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Latest / Loan Officer Freedom

What I Learned From Coca-Cola

Episode 586 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl talks with Kristin Simpson about the Coca-Cola versus Pepsi story, the rise and fall of New Coke, and the surprising truth that culture often beats product when it comes to winning hearts and market share. Listeners will hear why emotional connection, nostalgia, and brand identity can outrun a statistically better offering, how to build a culture that attracts clients and teammates, and simple ways to show you are a real person who cares. Carl and Kristin…

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