Latest / The Steve Harvey Morning Show / Brand Building: She's a digital brand specialist, helping Gen X women and others pivot into digital spaces.

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Brand Building: She's a digital brand specialist, helping Gen X women and others pivot into digital spaces. · The Steve Harvey Morning Show

• 0:00
  Speaker 1: Hi.
• 0:00
  Speaker 2: Ever, Sean McDonald host a weekly Money Making Conversation Masterclass show.
• 0:04
  Speaker 2: The interviews and information that this show provides offer everyone
• 0:07
  Speaker 2: it's time to start reading other people's success stories and
• 0:10
  Speaker 2: start living your own now. If you want to be
• 0:13
  Speaker 2: against on my show, Money Making Conversation Masterclass, please visit
• 0:16
  Speaker 2: our website, Moneymakingconversations dot com and click to be against budon.
• 0:22
  Speaker 2: If you're a small business owner, entrepreneur, motivational speaker, influencer,
• 0:26
  Speaker 2: or nonprofit now let's get this show roller. My guest
• 0:31
  Speaker 2: is a brand strategist, creative entrepreneur and founder of Bloom
• 0:35
  Speaker 2: Creative Agency. Well over twenty years of experience in marketing,
• 0:39
  Speaker 2: media and business. She blends creativity with strategy to help
• 0:44
  Speaker 2: entrepreneurs bring their brand vision to life. Please welcome to
• 0:47
  Speaker 2: Money Making Conversations Masterclass, Stacey Golar.
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  Speaker 3: How you doing, Stacey?
• 0:52
  Speaker 4: I'm good.
• 0:53
  Speaker 2: Now, brand strategists, you know, just get out the box.
• 0:57
  Speaker 2: You know, I get a lot of people my show
• 0:58
  Speaker 2: talking about brands.
• 1:00
  Speaker 3: What is a brand strategist? Stacey goolog?
• 1:04
  Speaker 4: So when I.
• 1:05
  Speaker 5: Say brand strategist, is that now we're in an age
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  Speaker 5: that everybody has a brand or everybody wants to have
• 1:11
  Speaker 5: a brand, but they don't know how.
• 1:14
  Speaker 4: To curate it the correct way.
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  Speaker 5: So just getting online and just going I'm a brand,
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  Speaker 5: and you have no rhyme or rhythm of what you're doing,
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  Speaker 5: how you're presenting yourself, what's the end goal of it?
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  Speaker 5: You miss out on the opportunity to bring more awareness
• 1:28
  Speaker 5: to your business or even if you're an influencer. You
• 1:31
  Speaker 5: have a brand, but if you don't have the nuts
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  Speaker 5: and boats to it to be able to appropriately put
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  Speaker 5: it together, people be thinking all over the place. So
• 1:41
  Speaker 5: for me, I try to take people and say, listen,
• 1:44
  Speaker 5: you are the brand, but you have to put the
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  Speaker 5: brand together in a way that people can articulate what
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  Speaker 5: are you doing. So that's what I help people do
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  Speaker 5: is let's hone in on what you're doing so you
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  Speaker 5: don't look like you're all over the place.
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  Speaker 2: Right, which is true because the word brand is very
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  Speaker 2: popular and everybody do it. And social media, you see
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  Speaker 2: the evolution of it. Used to be just putting your
• 2:05
  Speaker 2: vacation pictures on there and pictures of food. Now people
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  Speaker 2: are getting a bigger awareness that you know, what can
• 2:13
  Speaker 2: show up on your social media.
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  Speaker 1: You can damage what you're doing in real life and
• 2:16
  Speaker 1: also your job opportunities.
• 2:18
  Speaker 2: So if somebody somebody comes to your stacy, what is
• 2:22
  Speaker 2: the process of coming to you and sitting down being
• 2:25
  Speaker 2: a potential client of with your agency.
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  Speaker 5: So first for me, I do a discovery call because
• 2:32
  Speaker 5: I want to know what do you want to do
• 2:35
  Speaker 5: or what are you already doing and where do you
• 2:37
  Speaker 5: want to go from there? So we do a discovery
• 2:39
  Speaker 5: call to get more information about the business and about
• 2:42
  Speaker 5: the person because to me, if you are the one
• 2:45
  Speaker 5: that's starting a business, there's a why.
• 2:47
  Speaker 4: What is your why?
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  Speaker 5: If you're just doing it for money, that's not going
• 2:50
  Speaker 5: to work because as we know as an entrepreneur, there's
• 2:53
  Speaker 5: a lot that goes into even getting to really make
• 2:56
  Speaker 5: it some money.
• 2:56
  Speaker 4: So we do a discovery call.
• 2:58
  Speaker 5: Then I do an audit, especially if it's with their
• 3:00
  Speaker 5: social media. I go through their social media to see
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  Speaker 5: what have you been posting, because again we started off
• 3:06
  Speaker 5: if you've been on there a while with just vacation
• 3:09
  Speaker 5: and looking pretty and videos, and then now you're starting
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  Speaker 5: a business, so it's.
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  Speaker 4: Like, okay, where does the two cut off?
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  Speaker 5: So I like to go all the way to you
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  Speaker 5: when you first first got on social media, and then as.
• 3:21
  Speaker 4: I scroll up to see where you started.
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  Speaker 5: Your business, is everything aligned with what you're doing now?
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  Speaker 5: And so doing that audit in that discovery is the
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  Speaker 5: first place we start because I need to understand you
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  Speaker 5: and your business.
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  Speaker 2: So it's important if I'm hearing you correctly. There has
• 3:37
  Speaker 2: to be a business social media and a personal social media.
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  Speaker 4: You can have well, yes, you.
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  Speaker 5: Can have two separate ones. You should have two separate ones.
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  Speaker 5: But like for me when I started to be honest,
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  Speaker 5: I had all these different social medias and they're hard
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  Speaker 5: to keep up with, so some of them I did
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  Speaker 5: blend together. So sometime with business you are the brand.
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  Speaker 5: Again when we talk about brains, if I sell skincare,
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  Speaker 5: I can have that on my personal page because it's
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  Speaker 5: a part of my life. The story I'm trying to
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  Speaker 5: tell you is that I'm into beauty, I'm into skincare.
