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How to Fill a Room With People Who Remember You

A friend is turning forty-one and the guest list is thin — so the organizers want to know if you can hire a crowd. Rent-a-crowd is a real industry: companies in the UK supply paid attendees for rallies, product launches, and film shoots, briefed on when to cheer and when to hold signs. But a surprise party is a different problem. At a rally the audience is a camera; at a party the audience is one person who will talk to every single attendee and ask how they know him. This episode looks at what actually exists in Israel — event atmosphere staff, political mobilization networks, and the…

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