I Don’t Run Ads. Here’s Why. | Darren Tompkins

Honest Wealth Builders · Feb 20, 2026 · 51m

Abi Asija interviews Darren Tompkins, founder of Vader-Rey Companies, about why he doesn’t rely on paid ads to grow his recruiting firm. In an oversaturated industry dominated by massive firms, Darren has built a lean, virtual operation powered almost entirely by relationships.Key takeaway: 90% of his business comes from referrals. Instead of spending heavily on advertising, Darren focused on trust, long-term partnerships, and creating an irresistible offer that makes clients want to come back.Recruiting drives about 70% of revenue, with engineering and virtual professionals expanding the…