Latest / The Steve Harvey Morning Show / Building Your Brand: Her book Dark, Dirty, Dangerous chronicles her journey in manufacturing and winning!

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Building Your Brand: Her book Dark, Dirty, Dangerous chronicles her journey in manufacturing and winning! · The Steve Harvey Morning Show

• 0:05
  Speaker 1: Welcome to the show.
• 0:06
  Speaker 2: I'm Rashan McDonald, the host of Money Making Conversations Masterclass,
• 0:10
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  Speaker 1: Hi, this is Rashan McDonald.
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  Speaker 3: motivated most people, motivated to change your lives and give
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  Speaker 3: you information so you can have a better day and
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  Speaker 3: also make decisions because you've heard it someplace else, many
• 1:24
  Speaker 3: many times. If you're a first time listener, welcome. If
• 1:27
  Speaker 3: you've been here before, welcome back. My guess is the
• 1:31
  Speaker 3: president and CEO of Electrosoft. That's right, the President and
• 1:35
  Speaker 3: CEO of Electrosoft Incorporated, ESI and Electronics Manufacturing, the engineering
• 1:41
  Speaker 3: firm in the United States. She wrote a comment of
• 1:44
  Speaker 3: age book that is a semi autobiographical because her family
• 1:49
  Speaker 3: owns a manufacturing business that she wanted no part of.
• 1:53
  Speaker 1: Nothing.
• 1:53
  Speaker 3: She didn't want to be a part of it. She
• 1:55
  Speaker 3: tells that journey in her book and more. The book
• 1:57
  Speaker 3: is called dark, Dirty, Dangerous. Please welcome the Money Making Conversations,
• 2:02
  Speaker 3: Mastic Class, Caler, Trotman.
• 2:04
  Speaker 4: How are you doing, Caller, I'm great, How are you well?
• 2:09
  Speaker 3: Thank you for coming on the show. This is the
• 2:10
  Speaker 3: second time I've interviewed Carler. The first time I interviewed
• 2:13
  Speaker 3: I had not read her book. And my reason I
• 2:16
  Speaker 3: say the book is, first of all, the book is
• 2:18
  Speaker 3: very entertained, and it's humorous, it's it's filled with sarcasm
• 2:24
  Speaker 3: and facts, and it also has an edge to it
• 2:28
  Speaker 3: because it allows you to see a side of a
• 2:32
  Speaker 3: person who's in the industry and their perspective. Why did
• 2:35
  Speaker 3: you write the book, dark, Dirty, Dangerous Caller?
• 2:40
  Speaker 4: Well, honestly, people always ask me, how did you and
• 2:43
  Speaker 4: your family get into the electronics industry, into manufacturing, because honestly,
• 2:49
  Speaker 4: I've not ever met anyone that looked like me that
• 2:52
  Speaker 4: did what we did. And so the opportunity came up
• 2:56
  Speaker 4: for me to write a thought leadership book on electronics manufacturing,
• 3:01
  Speaker 4: and I thought that sounds horrible quite honestly, who wants
• 3:06
  Speaker 4: to read about that? But I realized that I was
• 3:09
  Speaker 4: in a unique position. My family was in a industry
• 3:13
  Speaker 4: that has high barriers to entry. My parents went to
• 3:17
  Speaker 4: college just like a lot of parents do, and they
• 3:20
  Speaker 4: had this opportunity to bet on themselves, and that bet
• 3:23
  Speaker 4: ultimately changed the entire trajectory of our family and thus
• 3:27
  Speaker 4: creating generational wealth. So I wanted to use the backdrop
• 3:31
  Speaker 4: of the manufacturing story to really tell a story about family,
• 3:35
  Speaker 4: about the industry, about wealth, and about succession planning.
• 3:40
  Speaker 3: Well, first, of all, thank you for that opening, because
• 3:43
  Speaker 3: the book is about her, okay, and there's also a
• 3:47
  Speaker 3: book about how people can be perceived. This is the
• 3:52
  Speaker 3: way you could see success. And she went through that
• 3:55
  Speaker 3: journey because she didn't want to be in manufacturing and
• 3:59
  Speaker 3: she says a book, I want to be a dancer.
• 4:01
  Speaker 3: I want to be a dancer. And then she also
• 4:04
  Speaker 3: was by watching TV, swayed by what she saw on TV.
