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How Good Work Gets Seen · Neighbourly: Real Stories of Care and Community

0:01
When I think of stories, I think of them kind of like welcome
0:05
mats. And in Canada, when you go to somebody's door,
0:09
you stop at that mat, take off your shoes before
0:12
you enter in. And part of that's just good housekeeping. That's just how
0:16
Canadians roll. But then it's also like a time
0:20
of transition. You're entering into somebody's space,
0:23
you're entering into their world, and you share
0:27
something in common. That, that moment, you share that time in common.
0:31
And I think stories do that for us. They invite us to step
0:35
into somebody else's life and we kind of take off our
0:39
shoes in humility. There's something sacred about it's their
0:43
story to share and to just listen and be present.
0:47
What makes a story stick? Not just the facts, not
0:51
just the headline, but the moment when you realize there's a real person
0:55
behind it. On this podcast, we spend a lot of time
0:58
listening to those moments. Stories of neighbors showing up for one
1:02
another. Stories that remind us that compassion isn't just an idea.
1:06
It's something ordinary people live out every day. But today's
1:09
episode is a little bit different. Instead of hearing one story
1:13
from a guest, we're pulling back the curtain on something that sits underneath
1:17
many of the stories that you hear on Neighborly. How stories are shared,
1:21
how they're seen, and why the way we communicate them actually
1:24
matters. You'll hear from someone many of you already know, Wendy
1:28
Park, the founder of Care/Impact. She's joined by her sister Dorlyn,
1:32
who brings years of experience in design and visual storytelling.
1:36
And I'll jump in on the conversation as well, because this topic sits right at
1:39
the heart of the work I love doing. Together, we'll talk about why
1:43
stories have the power to change how we see people, why quality and
1:46
creativity matter more than we sometimes realize, and how a new
1:50
initiative called CareCreatives Company is hoping to help organizations
1:54
share their work in a way that truly connects with community. Because
1:58
behind every mission, every organization, and every act
2:01
of care, there's a story waiting to be told. So
2:05
let's join Shannon at the table.
2:09
Good morning, team. Wendy, Johan,
2:12
Doraleen, I love getting to start every podcast
2:16
episode because I get to hear these cool stories about people's neighbors
2:20
So Johan already answered this question way back at the beginning of the season.
2:24
So Wendy, growing up, who was a neighbor that you'll never forget?
2:30
Uh, when we lived in the countryside, so we didn't have like physical neighbors next
2:34
door for the most of my memory, but I think actually one memory
2:38
that I have was preschool and my mom was in this thing
2:41
called Nefren, uh, which is like a sewing circle. So
2:45
the women in the countryside, we were just living outside of, of town.
2:49
And they would gather together, I think on weekly, and they would sing and
2:53
do some Bible study, but they would sew together. And I just
2:57
remember the smell of like cabbage soup and
3:00
pistachio pudding and these weird things. But I would sit
3:04
under the chair of my mom and just see them doing community.
3:08
And that, that's kind of a childhood memory when I think of neighbors.
3:11
That's beautiful. Cabbage soup and pistachio pudding. That's quite the
3:15
combo. Sounds weird. Actually, I'm repulsed by pistachio
3:19
pudding because I overate. This one lady would always bring it and she knew I
3:22
liked it and I overate. Yeah. So I won't eat it again.
3:27
Dorlyn, how about for you? Who was a neighbor that you'll never forget?
3:31
Well, when I think of a neighbor, I mean, growing up out in the country,
3:34
like Wendy said, we had a gentleman living, an older gentleman
3:38
living beside us. Uh, Mr. Brown was his name. And
3:42
he was, I mean, as a child, I, I just saw him
3:45
as this nice, friendly, older grandpa kind of man and would love to go
3:49
there and he would give us chips. And things like that, and it was kind
3:51
of neat. It was only in later years that I realized
3:55
that this man was actually struggling with addictions and
3:58
broken marriage and things like that. So I didn't see
4:02
that as a child. He was always friendly and
4:06
would have stuff for us or tell us stories or stuff like that. And so
4:09
I just have really good memories of it. But looking back, I realize now he
4:13
was a hurting man. Yeah. Yeah. Wow. And
4:16
for our listeners that don't know, Wendy and Dorlyn are sisters, so
4:20
they both grew up together on the, on the outside of town. Okay, well,
4:24
I'm excited to get into this episode today. We're gonna talk
4:28
a lot about stories and communication and
4:31
sharing about incredible things that are happening and how we can do that
4:35
better together. So Wendy, you have
4:39
spent years helping churches and communities to care for
4:43
families. What have you noticed about how
4:46
stories shape the way people respond to needs?
