by US Network,
1:02
Speaker 1: Jay Alexander Martin. The new Flat platform will feature quality movies,
1:06
Speaker 1: very authentic and raw content around topics, people, and trends
1:10
Speaker 1: related to the hip hop culture and lifestyle. It will
1:13
Speaker 1: be launching April of this year. Today. His kingdom includes
1:17
Speaker 1: the clothing line, the nonprofit, and the consulting firm. We'll
1:20
Speaker 1: talk about all these things through all of his endeavors.
1:22
Speaker 1: It is his innate talent and ability to predict trends
1:25
Speaker 1: that it caused him to impact the fashion world and
1:28
Speaker 1: now the network streaming world. Please welcome to Money Making
1:31
Speaker 1: Conversations Masterclass. The one and only had talked to him
1:34
Speaker 1: twenty seventh date, Jay Alexander Martin, come back. Well, Jay,
1:41
Speaker 1: you know it's a really excited man. I'm you know,
1:45
Speaker 1: I'm always reading Black Enterprise, of reading different different different feeds,
1:49
Speaker 1: and all of a sudden, then it comes up launching
1:52
Speaker 1: for us by US network. Brother. I had a big
1:56
Speaker 1: smile on my face. I said, I said, who care
1:58
Speaker 1: who we got booked. I gotta get him back on
2:01
Speaker 1: the show because I like to feel like I'm part
2:03
Speaker 1: of this journey because in twenty and seventeen we were
2:05
Speaker 1: talking about it that you were head see I wasn't
2:07
Speaker 1: going to get on that stage and just talk and
2:10
Speaker 1: talk and talk and not actually given the results. Yes, sir,
2:14
Speaker 1: And the result is this is a journey. Like I said,
2:16
Speaker 1: there's something we talked about. It was an idea and
2:19
Speaker 1: then you had it was out there available for the
2:21
Speaker 1: journal public to see at that point, but it wasn't
2:23
Speaker 1: where you wanted to. That's why you're an invest publicity
2:27
Speaker 1: into marketing and to it. But it's a journey of
2:30
Speaker 1: all this. Now we all know the brand name. Let's
2:32
Speaker 1: talk about that a little bit. And this is we
2:34
Speaker 1: could connect the dots on why you feel it would
2:37
Speaker 1: be successful as a network streaming format now you know
2:41
Speaker 1: food but of course transited years. I mean it's our
2:44
Speaker 1: anniversary really, thirty or thirty years this year would be
2:47
Speaker 1: our anniversary. So you know, I felt like, you know,
2:51
Speaker 1: what's the best way to actually give back to the culture,
2:54
Speaker 1: to give back to the people that actually stole for us.
2:56
Speaker 1: What's going on now I think in this marketplace is
2:59
Speaker 1: the fact that you know, we don't have anything that's
3:01
Speaker 1: basically for us by us. And when it comes to um,
3:05
Speaker 1: you know, streaming world. So again, just like thirty years before, uh,
3:09
Speaker 1: you know our time we were doing it again. Um,
3:13
Speaker 1: this is the brain shout of myself and a gentleman
3:16
Speaker 1: which is my production head, press president or Rush or
3:20
Speaker 1: sorry Roberto Rush Evans. And we're just trying to do it.
3:23
Speaker 1: We're just trying to you know, be the kings of
3:25
Speaker 1: the streaming world and give you know, someone, give everyone,
3:29
Speaker 1: actually you know, a taste of what our culture is
3:31
Speaker 1: really about. Right. You know, it's really interesting because you know,
3:35
Speaker 1: for us by Us network, that seems so perfect, that
3:38
Speaker 1: seems like the perfect title for a network, But it
3:42
Speaker 1: was derived from the success of Your Clothing Live Now
3:45
Speaker 1: that was started with a simple idea that they grew
3:48
Speaker 1: through proper planning, passion and desire. Let's go through that
3:53
Speaker 1: journey a little bit, because people don't understand that all
3:57
Speaker 1: journeys don't happen overnight. Like I said earlier, and I was,
4:00
Speaker 1: you know, we were cracking the champagne by it started
4:02
Speaker 1: in twenty seventeen. Now the official launch is being announced
4:06
Speaker 1: in twenty twenty two. So all journeys, they might start
4:09
Speaker 1: with a dream, but it takes hard work, planning, and
4:12
Speaker 1: a lot of effort to make it happen. Talk about that, well,
4:15
Speaker 1: I talk about this all the time. You know, sometimes
4:17
Speaker 1: it's about timing, you know, and you can go in
4:19
Speaker 1: and you can have a dream to do what you
4:21
Speaker 1: want to do, but it just takes time. You got
4:23
Speaker 1: to go through a lot of you know, a lot
4:25
Speaker 1: of what they callte unquote call failures. But I don't
4:27
Speaker 1: believe it failures. I believe it's it's the possibility to grow.
4:30
Speaker 1: You know, they're all possibilities. And again, if I look
4:33
Speaker 1: back at you know, my partner Damon John when it
4:36
Speaker 1: comes to the food side and Keiths pairing Carl Brown,
4:38
Speaker 1: you know, we all came together, you know, to avoid
4:40
Speaker 1: mission to actually you know, get clothes out there for
4:44
Speaker 1: us by us. That acronym has stayed true to us
4:47
Speaker 1: from from then until now. I happen to take the
4:50
Speaker 1: acronym and use it, you know, for another another particular
4:54
Speaker 1: business when it comes to streaming world. But that journey
4:58
Speaker 1: is painstakily, one day at a time. You know, one
5:01
Speaker 1: day it's not working, the next day it's not working,
5:03
Speaker 1: and you gotta work even harder and harder and harder
5:06
Speaker 1: because it's not working. And in the end, it actually
5:08
Speaker 1: is working. And when you really think about it, and
5:10
Speaker 1: I think it's just all perspective, So how you look
5:12
Speaker 1: at it. I mean Damon had a Damon that has
5:15
Speaker 1: necessarily had a vision to make hats, I mean to
5:17
Speaker 1: make clothing. I came along with a separate vision that
5:20
Speaker 1: pushed him along. Same way with my partner Rush Robert
5:24
Speaker 1: or Evans. He had a vision as he was a
5:27
Speaker 1: production company. I wanted to get in this space. I
5:29
Speaker 1: had distribution. We came together and we made this happen.
5:32
Speaker 1: Now the title artists say the title the name for us,
5:36
Speaker 1: by us? How did that come about? Well, that came
5:40
Speaker 1: from day one, I mean now on the food who side,
5:42
Speaker 1: of course, it came from Damon saying, hey, listen, we
5:45
Speaker 1: need something that's for us, that's by us, simple as that,
5:48
Speaker 1: and again you know, going forward into using it for streaming.
5:52
Speaker 1: Right now, everything's about content, everything about you know, visual.
5:56
Speaker 1: Everything's a visual and that's what everything's about. Now. It's
5:59
Speaker 1: not necessarily about old thing anymore per se. It's all
6:01
Speaker 1: about getting your content out there and get get word
6:03
Speaker 1: out there, get your name out there, and getting the
6:05
Speaker 1: message out there. So I felt that you know, this
6:07
Speaker 1: was lacking, this is missing, and it didn't actually belong
6:10
Speaker 1: to us. The words for us, bias was taken from us,
6:13
Speaker 1: not taken in a bad way, but moved on and
6:16
Speaker 1: moved the greater passages and better things. And the culture
6:18
Speaker 1: today's taking it and embraced it. And it means doesn't
6:22
Speaker 1: necessarily mean, you know, clothing, It means something else now
6:25
Speaker 1: and we're just putting a title to a face or face.
6:28
Speaker 1: That's what I'm saying. That's what I'm saying, Jay, is
6:30
Speaker 1: that it's so perfect. You know, it's like it's like,
6:34
Speaker 1: you know, it was a clothing line and we got that,
6:37
Speaker 1: but today it's an emotion, you know it. It is
6:41
Speaker 1: a societal calling. I guess you know that we always
6:45
Speaker 1: want to support each other. When you look at Google
6:47
Speaker 1: and Google allows you and encourage you to put recognize
6:51
Speaker 1: whether you're a black business, you know times have changed.