• 4:09
  Speaker 3: She wanted to be that personal TV. So let's talk
• 4:12
  Speaker 3: about that journey because I think it's important because here
• 4:15
  Speaker 3: your career that you are now living in, now that
• 4:18
  Speaker 3: you're not journey. Being the president of this company your
• 4:22
  Speaker 3: family started was not a journey you saw. Why didn't
• 4:25
  Speaker 3: you see it?
• 4:26
  Speaker 1: Carla?
• 4:28
  Speaker 4: I think a lot of us don't see the family's
• 4:31
  Speaker 4: business as something we would want to do. We look
• 4:34
  Speaker 4: at the hard work, the sacrifice, the second mortgage, the
• 4:38
  Speaker 4: struggle that it takes to go from zero to one
• 4:42
  Speaker 4: hundred in building a business, and it's not always a
• 4:44
  Speaker 4: pretty thing. We are taught in school to get good grades,
• 4:49
  Speaker 4: go to a good college, get that good corporate job
• 4:52
  Speaker 4: with those good benefits, and everybody fight for the c suite,
• 4:56
  Speaker 4: but we all can't be in the c suite. And
• 4:59
  Speaker 4: I think that there's a great diss service that schools
• 5:04
  Speaker 4: dude for all of us, not just the black community.
• 5:08
  Speaker 4: But they don't really realize, or we don't realize that
• 5:11
  Speaker 4: most of the businesses that run this country are small businesses.
• 5:15
  Speaker 4: The ones that are employing people are small businesses. And
• 5:18
  Speaker 4: a majority of the businesses in the world are family businesses.
• 5:23
  Speaker 4: And so there's a lot of mis education. And I
• 5:26
  Speaker 4: just went along with what we were told, just go
• 5:29
  Speaker 4: get a job. And that's what I wanted, that fancy
• 5:31
  Speaker 4: job where I were nice clothes and rode the train
• 5:33
  Speaker 4: into the city and made a lot of money.
• 5:35
  Speaker 3: Now, okay, now my father was a truck driver. Okay,
• 5:39
  Speaker 3: So when I said my father was a truck driver
• 5:41
  Speaker 3: to my friends in college, they were okay, Now, what
• 5:45
  Speaker 3: if didn't people have a different reaction to you when
• 5:48
  Speaker 3: you told them what your father did that didn't start
• 5:52
  Speaker 3: seeking in that truck driver owner of a manufacturing company.
• 5:59
  Speaker 4: Well, I'll tell you this, so quite honestly, that shift
• 6:05
  Speaker 4: in people wanting to be an entrepreneur is relatively new. Okay,
• 6:10
  Speaker 4: everyone wanted to work for those big corporations. Now when
• 6:15
  Speaker 4: we are as people of color. When we say our
• 6:18
  Speaker 4: family owns a business, the thought is not that we
• 6:21
  Speaker 4: own a multimillion dollar business, right, The thought is that
• 6:24
  Speaker 4: we own you know, we're just trying to make things
• 6:28
  Speaker 4: ends meet. And what I didn't realize was that our
• 6:32
  Speaker 4: small business was actually a multimillion dollar enterprise.
• 6:36
  Speaker 1: Wow.
• 6:37
  Speaker 3: And that's what this book is all about. Dark Dirty, Dangerous,
• 6:40
  Speaker 3: a person who her journey, her journey through their realization.
• 6:44
  Speaker 3: But also it's some unique things that you talk about
• 6:47
  Speaker 3: in the book because you talk about manufacturing and then
• 6:51
  Speaker 3: you talk about technology, how technology has changed the game
• 6:56
  Speaker 3: in their lingo and social media and how it was
• 7:00
  Speaker 3: become hip where manufacturing feels dark, dirty, dangerous and technology
• 7:07
  Speaker 3: feels cool and fly talk about that because I found
• 7:10
  Speaker 3: that very entertained.
• 7:11
  Speaker 1: There was one of the more entertaining parts of your book.
• 7:15
  Speaker 4: Absolutely well, you think about it, like the title says, dark, dirty, dangerous.