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  Speaker 5: So you can intertwine those two as a brand and
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  Speaker 5: as a personal But if you offer something like.
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  Speaker 4: Even real estate, you can put together. But oftentimes you
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  Speaker 4: don't need a lot of pages.
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  Speaker 5: But I would suggest one business page and then one
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  Speaker 5: personal page.
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  Speaker 2: Right, that's important. And so how did you get look
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  Speaker 2: at a little background on you stage here? How did
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  Speaker 2: you get into this business? You're an attractive young lady
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  Speaker 2: that the education took you here? Did the experience put
• 4:37
  Speaker 2: you in the position to.
• 4:37
  Speaker 3: Start your your agency? How did this come about? Oh?
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  Speaker 4: How much time we got?
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  Speaker 5: No?
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  Speaker 2: So I started out, this is your episode, now, this
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  Speaker 2: is your room flowing down, and let everybody understand whose
• 4:49
  Speaker 2: Stacy Golar is?
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  Speaker 4: Okay? So for me, I'm from Chicago. I had a
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  Speaker 4: child at.
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  Speaker 5: Twenty years old, which propelled me into the workforce because
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  Speaker 5: I had another human being to take care of. I
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  Speaker 5: didn't go to college, so I didn't, you know, have
• 5:03
  Speaker 5: that major or that study like what I wanted to do.
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  Speaker 4: So I immediately went into corporate.
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  Speaker 5: I went into corporate companies as an executive assistant. As
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  Speaker 5: I worked for those companies, and I knew this thing
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  Speaker 5: for me.
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  Speaker 4: I started working with a relative that.
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  Speaker 5: Was in the entertainment industry, and I was providing the
• 5:21
  Speaker 5: same type of services for her like I did a
• 5:24
  Speaker 5: corporate in the corporate walls. So for me, I started thinking,
• 5:28
  Speaker 5: like she paying me, this might be your job, you know.
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  Speaker 5: So I started my own business doing event planning and
• 5:34
  Speaker 5: personal assisting.
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  Speaker 4: So I started assisting.
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  Speaker 5: Celebrities and that just kind of transform into something else
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  Speaker 5: because all the things that I was doing, like helping
• 5:44
  Speaker 5: them run their business, keeping them on point, even doing
• 5:48
  Speaker 5: some PR stuff that I had never really learned. But
• 5:50
  Speaker 5: as you find yourself around different people, I'm a sponge,
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  Speaker 5: I pick up different things that helped me, you know,
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  Speaker 5: fast forward to where I am now. So I've been
• 6:01
  Speaker 5: in radio, I've been in marketing, I've been I've tasted everything,
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  Speaker 5: and so when it came down to where we are now,
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  Speaker 5: we're moving into a digital age, where we're here in
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  Speaker 5: a digital age, and for me, I don't want to
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  Speaker 5: be left behind. I don't want, as I'm mature, to
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  Speaker 5: be lost and not know how to still be able
• 6:19
  Speaker 5: to recreate. So all those experiences I had weren't educational
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  Speaker 5: far at school, but I was able to, you know,
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  Speaker 5: take a hold to everything and everybody, including you, that
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  Speaker 5: I've worked with, and then meshed that into where I
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  Speaker 5: am today.
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  Speaker 1: Okay, which leads to my next question, what is a
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  Speaker 1: digital brand specialist?
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  Speaker 4: So we're in a digital world.
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  Speaker 5: Everything is digital, So I primarily like I have another
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  Speaker 5: side where I deal with gen X women because I'm
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  Speaker 5: a gen xwoman and I know that with social media
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  Speaker 5: again we are not using it appropriately. To me, now
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  Speaker 5: you can get paid for being on social media, and
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  Speaker 5: if you have a business, you can utilize that as
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  Speaker 5: well to make money. So my goal is to show
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  Speaker 5: people that are either on there and not maximizing it,
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  Speaker 5: or want to pivot into more of a digitized business,
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  Speaker 5: or being able to use digital and social media and
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  Speaker 5: web to be able to drive more potential clients to
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  Speaker 5: the business.
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  Speaker 4: It's we have to shift. AI has taken over and
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  Speaker 4: AI can be your friend as well as it can
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  Speaker 4: be too much. But I don't want people to be
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  Speaker 4: afraid of it because you don't understand it.
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  Speaker 5: So my goal is to help you understand it and
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  Speaker 5: utilize it for your benefit.
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  Speaker 3: Now let's talk about that AI. You know, does AI?
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  Speaker 2: Is it an asset for you or is a competitor
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  Speaker 2: for what you do?
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  Speaker 3: Stacey?
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  Speaker 4: To me, it's an.
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  Speaker 5: Asset because I utilize it. That's my boyfriend, Chap, that's
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  Speaker 5: my boyfriend. I get in there and you can you
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  Speaker 5: can make it to use us like hate Stacey. I'm like, hey, baby,
• 7:55
  Speaker 5: you know, but no, for me, I utilize it to
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  Speaker 5: enhance my big business. I don't solely rely on it
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  Speaker 5: because I'm from the old school. So I believe in
• 8:05
  Speaker 5: human connection. I believe in you can sound like AI
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  Speaker 5: if you just use everything it says. It's just to
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  Speaker 5: me a starting point, Like I'm a writer myself, but
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  Speaker 5: it kind of cuts down the time of what I'm trying.
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  Speaker 4: To write because it's AI.
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  Speaker 5: There are the points of AI kind of taking over
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  Speaker 5: certain people's jobs and stuff.
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  Speaker 4: And that's another reason why you have to.
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  Speaker 5: Stay in the know, because if you don't want to
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  Speaker 5: be left behind, you have to learn how to be
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  Speaker 5: friends with AI. They have AI influencers now, so instead
• 8:35
  Speaker 5: of me getting somebody to take this and go Hi,
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  Speaker 5: I'm using Stacy Jil. They have AI influences to do that.
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  Speaker 5: So now for me, how do I make an AI influencer?
