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- 0:00Speaker 1: Welcome to my show.
- 0:01Speaker 2: I'm Rashon McDonald, a host of Money Making Conversations Masterclass,
- 0:04Speaker 2: where we encourage people to stop reading other people's success
- 0:07Speaker 2: stories and start planning your own. Now, you don't want
- 0:10Speaker 2: to miss an episode, so please take a moment right
- 0:12Speaker 2: now to follow or subscribe to Money Making Conversations Masterclass.
- 0:16Speaker 1: It's free.
- 0:17Speaker 2: You can follow me on iHeartRadio, app, Spotify, Apple Podcasts,
- 0:21Speaker 2: or wherever you listen to your podcast. New money Making
- 0:24Speaker 2: Conversations Masterclass episodes drop daily. I want to keep you
- 0:28Speaker 2: on alert because my guests provide tips on how you
- 0:30Speaker 2: can uplift your community, improve your financial planning, motivation, or
- 0:34Speaker 2: advice on how to be a successful entrepreneur. Now, let's
- 0:38Speaker 2: get this podcast started. My guess is honored with the
- 0:40Speaker 2: Wells Fog Living History Makers Award. Doctor Wallace is also
- 0:44Speaker 2: recognized in the Contemporary Black Biography series, which it documents
- 0:49Speaker 2: the lives of African Americans who are reshaping economic, cultural,
- 0:54Speaker 2: and social narratives. Please welcome to Money Making Conversation Master Class,
- 0:58Speaker 2: doctor Jaquim Wallace.
- 1:00Speaker 1: How you doing, sir, I'm doing great. Thanks for having
- 1:03Speaker 1: me on. I gota acknowledge it.
- 1:05Speaker 2: He's a divine nine mere powerful brother lived his whole
- 1:08Speaker 2: life on the West because I.
- 1:09Speaker 1: Don't know why he ain't moved travel. I'm down there Atlanta,
- 1:13Speaker 1: I've been.
- 1:13Speaker 2: I've been in New York, I've been in Chicago, I've
- 1:16Speaker 2: been in the last LA and born in Houston. But
- 1:21Speaker 2: you're still out there. Now, what's going on? Cap averaside?
- 1:24Speaker 1: West Coast?
- 1:24Speaker 3: You just hold it down the fort over the West Coast. Listen,
- 1:27Speaker 3: I'm trying to hold down the fort. But listen, I've
- 1:29Speaker 3: been off. I've been out the country several times though,
- 1:31Speaker 3: So you know, you can't limit you can't limitate me
- 1:34Speaker 3: like that.
- 1:34Speaker 1: You know what I'm saying. Don't try to hold me in.
- 1:37Speaker 4: Tell me I love it, you know, because in the
- 1:40Speaker 4: world we live in experiences is the key doctor Wallace
- 1:45Speaker 4: and I know in our community, and that's what his
- 1:47Speaker 4: interview is about.
- 1:49Speaker 2: You know, it's like probably about six percent of my
- 1:51Speaker 2: autist African American twenty percent is white and west breaks
- 1:55Speaker 2: down in Asia and Latino. But as an African American,
- 1:58Speaker 2: there's so many of us who want to achieve success
- 2:02Speaker 2: but can't achieve it.
- 2:04Speaker 1: Why is that? Well, I think it's a combination of
- 2:07Speaker 1: a couple of things.
- 2:08Speaker 3: What helped me was I have an athletic background, so
- 2:12Speaker 3: I played sports in college. I coach college basketball as
- 2:15Speaker 3: well as a head coach.
- 2:17Speaker 1: So I understand discipline.
- 2:18Speaker 3: You know, one of the things that we have a
- 2:20Speaker 3: hard time with is discipline, discipline to do something. And
- 2:23Speaker 3: oftentimes we have unrealistic expectations we place on ourselves as well,
- 2:28Speaker 3: so if we're not able to achieve those, we quickly quit.
- 2:31Speaker 1: We don't see things through.
- 2:34Speaker 3: So it's important you know that you give yourself, provide
- 2:37Speaker 3: yourself some realistic expectations. But most importantly, I do believe
- 2:41Speaker 3: that you have to find those individuals that you resonate with,
- 2:45Speaker 3: that you can touch, that you can actually communicate with
- 2:48Speaker 3: and talk to on the phone, that you can identify with,
- 2:52Speaker 3: that looks like you, talk like you, talk like you,
- 2:54Speaker 3: act like you, but at the same time can carry
- 2:57Speaker 3: themselves in a professional manner. I feel when you when
- 3:01Speaker 3: you're able to do that, especially for marginalized communities, people
- 3:04Speaker 3: look like you and I, it makes a huge difference.
- 3:07Speaker 3: If you're able to say, hey, you know, this is
- 3:09Speaker 3: a person that I recognize with, but then when I
- 3:11Speaker 3: speak to them, they make me feel they don't you know.
- 3:14Speaker 3: They make me feel comfortable in my own skin. But
- 3:16Speaker 3: most importantly, they encourage me at the same time.
- 3:20Speaker 2: And that encouragement is important, especially when if it comes
- 3:23Speaker 2: to a young age, because that's what we can be
- 3:26Speaker 2: shut down. Now, you're a motivator, you articulate your coach.
- 3:30Speaker 2: So you're a builder and a leader of young men
- 3:33Speaker 2: to men, talk about that journey and the important role
- 3:37Speaker 2: that you play and also a role that I can
- 3:39Speaker 2: play and making young men to be better prepared.
- 3:44Speaker 1: You know, that's a great question.
- 3:45Speaker 3: So I always say, I'm gonna go back to the
- 3:46Speaker 3: educational aspect of it all. You know, it's three levels
- 3:49Speaker 3: of education. I think that we have responsibility for Your
- 3:53Speaker 3: first level is your bachelor's degree, and that degree is
- 3:57Speaker 3: for your parents. Your second level, that's your master's degree,
- 4:01Speaker 3: and that degree is for you because you decide to say, hey, listen,
- 4:04Speaker 3: I enjoyed my bachelor's degree, but I found something I'm
- 4:07Speaker 3: really passionate about, so I'm now pursue my master's degree.