6:54
Speaker 1: So when you look at TV you see all these
6:56
Speaker 1: interracial couples on these commercials, you know times have changed.
7:00
Speaker 1: That we are driven not so much about about who
7:04
Speaker 1: we are, is how we feel. And the younger generation
7:07
Speaker 1: not so much driven by a check. Is about what
7:10
Speaker 1: you represent, what you're gonna do for the community, what
7:12
Speaker 1: is your cause? And the title for us by us,
7:16
Speaker 1: it's really our cause. And I think that leads to
7:19
Speaker 1: a lot of positivity. Don't you think Jay a hundred
7:21
Speaker 1: decent leads the positivity. And again I'm it's it's something
7:25
Speaker 1: that like I said, we started like day one, like
7:27
Speaker 1: thirty years ago, and I just have a mission to
7:30
Speaker 1: actually keep that going somehow anyhow, no matter what I do,
7:34
Speaker 1: like what I do is not necessarily for me for
7:36
Speaker 1: you know others, you know, So again I have that.
7:41
Speaker 1: I have that God put that on my spirit to
7:43
Speaker 1: to to get this you know, company moving the first
7:46
Speaker 1: time as far as food who and then He's done
7:49
Speaker 1: it again when it comes to this, and I think
7:51
Speaker 1: that I can reach more people this way versus meeching people, um,
7:55
Speaker 1: reaching people, uh through you know clothing. You know the
7:59
Speaker 1: thing about it nothing negative clothes. You can wear your clothes,
8:02
Speaker 1: you can wear out your clothes, but you can't wear
8:05
Speaker 1: out of feeling and you can't wear out of knowledge.
8:07
Speaker 1: And that's what I take away. And I got excited
8:10
Speaker 1: about your network. Let's break down your network. Let's talk
8:13
Speaker 1: about it. Talk slowly because I really want to hear
8:16
Speaker 1: you know, because you talk about the hip hop culture,
8:18
Speaker 1: you talk about lifestyle, you talk about raw content. Those
8:21
Speaker 1: are really challenging words. And let's explain to our my
8:24
Speaker 1: fuels some of them, Like I grew up in the
8:26
Speaker 1: hip hop culture. The hip hop culture, as you can see,
8:29
Speaker 1: that dominated the halftime of the Super Bowl. So that
8:32
Speaker 1: means that society in general has been accepted within the
8:35
Speaker 1: white community. If the NFL says, you know, we don't
8:37
Speaker 1: mind Snoop, Mary J. Blige, Eminem and Doctor Dre to
8:42
Speaker 1: be on a halftime show for the biggest show in
8:44
Speaker 1: the world outside of soccer, which dominates European sporting events.
8:50
Speaker 1: So you, my friend, a network, the responsibility to the
8:54
Speaker 1: burden is a lot bigger, my brother. I'm just telling
8:57
Speaker 1: you international now immediately, you know that, right, You're not
9:01
Speaker 1: You're not You're not dropping some some jees in a
9:05
Speaker 1: in a borough in New York. You're dropping international immediately.
9:09
Speaker 1: Come on, now, that has to have your mind spinning
9:12
Speaker 1: a little bit. JA, Yes, and I think that you
9:15
Speaker 1: know again, it took me thirty years to figure this out.
9:19
Speaker 1: It took me thirty years to be able to be
9:21
Speaker 1: able to to to do this because again I had
9:24
Speaker 1: to my mind's body, spirit, all had to be in
9:27
Speaker 1: one place and all sequence, everything has to line up perfectly,
9:30
Speaker 1: and so I never rushed time. You know, I always
9:34
Speaker 1: say stuff like, um, you know, you can't cheat work
9:37
Speaker 1: in those who's working. So again I had to work
9:40
Speaker 1: my butt off and I had to kind of you know,
9:42
Speaker 1: get my mind right to be able to be able
9:44
Speaker 1: to focus and have this responsibility because again you're right,
9:47
Speaker 1: it's a huge responsibility, responsibility to be able to have
9:52
Speaker 1: the eyes and ears of of and that means the
9:55
Speaker 1: eyes and ears but depict what we are and who
9:58
Speaker 1: we are as a culture, yes, as individuals, as multicultural
10:04
Speaker 1: urban anyone with color and perspective, and to be able
10:07
Speaker 1: to to you know, go back and be up and
10:10
Speaker 1: it's great. I guess the greatest thing there is and
10:12
Speaker 1: this is this is really no disrespect in anyone, you know,
10:16
Speaker 1: any race, whatever. But again I did it my way.
10:20
Speaker 1: I did not have to. I didn't look at I
10:22
Speaker 1: didn't look to to link on with anyone else, and
10:25
Speaker 1: I didn't look look too, you know, um to deal
10:29
Speaker 1: with some other you know company. And again I'm not
10:32
Speaker 1: talking about anybody per se. I'm just saying in general,
10:34
Speaker 1: I just sat back and I said, I'm gonna do
10:36
Speaker 1: it my way, and I'm gonna sit in the log,
10:38
Speaker 1: the log. It doesn't matter how long it takes. That's
10:40
Speaker 1: what I'm gonna do. So again, we built a platform
10:44
Speaker 1: that's rivaling Netflix. Uh, just to give get put in perspective,
10:48
Speaker 1: Apple TV, Android, Samsung, Amazon fire Stick, Roku. We have
10:52
Speaker 1: a website or we have a number of a number
10:55
Speaker 1: of original program original shows that's coming out. Um, you know,
10:59
Speaker 1: advertisers like Group Black five, Smart, Undertone, Magnite like these
11:04
Speaker 1: are the companies that we're dealing with. Only top, top,
11:06
Speaker 1: top premiere companies. So again I waited, I waited my turn.
11:11
Speaker 1: I bust my butt. I sat back and said, listen,
11:14
Speaker 1: I'm gonna do it hook a crook, and not in
11:16
Speaker 1: a way to where I'm going to go off and
11:18
Speaker 1: try to you know, downplay or do anything. I'm just
11:22
Speaker 1: gonna keep to keep going my way and if it
11:24
Speaker 1: doesn't work, I must keep going my way. And I
11:26
Speaker 1: think that's what it is all about, Drive, and especially
11:29
Speaker 1: what you're doing. I mean and listen, you're talking about me.
11:31
Speaker 1: I know it's an interview about me, but again I remember,
11:33
Speaker 1: like I said, you from twenty seventeen and before I wait,
11:36
Speaker 1: before that, and you've been doing it and now it's
11:38
Speaker 1: turned and you still around. You know, I just got
11:40
Speaker 1: here again, right where you recommend you. We'll be right
11:43
Speaker 1: back with more Money Making Conversations Masterclass with Rushan McDonald. Now,
11:50
Speaker 1: let's return to Money Making Conversations master Class with Rashaan McDonald.