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  Speaker 5: That's why I'm thinking, if they're going to start taking
• 8:47
  Speaker 5: the opportunities away from human people, then how do I
• 8:51
  Speaker 5: learn how to create an AI influence or use AI
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  Speaker 5: for my business? So it's a love hate there. I'm
• 8:57
  Speaker 5: not with the robots and all that. I definitely feel
• 9:01
  Speaker 5: like the Chat GBT, the Google Gemini, the Google pro beads,
• 9:05
  Speaker 5: all those different programs can be very beneficial in your business.
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  Speaker 2: Right now, let's talk about this because you talked about
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  Speaker 2: earlier about auditing the social media. Now that's work and
• 9:16
  Speaker 2: the people who have it on there, let's talk about
• 9:19
  Speaker 2: how they are. How they are is their resistance and
• 9:23
  Speaker 2: that and when you start auditing, talking about making these
• 9:26
  Speaker 2: adjustments because like you said, you go back to when
• 9:29
  Speaker 2: it first started and that's a lot of history. How
• 9:32
  Speaker 2: do you talk to a client and make these adjustments
• 9:36
  Speaker 2: and sit them down saying this can't be on your
• 9:39
  Speaker 2: social media if you're doing.
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  Speaker 4: This, I don't.
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  Speaker 5: And here's the thing. When we audited, I don't mind
• 9:45
  Speaker 5: having old stuff on there because it tells a story.
• 9:49
  Speaker 4: For me. It tells a story. So it's like, okay, Stacey,
• 9:52
  Speaker 4: this was twenty eleven. I see how you look. I
• 9:55
  Speaker 4: see what you were doing.
• 9:56
  Speaker 5: Then does that align now? Sometimes it doesn't. So those
• 9:59
  Speaker 5: are the things I'm like, if you're turking on that,
• 10:01
  Speaker 5: I'm gonna need you to take that off because of
• 10:03
  Speaker 5: what the business that you're doing now. But if your
• 10:06
  Speaker 5: story starts back where you see me. You see that
• 10:09
  Speaker 5: I came from Chicago. You saw when I got into radio,
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  Speaker 5: you saw that, you saw the escalation and the elevation
• 10:15
  Speaker 5: of what I was doing. So it's like she's been
• 10:17
  Speaker 5: doing this a long time. That tells a story. But
• 10:20
  Speaker 5: if you in between that and you're doing your drinking
• 10:23
  Speaker 5: and you're doing that, and nothing's wrong with that, But
• 10:26
  Speaker 5: if a business or a client is doing the same
• 10:29
  Speaker 5: thing I'm doing, it could make a person a little
• 10:32
  Speaker 5: bit judgmental, you know, So I just kind of go through.
• 10:35
  Speaker 5: I don't really have any clients that had wilding out
• 10:40
  Speaker 5: things on there because it does take time to remove
• 10:43
  Speaker 5: some of that stuff. So if they do, we have
• 10:46
  Speaker 5: I suggest removing it. But if it is just telling
• 10:49
  Speaker 5: a story from rags the riches, in a sense, it's
• 10:53
  Speaker 5: a story.
• 10:54
  Speaker 3: Right. How does one get in touch with you, Stacey?
• 10:57
  Speaker 5: They can go to bloom create of Agency on Instagram.
• 11:01
  Speaker 5: My website is bloom Creative Agency Agency is AGC.
• 11:06
  Speaker 4: Why I didn't they didn't let me have.
• 11:07
  Speaker 5: To eat agency dot com?
• 11:11
  Speaker 2: You no problem now because of well, you know, competition
• 11:14
  Speaker 2: out there and people getting these these names and locking
• 11:17
  Speaker 2: them down. You know, we always talk about brand and
• 11:20
  Speaker 2: we always talk about refresh. Kind of talking about it
• 11:22
  Speaker 2: right now, brand refresh one. Because you are just an
• 11:26
  Speaker 2: outgoing person, you meet clients.
• 11:28
  Speaker 3: How do you meet your clients? In general?
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  Speaker 2: Stacey and bring them on board as potential long term
• 11:35
  Speaker 2: or short term clients.
• 11:36
  Speaker 3: How do you meet your clients?
• 11:38
  Speaker 1: Do you have social media blasts that you put out
• 11:41
  Speaker 1: there as a networking how do you meet clients?
• 11:45
  Speaker 5: For me, it's really been word of mouth and connections,
• 11:48
  Speaker 5: and that's why I want people to know that's still real.
• 11:50
  Speaker 5: Social Media is great and it helps you reach people globally.
• 11:54
  Speaker 5: It does, and I've gotten some clients off of social media,
• 11:57
  Speaker 5: but mine are mostly word of mouth.
• 11:59
  Speaker 4: They're like, oh, I'm this girl.
• 12:01
  Speaker 5: She does social media and she you know, so people
• 12:04
  Speaker 5: are referring me, which is great. But I do want
• 12:08
  Speaker 5: to take advantage of social media myself because that's how
• 12:11
  Speaker 5: let's keep it real.
• 12:12
  Speaker 4: That's how your business grows too, because the.
• 12:14
  Speaker 5: More clients that I bring in and I don't want
• 12:18
  Speaker 5: all clients, Let's be clear. I don't want all clients
• 12:20
  Speaker 5: because what I do is from passion because I've always
• 12:23
  Speaker 5: been a person that believes in elevation and I'm a
• 12:26
  Speaker 5: person that believes.
• 12:27
  Speaker 4: I see all these women and they have business.
• 12:28
  Speaker 5: I'm like, y'all need to be making money, Like I'm serious,
• 12:31
  Speaker 5: Like if you're just on here playing around, and that's
• 12:34
  Speaker 5: what you want to do is find But I'm seeing
• 12:35
  Speaker 5: all these women that want to pivot, and so many
• 12:38
  Speaker 5: women have lost their jobs with the economy.
• 12:40
  Speaker 4: Now, so what are you going to do? You're not
• 12:43
  Speaker 4: too old, you're.
• 12:44
  Speaker 5: Very smart, and you have experienced so being able to
• 12:47
  Speaker 5: utilize this platform instagramer's pants, Facebook, this pant TikTok.
• 12:52
  Speaker 4: Get a piece of that.
• 12:53
  Speaker 5: And if you have a business, make sure that you
• 12:56
  Speaker 5: are promoting your business in a way.
• 12:58
  Speaker 4: That will bring people closer to you.