4:51
Well, when I think of stories, I think of them kind of like
4:54
welcome mats. And in Canada, when you go to somebody's
4:58
door, you stop at that mat, take
5:01
off your shoes before you enter in. And part of that's just good
5:05
housekeeping. That's just how Canadians roll. But then it's also like
5:09
a time of transition. You're entering into somebody's space,
5:14
you're entering into their world, and you share
5:17
something in common that moment. You share that time in common. And
5:21
I think stories do that for us. They invite us to step
5:25
into somebody else's life, and we kind of take
5:29
off our shoes in humility. There's something sacred about
5:32
it's their story to share and to just listen and be present.
5:36
And so When we do that, I think stories change us.
5:40
It changes, it humanizes people from maybe some black
5:44
and white thinking to maybe full definition of like,
5:47
wow, I didn't realize that. And so, and I think Jesus
5:51
is our best example. He led with stories and he's always connected with
5:55
people through story. So in what we do with
5:58
Care Impact, story is central to everything we
6:02
do. Like, like CarePortal, for example, that is very story-based.
6:07
And CarePortal's a connecting technology that connects the needs within the
6:10
community identified through social services and
6:14
frontline serving agencies, working with community members,
6:18
particularly the church, but all of community to connect through these stories. And
6:22
it's not just a put in a need and here's, there's lots of poverty,
6:25
boy, do we need backpacks. It's not that at all. Like those physical
6:29
tangible needs are, are met, but it's through
6:33
story. So we teach a lot with our social workers that
6:36
are coming on that the importance of
6:39
storytelling, not to just get just social
6:43
justice or too concrete,
6:48
to relate to stories. So for example, I could
6:51
talk till I'm blue in the face and say, community, we've got a poverty issue
6:55
and look at these statistics and all across Canada, We are
6:59
facing increasing addictions and homelessness
7:03
and all of these things. And on one level, people could
7:06
empathize, but if I'm opening up my
7:10
CarePortal app and I notice 10 minutes from my house, I
7:14
have a notification that there's a refugee widow, let's say
7:18
from Iraq, and she's got 6 kids and they're trying to settle in Canada
7:21
and young children and they want to make Canada their
7:25
home, but they're struggling. And social services has been informed, and
7:29
they don't want to pull this family apart, but they have noticed they don't have
7:32
beds, they don't have adequate food, they don't have the right adequate
7:36
clothing, and the resources that are provided within the system are
7:39
inadequate, and mom would like community, and
7:43
mom needs this many beds and a few bunk
7:46
bed frames. I tell you, when I tell that story,
7:50
or when I communicate that with a church, it lands different than
7:54
saying, Guys, we gotta do something about poverty. And same thing with CareLabs,
7:58
our training. Story is so important. That's why we do
8:02
the cope poverty experience. They're living in the life
8:05
of a story, an actual story of somebody in
8:09
poverty. It's no longer, at the end of that, I guarantee
8:13
everyone's not gonna say they should do better or I would do this. They will
8:16
have empathy through that. So yeah, story is a huge piece of
8:21
all that we do, and it really makes meaningful
8:24
connections possible. That's right. Yeah, Wendy, thanks for sharing
8:28
that perspective. And like you said, it humanizes people. We
8:32
can see ourselves in their story and them in us, whether
8:36
our stories are the exact same or not. But we're people, people to people.
8:40
Johann, you have helped produce a lot of the stories on this
8:44
podcast that people have heard. What is your perspective
8:48
on the impact that stories have on listeners?