• 7:20
  Speaker 4: Who have this image of manufacturing as these workers leaving
• 7:25
  Speaker 4: when the whistle blows and they come out in their
• 7:27
  Speaker 4: overalls with foot on their faces and they're carrying a
• 7:29
  Speaker 4: lunch pail. That is the way that media sensationalizes it,
• 7:33
  Speaker 4: and that's what we believe. But honestly. I mean, think
• 7:36
  Speaker 4: about right now politically, how much money and time and
• 7:41
  Speaker 4: energy is being put into the manufacturing industries. And they're
• 7:44
  Speaker 4: not talking about like you know, minerals and coal. They're
• 7:49
  Speaker 4: talking about chips, and they're talking about building products, building technology,
• 7:55
  Speaker 4: and it's really a huge industry that people think oftentimes,
• 8:00
  Speaker 4: specifically in my industry of electronics, that it overseas manufacturing,
• 8:05
  Speaker 4: but when you think about it, so our company, what
• 8:07
  Speaker 4: we do is we build what I call the brain
• 8:09
  Speaker 4: and central nervous system of a device. So think of
• 8:12
  Speaker 4: an iPhone. Apple has no manufacturing facilities in the US.
• 8:17
  Speaker 4: They have none at all, quite honestly, but they outsource
• 8:20
  Speaker 4: their drawings, their intellectual property to a company in Asia
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  Speaker 4: that builds their products for them. My company does the
• 8:28
  Speaker 4: same exact thing, but for industrial and defense companies, and
• 8:32
  Speaker 4: we build the items that are inside of electronics, like
• 8:34
  Speaker 4: the printed circuit board assemblies, the cables, the wiring harnesses,
• 8:38
  Speaker 4: the panel assemblies. And the way that we've been doing
• 8:42
  Speaker 4: this is that we focus not on the product you
• 8:45
  Speaker 4: would buy at a major retailer, but the products that
• 8:49
  Speaker 4: are in industrial and defense, and that allows us to
• 8:52
  Speaker 4: focus on a high mix of different products and assemblies
• 8:56
  Speaker 4: at a lower to mid range volume, So we don't
• 8:58
  Speaker 4: compete with Asia. We just work with companies that want
• 9:02
  Speaker 4: to protect their IP and their intellectual property and make
• 9:06
  Speaker 4: sure that they it's not going to be stolen because
• 9:09
  Speaker 4: it's hard to enforce once you leave the country. So
• 9:12
  Speaker 4: our client yes, and so it's an area that is
• 9:16
  Speaker 4: not talked about. It's hardware technology. We are a big
• 9:20
  Speaker 4: part of making products come to life Without manufacturers like me,
• 9:25
  Speaker 4: a lot of ideas don't come through fruition. We're the
• 9:28
  Speaker 4: hidden secret. And so when you think of manufacturing now
• 9:33
  Speaker 4: you have to think of it from a technological perspective
• 9:36
  Speaker 4: of wires and cables, but you can also think that
• 9:40
  Speaker 4: manufacturing is about taking something from its raw state and
• 9:44
  Speaker 4: adding something some additive value and making it into something else.
• 9:48
  Speaker 4: So that could be someone that puts together office furniture
• 9:51
  Speaker 4: that is considered a manufacturer. It could be a baker.
• 9:56
  Speaker 4: They are taking raw material and they're making it into
• 9:58
  Speaker 4: something into a finished grid. So manufacturing has a huge
• 10:03
  Speaker 4: array of definitions that you can choose from, but we
• 10:06
  Speaker 4: really need to start focusing in on the fact that
• 10:09
  Speaker 4: this is a hot industry that people need to start
• 10:12
  Speaker 4: looking at for opportunity, especially in the black community.
• 10:17
  Speaker 3: Wow, I'm talking to Caller Tropman. She's the president and
• 10:20
  Speaker 3: CEO of Electrosoft. Her book Dark, Dirty, Dangerous. It's a
• 10:25
  Speaker 3: boy manufacturing industy and industry, that industry that she didn't
• 10:29
  Speaker 3: see her future in. In fact, she wanted to be
• 10:31
  Speaker 3: a dancer, like I said earlier, and she went to
• 10:34
  Speaker 3: corporate America, was working for other people while the company
• 10:37
  Speaker 3: was over there just doing his thing. She was looking
• 10:39
  Speaker 3: at it, but she was over there trying to do
• 10:41
  Speaker 3: her thing in corporate. In fact, she started another business.
• 10:44
  Speaker 1: She started another business.
• 10:46
  Speaker 3: Y'll tell everybody how you started another business while there's
• 10:49
  Speaker 3: other big business was still running over there that you
• 10:52
  Speaker 3: had nothing to do with at the time.