• 13:00
  Speaker 5: So everybody's brand is unique and different, and I like
• 13:03
  Speaker 5: to bring out the uniqueness. What's your storytelling, you know,
• 13:06
  Speaker 5: if you didn't finish school, if your car got representsed,
• 13:09
  Speaker 5: so whatever, whatever you're comfortable with. But those are the
• 13:11
  Speaker 5: things that will bring people more closer to you than
• 13:14
  Speaker 5: trying to go through a sea of social media because
• 13:17
  Speaker 5: everybody does everything and the same thing.
• 13:19
  Speaker 3: Cool.
• 13:20
  Speaker 2: Speaking with Stacy Golar She's the founder of Bloom Creative Agency.
• 13:24
  Speaker 2: She has over twenty years of experience in marketing, media
• 13:27
  Speaker 2: and business.
• 13:28
  Speaker 3: She blends creativity with strategy to have entrepreneurs bring their
• 13:32
  Speaker 3: brand vision to life.
• 13:34
  Speaker 2: It's interesting, you know, turning your experience into your expertise
• 13:38
  Speaker 2: because that's what you're.
• 13:39
  Speaker 3: Talking about this whole time.
• 13:40
  Speaker 2: So I would tell people, you know, between the age
• 13:42
  Speaker 2: of eighteen and twenty two is when you kind of
• 13:45
  Speaker 2: like are passionate about it. That's what you want to
• 13:47
  Speaker 2: do in your life, and we kind of deviate from
• 13:49
  Speaker 2: that get older, and then we sit around, maybe at
• 13:52
  Speaker 2: forty and fifty.
• 13:53
  Speaker 3: Don't know what we want to do with our lives.
• 13:55
  Speaker 1: But I see you from jump keep talking about going
• 13:58
  Speaker 1: back to the beginning and using the those experienced moments
• 14:01
  Speaker 1: to develop the career that you own.
• 14:03
  Speaker 3: Now.
• 14:03
  Speaker 2: Talk about that plan of action that you consistently preach
• 14:07
  Speaker 2: that a lot of people aren't really adhering to.
• 14:11
  Speaker 4: Well.
• 14:13
  Speaker 5: For me, again, experience has been the best teacher to
• 14:16
  Speaker 5: me for me, and I feel like when you stop learning,
• 14:20
  Speaker 5: you stop growing.
• 14:21
  Speaker 4: And so I'm just big on just supporting people.
• 14:26
  Speaker 5: And that's what my business has always been, is been
• 14:29
  Speaker 5: a support system for others because I was a dreamer.
• 14:32
  Speaker 4: I'm a dreamer.
• 14:33
  Speaker 5: I love to create, I love to see visions come
• 14:36
  Speaker 5: to life, and I'm sometime overly passionate about it that
• 14:40
  Speaker 5: you know, you got to make sure that the person
• 14:42
  Speaker 5: is invested as well as you're invested, and so that's
• 14:45
  Speaker 5: why when I say about having different clients, it's like,
• 14:48
  Speaker 5: if you're not in it, I'm not just here to.
• 14:50
  Speaker 4: Build it for you. I want you to be a
• 14:52
  Speaker 4: part of that.
• 14:52
  Speaker 5: And so throughout my life and my experiences, which I'm
• 14:56
  Speaker 5: so appreciative of because coming from Chicago to here, I've
• 15:01
  Speaker 5: had more help here and more support than I've ever
• 15:05
  Speaker 5: had in my hometown. And I love my hometown, but
• 15:07
  Speaker 5: being here has helped me grow up as a woman
• 15:10
  Speaker 5: and to be financially, spiritually, and mentally strong. And so
• 15:15
  Speaker 5: that is what I bring into my business, and that
• 15:17
  Speaker 5: is what I tell people, is that you at some
• 15:20
  Speaker 5: point you got to what they say, poopa, get off
• 15:24
  Speaker 5: the pot. You know, you got to be able to
• 15:26
  Speaker 5: really dive into what you want. And so those other
• 15:29
  Speaker 5: clients I want. That is what I tell my friends,
• 15:31
  Speaker 5: That is what I tell anyone, is that you got
• 15:33
  Speaker 5: to keep growing, you got to keep evolving, and you've
• 15:36
  Speaker 5: got to have.
• 15:36
  Speaker 4: Your you know, anchor into what you're doing.
• 15:39
  Speaker 2: You know, I have a lot of clients that come
• 15:41
  Speaker 2: through me. A lot of people are interview I know
• 15:44
  Speaker 2: a person who's launched their pancake company of people who
• 15:47
  Speaker 2: sell grich that are very very popular. Or I had
• 15:52
  Speaker 2: interview somebody who's does balloons, but they all come back
• 15:57
  Speaker 2: with that one statement, how to get the word out,
• 16:00
  Speaker 2: how to uh you know, get their product off the
• 16:03
  Speaker 2: shelves or get the phone called ringing or the emails
• 16:07
  Speaker 2: clicking on their contact.
• 16:08
  Speaker 3: So so if I.
• 16:10
  Speaker 2: Gotta even the popcorn, I gotta pop These are just
• 16:14
  Speaker 2: clients or people I come to and so, but that's
• 16:16
  Speaker 2: a pretty diverse list I came. But they're product driven
• 16:19
  Speaker 2: because a lot of people, like you said, are starting
• 16:21
  Speaker 2: businesses and they're kind of like stuck. Now with me
• 16:26
  Speaker 2: mentioning like I know you Grandma Bett, these yellow grits.
• 16:29
  Speaker 2: I can say that popcorn remix. I can say that
• 16:33
  Speaker 2: ballows pancake mix. I can say that uh y'alla's balloons.
• 16:39
  Speaker 3: You know.
• 16:39
  Speaker 2: I can say that because there's a good, good, solid
• 16:42
  Speaker 2: companies who are just looking for that magic connection with
• 16:46
  Speaker 2: the with the with the everyday customer who has who
• 16:49
  Speaker 2: wants to use their services. With me saying that because
• 16:51
  Speaker 2: I wanted to use them examples not saying these are
• 16:53
  Speaker 2: potential clients, but with me putting these names out the
• 16:57
  Speaker 2: brands out there, how.
• 16:58
  Speaker 3: Do you react to them? All?
