Bernt Ullmann
On today’s show Seth talks to Bernt Ullmann of Celebrity Lifestyle Brands about the importance of creating brand equity, and how the principles of brand marketing for celebrities can translate to non-celebrity brands and entrepreneurs. Disclaimer: Please note that the audio quality is not the best, but the content is and it comes across. Bernt Ullmann is arguably the world’s leading expert in celebrity brand development, brand management, licensing and distribution, and monetization having contributed to the successful launches of brands for clients including Jennifer Lopez, Adam Levine…
The skinny
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