Latest / The Loud Lens: Photography's Middle Finger
Photographers: GEO Explained – The AI Marketing Strategy Replacing Traditional SEO
AI is changing how potential clients find photographers, and most photographers haven't realised what's happening.In this episode of The Loud Lens, Khandie Rees breaks down GEO (Generative Engine Optimisation) and explains why photographers need to start thinking beyond traditional SEO if they want to remain visible online.As platforms like ChatGPT, Google AI Overviews, Gemini, Claude and Perplexity become part of everyday search behaviour, clients are no longer just typing "photographer near me" into Google. They're asking detailed questions about wedding photographers, family photographers…
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