11:55
Speaker 1: The beauty of what you're doing now and you can
11:57
Speaker 1: give young people, a young creative artist, an opportunity to
12:02
Speaker 1: stream their brand, to be able to build there. Because
12:05
Speaker 1: all we ever asked for outlets, you know that, Martin,
12:08
Speaker 1: That's all we've ever asked for. And then Foodboo gave
12:11
Speaker 1: gave a fashion outlet. That's why I said, this is
12:13
Speaker 1: way bigger. And that's why I'm too excited to talk
12:15
Speaker 1: about it. And I know you know that I just
12:18
Speaker 1: keep reminding because I'm just so excited because I know
12:20
Speaker 1: that there's so many talented writers, there's so many talent
12:24
Speaker 1: created people in the documentary field and the reality TV
12:27
Speaker 1: film and the episodic field, and the film directors and
12:32
Speaker 1: writers and producers. You are are now developing a platform
12:36
Speaker 1: that they can come to. How does one from a
12:39
Speaker 1: creative space get the content to you so it can
12:43
Speaker 1: be considered to be on your network? What are the processes,
12:46
Speaker 1: the steps for that. Well, what I try to do is,
12:49
Speaker 1: like I said, give an arm to anyone that wants
12:51
Speaker 1: to actually present something. We are weak for now because
12:55
Speaker 1: we're just starting. We only kind of approved content. That's
12:59
Speaker 1: all package, not necessarily an idea to say UM. But
13:03
Speaker 1: again it's not to say that I wasn't looking at
13:05
Speaker 1: an idea. We do UM for now. You know, we
13:09
Speaker 1: eventually we'll have to close it for unsolicited UM work,
13:13
Speaker 1: but for now we have a wide open. If you
13:16
Speaker 1: email me the letter j the letter j AT for
13:19
Speaker 1: us by US network dot com, I'll get it to
13:21
Speaker 1: my staff and my team. They'll overview it and they're
13:24
Speaker 1: like it. They'll let you back and we'll cut a deal. Well,
13:27
Speaker 1: you know, you send me some banners and posters. I
13:29
Speaker 1: definitely were posted on my platforms because a lot of
13:32
Speaker 1: people always inquire with me, inquired with me to say, hey,
13:36
Speaker 1: where can I go to get my voice out, my
13:39
Speaker 1: movies out, and processes like that. Because of the thing
13:42
Speaker 1: about it this day, as you know, you know you
13:45
Speaker 1: you have a responsibility to put out a certain type
13:48
Speaker 1: of content because people expect that from your brand, your
13:51
Speaker 1: first class all the way you see a lot of
13:53
Speaker 1: people come in, you coming in with the first class
13:55
Speaker 1: name and so as people expect that. So with that
13:58
Speaker 1: being said, what were the fees involved with trying to
14:01
Speaker 1: say this is what we're going to charge, whether the fees,
14:05
Speaker 1: is there an app now they can download and so
14:08
Speaker 1: just walk us through the next step, because this says
14:11
Speaker 1: to generate revenue for your company in order to keep
14:14
Speaker 1: coming up with new content and making the network refresh
14:19
Speaker 1: with with with with with you know, with storylines. So
14:22
Speaker 1: people want to REGI who app bought the app? All
14:25
Speaker 1: bought the subscription? We want to renew well um, So
14:29
Speaker 1: so basically we have what they call S five a
14:32
Speaker 1: vote and we also have a linear um um set
14:36
Speaker 1: up as linear so S five being subscription subscription base,
14:40
Speaker 1: so you can actually pay for a subscription. The price
14:44
Speaker 1: I believe is coming out to about twenty one dollars.
14:48
Speaker 1: But what we do is we charge for three months
14:51
Speaker 1: front up front, so that's how our planning billing plan
14:55
Speaker 1: is three months up front. But we also have a
14:58
Speaker 1: vote which is vod or video video demand program and
15:02
Speaker 1: plus um we also have linear so we have twenty
15:05
Speaker 1: four hour content as well that you can watch. So
15:07
Speaker 1: we have a merit of different uh um ways that
15:11
Speaker 1: you could actually watch consume our content. Now, when it
15:14
Speaker 1: comes to the type of content that you spoke up,
15:17
Speaker 1: the type of content is cultural. I mean we have
15:20
Speaker 1: we have you know, our LGBT LBGTQ community and I
15:24
Speaker 1: have a show with the gentleman named Saucy Santana. You know,
15:27
Speaker 1: we have you know, we have we have problems within
15:31
Speaker 1: our community, you know with um you know, adoption or
15:35
Speaker 1: problems with you know, crime, but we have problems with
15:39
Speaker 1: drugs and stuff like that. So I'm gonna tell everyone's
15:42
Speaker 1: story in an authentic living way and and and not
15:46
Speaker 1: kind of hold back and make sure everyone has a
15:48
Speaker 1: voice per se um. So and also field comes that
15:52
Speaker 1: we have scripts, we have scripted, we have faith based,
15:54
Speaker 1: we have everything. Everything you want is there right there.
15:57
Speaker 1: But it's all basically you know, telored and tell it
16:00
Speaker 1: around what who we are. And it is categorized as
16:04
Speaker 1: other catalogs you click that definitely categorize as adventures such
16:09
Speaker 1: such and alex goes on. You know, this is my
16:12
Speaker 1: third time of interview in jail Alexander, and the first
16:15
Speaker 1: time we we knew each other and we just talked
16:18
Speaker 1: about in twenty seventeen the second time we had this
16:20
Speaker 1: brilliant book out that I read and we talked about
16:24
Speaker 1: it and one of the most one of my favorite
16:26
Speaker 1: books by the way, Jay Alexander and so. And one
16:30
Speaker 1: of the sustaining qualities of the book about building sustaining
16:33
Speaker 1: generational wealth for the culture. And that's always been your
16:36
Speaker 1: mission because you're not just a person your community basis
16:40
Speaker 1: you involved in you know, you in politics in the
16:43
Speaker 1: sense that you want to be out there being a
16:46
Speaker 1: decision maker, I should say, in the community. Talk about
16:49
Speaker 1: building a sustaining generational wealth for this culture because it's
16:53
Speaker 1: the culture that we want to push beyond. And also
16:56
Speaker 1: say they have a voice. Well, you know, the voice
17:00
Speaker 1: comes from the problem with this and I'm very you know,
17:03
Speaker 1: to the point a lot of times, because I think
17:06
Speaker 1: the problem is is that, you know, the first thing
17:08
Speaker 1: we do when we when we we get something is
17:10
Speaker 1: we want to market. Like marketing has become the thing.
17:14
Speaker 1: We have to have this, we have to have that.
17:16
Speaker 1: But you know, again, everything's about being ready. There's nothing
17:19
Speaker 1: wrong with treating itself, but treat yourself, not treat your
17:23
Speaker 1: outside self, treat your inside self. You know, treat your
17:26
Speaker 1: mind treat, treat, your treat, your family, treat, and buy
17:31
Speaker 1: by ways of generational wealth. And in turn of buying
17:33
Speaker 1: your home, you know, buy those things first and then
17:37
Speaker 1: you go off and you buy the other things. Um.
17:40
Speaker 1: I always tell people, well, I can't spend a dollar
17:43
Speaker 1: unless I made three dollars. You know, we have to
17:45
Speaker 1: start help giving these practices and start looking at the
17:48
Speaker 1: shiny object and start understanding how that excuse my friends
17:51
Speaker 1: ship got shiny, you know, because you know I is
17:57
Speaker 1: looking at the car when you say that it's the car,
17:59
Speaker 1: the fancy car, the gold necklace, you know, the Shinese
18:03
Speaker 1: that really doesn't prolong success. Actually it just takes your money.
18:07
Speaker 1: And as they say, you drive that cart a lot,
18:09
Speaker 1: it devalues. You want under the store, the jewelry, it devalues.
18:13
Speaker 1: Instead of trying to figure out how the stock market works,
18:16
Speaker 1: how to figure out whether it's big calms or cryptocurrency.
18:19
Speaker 1: I'm not recommending you do that. At least understand it,
18:22
Speaker 1: and it may be a way. When he starts talking
18:24
Speaker 1: about generational wealth, buy the new car is not generational wealth.
18:28
Speaker 1: Buying jewelry is not generational wealth. Especially not getting into
18:31
Speaker 1: the drug game is generational wealth, and that's what we
18:34
Speaker 1: see that quick. It's not it's like thirty day money.
18:37
Speaker 1: It's not even thirty day money. It depends on where
18:39
Speaker 1: you want to go. That is where we keep running
18:41
Speaker 1: our heads and bumping our heads. And I think that's
18:43
Speaker 1: one of the inspirations behind you launching the Forest Buyers
18:47
Speaker 1: Network because I get you tired and you tired of
18:50
Speaker 1: us getting news is not value to our community. On CNN,
18:54
Speaker 1: on Fox News, on MSNBC. It's a shallow version because
18:59
Speaker 1: we always hear this term cancel culture, which annoys me.
