EP 265: Should your agency niche down and specialize? with Drew McLellan

Build a Better Agency Podcast · Nov 2, 2020 · 1m

It's an age-old discussion. Should an agency specialize and focus on specific niches or should they be a generalist? If you're familiar with AMI or have read the book I co-wrote with Stephen Woessner (Sell with Authority), you know that I believe there are some huge advantages to claiming your authority position and being a specialist. You don't have to take my word for it – in this episode, I am going to show you some data to make the point. But, even if you choose to remain a generalist, that doesn't mean you can't have a rock-solid sales strategy that keeps your pipeline full and attracts…