• 10:53
  Speaker 4: Talk to us call her absolutely again. I didn't want
• 10:57
  Speaker 4: to have anything to do with my parents because I
• 10:59
  Speaker 4: wanted to originally be a dancer. And my father said,
• 11:02
  Speaker 4: you're a great dancer, but you're used to nice things,
• 11:05
  Speaker 4: so you might want to think about a career where
• 11:07
  Speaker 4: you can make some money. Right. So the few options
• 11:10
  Speaker 4: I came up either engineering or business, and I settled
• 11:14
  Speaker 4: on business logistics, which is basically supply chain global scheduling,
• 11:19
  Speaker 4: getting something from point of origin to point of consumption
• 11:22
  Speaker 4: using math and computers and a bunch of things. So
• 11:25
  Speaker 4: I worked in that career and I got married and
• 11:28
  Speaker 4: had gotten two had two very difficult and complex pregnancies.
• 11:34
  Speaker 4: During that time. You could not go on Facebook and write,
• 11:39
  Speaker 4: you know, can somebody help me give me an idea
• 11:40
  Speaker 4: of orrow? On Amazon and buy something. You had to
• 11:42
  Speaker 4: basically go on a discussion board and talk to other
• 11:45
  Speaker 4: mothers like what should I do? So here we are
• 11:48
  Speaker 4: on discussion boards lamenting about how difficult and terrible pregnancy
• 11:51
  Speaker 4: can be. And I became the go to person. Because
• 11:55
  Speaker 4: of my background, I was able to source and identify
• 11:57
  Speaker 4: products that other women had use to help them from
• 12:01
  Speaker 4: all over the world. They just didn't have distribution, so
• 12:05
  Speaker 4: that's that was the missing link for them. So I
• 12:08
  Speaker 4: learned how to create a website e commerce site, and
• 12:12
  Speaker 4: had a store for women who were having difficult pregnancies
• 12:15
  Speaker 4: and postpartums. They were and I was working full time
• 12:19
  Speaker 4: and the store worked twenty four hours a day and
• 12:22
  Speaker 4: pretty much people would place an order with me and
• 12:24
  Speaker 4: I would let the women that had the products know
• 12:27
  Speaker 4: and they would shift them out. So I got the
• 12:29
  Speaker 4: money up front and pay the people as they shipped them.
• 12:32
  Speaker 4: So that was my first foray in a business for myself,
• 12:37
  Speaker 4: and I learned in that process that marketing was changing,
• 12:40
  Speaker 4: and it was changing in a way that business owners
• 12:43
  Speaker 4: needed to have a huge presence online in the way
• 12:47
  Speaker 4: that they wanted to. People will stalk you from afar
• 12:49
  Speaker 4: before they approach, so you had to make sure you
• 12:53
  Speaker 4: had the right image and marketed yourselves in a way
• 12:57
  Speaker 4: that would attract them. But my family business was not
• 13:00
  Speaker 4: doing that yet, so I said, and I came to
• 13:04
  Speaker 4: that epiphany as well. I, you know, had these small children,
• 13:06
  Speaker 4: and I said, I don't want to work like this anymore.
• 13:08
  Speaker 4: I don't want to fly anywhere anymore. I should be
• 13:11
  Speaker 4: helping my family business. Legacy is more important. And so
• 13:15
  Speaker 4: I just transitioned all of the knowledge that I had
• 13:18
  Speaker 4: and helped my family business revitalize what was ultimately a
• 13:22
  Speaker 4: flat revenue streak.
• 13:24
  Speaker 1: Cool.
• 13:25
  Speaker 3: Like I said when I said, I'd love you, let
• 13:27
  Speaker 3: me just clarify what I'm saying there. I have six sisters,
• 13:31
  Speaker 3: and my oldest sister is so much like you. I
• 13:35
  Speaker 3: wouldn't be on this radio show, you know. She when
• 13:39
  Speaker 3: I was there trying to be a stand up comedian.
• 13:41
  Speaker 3: She was there listening to my jokes. When I was
• 13:44
  Speaker 3: there in college and wanted to quit, she told me
• 13:46
  Speaker 3: not to whenever I had doubt. Now she doesn't even
• 13:49
  Speaker 3: know these things. If she hears a show, she probably
• 13:52
  Speaker 3: didn't know the impacts she had on me. But you
• 13:55
  Speaker 3: have the inspiration because of the fact that you know
• 13:58
  Speaker 3: life gives you an opportunity. When I tell people who
• 14:01
  Speaker 3: listen to this show, is that your story is perfect
• 14:06
  Speaker 3: for so many people to understand that sometimes what you
• 14:11
  Speaker 3: need to be doing you have blinders on, and once
• 14:16
  Speaker 3: you take off those blinders, then the work starts. And
• 14:20
  Speaker 3: I say that because now you're in the family business.