19:03
Speaker 1: All I want to know is the truth. I don't
19:05
Speaker 1: want to know what was my role now that people
19:08
Speaker 1: out there saying if you tell people about Slaver Bridige
19:11
Speaker 1: School make the white people feel bad, Well, how you
19:13
Speaker 1: think we feel bad? That? Come on, I'm about I
19:16
Speaker 1: know you about get fired up, Jay. That's I had
19:18
Speaker 1: to go there because that's what this is about. The
19:20
Speaker 1: fair that was because you know, I get because because
19:25
Speaker 1: that's why I know why we're doing this. That's why. Man,
19:27
Speaker 1: you know something, I just want somebody to tell me
19:29
Speaker 1: that your BT is shifted. They're not going there. TV
19:32
Speaker 1: one not going there, you know, But this is a
19:34
Speaker 1: streaming network. They can't. They can't. They can't at all,
19:38
Speaker 1: And I have to stop right there. They cannot again.
19:40
Speaker 1: It goes back to the place of creating your own Yes, sir,
19:45
Speaker 1: come on that. Tell Jay. Don't want to come in
19:48
Speaker 1: and tell me no, And I'm not gonna distupid you
19:51
Speaker 1: because I'm gonna cancel you. I can't. I'm doing with
19:55
Speaker 1: the what what the what the culture wants. Yeah, I'm
19:57
Speaker 1: gonna can't. So that's that's all of said, because c
20:04
Speaker 1: I am so you know, I've been down this journey.
20:06
Speaker 1: I've been and first of all, just changing them. This
20:09
Speaker 1: is no disrespect to TV one, to BT. We're just
20:12
Speaker 1: talking about content now. We're talking about like the Black
20:15
Speaker 1: News Channel just got canceled. Got canceled, okay because the
20:20
Speaker 1: fact that and they had upgraded the quality of their presentation.
20:23
Speaker 1: That's the sad part about it. Two fifty employees gone,
20:27
Speaker 1: got canceled. Let's go use the word got canceled. What
20:30
Speaker 1: about that family? Yes, and what about the story that
20:33
Speaker 1: they were trying to tell? So now where do we
20:35
Speaker 1: go for our news our stories all? Because when you
20:40
Speaker 1: look at no different than going to MTV. They don't
20:43
Speaker 1: play music anymore. They do reality show, sitcoms and game
20:47
Speaker 1: show now bt they're into dramas, they don't do they
20:51
Speaker 1: launched over, so they don't even do news on those
20:53
Speaker 1: channels anymore. Same thing with TV one. So now I
20:55
Speaker 1: look at yours. Is there a place in your network
20:59
Speaker 1: and your stream network that's gonna allow us to feel
21:01
Speaker 1: whole because it allow us to get information that will
21:05
Speaker 1: allow us as community participants to go there on a
21:08
Speaker 1: regular basis. Is that the purpose of Foobo? Yeah, yes,
21:12
Speaker 1: that's the purpose. And what I was trying to do,
21:14
Speaker 1: to be honest, prior to this, was to reach out
21:17
Speaker 1: to these particular news groups and and do a deal
21:20
Speaker 1: with them in which they would kind of maybe stream
21:23
Speaker 1: their content and stream them on hour just when network.
21:26
Speaker 1: I haven't been successful in that process, but I'm I'm
21:31
Speaker 1: I feel that I will finally get get something together again.
21:35
Speaker 1: You know a lot of people I always reach out
21:37
Speaker 1: and try to try to at least get the get
21:39
Speaker 1: out screw with us, you know, And if I can't
21:41
Speaker 1: get with us, I just have to do it myself.
21:44
Speaker 1: So again, if within the next few fall a few months,
21:48
Speaker 1: if I can't reach a deal with any one of
21:49
Speaker 1: these groups, I'm gonna gonna do it myself. Well gears
21:52
Speaker 1: with my brother. If you need my help, you know,
21:55
Speaker 1: it's free of charge. I am so proud of you.
21:58
Speaker 1: I am so happy for you. My goal. Like I
22:01
Speaker 1: told him, we get those banners over here, give me
22:03
Speaker 1: those information on how you how you're trying to your
22:06
Speaker 1: talented search. When I say talented search for producers created
22:09
Speaker 1: people who have content, they've been shopping it, but nobody's
22:12
Speaker 1: picked it up. You know, people who have films that
22:15
Speaker 1: went to these festivals, that already produced, don't have nowhere
22:18
Speaker 1: to air. This is his outlet, this is outline. Now,
22:22
Speaker 1: I'm gonna just tell you this is first class. He's
22:24
Speaker 1: not putting everything on TV okay, but he is giving
22:27
Speaker 1: you an outlet that he has a staff on board.
22:30
Speaker 1: That you've sent it to him. They will review it
22:32
Speaker 1: and give your possibility that we're having your content airing
22:36
Speaker 1: on a mainstream, first class streaming network. That's the ultimate goal, correct, Jay, Yes,
22:42
Speaker 1: ultimate goal? April first it's here. Well, brother, April is
22:46
Speaker 1: uh is April gonna be here? Made gonna be here
22:49
Speaker 1: twenty twenty two joke. Yeah, that's why I just said April.
22:54
Speaker 1: You know people ain't remember April. It's coming in April. Okay,
23:00
Speaker 1: sign up now drop The app is streaming for us
23:05
Speaker 1: by US Network. My good friend Jay Alexander martins Uh
23:09
Speaker 1: has done it twenty seventeen. We talked about it. Read
23:13
Speaker 1: his book. Can inspire me to maintain this relationship he knows.
23:16
Speaker 1: Man here post uff. I like it. I motivated, dropped
23:19
Speaker 1: a little balls. Just let him know. Look at your brother,
23:21
Speaker 1: I love you. You inspire me more importantly, to see
23:25
Speaker 1: what you're doing is an inspiration. Continue to do what
23:27
Speaker 1: you're doing, continue to network, continue to put our product
23:31
Speaker 1: out there that we can that resonates with us, because
23:34
Speaker 1: otherwise definitely they're not gonna tell our story here. Hey
23:40
Speaker 1: brother again, I'm here for you. I got my social media,
23:44
Speaker 1: I got my I got a newsletter goes out every
23:46
Speaker 1: Wednesday to one hundred and eight thousand people. So you
23:49
Speaker 1: send those banners, brother, I put it in there for you. Okay,
23:52
Speaker 1: thank you again each other. Hey man, I'm so excited man.
24:00
Speaker 1: You came on to show as quickly as you did.
24:02
Speaker 1: Man because of the fact that this relationship is long
24:05
Speaker 1: term and anything you need for me money making money,
24:08
Speaker 1: money making Conversations Master Class is your brand? Okay, thank you,
24:12
Speaker 1: sir cool, Thank you for coming on Money Making Conversations Masterclass.
24:15
Speaker 1: If you want to see this interview or hear it,
24:17
Speaker 1: please go to money Making Conversation dot com I with
24:19
Speaker 1: Sean McDonald. I am your host. We'll be right back
24:22
Speaker 1: with more Money Making Conversations Masterclass with ru Sean McDonald.
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25:32
Speaker 1: Inspiration with Rashaan McDonald. I'm Rushan McDonald for Money Making
25:35
Speaker 1: Conversation masterclass with your daily minute of Inspiration, I said
25:39
Speaker 1: down with writer and director Reggie rock Bitewood, he discussed
25:42
Speaker 1: the message behind the series Swagger, having confidence and living
25:46
Speaker 1: your dreams. The show's called Swagger. You know obviously on
25:49
Speaker 1: the surface that's like probattle and confidence, or really underneath
25:54
Speaker 1: all of that, Swaggers were having a cause bigger than yourself,
25:57
Speaker 1: whether your causes, your people, if emily, your team, having
26:01
Speaker 1: a cause bigger than yourself, it really gives you that
26:05
Speaker 1: sense of purpose, that determination to move closer to your
26:09
Speaker 1: dreams and your calling. And I think that's why you
26:13
Speaker 1: know in Jason's Journey, Jason's journey initially is himself and
26:17
Speaker 1: as we go through the narrative, it expands as he expands.
26:21
Speaker 1: You can listen to this full interview Reggie Rock Bikeewood.
26:24
Speaker 1: It's available on money Making Conversation dot com. Now let's
26:28
Speaker 1: return to Money Making Conversations Masterclass with Rashaan McDonald. Welcome
26:33
Speaker 1: to Money Making Conversations Masterclass. I'm your host, Rashan MacDonald.
26:37
Speaker 1: I recognize that we all have different definitions of success.