8:51
One thing I wish I had actually done is keep track of how many times
8:55
people came up to me and mentioned a story that they heard on the
8:59
Neighborly Podcast, formerly Journey with Care, and
9:02
said how much it's actually adjusted the way that they view people
9:06
and the way that they think. It's amazing that this little
9:10
podcast can have such an impact even on a few
9:14
individuals. I think just doing that and hearing
9:17
that feedback is totally worth it. I know
9:21
that's where my love of podcasting came from is I listen to podcasts
9:25
and I find myself viewing others differently because of story
9:29
and even helping host some of these episodes and hearing all the interviews
9:32
and editing them and hearing them over and over again because I'm editing, I
9:36
find I'm viewing people differently myself. So it's
9:40
really good for me. Like, I love doing the podcast just for my own personal
9:43
transformation, but like you said, stories
9:47
humanize people, right? So everything Care Impact
9:51
does when it comes to compassion, loving our neighbors,
9:54
doing Care Portal, like Wendy mentioned, once you put a voice to
9:58
a story or a face to that story, it really has way more
10:02
impact than just hearing information about an
10:05
abstract story that happened somewhere else. So I think story
10:09
is huge. Obviously, as a podcast guy, I have a bias, but yeah.
10:13
Yeah, that's so good. And you're kind of already really
10:17
hitting the core of this about how stories can really
10:21
change the way we see people. So I'm curious,
10:25
any of you feel free to answer, but for you specifically,
10:28
how has hearing stories changed how you see people in
10:32
everyday life? When I encounter people on the daily, I
10:36
like just hearing some of these neighbor stories, even how we can love our
10:40
neighbors differently. I used to maybe just walk by them, like
10:44
the story of the Good Samaritan. I'd be the guy that'd walk by, but now,
10:47
you know what, I look a little bit longer. There's a story behind that person.
10:51
I wonder what that is, because I hear so many stories. It really makes me
10:54
want to go deeper and want to engage them a little bit more, and it
10:58
just naturally causes me to have compassion on
11:01
individuals that I encounter. I can point specifically to
11:05
the start of this podcast when it was Journeying with Care. We did a
11:09
whole season on reconciliation with the Indigenous peoples and the church.
11:13
That really flipped the script on a lot of my thinking on how
11:17
we engage with the Indigenous people and how we can relate to them as
11:21
the church and really walk alongside them. So that had
11:24
a huge impact on even my thinking and
11:28
in how I relate to the Indigenous people that I encounter.
11:32
Yeah, so good. Wendy, Dorlan, anything you want to add to
11:36
that? I think story has
11:40
actually informed my faith. There's
11:44
been times where I felt disillusioned
11:48
with religion and theology. I studied it, and
11:51
I— but you get to a point of, so what? At the end of the
11:55
day, It's like Jesus loves me and I should love my
11:59
neighbor. But what about all those extra things
12:02
and the stuff? And I'm not dismissing theology, but I think what
12:06
story has done for me and, and just a little bit of context,
12:10
I'm a story seeker. I did my undergrad overseas and living in
12:14
countries. And when I was doing my master's, I went to the Middle East and
12:17
I needed to hear the stories of people rather than just
12:21
seeing the headlines on the news because I don't know, I'm just curious. And
12:25
I was looking for my purpose and
12:28
my meaning in life, not in their stories per se, but they
12:32
informed me in how the gospel is still
12:36
so true and how it's being lived out. And stories impacted
12:40
my perspective and my worldview, and
12:43
it's actually brought life to my spiritual self
12:47
because there's something sacred when I, whether they're
12:50
believers or not, but there's something sacred when you step into their story and
12:54
you see see the image of Christ in people. You can't see the
12:58
image of Christ on a headline. You can't see an image of Christ
13:02
simply by having a good expository
13:05
theological sermon, but you can
13:09
see the sacredness in others and the image of Christ when
13:13
you step into their stories and just see how gracious
13:17
God is or how he is showing up in the
13:21
lives of others. And so, I don't think it's just a,
13:24
we should do storytelling so that we can do good
13:28
and make an impact in this world. We should, but it's more personal
13:32
than that. I think stories change
13:35
us in how we show up with others and be
13:39
vulnerable. Like, it's not just, we can't just extract other people's
13:43
stories and say, wow, that felt good. Wow, did I see God there?