- 4:11Speaker 3: But when you get to the terminal degree, the PhDs,
- 4:14Speaker 3: the doctorals, the jds, the the mds, things that nature
- 4:20Speaker 3: your job. At that point, I firmly believe is to
- 4:23Speaker 3: change generations. You know, it's my opportunity now to say, listen,
- 4:27Speaker 3: I'm transferring knowledge. I'm transferring information because you as you know,
- 4:32Speaker 3: within the African American community itself, it's only four I
- 4:35Speaker 3: think it's four point two percent of all PhDs who
- 4:38Speaker 3: are African American men, and so oftentimes and not we
- 4:43Speaker 3: don't believe that that's something that we can aspire to.
- 4:46Speaker 3: And the ones that do have those degrees in some
- 4:49Speaker 3: cases may not relate to the common person. So you
- 4:52Speaker 3: have to make sure that you're able to relate to
- 4:54Speaker 3: the common person as well. I always say I don't
- 4:57Speaker 3: wear my degree or my sleeves unless you add ask
- 5:00Speaker 3: me or you reference me as doctor Wallace. It's something
- 5:03Speaker 3: that I don't really talk about and kind of you know,
- 5:05Speaker 3: put before myself.
- 5:07Speaker 1: Now, education is key, but money is the winner.
- 5:10Speaker 2: Now, when you talk about why financial healing is essential
- 5:14Speaker 2: before financial growth can occur, well, you say financial healing,
- 5:18Speaker 2: what are you referencing?
- 5:20Speaker 3: Well in my book that I have this generational wealth
- 5:24Speaker 3: begins with generational knowledge. You know, I firmly believe that
- 5:27Speaker 3: within my seventh stage generational wealth model, we often don't
- 5:31Speaker 3: look at our internal external ecosystem, and so we have right,
- 5:35Speaker 3: So we have these internal inherited financial narratives and encoded
- 5:39Speaker 3: financial behaviors, which creates your financial genetic code. Your financial
- 5:43Speaker 3: genetic code is something that you can reshape that code itself,
- 5:47Speaker 3: but for the most part, we need healing and if
- 5:50Speaker 3: we don't have the healing, when we don't have the healing,
- 5:52Speaker 3: becomes a challenge to actually get to stage five and
- 5:55Speaker 3: model my model, which is financial well being, but most
- 5:58Speaker 3: importantly to move forward stage four, which is financial edification,
- 6:02Speaker 3: which is literacy and inclusion. So I firmly believe that
- 6:06Speaker 3: we have to first acknowledge that we do carry inherited
- 6:09Speaker 3: financial narratives, which creates our encoded financial behaviors. So you
- 6:13Speaker 3: have the inherited financial narrative which is the why, and
- 6:16Speaker 3: encoded financial behaviors. It's the action which creates your financial
- 6:20Speaker 3: genetic code. And everyone has a unique financial genetic code
- 6:24Speaker 3: that first they have to recognize that they even have.
- 6:27Speaker 2: Now let mention because when I start thinking about my
- 6:29Speaker 2: genetic code or I look at my score, you know,
- 6:34Speaker 2: I try to keep my score above seven hundred because
- 6:37Speaker 2: at least that allows people to acknowledge that I am
- 6:40Speaker 2: very good credit worthy status. Now in the financial world,
- 6:45Speaker 2: is that score as important? What are the things in
- 6:48Speaker 2: the financial world I just mentioned the score that will
- 6:52Speaker 2: enable a person to consistently be able to compete in
- 6:57Speaker 2: the financial space. Well, I'm going to talk about buying
- 6:59Speaker 2: a car, I'm talking about buying a home. I'm talking
- 7:01Speaker 2: about living the life, start getting the right apartment. That's
- 7:04Speaker 2: the financial space I'm talking about.
- 7:06Speaker 3: Yeah, Well, first and foremost, you have to have a
- 7:08Speaker 3: very competitive credit score. I mean, it is what it
- 7:12Speaker 3: is because you are your credit score, right. So when
- 7:15Speaker 3: people see your credit score, they have an assumption, and
- 7:18Speaker 3: we know what they say about assumption, but they do
- 7:21Speaker 3: have a picture, a snapshot of who you are.
- 7:23Speaker 1: What they see.
- 7:24Speaker 3: Now that may not be who you are, but those
- 7:27Speaker 3: may be decisions, irrational decisions that you've made throughout your lives. Because,
- 7:32Speaker 3: let's face it, many of this information we don't know.
- 7:35Speaker 3: We don't understand the power of credit. We don't understand
- 7:37Speaker 3: how mispayments can affect your credit reports, so to speak.
- 7:41Speaker 3: So with that being said, again, it goes back to
- 7:44Speaker 3: when I talk about in terms of my book, it
- 7:47Speaker 3: talks about you inherited financial narratives, those are things that
- 7:50Speaker 3: we just don't recognize that we carry because many of
- 7:54Speaker 3: our first financial fiduciaries were our parents, cousins, uncles, friends, family, neighbors,
- 8:01Speaker 3: so to speak, and they provided us information or education
- 8:06Speaker 3: in regards to money, unsolicited information and oftentimes and not
- 8:11Speaker 3: without our permission, and we carry that on for years
- 8:14Speaker 3: and for generations. So when you're looking at credit or
- 8:18Speaker 3: things of that nature, which is stage four of my model,
- 8:20Speaker 3: which is financial edification, financial literacy, and financial inclusion, oftentimes
- 8:25Speaker 3: and not we're not prepared to participate because we just
- 8:29Speaker 3: don't know exactly what to do and the ramifications if
- 8:32Speaker 3: we're not able to do it in the correct manner.
- 8:35Speaker 2: Now, it's important that people understand what's going on here.
- 8:38Speaker 2: There's a path to success and it doesn't start in
- 8:41Speaker 2: one day. In other words, you can't get good credit overnight.
- 8:45Speaker 2: You see those commercials, ooh, my credit is growing with
- 8:48Speaker 2: up forty points. Well you probably it was at such
- 8:51Speaker 2: a low state with your credit score, it would go
- 8:54Speaker 2: up that quick when you start getting into the seven
- 8:57Speaker 2: hundred and eight hundreds, you and our like to say,
- 9:00Speaker 2: a gold medal country right up there.
- 9:03Speaker 1: But again, like you just said, sometimes my.
- 9:06Speaker 2: Score will go down, doctor Wallace, and they'll say something like, well,
- 9:10Speaker 2: you're not spending enough, or your are your credit your account,
- 9:14Speaker 2: you need to spend more on your account, or you
- 9:16Speaker 2: close the account. That's what you're talking about is the
- 9:19Speaker 2: confusing part. You ain't even understand how you can keep
- 9:22Speaker 2: your score up. Sometimes it'll go down and you think
- 9:24Speaker 2: you're doing all the right things correct.