• 17:00
  Speaker 1: How would you move forward with creating a relationship with them?
• 17:04
  Speaker 5: Well, I like to, you know, because there's a lot
• 17:07
  Speaker 5: of businesses out here that are popular, you know, and
• 17:11
  Speaker 5: they have good products, but they get stuck because we
• 17:15
  Speaker 5: are doing you kind.
• 17:16
  Speaker 4: Of do the same thing.
• 17:17
  Speaker 5: It's like I'm posting on social media, I'm gonna show
• 17:19
  Speaker 5: this and that, and for me, sometimes you got to
• 17:21
  Speaker 5: go a little grimy, a little different.
• 17:24
  Speaker 4: Like you have to for everyday people we see.
• 17:26
  Speaker 5: We're bombarded with so much promotion skincare and all types
• 17:30
  Speaker 5: of things.
• 17:31
  Speaker 4: But what makes sure it's different? What can you do differently?
• 17:34
  Speaker 5: Like maybe you're not bending, maybe you're not showing up
• 17:38
  Speaker 5: to podcasts, maybe you're not stepping out because you're shyre,
• 17:42
  Speaker 5: you're scared, or whatever the case may be.
• 17:44
  Speaker 4: You have to figure out ways to be able to pivot.
• 17:47
  Speaker 4: And that's what I'm doing.
• 17:48
  Speaker 5: The discovery and the audit is how do we figure
• 17:50
  Speaker 5: out how to get you just off social media? Like
• 17:53
  Speaker 5: I mean, not off totally, but what I'm saying is
• 17:56
  Speaker 5: social media we've been bombarded with so much, so how
• 17:59
  Speaker 5: do we out of your comfort zone to be able
• 18:02
  Speaker 5: to show Maybe we may need to do a community
• 18:04
  Speaker 5: that where you if you have pancakes.
• 18:06
  Speaker 4: Maybe we're serving the homeless.
• 18:08
  Speaker 5: Maybe we're doing things to show that you have a
• 18:10
  Speaker 5: community driven background with what you're doing.
• 18:13
  Speaker 4: And it's not just money driven.
• 18:14
  Speaker 5: We all want to make money, let's not say we don't,
• 18:17
  Speaker 5: but it can't be the driving force. So how do
• 18:19
  Speaker 5: we step out of your comfort zone to do something
• 18:21
  Speaker 5: different to get people to come to you? And that's
• 18:24
  Speaker 5: what I try to pull out of people is we
• 18:26
  Speaker 5: got social media. We're gonna post the pretty the imagery
• 18:29
  Speaker 5: of the pancakes.
• 18:30
  Speaker 4: We're gonna flip the pancakes. We're going to show that.
• 18:32
  Speaker 5: But what are the ways that I can pull out
• 18:35
  Speaker 5: of you that we can.
• 18:36
  Speaker 4: Get you out of the norm and.
• 18:38
  Speaker 5: Make people be able to attach more to your brand.
• 18:41
  Speaker 3: Please don't go anywhere.
• 18:43
  Speaker 1: We'll be right back with more Money Making Conversations Master Class.
• 18:51
  Speaker 1: Welcome back to Money Making Conversation Mastered Class with me
• 18:54
  Speaker 1: Rashaun McDonald. Great, which it leads me a next question
• 18:57
  Speaker 1: because emails which a big fan of email. I'm a
• 19:01
  Speaker 1: big fan of fan club members and you are one
• 19:04
  Speaker 1: of the things you should always stay Emailing is not dead?
• 19:07
  Speaker 3: Why do you say that?
• 19:08
  Speaker 4: For me? That's the other portion of it.
• 19:11
  Speaker 5: If you're solely on social media, you can lose your
• 19:14
  Speaker 5: business in a minute because everything is coming through their platform.
• 19:18
  Speaker 5: So if they shut down, just like the ponts, how
• 19:21
  Speaker 5: are you going to communicate with your customers. So I'm
• 19:23
  Speaker 5: big on you need to have a platform and a system,
• 19:27
  Speaker 5: a funnel system that gets these people to where you
• 19:30
  Speaker 5: can keep their email and be able to constantly promote
• 19:33
  Speaker 5: back to them. So I'm big on high level, go
• 19:36
  Speaker 5: high level, having a community because if you for me,
• 19:40
  Speaker 5: like if you got pancakes or something, you can still
• 19:43
  Speaker 5: have a community because these are people that are interested
• 19:47
  Speaker 5: in possibly cooking. They're not just interested maybe in eating,
• 19:50
  Speaker 5: but they're interested in cooking.
• 19:52
  Speaker 4: So now you can kind.
• 19:54
  Speaker 5: Of pitch them with different recipes and different things like that,
• 19:58
  Speaker 5: and even incorporate other brands because we're not competing, we're collabing,
• 20:02
  Speaker 5: and that's what we should be doing with other small businesses.
• 20:05
  Speaker 5: So you can have a community of the pancake keys,
• 20:09
  Speaker 5: you know, the pancake queens, I don't know. You can
• 20:11
  Speaker 5: do different things that you can bring them off this
• 20:13
  Speaker 5: platform and make them feel included in another of software,
• 20:18
  Speaker 5: and you can always have the ability to touch them,
• 20:21
  Speaker 5: so social media won't be your only way of connecting.
• 20:25
  Speaker 1: Right, I'm talking to the brand strategists. Creative entrepreneur and
• 20:31
  Speaker 1: founder Bloom Creative Agency. Her name is Stacy Golar, twenty
• 20:34
  Speaker 1: years of experience, expertise and marketing, media and business. He
• 20:38
  Speaker 1: blends creativity with strategy to help entrepreneurs, you know, build
• 20:43
  Speaker 1: their brands and bring their brand vision to life. You
• 20:46
  Speaker 1: have a statement here you don't need to go viral,
• 20:49
  Speaker 1: you just need to be valuable.
• 20:50
  Speaker 3: Yes, what you mean when you say that?
• 20:51
  Speaker 4: Because everybody wants to be viral?