• 14:26
  Speaker 3: But it's not as simple as people would think, because
• 14:29
  Speaker 3: you got other relatives, you got the parents.
• 14:34
  Speaker 5: Please don't go anywhere. We'll be right back with more
• 14:37
  Speaker 5: money Making Conversations Masterclass. Welcome back to the Money Making
• 14:47
  Speaker 5: Conversations Masterclass, hosted by Rashaan McDonald. Money Making Conversations Masterclass
• 14:53
  Speaker 5: continues online at Moneymakingconversations dot com and follow money Making
• 14:58
  Speaker 5: Conversations Masterclass Facebook, Twitter, and Instagram.
• 15:02
  Speaker 3: So I'm speaking to the president and CEO of Electrosoft Incorporated,
• 15:06
  Speaker 3: as EESI and electronics manufacturing engineering firm in the United States.
• 15:12
  Speaker 3: I think I picked up another little sister in my
• 15:14
  Speaker 3: life here. Her name is Carler Trotman. I hope she
• 15:17
  Speaker 3: don't mind me saying that, because she's an inspiration. She
• 15:20
  Speaker 3: has a book called Dark, Dirty, Dangerous, and it's an autobiographic.
• 15:24
  Speaker 3: It's not a long read. And reason I say that
• 15:27
  Speaker 3: because she doesn't say that in the book. But when
• 15:28
  Speaker 3: you realize that she's talking about herself, and she's talking
• 15:32
  Speaker 3: about how she made a shift. She made a commitment
• 15:36
  Speaker 3: to not be engaged in her family business, which was
• 15:39
  Speaker 3: a multimillion dollar business.
• 15:41
  Speaker 1: She went to college, she did the corporate world, she.
• 15:45
  Speaker 3: Started her own business that was not related to the
• 15:49
  Speaker 3: manufacturing business, and then she looked at us kids, and
• 15:52
  Speaker 3: she realized, you know, I'm gonna go do this. When
• 15:57
  Speaker 3: you decided to go into the business, was about that
• 16:01
  Speaker 3: and some of the things that you had to deal
• 16:06
  Speaker 3: with in making that transition, which one would think would
• 16:09
  Speaker 3: be easy.
• 16:11
  Speaker 4: Definitely not easy. I think the first thing was my
• 16:14
  Speaker 4: dad always told me that people go into business with
• 16:16
  Speaker 4: people who have something to offer. And I noticed that
• 16:20
  Speaker 4: early in life when I would work there in the summer,
• 16:22
  Speaker 4: work there randomly. It was I really didn't get the
• 16:26
  Speaker 4: respect that I would get somewhere else as a professional,
• 16:30
  Speaker 4: and it made me realize that I really didn't have
• 16:32
  Speaker 4: anything to offer. But when I came back to the
• 16:35
  Speaker 4: family business, I had a corporate career, I had a degree,
• 16:40
  Speaker 4: and then I had my own business that was successful
• 16:42
  Speaker 4: that spoke for itself. But I had also carved out
• 16:45
  Speaker 4: a niche in this online marketing that the company had
• 16:50
  Speaker 4: not been experiencing at all. And seeing the proof and
• 16:54
  Speaker 4: the pudding was really helpful for my dad to really
• 16:57
  Speaker 4: change his mind about seeing me more as a partner
• 17:01
  Speaker 4: as opposed to just as daughter. And I think that's
• 17:04
  Speaker 4: really important in family business. Some family businesses have you
• 17:07
  Speaker 4: worked there from birth to death. I didn't think that
• 17:11
  Speaker 4: route at all. I had a different thought. I thought that,
• 17:16
  Speaker 4: you know, I wanted to do something else. But I
• 17:18
  Speaker 4: will tell you that that outside experience gave me a
• 17:21
  Speaker 4: negotiating edge when it came to my family, when it
• 17:24
  Speaker 4: came to being able to make decisions within the business
• 17:28
  Speaker 4: and being able to see the business not as my
• 17:31
  Speaker 4: family business but an asset. This wasn't just you know,
• 17:34
  Speaker 4: if my parents had a beauty salon, if they had
• 17:36
  Speaker 4: a liquor store, if they had a shoe repair shop.