13:47
But now where am I being that vulnerable and letting other people
13:51
onto my welcome mat and say, come on in? Sometimes it's
13:55
easy to go listen to all the juice out there and say,
13:58
wow, this Iraqi woman or this indigenous family coming
14:02
out of the residential schools, and we can look for those and
14:06
parade them on our stages. But if we're not gonna be vulnerable with our
14:10
stories, they challenge me to also welcome people into my
14:13
mat, the good and the ugly. Like, my house is messy sometimes,
14:17
but I have to welcome them in anyway through that hospitality. And
14:21
so sharing my story is just as much part of
14:24
my growth as listening too, so it's a
14:28
reciprocal thing. Yeah, that's right. And we've talked
14:31
a little bit about how stories impact us personally and
14:35
a little bit of our, in our roles here at Care Impact. So I want
14:39
to take this a step further. When, for you, Wendy, when
14:42
we're working with other organizations, what challenges do
14:46
you see when it comes to communicating the work that they are doing?
14:51
I think in organizations, and I've been in nonprofit even before
14:54
founding Care/IMPACT 12, 13 years ago,
14:58
I was doing community development work and working deep within
15:02
social justice and community development. We can
15:06
talk lots in acronyms, we can talk, we can geek out a bit.
15:10
It works around the table, like across other
15:13
agencies, but we can We start talking in a
15:17
way that actually doesn't make community
15:20
accessible or the things we do accessible to the everyday public.
15:24
And so, I think we need to
15:27
carry that heart for community as organizations and for
15:31
organizations that I work with and just encourage, how do we make it into a
15:34
grade 5 English so that it's accessible for everybody?
15:38
That not just those that we serve are the ones that,
15:42
are recipients of our care, but we also involve the broader community
15:47
into their story, not just as donors, but that they see
15:51
themselves in this story. They see themselves into
15:54
how the programs are running with them in volunteering and
15:58
just being with and creating good community and connection
16:02
within community. And so I think we need to create
16:06
more accessible language so that people in the
16:09
church and people good people down the street, they can
16:13
see that organization on that corner more than just a
16:17
place they go to a gala dinner and give a donation. And good for you,
16:20
I'm so glad that you're helping people off the street, but
16:24
they feel like they have a place with that. And
16:28
I think that's important. So that language is one thing. A lot
16:32
of times we need to do more education in gentle ways
16:36
why community needs to be involved and
16:39
Obviously, you know that I'm a huge proponent of collective
16:43
impact, meaning like getting the whole community involved.
16:47
And so, we've got to find those on-ramps so that community
16:50
and other sectors and other organizations can
16:54
work with us. There is a scarcity mentality, and so we
16:58
sometimes want to keep to our own and not share
17:01
resources or share intel and stuff. And I love the work you're doing,
17:05
Shannon, here in Winnipeg. You're breaking that. You're bringing agency workers together. You're
17:09
bringing people into a we mentality instead of us and them.
17:13
We're wrestling through how do we better engage the community, and
17:17
I think that's a great example of how to work with organizations,
17:21
and that's something that Care/Impact is a big fan of.
17:25
Yeah, exactly. And something I'd add to that too is that
17:29
I think there's organizations and businesses who
17:32
want to be communicating what they're doing, but they might just have
17:36
a limited capacity or they might be
17:39
focused on the good work that they're doing with people on the ground,
17:44
but because they're caring for people physically and tangibly, you
17:47
know, thinking about storytelling and communicating, that just can't be
17:51
a priority or it isn't a priority. Yeah, I would agree with
17:55
that. And if you are somebody that wants to
17:58
get involved in the community, but you feel like, well, I don't know even
18:02
how, or they're too busy to talk to me or something. I think
18:06
a neighbor organization that is doing good in your community, get
18:09
curious and just approach them. Go to their public function.