- 9:26Speaker 3: Yeah, absolutely, And there's two ways you want to look
- 9:29Speaker 3: at in terms of credit itself.
- 9:31Speaker 1: You have the.
- 9:33Speaker 3: Credit that is when when they run your credit report,
- 9:36Speaker 3: which is not which is not the like mortgages and
- 9:41Speaker 3: things of that nature, which is doesn't hit your account.
- 9:44Speaker 3: So you have those credit applications, credit apps so to speak,
- 9:49Speaker 3: that you can look at, what is it credit assessing
- 9:52Speaker 3: me experience all those that are not the ones that
- 9:57Speaker 3: actually businesses actually use, and so it's always going to
- 10:00Speaker 3: be a difference in terms of score as well too.
- 10:03Speaker 3: So when I used to work with a lot of
- 10:04Speaker 3: my clients, they will say, well, you know, I was
- 10:06Speaker 3: trying to apply for this card, this car, a loan
- 10:08Speaker 3: so to speak. My credit was six forty fives, but
- 10:12Speaker 3: on experience on my consumer app it was seven hundred,
- 10:15Speaker 3: and I would say, well, it's a big difference because
- 10:18Speaker 3: they do more of a a more in depth look
- 10:21Speaker 3: at your credits, so to speak. You have consumer which
- 10:24Speaker 3: is totally different. But the biggest thing that you want
- 10:26Speaker 3: to do in regards to credit is to make sure
- 10:28Speaker 3: that you're at thirty percent. You have thirty percent in
- 10:31Speaker 3: terms of utilization rate. That's important. So again, as you
- 10:35Speaker 3: mentioned earlier, oftentimes and now, well let's see.
- 10:38Speaker 2: You're a professional. I'm just a regular, everyday dude. Now
- 10:41Speaker 2: I say thirty percent of a utilization rate. Now help
- 10:44Speaker 2: a common thinking guy like me and my listeners. What
- 10:48Speaker 2: does that mean? Thirty percent utilization rate?
- 10:53Speaker 1: So, so look at it this way.
- 10:54Speaker 3: If you have a credit card of one thousand dollars,
- 10:56Speaker 3: that's your life. You want to be somewhere in the
- 10:59Speaker 3: neighborhood of three hundred dollars in below in regards to
- 11:02Speaker 3: utilization rate. But if you look at your entire portfolio,
- 11:05Speaker 3: that's what the entire portfolio looks like. So if you
- 11:08Speaker 3: have a forty thousand dollars portfolio in terms of credit,
- 11:11Speaker 3: you need to be a thirty percent of that because
- 11:12Speaker 3: that's pretty much driving your credit report. That and thirty
- 11:16Speaker 3: five percent is your your length of time you've had
- 11:20Speaker 3: your credit, your payments being on time, and things of
- 11:22Speaker 3: that nature. All of those things do really affect what
- 11:26Speaker 3: you have in terms of your credit. So sixty five
- 11:28Speaker 3: percent is between making timely payments right, thirty five percent
- 11:32Speaker 3: and thirty percent of utilization utilization rate, and that's where
- 11:36Speaker 3: we kind of missed the boat in regards to payment. Now,
- 11:39Speaker 3: there's ways to get around it is hacked, so to speak,
- 11:42Speaker 3: but the bottom line is that you want to make
- 11:44Speaker 3: sure that you're paying timely. That's important, paying timely and
- 11:50Speaker 3: making sure that your credit utilization rate is under thirty
- 11:53Speaker 3: percent and reducing the amount of inquiries on your credit
- 11:58Speaker 3: report because those those can last two years on your
- 12:01Speaker 3: credit report as well, and it can impact you immediately. Now,
- 12:05Speaker 3: if you do get the credit card itself, then it
- 12:08Speaker 3: will eventually increase your credit score. But let's say hypothetically
- 12:11Speaker 3: that you do not get approved for that credit card, Well,
- 12:14Speaker 3: now you're taking a hit as well for one and
- 12:18Speaker 3: it's going to be on We don't know the length
- 12:19Speaker 3: of time and so on, but we know it's going
- 12:21Speaker 3: to make a direct impact on your credit report immediately
- 12:24Speaker 3: as soon as you that you actually apply for that
- 12:27Speaker 3: particularoids of a credit card, and or I don loan.
- 12:31Speaker 2: Now, doctor talk to doctor will KEM Wallace. He's been
- 12:34Speaker 2: honored with the Wells Fogo Living History Makers Award. He's
- 12:38Speaker 2: also been recognized in the Contemporary Black Biography series with
- 12:41Speaker 2: documents the lives of African Americans who are reshaping economic,
- 12:45Speaker 2: cultural and social narratives.
- 12:47Speaker 1: Dr Wallace, I'm a black man. I got money in
- 12:51Speaker 1: the bank. I gotta I like to believe in an
- 12:54Speaker 1: excellent score. I pay stuff on time.
- 12:55Speaker 2: In fact, I do the trick of always a lot,
- 12:59Speaker 2: my automatic payment, the minimum being paid. That way, I
- 13:02Speaker 2: won't miss any I'm never late. But I gotta tell
- 13:05Speaker 2: you sometimes I get I feel I'm being rejected because
- 13:09Speaker 2: of the color of my skin. Is that a false statement?
- 13:13Speaker 2: Or I'm just I'm just selling myself short? Or to
- 13:17Speaker 2: say that because my wife she gets mad. She was sure,
- 13:20Speaker 2: I don't know. We got money in the bank. We
- 13:21Speaker 2: got all this, why each other? Is we need more?
- 13:24Speaker 1: Why do I feel that way? Dr Wallace?
- 13:27Speaker 3: Well, I mean, I'm not gonna say that's not true.
- 13:29Speaker 3: We don't know that there's really.
- 13:32Speaker 1: No rick.