• 20:53
  Speaker 5: Everybody wants to get that high number that everybody because
• 20:58
  Speaker 5: we look at viral as everybody seeing and that can
• 21:01
  Speaker 5: be true. But what's the value behind it? Because it's
• 21:04
  Speaker 5: like a fleet moment. It's like a one here wonder
• 21:06
  Speaker 5: MILLI Vanilla, You do a song and it's.
• 21:09
  Speaker 4: Like, oh my god, and then I don't see you anymore.
• 21:12
  Speaker 4: So what is you? Go viral? But are you going
• 21:15
  Speaker 4: to be able to keep up with that? And I'll
• 21:16
  Speaker 4: give you example.
• 21:18
  Speaker 5: I am from Chicago, so I went to we have
• 21:20
  Speaker 5: Harold's Chicken, And so I went to one of the
• 21:22
  Speaker 5: restaurants here because they built so many and I went
• 21:25
  Speaker 5: to support. It was pretty, but the service was horrible,
• 21:28
  Speaker 5: so horrible that I did a frustrated review.
• 21:32
  Speaker 4: It went viral.
• 21:34
  Speaker 5: It went viral, and that wasn't my intention to review.
• 21:38
  Speaker 5: That wasn't my intention, but it went viral so viral
• 21:42
  Speaker 5: that I was like, well, wait man, let me look
• 21:43
  Speaker 5: at the insights on this, because I'm like, it's not negative,
• 21:47
  Speaker 5: but it's not you know me going on that like
• 21:49
  Speaker 5: today you should be this. So I'm like, why is
• 21:51
  Speaker 5: this viral? And to show you how that happens is
• 21:54
  Speaker 5: that was two months ago. I did another video to say,
• 21:58
  Speaker 5: let me give you the history why we're so pad passionate.
• 22:00
  Speaker 5: So I did a history lesson that went viral. So
• 22:03
  Speaker 5: I'm saying, now that you got the eyeballs, how do
• 22:07
  Speaker 5: you keep them there?
• 22:08
  Speaker 4: What value do you have?
• 22:09
  Speaker 5: I don't want to be known for going to complain
• 22:11
  Speaker 5: about places, you know what I'm saying, So how do
• 22:13
  Speaker 5: you create the value of She told this story because
• 22:17
  Speaker 5: when I came back with the history lesson, it was like, Okay,
• 22:20
  Speaker 5: I see what she's saying.
• 22:22
  Speaker 4: This is history.
• 22:23
  Speaker 5: I'm telling you about the owner. I'm telling you about
• 22:25
  Speaker 5: what these establishments used to look like and why we
• 22:29
  Speaker 5: Chicagoans are passionate. So now you want to create that
• 22:33
  Speaker 5: viral virality, you may not.
• 22:36
  Speaker 4: Be able to do that. So what is the value
• 22:38
  Speaker 4: that you.
• 22:39
  Speaker 5: Offer in your business or in your brand that will
• 22:41
  Speaker 5: keep people coming back from maybe that one post and
• 22:44
  Speaker 5: keep them as followers and laww customers.
• 22:48
  Speaker 3: Now I love that idea. So I'm a big proplemi.
• 22:52
  Speaker 3: I say this all the time.
• 22:53
  Speaker 1: You don't know your path until your path stands before you.
• 22:56
  Speaker 3: And you have to make the decision if you want
• 22:58
  Speaker 3: to walk that path.
• 22:59
  Speaker 1: Now, you did something and people reacted to you, I
• 23:03
  Speaker 1: would advise you to keep doing it.
• 23:06
  Speaker 4: Yet the restaurants, now that I.
• 23:09
  Speaker 1: Would advise, I would advise you to keep doing it.
• 23:12
  Speaker 1: My friends, if people react, they react.
• 23:14
  Speaker 3: You know you can't.
• 23:16
  Speaker 2: And so that's why on this show, I always like
• 23:19
  Speaker 2: to bring people on the show to talk about their brands,
• 23:22
  Speaker 2: their careers.
• 23:23
  Speaker 1: But one thing, because a lot of people always sayd Rishaw,
• 23:25
  Speaker 1: you do a lot of you like a renaissance ban,
• 23:27
  Speaker 1: You can do this. You do this because I don't
• 23:30
  Speaker 1: ignore opportunity. Yes I don't ignore open doors.
• 23:35
  Speaker 2: Yes there's work tied to that potential opportunity, but I
• 23:40
  Speaker 2: don't ignore that opportunity. Now, I got to ask you
• 23:45
  Speaker 2: this question because I don't know what the viral means. Okay,
• 23:49
  Speaker 2: what is technically a viral video or a viral post?
• 23:54
  Speaker 3: What is that? Is it a number you hear or
• 23:57
  Speaker 3: what is that?
• 23:58
  Speaker 5: Yeah, it's really the number. So for me, that video
• 24:02
  Speaker 5: has seven hundred thousand.
• 24:04
  Speaker 4: Views and it's still blowing. It's still blowing.
• 24:09
  Speaker 5: Like sometimes people it's hard to get out what they
• 24:11
  Speaker 5: call two hundred and three hundred jail, Like.
• 24:14
  Speaker 3: What did you post it on?
• 24:15
  Speaker 1: What did you post to the ground?
• 24:17
  Speaker 4: Yeah, and people, you know, you'll you'll post.
• 24:20
  Speaker 5: You may get two three hundred maybe a good video
• 24:23
  Speaker 5: you get eight hundred, and it's like, oh, you know,
• 24:26
  Speaker 5: when you start getting fifty k, one hundred.
• 24:29
  Speaker 4: K, I was like, oh my god, I'm surprised. And
• 24:33
  Speaker 4: so that means a lot of eyes.
• 24:36
  Speaker 5: That's how many people has actually seen it.
• 24:39
  Speaker 4: It's seven hundred thousand people.
• 24:41
  Speaker 3: How long was the video.
• 24:43
  Speaker 4: A minute and some change? Yeah?
• 24:45
  Speaker 3: Okay, cool.
• 24:46
  Speaker 4: It was because I was talking and I was giving
• 24:50
  Speaker 4: that you know, you had people on there. It was
• 24:52
  Speaker 4: like you still got your food free? And I was like, shoot,
• 24:54
  Speaker 4: because I waited two hours? Why was I take free food.
• 24:58
  Speaker 4: So now you're coming your commenting back, keeps it going.
