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E34: Social Selling, Storytelling, and Trade Sales Leadership Strategies for Revenue Growth: Sales, Leadership, Trade
In this episode, Ben interviews Chet Lovegren, The Sales Doctor. They discuss the importance of social selling and storytelling in sales, and how Sales Leaders can develop these skills within their teams. Chet emphasizes the value of creating content that provides value to the audience and engages them in a conversation. He also shares the before and after bridge framework (BAP) for effective storytelling. Chet advises Sales Leaders to build a personal advisory board and seek out direct and indirect mentors for continuous learning and growth.development.About the Guest:Chet Lovegren is a…
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