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295. The Retainer Trap: Why Recurring Revenue Isn’t Freedom
Predictable income. Recurring revenue. Long-term client relationships. These are the reasons why retainer clients seem so appealing. Who wants to start from zero every month when you could have a committed client?
But the truth is retainer clients don’t actually provide, let alone ensure, financial stability. They might actually keep you from having the kind of business and freedom you really want.
In this episode, I talk about why retainers seem so appealing, and how they’re actually holding you back.
Tune into this episode to hear:
Why retainers feel like the “safe” option (and why that’s…
The skinny
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