18:13
Sometimes they have it. Don't wait for an invitation, but find ways to get
18:17
curious about how, not coming with an agenda of how you are going to serve
18:21
their needs, but get curious, listen and ask, where
18:24
is it that you're finding the most challenges? Or what are the opportunities
18:28
that you would love community to do? And that's, Simply how
18:32
we got involved in Winnipeg, I just kept asking organizations across the
18:36
city. So many people here across Winnipeg are doing great things,
18:40
but when I ask, what is going above and beyond your work that you would
18:43
love if you had trained community, if you had people wanting to
18:47
care and you just needed access, what are the things that you would love for
18:50
them to do? And that's why CarePortal identifies those things, makes it
18:54
very practical and accessible. But, In the
18:57
meantime, just get curious and ask how you can get involved with organizations
19:01
and get involved with CarePortal.
19:06
Yeah, so good. And so I think we're, you know, we're talking about some people
19:09
who might want to be getting involved. And I think there are lots
19:13
of skill sets and gifts out there
19:16
that people maybe don't realize can really make an impact.
19:20
So, Dorlan, I'm going to kind of turn things to you. Because
19:24
often the first thing that someone encounters isn't a story,
19:28
but it's actually something visual, either a website or a logo or
19:31
a printed material. Can you share, you know, you have so much
19:35
experience in design and graphics and all these different things. Why
19:39
does that matter for organizations or just
19:42
businesses in the community? Well, the visual
19:46
is generally the front door. Often people
19:50
will, will look at your website or see something
19:53
visual and that's how they'll hear about you. And that's where they'll form their
19:57
impression before they ever hear your story. That's where they'll
20:01
decide whether they want to hear more of your story, whether they want to hear
20:04
more of what you do. It's a front door, basically.
20:08
If you have a good presence, let's say with your website,
20:12
you have a good presence, people do judge you for that. Whether we like it
20:15
or not, but we do judge based on what we see,
20:19
based on visuals often. And so it's important for organizations. They
20:23
may— organizations, businesses, they may do it, be doing
20:26
amazing work. They may be selling an amazing product or
20:30
service, but if we don't have that
20:34
story, that visual story, you won't be seen.
20:38
People won't, won't hear about your good work or how they can get involved with
20:42
your organization. Yeah, totally. And
20:45
Johan, as someone who's been in the podcast space for a
20:49
long time, where does storytelling fit alongside things like
20:53
branding or websites? It's been proven
20:56
actually that brands that have a story and tell their story
21:00
do a lot better than ones that don't. So
21:04
like I have a side business where I do podcasting and obviously I do that
21:07
with care. Impact, and we'll talk about how we're
21:11
adding a service that we can do it for other businesses as well.
21:15
But I've worked with small businesses and a few
21:19
larger ones, and it's not only important for them to tell
21:23
their stories through a podcast because podcast
21:26
has very intimate listeners. Like, they have much
21:30
better rates than even YouTube going on video.
21:33
Listeners tend to stick on a lot longer, and they It's
21:37
actually more intimate because it's right in your ear. It's usually when
21:41
you're doing something like a chore or something, so you're less
21:44
distracted by other visuals. It's one thing to
21:48
just tell your story on a podcast, but to do it with quality is really
21:51
important because there's so much competition out there because everybody's telling
21:55
their stories. Technology is getting better and easier to
21:59
sound better and look better. So the ones that
22:02
are sticking out are the ones that actually sound really good, which is why I
22:06
make it like my mission to make us sound the best we can, to
22:10
put out the stories the best we can. Because if people want
22:14
to get vulnerable and tell their stories, we want to do it justice as well.
22:17
We want to make sure that it sounds good, comes out clear so that the
22:21
message is clear. I actually just yesterday
22:25
dropped a podcast. They have good content, but I
22:29
just couldn't handle the sound and not a judgment
22:32
on their content or the person behind the voice.