26:40
Speaker 1: For you, it may be the size of your paycheck.
26:42
Speaker 1: Mine has inspired people to accomplish their goals and live
26:45
Speaker 1: their very best life. It's time to stop reading other
26:47
Speaker 1: people's success stories and start writing your own. People always
26:51
Speaker 1: talk about their purpose or gift. If you have a gift,
26:53
Speaker 1: lead with your gift and don't let your friends, family,
26:56
Speaker 1: or coworkers stop you from planning or living your dreams.
26:59
Speaker 1: My guests, doctor jack Lando. Doctor Dal believes that as
27:03
Speaker 1: a female entrepreneur and it's important that women continue to
27:05
Speaker 1: break barriers, pursue their wildest dreams, and leave the clearer
27:09
Speaker 1: path for the next generation. We'll talk about that. She
27:13
Speaker 1: frequently speaks on women's health issues and how that fueled
27:16
Speaker 1: her career as an entrepreneur. Jaydal fitness caters to the
27:20
Speaker 1: body type of every woman by carrying inclusive sizes that
27:24
Speaker 1: range from xs xs to three x L on the
27:28
Speaker 1: heels of the Target collaboration. The jay Dial Fitness Spring
27:32
Speaker 1: twenty twenty two collection features a combination of designs to
27:37
Speaker 1: help women look cute, feel comfortable, and relax and they
27:41
Speaker 1: will build that self confidence and self esteem. There's so
27:43
Speaker 1: many women because of their sizes, can may not have
27:47
Speaker 1: as they prioritize their health and commit to their fitness
27:50
Speaker 1: and nutritional goals. Please work with the Money Making Conversations
27:53
Speaker 1: Masterclass the one and owner, Doctor Jack Olindo. How you
27:57
Speaker 1: done it? I'm great so much for having me. First
28:01
Speaker 1: of all, thank you for coming on the show. Just
28:03
Speaker 1: talk about your journey. There's always a journey, you know,
28:06
Speaker 1: to go to say. In other words, I always called
28:10
Speaker 1: this bragging because that's a good thing to brag, to
28:13
Speaker 1: tell people what you're doing. And right now you're telling
28:15
Speaker 1: people that you Jaydo Fitness collection is in Target Spring Collection. Movies,
28:21
Speaker 1: there's a spring, there's a summer, there's a Fallless Winner.
28:24
Speaker 1: So this is just the start of your journey. But
28:27
Speaker 1: how did it all start, doctor dow So it all
28:30
Speaker 1: started about four years ago. I have my doctorate in
28:34
Speaker 1: public health, my Masters is focused on research specifically in
28:41
Speaker 1: public health, and so I was really struggling as a
28:44
Speaker 1: as a public health practitioner to really identify a way
28:49
Speaker 1: to convey the message to women in a way that
28:54
Speaker 1: is conversational, right, in a way that is applicable, in
28:58
Speaker 1: a way that's fun, in a way that's see and
29:01
Speaker 1: so I really just decided to use fashion as my
29:04
Speaker 1: tool to have this really important conversation with women about
29:09
Speaker 1: their health. So that's really how jade Outfitness started. We
29:13
Speaker 1: started mainly online. I was relatively new to the Atlanta
29:19
Speaker 1: area at that time, and so Atlanta is the hub
29:24
Speaker 1: for black entrepreneurship, and they were just an array of
29:27
Speaker 1: different in person shopping experiences that I participated in with
29:32
Speaker 1: the Village Market with Pretty Girl Sweat, with Fit Atlanta,
29:36
Speaker 1: until I really just pounded the pavements to take my
29:40
Speaker 1: product to my target audience instead of waiting on them
29:43
Speaker 1: to stumble on my website or my social media page.
29:46
Speaker 1: So that's that's really how we got started. Okay, let
29:49
Speaker 1: me back up a little bit here, because you say
29:51
Speaker 1: you try to deliver a message and you use fashion
29:55
Speaker 1: as your tool to be heard for people, to take
29:58
Speaker 1: for people to see it and then notice it once
30:02
Speaker 1: they notice that you had their attention, and do you
30:05
Speaker 1: was able to deliver? What message were you trying to deliver?
30:08
Speaker 1: That you were not delivering, but fashion gave you the
30:11
Speaker 1: lynchpin to deliver it. So the main message was number one,
30:15
Speaker 1: to prioritize your health, right to take the time out,
30:19
Speaker 1: to make sure that you're exercising, to make sure that
30:22
Speaker 1: you're eating properly, to make sure that we're managing our
30:27
Speaker 1: mental and emotional health, that we're prioritizing self care. And
30:32
Speaker 1: there are just certain things that as women we need
30:36
Speaker 1: to talk about, like making sure that we're encouraging each
30:39
Speaker 1: other to go get a mammogram, right, to make sure
30:41
Speaker 1: that we're getting our annual paths near, to have important
30:44
Speaker 1: conversations about, you know, how do how do we deal
30:47
Speaker 1: with how do we get pregnant, how do we deal
30:50
Speaker 1: with infertility? How do we bounce back, um, you know,
30:54
Speaker 1: from pregnancy. And so those were really just a few
30:58
Speaker 1: of the main public health messages that I really felt
31:02
Speaker 1: like we're important and I wanted to talk about with
31:05
Speaker 1: my audience. So by appealing to their advantage of their
31:09
Speaker 1: looks or how they can look, fashion was your key.
31:14
Speaker 1: Now that's that's good, that's a good idea. But who
31:18
Speaker 1: did you work with to develop these fashion items? Because
31:21
Speaker 1: your oratory, where your doctor is at and your undergraduates at,
31:25
Speaker 1: you said nothing about attending the fashion institute and so
31:29
Speaker 1: but you knew that health and fitness wear go hand
31:33
Speaker 1: in hand. And you also know that you know, we
31:37
Speaker 1: all buy fitness clothes, and we know some of I
31:40
Speaker 1: buy just for style purposes and casual walking and casual
31:44
Speaker 1: workout in the gym, and then you have something that's
31:47
Speaker 1: really for thorough exercising and running and jogging and for
31:52
Speaker 1: fallout exercises. What did you bridge the line for your
31:55
Speaker 1: fashion look for the audience that you were trying to reach?
31:59
Speaker 1: And then we're gonna talk about that audience. Sure. Um
32:03
Speaker 1: So in regards to the apparel, like you said, I
32:06
Speaker 1: don't have a business background, I'm not a fashion designer.
32:11
Speaker 1: I did not go to fashion school. Um so that's
32:14
Speaker 1: really not my expertise. And so I would really say
32:18
Speaker 1: that's where the passion and the drive stepped in. And
32:22
Speaker 1: so initially I I'm just research really quality wholesale vendors
32:29
Speaker 1: um and then once I did that for a little while,
32:32
Speaker 1: I was able to identify what my audience likes in
32:38
Speaker 1: terms of fit, in terms of color, in terms of pattern,
32:42
Speaker 1: and things of that nature. And so that's that what
32:46
Speaker 1: that is what makes the partnership with Target so exciting
32:51
Speaker 1: because everything was created and designed by myself. So in
32:55
Speaker 1: terms of sketching the designs, that was something that I did.
33:01
Speaker 1: Picking the color schemes, the pattern that ec on the
33:04
Speaker 1: croptop and the leggings, those are things that I designed.
33:08
Speaker 1: So as time went on, I really have the gun
33:12
Speaker 1: to really start to sharpen my tool, so to speak,
33:17
Speaker 1: and you know, come become more of an expert in
33:20
Speaker 1: the craft of athletes are apparel designed. So that that
33:25
Speaker 1: has been really exciting to see the growth over time,
33:29
Speaker 1: which I'm glad you said, Rushan, I'm a I'm a
33:31
Speaker 1: lot of design or not a fashion design like Partake
33:34
Speaker 1: which is on all stores at Target and you get
33:38
Speaker 1: on Delta air Lines you see it. Uh, She's not
33:41
Speaker 1: a sheef. She got with a food scientist pre Relicious,
33:45
Speaker 1: you know, she which is the number one African American
33:48
Speaker 1: ice cream soul in the country and in the world.
