Latest / Your Way Home with Hongbin Jeong
Under the Radar: POP MART's focus on Intellectual Property (IP); Navigating relationships with designers; Working with Warner Bros, Disney, World of WarCraft to produce co-branded IPs; If POP MARTs retail expansion plans contradict with its diversification away from toy manufacturing
It is all about art toys and figurines for today. Founded in 2010, our guest POP MART is a culture and entertainment company. The firm creates art toys and collectible pieces sold through its network of retail stores or vending machines. POP MART made its debut on the Hong Kong Stock Exchange in 2020 with a market capitalisation of US$12.5 billion at the end of its first trading day. Aside from manufacturing and selling toys, the firm also puts a focus on developing artists that provide intellectual property that can be made into toys, figurines or other products. To this end, the company…
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