22:36
The voice behind the podcast, but my ears couldn't
22:40
handle it. It was, it was like static in my ears. And, and
22:44
actually statistics show if you don't have good sound, you're gonna defeat the message. It's
22:48
like Doraleen, if you don't have good visuals, people will judge you and, and not
22:51
look further into the good work you do. So sound actually matters
22:55
and you're, you're gonna drop people if you don't do it well. Um, and
22:58
Johan, you've given me an appreciation for that, but my ears know
23:02
good sound. Yeah, such a good point, you guys, that
23:06
the quality and the audio and what we're hearing and we're seeing really
23:09
matters. And Johan, you already hinted at this.
23:13
Wendy, can you share about how the lead-up process into
23:16
noticing that there's organizations out there in Canada doing
23:20
meaningful work but are lacking in that creative
23:23
infrastructure? And tell us a little bit how that birthed CareCreatives
23:27
Company. Ooh, yeah. Well, and it actually birthed Care
23:31
Impact itself. I loved the work I was doing before Care
23:35
Impact, but what got me to quit my job and travel
23:38
across this country looking for what is happening across our
23:42
country, across our cities, where are networks forming, is because we
23:46
need to do things better together. There's a lot of siloed activities and
23:50
there's a lot of good things happening, but in disjointed
23:54
activity. It's actually very inefficient and we
23:58
can actually create systemic change and go upstream
24:01
and reverse the poverty cycles and, and
24:05
things. We can do these one-off things. So tell us, how did
24:09
this birth CareCreatives? How did CareCreatives company take shape?
24:13
So we've developed infrastructure for Canada. We're still
24:17
at an early stage, beta stage. It's ready to expand now.
24:21
For care portal technology, for connecting technology,
24:25
just like Uber. We're ready to grow. And CareLabs,
24:29
we have a way to bring meaningful training across this country
24:33
so that these organizations that are often working in
24:37
isolation can get connected, can get the information so
24:40
that churches can get equipped for good works together.
24:45
Not just talk about working together, but this is how good
24:49
working together looks like and how we can do it in
24:52
practicality. So while podcasting has
24:56
been an effective means for us to connect with Canada,
25:00
we want to showcase beautiful things that other
25:03
organizations are doing, and not just philanthropy
25:07
or ministries. Those are important, and we want to
25:10
serve you in good podcasting. It does make a difference,
25:14
but also in the marketplace.. There's marketplace leaders
25:18
that want to do social good. They have stories to share. It's
25:22
not just like rising up in capitalism and trying to get rich.
25:25
They have kingdom mindsets, and we want your stories heard as
25:30
well. And, and visually as well, we want your websites to look good
25:33
so that we can help connect you into
25:37
the broader community. We want visually to have
25:41
good business cards and because business cards make connections
25:44
and those little things matter. And so the CareCreatives company
25:48
really is a social enterprise so we can compete with the best of them. I,
25:51
I will testify cuz Johan and Dorlan will be too humble, but they have over
25:54
30 years of professional experience in audio and visual
25:58
and websites and, and things like that. They have been doing it in the marketplace
26:02
and now we are creating this company so that people can
26:06
get the same services that you would get in a
26:09
for-profit But all of the proceeds, all of the what is being paid
26:13
for professional services actually goes back into the community. So
26:17
by getting your stories out there, by getting your needs met, you're paying for it
26:21
anyway through for-profit companies. We can do it, but get
26:25
your stories told. And while you're doing it, support
26:29
more community connections in the other things we're doing with CarePortal
26:32
and the Care Lab. So it's kind of a win-win. It's not
26:36
just for the social enterprise money. We want
26:40
marketplace and ministry leaders, people in
26:44
government to be able to be good storytellers because stories
26:48
connect, stories humanize you, and we wanna know who you
26:52
are beyond your logo, but we can build your logo
26:56
too. Yeah. So good. Johan and Dorlan, I'd love to
27:00
hear, as, as you are gonna be two people really leading this company,
27:04
this aspect of Care Impact, what excites you most about
27:07
getting to help people share their work more clearly, whether that's
27:11
through audio production or whether that's through print
27:14
products or website design? Tell us what excites
27:19
you. From my experience, like I've been in, in business, in,
27:23
in marketing, design, website, that kind of stuff for quite a
27:27
while. What excites me is seeing the
27:31
confidence that a good brand, a good logo,
27:34
a good website gives people. And it's so
27:39
often, you just see their eyes light up and they're proud to
27:43
show what they do. It just brings them a confidence,
27:47
a credibility that people see out from the outside when they look at
27:50
their website, when they look at your branding. And branding isn't just a logo.