- 13:34Speaker 2: Money make it cover the massaclint feel that way that
- 13:37Speaker 2: can't have zip codes can play a factor in that
- 13:40Speaker 2: as well. Okay, cool, that's good, Okay my audience, Like
- 13:44Speaker 2: you said, zip co, what can pay play a factor
- 13:47Speaker 2: in those rejections? Because I feel like I hit all the marks,
- 13:52Speaker 2: money in the bank, been at the bank a long time,
- 13:54Speaker 2: ten years, credit score over eight hundred, and then when
- 13:58Speaker 2: I try to get along, then they want to equity
- 14:01Speaker 2: or what you're gonna put up against that loan. I'm
- 14:03Speaker 2: going like, we're in the game, doctor Wallace. Does all
- 14:08Speaker 2: this hard work, and I just can't get a loan
- 14:11Speaker 2: based on my hard work.
- 14:13Speaker 1: Why is it I always feel I got to put
- 14:15Speaker 1: something up for you to hold so I can get
- 14:18Speaker 1: some money.
- 14:19Speaker 3: Well, sometimes you have to collaborize some things as well, right,
- 14:24Speaker 3: So it might be it may be zip codes. Maybe
- 14:27Speaker 3: you may be over leveraged. I mean that may be
- 14:29Speaker 3: something as well too. I mean, if you're doing everything correct,
- 14:32Speaker 3: like you said, you're making your payments in a timely manner,
- 14:35Speaker 3: that may be the case that part. I don't know why,
- 14:38Speaker 3: but there is some history difference, but there is some
- 14:42Speaker 3: history that does suggest that does happen, in particular with
- 14:47Speaker 3: the zip codes, kind of like Redlining's the same thing.
- 14:49Speaker 3: So zip codes can play a part possibly in you
- 14:53Speaker 3: being rejected, and you may be overleveraged as well too.
- 14:57Speaker 3: But that's something that that's some of the metrics that
- 15:00Speaker 3: they that those financial institutions use.
- 15:03Speaker 1: That's something I'm not really too aware of. But I've
- 15:06Speaker 1: heard of that before, because.
- 15:07Speaker 2: Just on my shorter day, that was the first time
- 15:09Speaker 2: I heard about there's a business score and there's a
- 15:13Speaker 2: consumer score, and so I didn't even I'd never heard
- 15:17Speaker 2: that before in my life. So what exactly is your
- 15:20Speaker 2: role in the financial literacy community, Dr Wallace, That's.
- 15:24Speaker 3: A great question. So again, as I stated earlier, I
- 15:27Speaker 3: created a book. I wrote a book, Generational Wealth Begins
- 15:30Speaker 3: with Generational Knowledge, as an Amazon bestseller with.
- 15:33Speaker 1: That, why did you do that book?
- 15:34Speaker 2: First of all, we're going to take our time on
- 15:36Speaker 2: this book. Why did you feel the need to do
- 15:38Speaker 2: this book? You articulate, you're smart. I'm sure you do
- 15:41Speaker 2: a lot of speaking engagements. Was it frustration or people
- 15:45Speaker 2: just didn't understand how to be successful?
- 15:48Speaker 1: Well, I wrote the book.
- 15:49Speaker 3: It was a self inventory of myself for what because
- 15:54Speaker 3: you know, although I was in the business. Again, as
- 15:57Speaker 3: I mentioned earlier, you know we have these this relationship
- 16:01Speaker 3: with money and we don't know why we have it.
- 16:04Speaker 3: And so based upon that, I created a model which
- 16:08Speaker 3: is the seventh stage generational wealth Model. Stage one of
- 16:12Speaker 3: the model is our internal and external ecosystem walls in
- 16:15Speaker 3: and walls out, which creates our inherited financial narrators and
- 16:19Speaker 3: encoded financial behaviors. Stage two is our financial genetic code,
- 16:23Speaker 3: what focuses on financial trauma and anxiety, which is a
- 16:26Speaker 3: byproduct of stage one. Stage three is financial healing, reprogramming
- 16:32Speaker 3: our financial genetic code stages two and one. Stage four
- 16:36Speaker 3: is financial edification, which focuses on financial literacy and inclusion.
- 16:41Speaker 3: Stage five is financial well being. Financial health is financial wealth.
- 16:45Speaker 3: This is where our soft landing is. Stage six is
- 16:48Speaker 3: generational knowledge. This is where we create our financial footprints
- 16:52Speaker 3: to reach stage seven. The model is broken into three stages.
- 16:55Speaker 3: Stages one and two is the past, Three and four
- 16:58Speaker 3: is the present, five, six and seven is the future. However,
- 17:02Speaker 3: it's where you're at at that moment, where your feet
- 17:04Speaker 3: are at at that particular time. You may be in
- 17:07Speaker 3: financial wellbeing, but things can happen that can take you
- 17:10Speaker 3: back to stages one and two. Because again many of
- 17:13Speaker 3: these traumas and anxieties that we're inherited that we have
- 17:17Speaker 3: is unbeknownst to us. So a lot of our decisions
- 17:20Speaker 3: that we make in terms of credit and things of
- 17:22Speaker 3: that nature, we just don't know. But a lot of
- 17:24Speaker 3: it is based upon what we've seen in our home,
- 17:26Speaker 3: which are called walls and walls out. So I felt
- 17:29Speaker 3: it was very important for us to first identify these
- 17:33Speaker 3: inherited financial narratives for us to move forward because in
- 17:36Speaker 3: our community, especially in marginalized communities, we just don't know.
- 17:41Speaker 3: We don't know why we make these decisions. And remember,
- 17:43Speaker 3: our inherited financial narratives and in coded financial behaviors have
- 17:47Speaker 3: been given to us without our prescription.
- 17:50Speaker 1: But it's been decades and decades and decades, so we
- 17:53Speaker 1: may have learned. We learn how to deal with money
- 17:57Speaker 1: or not how to deal with money. Right.
- 17:59Speaker 3: It's based upon on our intern external ecosystem, which is
- 18:02Speaker 3: extremely important because each of us has our own unique
- 18:05Speaker 3: financial genetic code, which is important because when you're talking
- 18:09Speaker 3: about marriage or partnership with an individual, each of us
- 18:13Speaker 3: have a unique financial genetic code for one, which we
- 18:17Speaker 3: know that we don't know the exact number, but we
- 18:20Speaker 3: do know that money can ruin marriages and friendships simply
- 18:24Speaker 3: because of our financial genetic code. So it's important. It
- 18:28Speaker 3: was important for me to first identify that because many
- 18:31Speaker 3: of the clients, as I was working with, thousandaires, billionaires, billionaires,
- 18:35Speaker 3: one hundred years no airs, a lot of them basically
- 18:39Speaker 3: were dealing with a lot of inherited financial narratives that
- 18:42Speaker 3: they didn't know that they were dealing with. Therefore, they
- 18:46Speaker 3: had analysis by paralysis, not being able to move forward
- 18:49Speaker 3: and take advantage of the vehicles that were out there
- 18:51Speaker 3: to get to stage five, which was financial wellbeing.