• 17:39
  Speaker 4: I now see it as an asset. It is something
• 17:42
  Speaker 4: that if I did not want to take over, I
• 17:44
  Speaker 4: would have found somebody to run it and treated it
• 17:47
  Speaker 4: as an asset on my balance sheet, as a way
• 17:50
  Speaker 4: to have additional stream of income. And I think that
• 17:54
  Speaker 4: that change happened when I had my own business and
• 17:57
  Speaker 4: I saw what a small business can do for you.
• 18:00
  Speaker 1: Okay, my daughter, Okay, I apologies, confuses your thought.
• 18:04
  Speaker 4: No, go ahead, okay, mine, go ahead.
• 18:06
  Speaker 3: You know that my daughter, she works for my wife
• 18:08
  Speaker 3: and I and and so she's the only child. And
• 18:13
  Speaker 3: she she graduated with an honors degree in digital media.
• 18:17
  Speaker 1: And she didn't want to work for us either.
• 18:18
  Speaker 3: So I'm not saying I'm not laugh and I tease you,
• 18:21
  Speaker 3: but my daughter did not want to work for us,
• 18:23
  Speaker 3: definitely didn't want to work for a dad. And I
• 18:26
  Speaker 3: had to convince her, and then she had to move
• 18:29
  Speaker 3: from another city. And now she says, that's the greatest
• 18:31
  Speaker 3: thing she's decisions she's ever made.
• 18:34
  Speaker 1: One.
• 18:35
  Speaker 3: I respect her one. I had to show her that
• 18:38
  Speaker 3: I valued her. She wasn't just a family hire. So
• 18:42
  Speaker 3: I understand what you're saying, and then now she understands
• 18:45
  Speaker 3: her value in the company is a necessity. It's not
• 18:49
  Speaker 3: something that I don't remind her about or or thank
• 18:53
  Speaker 3: her for doing, because she is an asset to my company.
• 18:56
  Speaker 3: And I think that's really a super blessing. And I'm
• 18:59
  Speaker 3: sure you're your parents or most my parents are passed.
• 19:02
  Speaker 3: If your parents are both for lat they appreciate that
• 19:05
  Speaker 3: because of the fact that you want to see that,
• 19:07
  Speaker 3: you want to see your child understand my dreams. I
• 19:11
  Speaker 3: wanted to understand my dreams and then maybe create a legacy,
• 19:14
  Speaker 3: because that's what we're talking about now, which you is
• 19:17
  Speaker 3: a legacy, correct.
• 19:19
  Speaker 4: Yes, yeah, I mean it's really I think about any
• 19:23
  Speaker 4: what other thing do you have in this world that
• 19:26
  Speaker 4: you can put all of your time, your energy in
• 19:30
  Speaker 4: your relationships and build up and then pass on to
• 19:34
  Speaker 4: the next generation to continue doing it at that same
• 19:38
  Speaker 4: level or better and create residual income for generations, Like
• 19:44
  Speaker 4: you can't do it for a job, you can't do it,
• 19:47
  Speaker 4: you know, really, the business is one of the best way.
• 19:51
  Speaker 4: Family business is one of the best ways to pass
• 19:54
  Speaker 4: generational wealth from one generation to the next.
• 19:57
  Speaker 3: To answer this question called it in the book as
• 20:00
  Speaker 3: an accomplished professional because you talk about it. You went
• 20:02
  Speaker 3: back to school. I did graduate school, and you winning
• 20:04
  Speaker 3: back and got an NBA. She discusses this in the book.
• 20:07
  Speaker 3: She tells you just because you get an NBA doesn't
• 20:09
  Speaker 3: mean you know how to run a business. How laughed
• 20:12
  Speaker 3: at that when I read that, how did your previous
• 20:14
  Speaker 3: experience and influence the tone or approach of writing is dark, dirty, dangerous.
• 20:22
  Speaker 4: I think that going into business and not knowing what
• 20:24
  Speaker 4: you're doing as a humbling experience in and of itself.