33:52
Speaker 1: She is not an ice creammaker. She got with a
33:54
Speaker 1: food scientist. So you have to get with experts to
33:57
Speaker 1: become an expert. And that's what you're saying here. And
34:00
Speaker 1: I like a lot of people they have these great ideas,
34:03
Speaker 1: but you have to invest in there. You'll spend a
34:04
Speaker 1: little money. If you have a great idea, you know,
34:06
Speaker 1: just there has to be money tied to it to
34:09
Speaker 1: give it credibility. But you talked about the sketches, and
34:12
Speaker 1: Target is not going to just put you in the
34:14
Speaker 1: store on the sketch. So right, okay, So when did
34:17
Speaker 1: the distributor come into play and the people who started
34:21
Speaker 1: design making samples of your clothes, when did that come
34:24
Speaker 1: into play? Because I don't want them to miss that
34:27
Speaker 1: step when they're listening, because it's important that a lot
34:31
Speaker 1: of people are trying to be you. But a lot
34:33
Speaker 1: of people understand you got to have a certain amount
34:34
Speaker 1: of capital because when you go into a Target store
34:38
Speaker 1: and you start selling, they're going to ask for more.
34:41
Speaker 1: If you don't have more, then you've lost that relationship forever, exactly.
34:47
Speaker 1: So I think number one, regardless of where you are
34:50
Speaker 1: in your journey, I think it's important to know where
34:52
Speaker 1: you want to be. So even in the beginning, before
34:55
Speaker 1: I even start a jade out fitness. You know, I
34:57
Speaker 1: would do you know, would sketch clothing and things like
35:02
Speaker 1: that to say if I would secured a collection, this
35:05
Speaker 1: is what I would make. And you know I would
35:07
Speaker 1: want you know, a cough top of sleeves and the
35:12
Speaker 1: bikers share. Would I would? You don't have to wait
35:15
Speaker 1: until the opportunity presents itself before you start investing in
35:19
Speaker 1: those things. And I would really say, start investing in
35:22
Speaker 1: those things as soon as possible. You know, once you
35:24
Speaker 1: know that this is a desire, this is a passion,
35:27
Speaker 1: don't wait for the opportunity to come to start investing
35:31
Speaker 1: because a lot of times, like you said, it's too late,
35:33
Speaker 1: because people really want to see um some validity, you know,
35:38
Speaker 1: they want to see that you know what you're doing,
35:41
Speaker 1: that they can trust you in this partnership, in this collaboration. Um.
35:47
Speaker 1: So I would say, whether it's partnering with another black
35:53
Speaker 1: owned business or identifying your you know, going going ahead
35:58
Speaker 1: and identifying your manufact sure that you want to work with,
36:01
Speaker 1: go ahead and start making those steps so that when
36:03
Speaker 1: the opportunity presents itself that you're ready. So I will say,
36:08
Speaker 1: I have a great name facturing team. They were awesome.
36:12
Speaker 1: They were awesome, awesome, awesome, awesome, awesome, And so, like
36:16
Speaker 1: I said, I took the time to sketch the designs,
36:21
Speaker 1: create the color schemes, the patterns were so it was
36:25
Speaker 1: so much fun. What you see here on the rack,
36:30
Speaker 1: this is just like a small portion in terms of
36:33
Speaker 1: like the design concept. One thing that was just so
36:38
Speaker 1: much fun to work on was the pattern. So we
36:40
Speaker 1: actually create I actually created like four to five patterns
36:45
Speaker 1: and pattern had like a different color scheme, and so
36:49
Speaker 1: it was just really fun to kind of like really
36:51
Speaker 1: do a brained up and throw out all of these
36:53
Speaker 1: ideas in terms of patterns and designs and then kind
36:58
Speaker 1: of narrow it down to one. So don't wait until
37:01
Speaker 1: the opportunity presents itself for you to start investing in
37:05
Speaker 1: some of those things. Please please, please, please please do
37:08
Speaker 1: yourself a huge favor and start now now, meaning that
37:15
Speaker 1: not tomorrow, but with a plan. And you know, when
37:17
Speaker 1: we talk about this, who is your audience doctor down?
37:20
Speaker 1: You know, because we had an excess through your exits,
37:23
Speaker 1: that's a that's a huge range. So with anything that
37:27
Speaker 1: you're trying to sell, you do focus a certain size,
37:30
Speaker 1: like like you know, when you're selling T shirts you
37:32
Speaker 1: want you know, you want large, and you want medium, large,
37:35
Speaker 1: and extra large, a few extra larges, but you definitely
37:38
Speaker 1: got to have that large when you when you focus
37:40
Speaker 1: your your bonding amount of purchases to sell, it's going
37:44
Speaker 1: to be a large range. So what is your audience
37:46
Speaker 1: range that you're trying to sell to based on that
37:50
Speaker 1: range of sizes that you that we discussed in the show. Sure,
37:54
Speaker 1: So in terms of my target audience, I'm really focusing
37:57
Speaker 1: on women. Um. I don't even want to put an
38:01
Speaker 1: age on it because to blow my mind, Um, I
38:08
Speaker 1: have young teen girls who are dancers wearing jail outfitness.
38:11
Speaker 1: I have a seventy one year old woman who's really
38:16
Speaker 1: into health and wellness and she wears it right. So
38:19
Speaker 1: it's it's hard to kind of put boundaries on it
38:23
Speaker 1: in terms of age. But what I try to do
38:27
Speaker 1: is really speak to all women, regardless of where they
38:31
Speaker 1: are on their fitness journey. So you might have you know,
38:34
Speaker 1: women who are naturally petite, which I see all the time,
38:37
Speaker 1: who need a small or an extra small. You know,
38:40
Speaker 1: you do have your very popular sizes small, medium, large, um,
38:44
Speaker 1: and then you have women who may be naturally a
38:48
Speaker 1: heavier or starting their weight looted journey, right, so they
38:51
Speaker 1: might need those plus sizes um pieces. So it's it's
38:55
Speaker 1: it's it's very important for me to be inclusive, and
39:00
Speaker 1: so that's really why I wanted to focus on making
39:03
Speaker 1: sure that we had a wide range in terms of size,
39:07
Speaker 1: because women we come in all shapes and sizes, and
39:10
Speaker 1: so it's important that we meet the need of every woman,
39:14
Speaker 1: regardless of their size, regardless of their shape, and regardless
39:18
Speaker 1: of where they are on their Fritess Channe, Well, you know,
39:20
Speaker 1: doctor Doe, I wasn't. I was putting your business hat on.
39:24
Speaker 1: That was my question because in business, a certain a
39:27
Speaker 1: certain project is going to sale. It's like if you
39:30
Speaker 1: have a popular ice cream, they're gonna say, you know something,
39:32
Speaker 1: we just want the chocolate because the chocolates, we can't
39:35
Speaker 1: keep that on the shelf. And so my question to
39:38
Speaker 1: you was not trying to minimize your reach, but to say,
39:42
Speaker 1: from a business perspective, what taught you because you said
39:45
Speaker 1: access to three l out of that, what is the
39:48
Speaker 1: most popular sizes that are being sold now? And because
39:52
Speaker 1: of that, will you focus more in that direction? That's
39:54
Speaker 1: the question, because I know you don't want to say
39:57
Speaker 1: that limit your age because everybody should buy your but
40:01
Speaker 1: size wise, this is an artist to say, I love this,
40:04
Speaker 1: it feels it's comfortable on me. I've never been able
40:07
Speaker 1: to buy this type of leisure. Were at leisers where
40:10
Speaker 1: that worked for me? This is my leisurewear forever. That
40:14
Speaker 1: was my question. Yeah, So initially when I first started
40:17
Speaker 1: Jade Outfitness, my size smalls would just disappear. Right. I
40:24
Speaker 1: had an in person shopping experience. I remember I was
40:28
Speaker 1: doing an in person shopping experience with the Village Market
40:32
Speaker 1: and here in Atlanta. It was about two hours and
40:36
Speaker 1: two maybe a four hour event, and every single item
40:41
Speaker 1: that I had in a small was gone. That's how
40:44
Speaker 1: popular that particular size was. And I had an abundance
40:49
Speaker 1: of inventory at that particular event. But it's very interesting
40:53
Speaker 1: that over time the demand in terms of size it
40:57
Speaker 1: has changed. Initially it was a little small. Now all
41:00
Speaker 1: it's a medium in the large right right, So those trends.