- 18:55Speaker 1: Please don't go anywhere.
- 18:56Speaker 2: We'd be right back with more money Making Conversations Masterclass.
- 19:00Speaker 2: No need for you to do me a favor right
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- 19:22Speaker 2: back to Money Making Conversations Masterclass hosted by me Rashaun McDonald.
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- 19:36Speaker 2: and Instagram one seven stages.
- 19:39Speaker 3: Well, because when you look at the model itself, it's
- 19:42Speaker 3: just broken down in seven stages. So again, Stage one
- 19:45Speaker 3: is internal external ecosystem. Stage two is your financial genetic code,
- 19:49Speaker 3: which is the past. Stage three is financial healing, which
- 19:52Speaker 3: now we have to reprogram stages two and one. Stage
- 19:55Speaker 3: four is financial edification, literacy and inclusion. Stage five is
- 19:59Speaker 3: financial wellbeing soft landing financial health. Stage six is generational knowledge,
- 20:03Speaker 3: which is important because I'll get to this, which is
- 20:06Speaker 3: important because ten just think of yourself as first generation.
- 20:10Speaker 3: Ten percent of the moneies that you've amassed over time
- 20:13Speaker 3: will be left for your grandchildren. Based on the numbers,
- 20:16Speaker 3: thirty percent will be left for your your immediate children. Well,
- 20:20Speaker 3: why is that because of generational knowledge? We put so
- 20:23Speaker 3: much focus on generational wealth, but we put less folks
- 20:26Speaker 3: on generational knowledge. It should be life insurance, which should
- 20:29Speaker 3: be a state planning, which would be long term care.
- 20:31Speaker 3: All of the things that we need to successfully transfer
- 20:35Speaker 3: our assets we just don't do. And in particular within
- 20:37Speaker 3: the African American community, we have a low rate of
- 20:40Speaker 3: a state plan and things of that nature, insurance, long
- 20:43Speaker 3: term care and things of that nature. So oftentimes not
- 20:45Speaker 3: we're not able to transfer our assets, and we see
- 20:47Speaker 3: it a lot with a lot of our celebrities that
- 20:49Speaker 3: passed away. We didn't have things in place. So although
- 20:53Speaker 3: they had the assets, the knowledge wasn't there. The success
- 20:57Speaker 3: we transfer. So that's why I firm that's my argument
- 20:59Speaker 3: is that we're focusing on the wrong thing. We need
- 21:02Speaker 3: to focus on more of a holistic approach. Therefore we
- 21:05Speaker 3: can actually get to generational wealth. But for you and I,
- 21:09Speaker 3: we are trying to get to financial well being because
- 21:12Speaker 3: without without financial well being, there is no generational wealth, right.
- 21:15Speaker 1: When you really look at it, right, right.
- 21:16Speaker 2: So that's important, right, Because you mentioned financial genetic code,
- 21:21Speaker 2: which is switch stage two. I believe correct stage two. Yeah,
- 21:25Speaker 2: and uh, what exactly is that is in your book?
- 21:29Speaker 2: And I want to drive people to read your book
- 21:32Speaker 2: and gain all this knowledge.
- 21:33Speaker 1: But why does why is that so important?
- 21:36Speaker 2: Because when you say the word genetic code, it feels
- 21:39Speaker 2: like there's something that's inherited and not learned.
- 21:43Speaker 1: Talk to us about that. Absolutely, I'm glad you asked
- 21:45Speaker 1: that question.
- 21:46Speaker 3: So I trademarked the phrase financial genetic code simply because
- 21:50Speaker 3: I firmly believe that that's language that hasn't been used before.
- 21:55Speaker 3: And the code is something that you can rewrite versus
- 21:58Speaker 3: DNA that you can't. So you can rewrite the code
- 22:01Speaker 3: and inherited financial narratives as you mentioned, that's your why,
- 22:05Speaker 3: and then the action is in code of financial behaviors.
- 22:08Speaker 3: In my book, I tabled twenty essentially inherited financial narratives,
- 22:13Speaker 3: but there are more than that. But for instance, you
- 22:16Speaker 3: have the scar tissue narrative where scar tention narratives basically
- 22:19Speaker 3: suggests that something may have happened financially during your lifetime
- 22:23Speaker 3: that you've seen or witnessed. Therefore you are now not
- 22:27Speaker 3: apt to trust the system, so to speak. And so
- 22:30Speaker 3: if you're not able to trust the system, what do
- 22:31Speaker 3: you do? You don't do anything at all. And it
- 22:34Speaker 3: may be in a situation that you've seen in your home.
- 22:37Speaker 3: So those are kind of narratives that we that has
- 22:40Speaker 3: been again given to us without our permission, unsolicited, so
- 22:45Speaker 3: to speak.
- 22:45Speaker 1: And then it may be changed, but it's been trained,
- 22:49Speaker 1: that's been trained.
- 22:50Speaker 2: No money and the mattress exactly your grandma money and abra.
- 22:56Speaker 1: Exactly money is the long trees, right, So that means
- 23:02Speaker 1: you the money you get, you hold.
- 23:04Speaker 5: It absolutely, and so to distribute it for opportunities that
- 23:08Speaker 5: you don't understand, like this pock market and vest So
- 23:13Speaker 5: this is great.
- 23:14Speaker 1: I understand this.
- 23:16Speaker 2: This is like a green light, I know for me
- 23:19Speaker 2: because I understand where you're going now. Because we in
- 23:23Speaker 2: the financial world we do what we know.
- 23:27Speaker 3: Absolutely, we do exactly what we know and we do
- 23:31Speaker 3: and that's the thing. If we don't know, we're just
- 23:33Speaker 3: going to continue to do, right, I mean, it is
- 23:35Speaker 3: what it is. And so that's why the book is
- 23:38Speaker 3: so important. You know, what I'm really excited about is
- 23:41Speaker 3: that I look at the comments or the testimonials and
- 23:44Speaker 3: the reviews on the book itself and everything is positive,
- 23:49Speaker 3: Sam saying is one of the best books that ever
- 23:51Speaker 3: been written.
