EP 251: The science of marketing with Patrick Renvoise

Build a Better Agency Podcast · Jul 27, 2020 · 1m

As agency owners, we are constantly searching for new ways to harness the power of persuasion and trigger an audience's buy-button on behalf of our clients. Understanding what's happening inside the consumer's head and what drives their behavior is where that effort begins. We've always worked to understand how audiences in the past, but what if we could leverage data and science to crack the code and target the decision-making part of a prospect's brain? As a neuroscientist and an agency owner, my guest Patrick Renvoise bridges the gap between science and marketing so agency owners can…