41:04
Speaker 1: It's good to know you know what your hot ticket
41:08
Speaker 1: items are in terms of size and style. But then
41:11
Speaker 1: you know, as a as a business person, you gotta
41:13
Speaker 1: really be cognizant of kind of where the attention is
41:18
Speaker 1: going because it has changed over time. We'll be right
41:21
Speaker 1: back with more Money Making Conversations Masterclass with Rashan McDonald. Now,
41:27
Speaker 1: let's return to Money Making Conversations Masterclass with Rashaan McDonald.
41:32
Speaker 1: There's a couple of questions that you presented to me
41:34
Speaker 1: that I definitely wanted to reach back home. You said.
41:36
Speaker 1: The doctor Dal credits much of a career success to
41:39
Speaker 1: the foundation she received from attending HBCUs. Talk about the
41:43
Speaker 1: HBCU experience, and we're talking about that del disigment, theated
41:46
Speaker 1: Thain in a minute to sure. So, I had the
41:52
Speaker 1: pleasure of attending Meharry Medical College in Nashville, Tennessee as well.
41:58
Speaker 1: I received my Master of Science and Public Health from
42:01
Speaker 1: A Harry and then I received my Doctor of Public
42:05
Speaker 1: Health degree from morgen I State University. So I would say,
42:09
Speaker 1: I just I love both of those institutions. And I
42:14
Speaker 1: would say the one thing that I would like to
42:15
Speaker 1: share about the hbc YOU experience is number one. I
42:19
Speaker 1: felt like it prepared me not just for my career,
42:23
Speaker 1: but it prepared me for life. It also prepared me
42:26
Speaker 1: to be able to walk into any experience and be
42:30
Speaker 1: able to hold my own So I definitely credit both
42:35
Speaker 1: institutions for my drive and tenacity and the ability to
42:42
Speaker 1: navigate this entrepreneurial world. Now you originally from Chicago, correct.
42:47
Speaker 1: I am originally from Cold Lit five years so you
42:50
Speaker 1: know I can share some cold stories. But you know
42:53
Speaker 1: you're born in so you know more than I know.
42:55
Speaker 1: And then now you're based in Atlanta, Georgia. And so
42:58
Speaker 1: you went to school in Nashville McCarry and then Morgan State,
43:01
Speaker 1: which is I believe Baltimore. Correct, yes, yes, so you
43:05
Speaker 1: you've had a little journey to Chicago, Nashville, then East
43:09
Speaker 1: Coast Baltimore. Nay in Atlanta, Okay, that's my hometown, used
43:15
Speaker 1: to Texas, so I'll be there this weekend in fact.
43:17
Speaker 1: So with that being said, these experiences shape you. Correct,
43:22
Speaker 1: These these journeys have shaped you, and I think shape
43:25
Speaker 1: your dreams and the possibilities. And I always tell people
43:28
Speaker 1: to travel because if you get locked down in your
43:30
Speaker 1: community or your thought, you really don't understand how big
43:33
Speaker 1: your dreams could be. Talk about that journey that is,
43:36
Speaker 1: because that to me is equally important made Jay dal
43:39
Speaker 1: fitness possibility. You know, HBCUs gave you your education, but
43:45
Speaker 1: the journey and the places that you live, including Houston,
43:49
Speaker 1: made you who you are today and also expanded your
43:52
Speaker 1: reach as the dynamic availability of people that you can
43:56
Speaker 1: sell your brand to. Talk about that, that's very true.
43:59
Speaker 1: I think I've lived a number of places as as
44:03
Speaker 1: you have said. UM, I traveled a lot for school. UM,
44:08
Speaker 1: and I think every city really taught me a different lesson. UM.
44:14
Speaker 1: So when I lived in Nashville, I moved I was
44:18
Speaker 1: I'm originally from the South Side of Chicago. I went
44:21
Speaker 1: to a predominantly white institution for my undergraduate degree, and
44:25
Speaker 1: so when I went to tour Mahrry in Nashville, it
44:28
Speaker 1: was like my first time visiting an HBCU campus and
44:32
Speaker 1: like seeing I had never had a black professor. R Wow, No,
44:40
Speaker 1: that was that was that, you know, I couldn't believe it.
44:44
Speaker 1: I was shell shocked, you know, like, not only do
44:47
Speaker 1: is there one, but like majority of my professors looked
44:50
Speaker 1: like me. Um. Now I'm not the only black student
44:54
Speaker 1: in the class. I'm in a class full of, you know,
44:56
Speaker 1: students that look like me. And so you know, it
45:00
Speaker 1: was definitely an eye opening experience. UM. And, like I said,
45:05
Speaker 1: both Maharry and UM and Morgan really prepared me to
45:11
Speaker 1: um kind of like eliminate that, eliminate the fear that
45:17
Speaker 1: sometimes we have going into new spaces, especially when you
45:22
Speaker 1: know it's an unfamiliar space, or you might be the
45:25
Speaker 1: only minority in the space, or you know you feel like, okay, well,
45:29
Speaker 1: how how do I you know, kind of how how
45:33
Speaker 1: can I be seen or have my voice heard? And
45:35
Speaker 1: so I think being connected with HBCUs really helped me
45:40
Speaker 1: navigate that and it was really important because again, I
45:44
Speaker 1: continue to go into new cities where I didn't know anybody,
45:48
Speaker 1: I didn't have a network. So I'm really you know,
45:50
Speaker 1: starting from scratch here um, so to speak. And then
45:54
Speaker 1: when I graduated from UH, I graduated from Oregon, and
46:00
Speaker 1: then I got married to Houston. I absolutely love you.
46:06
Speaker 1: Oh my gosh, doctor, when you say you know now
46:11
Speaker 1: you pledge Delta sigment theator, When did you pledge Delta
46:14
Speaker 1: sigment THEATA when I lived in Houston? Okay? Cool? And
46:16
Speaker 1: what year was that? That was twenty seventeen, Okay cool.
46:20
Speaker 1: So that created another powerful network for you where any
46:24
Speaker 1: city you go to, if you had that network when
46:27
Speaker 1: you was in Baltimore, in Nashville and even when left Chicago,
46:30
Speaker 1: it would have been a different experience because that's sisterhood.
46:33
Speaker 1: Because I remember, I'm making sci fire, so I always
46:35
Speaker 1: know that I have a relationship. And then he said,
46:37
Speaker 1: in fact, a lot of countries that I can travel
46:40
Speaker 1: with that I can call on somebody who can be there.
46:42
Speaker 1: And I'm not saying, hey, if you don't pledge the serada,
46:44
Speaker 1: you don't pledge in fraternity, then you're making a mistake.
46:46
Speaker 1: I'm just saying that there's a bond, there's a relationship
46:49
Speaker 1: that can enhance your business opportunities, but also socialized from
46:55
Speaker 1: a social standpoint, in the community standpoint. It also keeps
46:58
Speaker 1: you focused talk about that relationship, which I also believe
47:01
Speaker 1: played a key role in you launching your business too. Correct. Yes, UM,
47:06
Speaker 1: so when I lived in I lived actually in Humble, Texas.
47:11
Speaker 1: UM I pledged with the Norse Hairs Alumni chapter. Like
47:19
Speaker 1: you said, sisterhood was really the element that I was
47:22
Speaker 1: searching for. UM when UM kind of starting my my
47:26
Speaker 1: journey with my sorority. And that's why I said Houston
47:30
Speaker 1: is my favorite place because that is where the majority
47:33
Speaker 1: of my lenses are. But UM, it definitely had a
47:37
Speaker 1: huge impact on not just jade A Thinness, but me
47:40
Speaker 1: as a person. Um. I also work as a public
47:43
Speaker 1: health consultant and my boss as adulta she was actually
47:49
Speaker 1: my first supervisor, and twelve years later she's still she's
47:53
Speaker 1: still my boss. Just another context, but you know, in
47:58
Speaker 1: my professional world, a lot of the people that I
48:01
Speaker 1: work with are members of my sorority. You know, if
48:04
Speaker 1: I um, even with Jada of Fitness, when I'm looking
48:08
Speaker 1: to hire people, you know, someone for pr someone for this.