- 23:52Speaker 1: I written. I wrote the book for two specific markets.
- 23:56Speaker 3: One was the financial professionals and the regular person like
- 23:59Speaker 3: you and I. And the financial professionals there are five
- 24:02Speaker 3: of them. You have the financial educator, the counselor, the therapist,
- 24:06Speaker 3: the advisor, and the planner. I firmly believe that oftentimes
- 24:10Speaker 3: and not we transfer our own financial genetic code to
- 24:14Speaker 3: our clients without knowing subconsciously. So understand that, so if
- 24:20Speaker 3: I whatever my financial genetic code is, I'm transferring that
- 24:25Speaker 3: to you and oftentimes and not That's why you have
- 24:27Speaker 3: a lot of individuals who don't trust financial planners, advisors
- 24:30Speaker 3: and things of that nature, because they're transferring their own
- 24:34Speaker 3: inherited financial narratives and financial medicode to you as the client.
- 24:39Speaker 3: That's where the trust comes into play.
- 24:41Speaker 2: Right, And that's where you know, Wow, this is really
- 24:44Speaker 2: interesting because of the fact that you know, as you
- 24:46Speaker 2: go through life. You know, when I came up, you know,
- 24:49Speaker 2: the goal was to go to college. Now people just
- 24:52Speaker 2: are comfortable with getting certificates and becoming certified, and they
- 24:57Speaker 2: are making salaries that I didn't make when I came
- 25:00Speaker 2: out of college for a for your degree. Now with
- 25:03Speaker 2: that new knowledge, with the websites, do YouTube and all that,
- 25:07Speaker 2: when you see that how people are gaining financial knowledge,
- 25:11Speaker 2: what do you say to that, it's the financial genetics code.
- 25:14Speaker 1: Well, I think that the information.
- 25:17Speaker 3: One thing is we're talking about it, right, I mean
- 25:19Speaker 3: now we're talking about it, which is good. That was
- 25:21Speaker 3: years ago we never talked about it do research on it, right,
- 25:26Speaker 3: So we're doing more research. We're becoming more educated, so
- 25:29Speaker 3: to speak. But again I do believe that each person
- 25:34Speaker 3: needs to understand where they fit on the in terms
- 25:37Speaker 3: of the five financial professionals, because think of it this way.
- 25:41Speaker 1: You may come to me and say.
- 25:43Speaker 3: Hey, I want you to provide me a financial plan,
- 25:47Speaker 3: but you have so many inherited financial narratives, you have
- 25:50Speaker 3: so much trauma and anxiety that whatever I say or do,
- 25:53Speaker 3: you're not going to do it anyway.
- 25:54Speaker 1: Is analysis by paralysis. So what you may.
- 25:57Speaker 3: Need initially is a financial therapist the flush all of
- 26:01Speaker 3: that out first, or just in terms of education oftentimes
- 26:06Speaker 3: where we don't know what we're talking about because we're
- 26:09Speaker 3: not educated. Though we don't know the difference between long
- 26:12Speaker 3: term care disability insurance life insurance. There are several life
- 26:15Speaker 3: insurance that are out there for one k's four three b's,
- 26:18Speaker 3: four fifty sevens, qualified, non qualified roths, traditional iras.
- 26:23Speaker 1: We don't know what they are.
- 26:25Speaker 3: Therefore, if I meet with someone who is a financial
- 26:28Speaker 3: advisor applanner, I can't ask the most educated questions. So
- 26:33Speaker 3: what happens Oftentimes that's when they get burned or they're
- 26:37Speaker 3: not getting the expectations, and that's where their frustration comes in.
- 26:41Speaker 2: Let me ask you this question, Dr Wallace, I've talked
- 26:44Speaker 2: to doctor Wallace. The inspiration behind the book the creation
- 26:47Speaker 2: of the seven stage Generational Wealth Model. It's a book
- 26:51Speaker 2: I came out in the twenty twenty five in June
- 26:55Speaker 2: twenty seven selling book Now financial literaty person.
- 27:01Speaker 1: Are you a financial therapist for me? Personally? What I am?
- 27:06Speaker 3: I'm a therapist, I'm a planner, advisor, I'm an educator
- 27:10Speaker 3: as well and literacy, so I pretty much can do
- 27:12Speaker 3: all five. I have the certifications to do all the
- 27:14Speaker 3: five as well. I have all my license to do that.
- 27:17Speaker 3: Yes I am. But for the most part, what I
- 27:20Speaker 3: try to do is align an individual with the right person,
- 27:23Speaker 3: so to speak. Am I a therapist, Yes to some degree,
- 27:27Speaker 3: but I would refer you to someone who is a
- 27:29Speaker 3: financial therapist. I try to stay in my lane because
- 27:33Speaker 3: that's the best way to be effective.
- 27:35Speaker 1: I don't want to be all.
- 27:36Speaker 3: Jack of all trades master of none, so I try
- 27:38Speaker 3: to concentrate on what I specifically do because that brings
- 27:42Speaker 3: more credibility.
- 27:43Speaker 1: Do I do a state planning?
- 27:44Speaker 3: I can give you some information about state planning, but
- 27:47Speaker 3: I refer you to an a state planner because that's
- 27:50Speaker 3: the most effective way of doing it.
- 27:52Speaker 1: We can talk about taxes, yes, but.
- 27:54Speaker 3: I'm gonna refer you to a CPA, someone that can
- 27:57Speaker 3: best handle you, a business tax strategist and specialist, because
- 28:00Speaker 3: that's my job.
- 28:01Speaker 1: I'm a con do it.
- 28:02Speaker 3: But for the most part, I'm more into the educational
- 28:06Speaker 3: piece of it now as ever before. And that's why
- 28:08Speaker 3: the book was written, because I want to make sure
- 28:10Speaker 3: that I'm providing the tools for everyone to reach. Actually
- 28:15Speaker 3: write stage five, which is financial well being, but for
- 28:18Speaker 3: the most part, give you the tools that you can understand, recognize, identify.
- 28:23Speaker 1: This is where I'm at on the model.
- 28:25Speaker 3: Therefore, I can make changes and or I can go
- 28:28Speaker 3: out and seek the right person to best assist me
- 28:30Speaker 3: going forward.