• 25:03
  Speaker 5: They are still talking about that post today today is
• 25:07
  Speaker 5: still going.
• 25:07
  Speaker 4: And now that I did the backup on the history
• 25:10
  Speaker 4: that's gone, that's gone viral. Seventy two thousand people seen that.
• 25:15
  Speaker 4: So now what I did is I went on Instagram
• 25:18
  Speaker 4: and they have this thing.
• 25:19
  Speaker 5: Called trial reels where you can repost a viral video
• 25:23
  Speaker 5: and it won't go back on your page yet it
• 25:25
  Speaker 5: goes to non followers to see the insights of that, to.
• 25:29
  Speaker 4: If that will go viral again.
• 25:30
  Speaker 3: So I'm testing that out right right.
• 25:33
  Speaker 2: Okay, so you actually are a purple althote viral.
• 25:38
  Speaker 1: I love that, but again, don't don't don't walk away
• 25:42
  Speaker 1: from that opportunity.
• 25:43
  Speaker 2: Okay, you know you know what do you actually need
• 25:46
  Speaker 2: to when you talk we've been talking about brands.
• 25:48
  Speaker 3: We talking about product.
• 25:49
  Speaker 2: Is a brand a product, it's brand a talent, it's
• 25:52
  Speaker 2: brand a business.
• 25:54
  Speaker 3: What do you need to start your brand?
• 25:56
  Speaker 5: Well, you need to understand before creating it. So from
• 26:00
  Speaker 5: for me, people know me as a very inspirational. I've
• 26:03
  Speaker 5: been that, I've had women empowerment groups and all that.
• 26:06
  Speaker 4: Kind of stuff. So the core of people that know
• 26:09
  Speaker 4: me know me as.
• 26:10
  Speaker 5: She's positive, she's going to give you the real She's
• 26:13
  Speaker 5: going to share tips and business and all that with you.
• 26:16
  Speaker 4: So for me, that's my brand. So whatever I do,
• 26:19
  Speaker 4: I still have that identity in it.
• 26:22
  Speaker 5: So it's not far like what is she doing that
• 26:24
  Speaker 5: I'm doing skincare, so I am pulling beauty and empowerment
• 26:27
  Speaker 5: back into aging, so it's still aligned to.
• 26:30
  Speaker 4: What I'm doing.
• 26:31
  Speaker 5: So a brand can be a product or a service
• 26:34
  Speaker 5: if you have something to sell, but when the individual
• 26:37
  Speaker 5: is the brand, it means that you are like influencers
• 26:40
  Speaker 5: if they're a beauty influencer or no niche influencers, because
• 26:44
  Speaker 5: I don't necessarily believe in having one niche.
• 26:46
  Speaker 4: I'm like you, I can do a lot, you know,
• 26:48
  Speaker 4: but you want to.
• 26:49
  Speaker 5: Be able to do it well and if it's an
• 26:51
  Speaker 5: opportunity there So, if you have a beauty product and
• 26:55
  Speaker 5: that's what you're going to be known for beauty, then
• 26:57
  Speaker 5: everything you do and follow suit should be that.
• 27:02
  Speaker 4: If you decide to be no niche, it still should
• 27:04
  Speaker 4: have a core value of who you are.
• 27:07
  Speaker 5: And for me, mine is she's gonna keep it real
• 27:10
  Speaker 5: and she's very positive and she's business.
• 27:12
  Speaker 4: Oriented, so that is my core whatever I do.
• 27:15
  Speaker 5: If I go sell real estates like you should buy
• 27:16
  Speaker 5: a house because you deserve it and because of a legacy,
• 27:20
  Speaker 5: it aligns with what I'm doing. So brand can be
• 27:23
  Speaker 5: a product of service or individual. You just need to
• 27:26
  Speaker 5: be able to make sure that whatever the core of
• 27:29
  Speaker 5: that is aligns where people can go to your page
• 27:31
  Speaker 5: and go, oh Sean. He does podcasts and he has
• 27:35
  Speaker 5: his own cookbook and he has a cooking show, and
• 27:37
  Speaker 5: he's about entrepreneurs. So we know that about you. You've
• 27:41
  Speaker 5: got some of the best brands. You've helped some of
• 27:43
  Speaker 5: people have the best brands, so we know that that's
• 27:46
  Speaker 5: what you are for people everywhere.
• 27:49
  Speaker 2: Cool quick question here. You mentioned skincare a couple of times.
• 27:53
  Speaker 2: Are you involved in skincare? Are you Are you scare
• 27:57
  Speaker 2: of a skincare product? I want to I can't lead
• 27:59
  Speaker 2: it interview. You've said like three times just kind of
• 28:02
  Speaker 2: casually talk about what is the skincare that you keep
• 28:05
  Speaker 2: bringing up in this interview but not bringing it up?
• 28:08
  Speaker 3: Okay?
• 28:08
  Speaker 4: The reason why?
• 28:09
  Speaker 5: Being honest, So, I have a skincare company called skin
• 28:12
  Speaker 5: Like Skincare. I started it on my fiftieth birthday because
• 28:15
  Speaker 5: we're aging and it should be one of privilege and
• 28:18
  Speaker 5: it's a journey to aging. And so I've always been
• 28:21
  Speaker 5: a skincare girl because my mother was, and we just
• 28:23
  Speaker 5: take care of our skin. And I wanted because when
• 28:26
  Speaker 5: I turned fifty, I was like, oh, you have a
• 28:29
  Speaker 5: hundred now. So for me, I know what we're losing
• 28:32
  Speaker 5: as women, collagen elasticity, and I want to look good
• 28:36
  Speaker 5: just like you. So I started a skincare line to
• 28:39
  Speaker 5: help women to be okay with not wearing makeups so
• 28:42
  Speaker 5: much like I have on make up now, but you
• 28:44
  Speaker 5: see that good skin up under there, right.
• 28:46
  Speaker 4: So I wanted to not only.
• 28:49
  Speaker 5: Have something that you can put topically, but I wanted
• 28:51
  Speaker 5: you to feel okay on your journey of aging as well.
• 28:55
  Speaker 4: So I started the skincare line. I still have it.
• 28:59
  Speaker 5: I'm more now have my body scented organic body oils.