48:12
Speaker 1: My number one go to is like, Okay, do we
48:15
Speaker 1: know a Solar who have trust? Yes? And it's it's
48:23
Speaker 1: kind of this automatic, I don't want to automatic feeling
48:29
Speaker 1: of like family and comfort and you know you have
48:31
Speaker 1: you have something in common. So it has definitely had
48:35
Speaker 1: an impact just on me um as a person, as
48:38
Speaker 1: a professional and as a businesswoman. But like you said, also,
48:43
Speaker 1: I never knew that traveling to all of these different places,
48:46
Speaker 1: how it would play out, but it has been really
48:50
Speaker 1: really helpful in regards to just like overall recognition for
48:55
Speaker 1: the athletes your apparel, especially once we collaborated with Target.
49:00
Speaker 1: You know, I it's not like you know, I'm from
49:03
Speaker 1: this place. I've lived here my whole my whole life.
49:06
Speaker 1: I had people everywhere saying, oh my god, you're on Target.
49:11
Speaker 1: Uh and so you know, from my husband's from North
49:14
Speaker 1: Carolina and on the promotional um on the Black Beyond
49:23
Speaker 1: Measure promos, there was like a picture of me, so
49:26
Speaker 1: there was none with my name, and so it was
49:32
Speaker 1: literally I was received text messages and pictures and social
49:36
Speaker 1: media messages like you're in Target. Oh my god. So
49:41
Speaker 1: that has definitely um helped in terms of the success
49:45
Speaker 1: of the launch. And you know, it's kind of just
49:48
Speaker 1: really bringing everything full circle. Well, let's I'm talking to
49:52
Speaker 1: doctor Jacklindo. She founded jay Dow Fitness, which is in
49:56
Speaker 1: Target stores right now. You know, you might go in
49:58
Speaker 1: and go, oh my god, she's she's telling the truth
50:01
Speaker 1: right here, and buy it when you when you say
50:03
Speaker 1: oh my god, purchase it simultaneously. Okay. The thing I
50:07
Speaker 1: enjoy about when I talk to young entrepreneurs like you
50:10
Speaker 1: and I talk about the experience and the travel. Because
50:12
Speaker 1: I've been fortunate to live in New York City, live
50:15
Speaker 1: in Chicago, live in Los Angeles, and originally from Houston,
50:18
Speaker 1: living in Atlanta. It allows me a sense of how
50:21
Speaker 1: people think, how they what they eat, how they travel,
50:24
Speaker 1: what they look like, and so you so you got
50:26
Speaker 1: that visual down. You know, Chicago is a fantastic city.
50:29
Speaker 1: Live in kind. She knows that period when when winter
50:33
Speaker 1: sets in and winter stops, which is like maybe made
50:36
Speaker 1: and it starts back up in September, And so she
50:39
Speaker 1: knows how Nashville feels that culture, that energy that resonates
50:45
Speaker 1: in that area. When you go to Baltimore, that whole
50:47
Speaker 1: East Coast corridor where it's more black people and as
50:50
Speaker 1: it says, she's catering to black people. But you always
50:53
Speaker 1: have to have a base that you want to build
50:54
Speaker 1: your loyalty too, and then always tell people you have
50:57
Speaker 1: a base, you always know where you can fall back on.
51:00
Speaker 1: If you don't have a base, then you can be
51:01
Speaker 1: stumbling and going who am I talking to? And that
51:03
Speaker 1: can confuse you in your marketing plan. Now you know
51:07
Speaker 1: what is the future of Jade out Fitness. You had
51:10
Speaker 1: a great launch, Like you said, when you initially started out,
51:13
Speaker 1: the smalls were popping. Now has moved up to the
51:16
Speaker 1: mediums and large. So you realize that your audience base
51:19
Speaker 1: is growing, you know, and that's that's a beautiful thing.
51:22
Speaker 1: So what's the future for you and your product. Sure,
51:25
Speaker 1: So the majority of this year we were really focusing
51:29
Speaker 1: on our target collaboration and so as that kind of
51:35
Speaker 1: winds down for that particular campaign, we are kind of
51:39
Speaker 1: kind of going back to business as usual, so to speak.
51:42
Speaker 1: So we have recently launched our spring collection on jadalfitness
51:48
Speaker 1: dot com. It is a combination between activewear and leisure apparel.
51:54
Speaker 1: We have new fitness accessories. So we are really just
51:58
Speaker 1: promoting in getting the word out about our new spring collection.
52:04
Speaker 1: And we don't want the partnership with mass retails to
52:08
Speaker 1: just be a one time opportunity, and so I'm definitely
52:12
Speaker 1: working on sketching new designs for collections. But it will
52:18
Speaker 1: be really ideal for Jay Dalfinness to continue to partner
52:23
Speaker 1: with mass retail organizations and provide athletes your apparel to
52:29
Speaker 1: women on a larger scale. Cool. Well, I want to
52:31
Speaker 1: thank you for coming on Money Making Conversations Masterclass. Your
52:34
Speaker 1: journey is just started, you know, but to get to
52:37
Speaker 1: the journey, the store you told is compelling. That also
52:40
Speaker 1: reminds me the fact that you know, it's who you
52:43
Speaker 1: know and who you created the relationship with and that's
52:47
Speaker 1: the journey that allowed the journey. They have long term
52:50
Speaker 1: effects and again thank you doctor Jack McDowell j J
52:54
Speaker 1: DAL Fitness, founded in twenty eighteen, can be found on
52:58
Speaker 1: our website. The Spring Collection to launched out of Target stores.
53:01
Speaker 1: She wants to stand a lane of business. You know
53:03
Speaker 1: as you standing now, as she stays that lane of business,
53:05
Speaker 1: you support her. So thank you again, Doctor Dowl. Thank you.
53:09
Speaker 1: If you want to hear I see any of my
53:11
Speaker 1: interviews on money Making Conversation Masterclass, please go to money
53:14
Speaker 1: Making Conversation dot com. I'm with Sean McDonald. I am
53:17
Speaker 1: your host. You've been listening to Money Making Conversations Masterclass
53:20
Speaker 1: with Rushan McDonald. Always remember to lead with your gifts.
53:25
Speaker 1: Money Making Conversations Masterclass is a presentation of thirty eight
53:29
Speaker 1: fifteen Media Incorporated. You are now tuned into the Moneymaking
53:34
Speaker 1: Conversations Minute of Inspiration with Rashaan McDonald. I'm ras Sean
53:39
Speaker 1: McDonald for Money Making Conversations Masterclass. With your daily Minute
53:42
Speaker 1: of Inspiration. I sat down with Pastor and Stella Award
53:45
Speaker 1: winning gospel music recording artists Pastor Mike McClure junior, known
53:49
Speaker 1: as Pastor Mike. It's about the importance of setting one
53:52
Speaker 1: step up for legacy and living in strong light. Everything
53:55
Speaker 1: about what we do business wise and entrepreneurily is about
53:58
Speaker 1: paying the next be, not setting ourself up for legacy.
54:02
Speaker 1: And if you've got a long company, go knock on
54:03
Speaker 1: two doors and tell them, hey, I want to be
54:05
Speaker 1: a blessing and cut these two yards for free. And
54:07
Speaker 1: I guarantee the person across street gonna ask who did that.
54:10
Speaker 1: That's called free marketing. Giving away free music was my
54:13
Speaker 1: opportunity to say, hey, guys, here's a chance to believe
54:15
Speaker 1: in me. I was born in one year, I'll die
54:18
Speaker 1: in another year. It's the dash in the middle of
54:21
Speaker 1: that matters. It's not about how long you live, but
54:24
Speaker 1: how strong you live. You know you can listen to
54:26
Speaker 1: this four interviewer Pastor Mic. It's available on Moneymaking Conversation
54:30
Speaker 1: dot com.