27:54
It's How do I feel when I see
27:58
your workplace? Or how do I feel when I go to your website
28:02
or when I talk to you on the phone? That's all
28:05
brand, the feel. And if we can help you build that, it just
28:09
brings out a confidence in the owner, in the workers,
28:13
and it's a beautiful thing to see. That's always been a highlight for me, to
28:16
bring confidence to people. That's beautiful. How about for you,
28:21
Johan? I love giving businesses a platform to actually be thought leaders
28:25
in their field. And that happens so often when businesses start a
28:28
podcast. In fact, I've lost some clients because they've grown out of the podcast
28:32
and ended up doing like TED Talks and TV shows
28:37
instead because the podcast has helped their business grow. It's not
28:40
always good for me, but it's good for them. But it excites me
28:44
that there are so many good stories and organizations doing good things,
28:48
but there's no way of people knowing what they're doing
28:52
unless they're telling the stories. And the thing is, like, with podcasting
28:56
now, these things are starting to be able to get searched through Google
28:59
searches and stuff because we're adding transcripts to all the
29:03
platforms now. So when you search something, Google's going to find the answer through
29:07
that transcript on the podcast. So it's becoming even more important
29:11
than ever before because when people go to a website now, there's so
29:14
many podcasts out there, people expect to see a podcast on
29:18
your website. Like it's, it's almost something every business needs to
29:22
have nowadays to stand out from the other businesses around them and be
29:25
thought leaders in their areas. So it excites me to see businesses
29:29
grow and do well and new stories, especially local ones,
29:33
Canadian stories get told. Yeah,
29:37
absolutely. And there's just, there's so much out there. Like you said,
29:40
there's so many incredible
29:44
organizations, businesses, I think of small family-owned
29:48
businesses that have a heart for community or just have a heart to
29:51
provide a quality craft or service.
29:55
And those things need to be shared. And I think there's so much
29:59
learning, like we've talked about, shared learning and opening up of
30:02
our perspectives when we get to see those
30:06
stories amplified. And when we do good audio, when we do
30:10
good visual, when we do good storytelling through all
30:13
our senses, That is a way of spreading Good News
30:17
that we often underestimate. They may not be open
30:21
to hearing the Gospel and what your core convictions, as
30:24
important as that is, but they will be drawn
30:28
in by the hope that you have and the stories that you share that are
30:32
hope-filled. We have enough headlines out there that ground us
30:36
with reality of war and desperation
30:41
and people in disunity, we need good
30:44
stories. That's the antidote to a lot of the bad out there is to
30:48
actually produce more good stories and to do it with excellence.
30:52
And we can do that through CARE Creatives
30:56
Company is help you tell good stories and be good in your
31:03
community. The stories we share here remind us that care does not have to be
31:06
perfect to be powerful. It just has to be present. Neighborly
31:10
is an initiative of Care Impact, a Canadian charity equipping
31:14
churches, agencies, and communities with technology and training to care
31:18
better together. This episode was produced by CareCreatives
31:21
Co., a social enterprise of Care Impact. If you're building a podcast and want
31:25
help with strategy, editing, or full production,
31:28
visit carecreativesco.ca to connect with
31:32
us. I'm Johan. Thanks for listening, and keep being the kind of
31:36
neighbor someone will never forget— in a good
31:55
way. Being a stranger, I'm
31:59
no longer a stranger.
32:03
Turning over tables, tearing
32:06
down walls, building up the
32:11
bridges between the souls of
32:14
this journey.