Latest / Your Way Home with Hongbin Jeong
Under the Radar: Sega Singapore’s MD on acquisition of Angry Bird maker Rovio Entertainment, cloud gaming and tapping the brand value of Sonic the Hedgehog
What do you think of when you hear of the 32-year-old Sonic the Hedgehog? Well, how about Sega? Founded in 1960, Sega Corporation is a player in the games business, having been engaged in the planning, development, sales and operation of games for home video game consoles, PCs and smartphones. The firm was a major player in the console space back in the early 1990s, having about a 65 per cent share of the 16-bit console market in North America back then, against players such as Nintendo and the Sony Playstation. A lot has changed since, especially after a number of moves including the failed…
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