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Under the Radar: Why is Sasa making a comeback in Singapore?
Today we’re going to talk about Hong Kong’s biggest cosmetics chain. Make a guess – the chain is known for its pink-and-white shop front. Does Sasa ring a bell? Founded in 1978, Hong-Kong-listed Sasa first launched in Singapore in 1997 and grew over the years to become the go-to place for make-up and personal care products in the early 2000s. While it was positioned as a discount retailer, the firm’s diversified portfolio extends to over 9,000 products from over 600 international brands of skincare, fragrance, make-up, hair care and more. A lot has changed in recent years with the entry of…
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