• 29:03
  Speaker 4: The face part I'm redoing.
• 29:06
  Speaker 5: So that's why I wasn't like, go to skin life
• 29:08
  Speaker 5: got me, you know, But I'm definitely I believe in
• 29:11
  Speaker 5: taking care of yourself internally and externally, and women we
• 29:16
  Speaker 5: want to look at it. So I try to empower
• 29:19
  Speaker 5: women there that value is empower women to be okay
• 29:23
  Speaker 5: with not having to put a face full of makeup,
• 29:25
  Speaker 5: but also taking care.
• 29:26
  Speaker 4: Of your natural skin to have your natural beauty.
• 29:29
  Speaker 3: Okay, so you have a skincare line. Are you launching
• 29:33
  Speaker 3: a skincare line?
• 29:34
  Speaker 5: I have a skincare line, but the facial products are.
• 29:37
  Speaker 4: Limited now and I have been promoting.
• 29:40
  Speaker 5: More of the body oils, which are scented body ailes.
• 29:43
  Speaker 5: So that's why it happens things are revamping, so.
• 29:48
  Speaker 3: Okay, cool. So what is the body oil?
• 29:50
  Speaker 5: So the body oill because now that the Internet has
• 29:53
  Speaker 5: taught us that you've been messing up your you know,
• 29:55
  Speaker 5: your hormones with the different ToxS, toxins in the in
• 30:00
  Speaker 5: skin care. So I have natural organic sunflower joba oil
• 30:04
  Speaker 5: that I scent so that people that are a little
• 30:07
  Speaker 5: bit more want a little bit more clean that there's
• 30:10
  Speaker 5: more of a clean body oil and it's moisturized and
• 30:13
  Speaker 5: hydrating because again, as we age, we're losing a lot
• 30:17
  Speaker 5: of different nutrients in our body.
• 30:19
  Speaker 4: And so you don't have to walk around with ash skin.
• 30:21
  Speaker 5: You can have a body all that is more cleaner
• 30:24
  Speaker 5: and still smells nice to be able to nourish your body.
• 30:28
  Speaker 4: So I'm everything for me is now pro aging or.
• 30:31
  Speaker 3: Aging slow right right, slowing down that clock.
• 30:36
  Speaker 4: Looking like like I'm fording.
• 30:39
  Speaker 3: There like that. Now again, how do we get in
• 30:42
  Speaker 3: touch with your Stacey?
• 30:43
  Speaker 5: You can find me at boone Creative Agency on Instagram.
• 30:47
  Speaker 5: The website is bloom Creative Agency and.
• 30:50
  Speaker 4: I just say this too. You can reach me at
• 30:51
  Speaker 4: the real Stacey J.
• 30:52
  Speaker 5: That's where I'm viral at, so you can check me
• 30:54
  Speaker 5: out over there.
• 30:55
  Speaker 1: Your viral can go find out my virals.
• 31:00
  Speaker 3: I got, I got to close interview. Okay, you did
• 31:03
  Speaker 3: the video, it went viral? Has the customer service change
• 31:07
  Speaker 3: in arrows at that location?
• 31:09
  Speaker 5: I listen, she invited me back, but it's chicken, so
• 31:11
  Speaker 5: I'm not in a rush. But people have caught on
• 31:13
  Speaker 5: my page and say it has not.
• 31:16
  Speaker 4: It is horrible. Some people say.
• 31:18
  Speaker 5: They may have went on a weekday and they charged
• 31:20
  Speaker 5: twenty dollars to park.
• 31:23
  Speaker 4: Twenty the park and.
• 31:24
  Speaker 5: Then and they said it's on Panola Road and they
• 31:28
  Speaker 5: said it used to be or I don't know Denny's
• 31:32
  Speaker 5: or something.
• 31:32
  Speaker 4: So I'm just I.
• 31:34
  Speaker 5: Don't need to go back, because even though the owner
• 31:37
  Speaker 5: did call me and she did invite me back, and
• 31:40
  Speaker 5: I'm not saying I will never go back, but people
• 31:42
  Speaker 5: in my comments, have let me know that it hasn't
• 31:46
  Speaker 5: really changed.
• 31:48
  Speaker 2: Okay, well it's twenty dollars the park to get chicken.
• 31:51
  Speaker 3: Yes, stop going.
• 31:54
  Speaker 5: They say, lamb chops, rostapasta, And that's not what we
• 31:57
  Speaker 5: do in Chicago.
• 31:57
  Speaker 4: We were Harold's Chicken Check. You go in and get
• 32:01
  Speaker 4: your crewd and you leave.
• 32:03
  Speaker 3: So now you think they're doing too much.
• 32:04
  Speaker 4: You're doing too much.
• 32:06
  Speaker 2: As a brand specialist, digital brand strategist, like you said,
• 32:11
  Speaker 2: stick with your brand.
• 32:12
  Speaker 4: Yeah, don't go.
• 32:13
  Speaker 3: And that's where they messing up. If you had to,
• 32:15
  Speaker 3: if you had to.
• 32:16
  Speaker 2: Sit down and dissect and do all of their brand,
• 32:20
  Speaker 2: go back to what they are doing and then it
• 32:22
  Speaker 2: will generate a lot more results.
• 32:25
  Speaker 4: Yeah, yeah, I understand.
• 32:27
  Speaker 5: It's they franchise and so that's why you know, it's
• 32:29
  Speaker 5: different people.
• 32:30
  Speaker 4: So they like, I'm gonna take it up a notch and.
• 32:31
  Speaker 2: I'm like, oh, that's true, that's true. I haven't seen that.
• 32:35
  Speaker 2: But her name is Stacey Jglar. She's the brand strategist.
• 32:39
  Speaker 2: You know her company, you know, Bloom Creative Agency. Thank
• 32:42
  Speaker 2: you for coming on Money Making Conversations masterclass.
• 32:44
  Speaker 4: Thank you. I appreciate you so much.
• 32:47
  Speaker 1: This has been money making Conversations Masterclass with Rashawn McDonald.
• 32:52
  Speaker 1: Thanks to I guess and our audience, visit Moneymakingconversations dot
• 32:56
  Speaker 1: com to listen and register to be a guest att