- 28:32Speaker 2: Because for the first time I saw the value of
- 28:35Speaker 2: a financial therapist and your journey and the conversation because
- 28:39Speaker 2: I never thought from a standpoint of your financial genetic
- 28:43Speaker 2: code is that you are as through natural education. You know,
- 28:48Speaker 2: if you're educated, you learn how to read, you learn
- 28:50Speaker 2: how to write, and learn how to talk. Same thing
- 28:53Speaker 2: with finances, if you know. At the earliest, my mom
- 28:57Speaker 2: got me a savings bond, didn't know what that meant, okay,
- 29:01Speaker 2: and struck it in a drawer and I was supposed
- 29:03Speaker 2: to get it at a certain age, but that was
- 29:06Speaker 2: but that was not how you win. You win through
- 29:08Speaker 2: consistent training. And in order to go through that training process,
- 29:12Speaker 2: like you said, you have to trust, but you also
- 29:14Speaker 2: have to educate yourself through the process of what you're trusting,
- 29:18Speaker 2: so you wan't appear in an episode of greed being scammed.
- 29:23Speaker 1: Talk about this.
- 29:24Speaker 3: Well, that's again that's why when you when you look
- 29:26Speaker 3: at it from that perspective, it's so important because you
- 29:30Speaker 3: have to know you have to ask the right questions
- 29:32Speaker 3: first and foremost right. Without asking the right questions, any
- 29:35Speaker 3: answer sounds correct. And I like how you just talking
- 29:38Speaker 3: about consistency in the book. I say, if you're consistently consistent,
- 29:41Speaker 3: your outcome will consistently be consistent. All theentime, we're consistently inconsistent.
- 29:45Speaker 3: Therefore our outcome is inconsistent consistently right. And so from
- 29:50Speaker 3: that perspective, now it was from row you used to coach.
- 29:52Speaker 3: I used to tell my athletes that. But for the
- 29:53Speaker 3: most part, you have to be consistent in whatever you do.
- 29:57Speaker 3: So education is important. You can't believe everything you hear read,
- 30:01Speaker 3: but you can you can do the due dealings to
- 30:04Speaker 3: find out the due dilligs to find out what's comfortable
- 30:07Speaker 3: to you. For that reason, yes, YouTube is there.
- 30:11Speaker 1: You have a lot of individuals doing Instagram.
- 30:14Speaker 3: And one thing that you want to think about is
- 30:17Speaker 3: that this genre is becoming oversaturated and it's a fragmented market.
- 30:21Speaker 1: The barriers to entry are low.
- 30:23Speaker 3: So if you look at the product life cycle, we're
- 30:25Speaker 3: now at the maturity stage. Maybe going through the declination.
- 30:28Speaker 3: We have to do something. They extend the products, so
- 30:30Speaker 3: to speak. So you have a lot of people in
- 30:32Speaker 3: this market now saying and doing the same thing.
- 30:36Speaker 1: And so what I made sure.
- 30:38Speaker 3: That I did in regards to my book, I made
- 30:41Speaker 3: sure I use no language that is that this trendy language.
- 30:45Speaker 3: So the language that you read is totally my language.
- 30:49Speaker 3: And for instance the financial genetico, that's totally my language.
- 30:52Speaker 3: That's why we trade mark the phrase because now I
- 30:55Speaker 3: would be synonymous with that throughout. And it's a purpose
- 30:58Speaker 3: because many people pole don't look at and think about what,
- 31:01Speaker 3: you know, what is my financial genetic code. What's great
- 31:04Speaker 3: is when I talk to people say, you know, my
- 31:05Speaker 3: financial genetic code is X. Well that's something they never
- 31:07Speaker 3: thought ABOUTX. They never heard of it. But when you
- 31:10Speaker 3: really look at it and break it down, look under
- 31:12Speaker 3: the hoods, so to speak. It does make sense because
- 31:15Speaker 3: you're inherited financial narratives and you're encoded financial behaviors. That
- 31:19Speaker 3: creates who you are. But unlike a DNA, like I
- 31:22Speaker 3: said earlier, you have the ability to rewrite that. And
- 31:27Speaker 3: rewriting that is having therapy, talking it out, understanding what
- 31:32Speaker 3: your triggers are, what your flash part flash points is right,
- 31:35Speaker 3: knowing what that looks like. Now I can make decisions
- 31:38Speaker 3: because you may be at stage five and financial wellbeing,
- 31:42Speaker 3: but something that can happen that can trigger you back
- 31:44Speaker 3: to stage one and two.
- 31:46Speaker 1: We hear, we see it all the time. Then you
- 31:47Speaker 1: go back.
- 31:48Speaker 3: But now you have the tools to say, Okay, here
- 31:50Speaker 3: are some things that I can do. After each chapter
- 31:53Speaker 3: in the book, we have self assessments. So you go
- 31:56Speaker 3: through the self assessments and you answer the questions and
- 31:59Speaker 3: what people are saying to me.
- 32:01Speaker 1: That's read the book anyway. They're using it.
- 32:03Speaker 3: As an opportunity as a work in progress consistently, so
- 32:07Speaker 3: it's not a one time read. You can read and
- 32:09Speaker 3: come back to it over and over again. Hey, I'm
- 32:11Speaker 3: gonna go back to step one look at this? Okay,
- 32:13Speaker 3: why is this happening again? And it's really good with
- 32:15Speaker 3: families as well to have these conversations with their kids.
- 32:20Speaker 3: You know, one of the questions maybe what's your first
- 32:22Speaker 3: uh when you what's your first idea with money?
- 32:24Speaker 1: Asking that to your your your teenager.
