EP 410: Tracking metrics to boost biz dev and client satisfaction with Drew McLellan

Build a Better Agency Podcast · Aug 7, 2023 · 1m

Lately, agency owners and leaders have been hitting their heads against a biz dev brick wall. With increased sales cycles, difficulty getting clients to start projects, tightened budgets, and more, it seems like we're in a cycle of never-ending struggle. Even if the future looks bleak, there are always more things that can be done and new strategies to try to help push through a difficult time. That's why now more than ever, it's critical for agency owners and leaders to track certain metrics to ensure you'll end 2023 in the black, even as everyone is seemingly tightening their belts. This…