- 32:26Speaker 3: Well, it's be interesting to hear what they have to say,
- 32:28Speaker 3: you know, having these conversations, talking them through it. Because
- 32:32Speaker 3: in the book we talk about financial passengers, which is important,
- 32:36Speaker 3: and the financial drivers or the financial passenger is someone
- 32:39Speaker 3: that's been in the as a passenger while you're driving
- 32:42Speaker 3: the car for for their lives, right for a long
- 32:45Speaker 3: period of time. Eventually you give them the keys to
- 32:48Speaker 3: the car. When you give them the keys of the car,
- 32:50Speaker 3: they're going to drive really well or really bad. It's
- 32:52Speaker 3: the same thing about finances as well, because they're watching
- 32:55Speaker 3: you and when you give them when they on their own, well,
- 32:59Speaker 3: they watch what you've been able to do and they're
- 33:01Speaker 3: kind of mimicking that, can mimic that, and or they
- 33:05Speaker 3: may not based on in their headed financial narrative. They're
- 33:07Speaker 3: gonna say, well, I'm not going to do things the
- 33:09Speaker 3: same way that my parents did things. But they but
- 33:11Speaker 3: they wasn't educated again, right, not knowing what credit looks like,
- 33:15Speaker 3: not knowing the investments looking like, understanding what the state
- 33:18Speaker 3: planning looks like. You know, my daughter, she's thirty years
- 33:21Speaker 3: of age, and the person that refer my clients to
- 33:24Speaker 3: her the state planning, she having an estate plan at
- 33:27Speaker 3: thirty years of age. He was like, this is the
- 33:29Speaker 3: youngest person ever written in the state plan for I
- 33:32Speaker 3: had a firefighter that's thirty one, thirty two. He has
- 33:34Speaker 3: an estate plan because it's great to start early as
- 33:37Speaker 3: well too, because it's important. But we know in our
- 33:41Speaker 3: community that we don't do estate plans right, revocal trust,
- 33:44Speaker 3: revocal trust, things that nature, power of attorneys, we don't
- 33:47Speaker 3: do those things. And so at the end of the day,
- 33:50Speaker 3: you hear stories within our community, the one percent who
- 33:54Speaker 3: actually have made it had at heart, what does not
- 33:57Speaker 3: actually do not do a good job of transferring their assets.
- 34:00Speaker 3: That's the one percent, But what about the other ninety
- 34:02Speaker 3: nine percent, The neighbor, the cousin that lives around the corner,
- 34:05Speaker 3: that we hear about, relatives that lost properties so to speak,
- 34:08Speaker 3: to have infighting within the families. All of those things
- 34:11Speaker 3: do occur because of the scarcer resources what they've encountered
- 34:16Speaker 3: during their lifetimes.
- 34:17Speaker 1: And we know that many of those.
- 34:19Speaker 3: Individuals who have ascertained lots of money from inheritance or
- 34:24Speaker 3: wind falls have lost a lot of it as well,
- 34:26Speaker 3: simply because their financial genetic code and they really didn't
- 34:30Speaker 3: have a true understanding of their inherited financial narratives and
- 34:33Speaker 3: the encoded financial behaviors.
- 34:35Speaker 2: Excellent, He's the creative of the seven stage Generational Wealth Bottel.
- 34:39Speaker 2: The core message, the core message of generational wealth begins
- 34:43Speaker 2: with generational knowledge and wires more than the financial guard
- 34:47Speaker 2: Guide Financial guide. Doctor keene E Wallace, my brother new
- 34:53Speaker 2: cap Apital PSI Divine nine. Man, this is outstanding, man, outstanding.
- 34:58Speaker 2: You know we're going to talk again and you're gonna
- 35:01Speaker 2: get your picture on this wall, I promise you, because.
- 35:03Speaker 1: This wall used to be celebrity with your self leverage.
- 35:06Speaker 2: I just want to feel it with people who will
- 35:08Speaker 2: change in everyday people's lives through financial education, small business knowledge,
- 35:13Speaker 2: uh nonprofit influencers, because that's what we need. We need
- 35:18Speaker 2: people within the community that can change our financial genetic code.
- 35:24Speaker 2: I hope, I hope you realize I got the message
- 35:27Speaker 2: and you educated me on my own show.
- 35:29Speaker 1: Brother, there it is. There's a shirt right now. We
- 35:34Speaker 1: got Masterclass.
- 35:36Speaker 3: Yeah, we got the shirts going on everything. We're gonna
- 35:38Speaker 3: start selling those. We have the definite website.
- 35:40Speaker 1: What's your website? Doctor J.
- 35:42Speaker 3: Wallace dot com, d r J Wallace dot com. You
- 35:45Speaker 3: can hit me on Instagram as well, Doctor J. Wallace
- 35:48Speaker 3: and LinkedIn Doctor Joaquin Wallace. But most importantly, you know,
- 35:53Speaker 3: buy the book. But when you purchase the book, make
- 35:59Speaker 3: sure that you get a paperback and or a hard copy,
- 36:02Speaker 3: not the kindle because there again you can do the
- 36:03Speaker 3: exercise on the back.
- 36:06Speaker 1: Which is paramount. Is that you leave a review.
- 36:11Speaker 3: That's so important because that gets it in the eyes
- 36:14Speaker 3: of other individuals. And that's the one thing that I
- 36:17Speaker 3: would say to anyone who purchased the book. Prefer the book,
- 36:21Speaker 3: make sure you read it for one obviously, but then
- 36:24Speaker 3: make sure that you leave a nice review because that's
- 36:26Speaker 3: what drives the algorithms in Amazon.
- 36:31Speaker 2: I heard that again. Thank you with Dr Wallas for
- 36:33Speaker 2: coming on my show. Brother, you are special and do
- 36:36Speaker 2: my favor sending us a jpeg so we can promote
- 36:40Speaker 2: it on my platforms. That's what I you know, that's
- 36:43Speaker 2: what I do I'm here to promote people are changing
- 36:45Speaker 2: people's lives, and the information that you have conveyed to
- 36:49Speaker 2: me on this show, you are definitely changing people's lives.
- 36:51Speaker 1: You open my eyes.
- 36:53Speaker 2: That made me realize that I am who I am
- 36:56Speaker 2: because that's how I was raised. My parents gave me
- 36:59Speaker 2: this sen some financial education, and it took me years
- 37:03Speaker 2: to kind of trust the process. But when the process
- 37:07Speaker 2: was never shown to me as a kid, I didn't
- 37:09Speaker 2: have any foundations.
- 37:11Speaker 3: Right, and now you know your financial genetico, We're going
- 37:13Speaker 3: to look at it right.
- 37:15Speaker 2: Yeah, thank you, brother, appreciate you, Man, appreciate you, Thanks lot,
- 37:18Speaker 2: thank you for listening.
- 37:19Speaker 1: To this episode.
- 37:20Speaker 2: Now I need for you to do me a favor
- 37:22Speaker 2: right now to follow or subscribe to Money Making Conversation.
- 37:26Speaker 2: It's free and you can find it on the iHeartRadio app, Spotify,
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- 37:39Speaker 1: Keep winning