• 20:28
  Speaker 4: You're constantly putting out fires and constantly trying to make
• 20:32
  Speaker 4: thousands upon thousands of decisions to steer the company in
• 20:36
  Speaker 4: the right direction. And I felt that all the books
• 20:39
  Speaker 4: that I had read were written from a perspective of,
• 20:44
  Speaker 4: like Hubris, so oh, this is the right way and
• 20:47
  Speaker 4: this is how you do it. And I wanted to
• 20:49
  Speaker 4: come from an approach of I don't know what the
• 20:51
  Speaker 4: right way is, but this is the way we did it,
• 20:54
  Speaker 4: and it worked, and here's some other ways that we've
• 20:57
  Speaker 4: learned as well along the way. We wanted to kind
• 21:00
  Speaker 4: of quicken the learning curve for other family businesses or
• 21:04
  Speaker 4: other people who wanted to create family businesses. I wanted
• 21:08
  Speaker 4: to be able to be honest that entrepreneurship is a
• 21:12
  Speaker 4: lonely journey and that you need a good network of
• 21:15
  Speaker 4: people to support you. You need to have your own team.
• 21:19
  Speaker 4: And these are all the things that I lived. And
• 21:21
  Speaker 4: I feel that the humble approach that I've had in
• 21:23
  Speaker 4: business has helped us become very successful because we're not
• 21:27
  Speaker 4: afraid to ask for help.
• 21:30
  Speaker 3: That's important, asking for help. The word humble. A lot
• 21:34
  Speaker 3: of people say that around me, and then my wife
• 21:36
  Speaker 3: tell me, so you so over confident, but in both
• 21:40
  Speaker 3: of you you have to be both. Though you know,
• 21:42
  Speaker 3: I'm pretty sure Caller that you're a very confident person,
• 21:45
  Speaker 3: but you but you value that moment to be humble because,
• 21:49
  Speaker 3: like I said, some people, shine can't be shined on
• 21:52
  Speaker 3: everybody because it can lessen them of make them feel weak.
• 21:57
  Speaker 3: But when you in this book, you've got a lot
• 21:59
  Speaker 3: of surprise. Accuse, I'm gonna tell you, I enjoyed reading
• 22:02
  Speaker 3: the book. I enjoyed the storytelling that I think the
• 22:06
  Speaker 3: storytelling moved me the most because you are a interesting
• 22:10
  Speaker 3: and entertaining thought provoker. And like I said, we didn't
• 22:14
  Speaker 3: talk about it. If you read the book when she starts.
• 22:16
  Speaker 3: She didn't talk about it in detail, but her description
• 22:19
  Speaker 3: between the difference between manufacturing and technology is very funny.
• 22:24
  Speaker 3: If you read the book, you'll find it very humorous.
• 22:26
  Speaker 3: And I'm not talking about it in a nerdy way either.
• 22:29
  Speaker 3: It's just really instrumental.
• 22:30
  Speaker 1: Interesting.
• 22:31
  Speaker 3: When you see somebody who's in the manufacturing business, they
• 22:35
  Speaker 3: see another competitive feel that suddenly has blown up, but
• 22:39
  Speaker 3: they understand why it is blown up because it has
• 22:42
  Speaker 3: suddenly become cool. And where manufacturing is being perceived as
• 22:46
  Speaker 3: this dark, unionized, a hard hat you know, pot belly men,
• 22:55
  Speaker 3: old people, male driven industry. You can you have to
• 23:02
  Speaker 3: dress a certain way, you know, the whistle blows when
• 23:06
  Speaker 3: you have to get off from work. That's the image
• 23:08
  Speaker 3: of manufacturing. Did they Did I miss anything there?
• 23:11
  Speaker 2: No?
• 23:11
  Speaker 4: You got it. You got it absolutely Yeah. And my
• 23:16
  Speaker 4: hope was that people would see it differently, but also
• 23:19
  Speaker 4: think about other industries that they may that may be
• 23:22
  Speaker 4: flying under the radar, that they could potentially go into
• 23:26
  Speaker 4: and create their own businesses and create generational wealth for themselves.
• 23:31
  Speaker 3: Now, so what are some of the reactions that you've
• 23:33
  Speaker 3: gotten some of the feedback from the readers.
• 23:37
  Speaker 4: I was actually surprised quite a few. I had a
• 23:41
  Speaker 4: white gentlemen reached out to me and said, I really
• 23:43
  Speaker 4: think of myself as an open minded person, open to diversity,
• 23:47
  Speaker 4: equity and inclusion in general. But your book made me
• 23:51
  Speaker 4: realize the privilege that I that I still have, and
• 23:55
  Speaker 4: that took me by surprise. My son, my sixteen year old,
• 23:59
  Speaker 4: read part of it. He hasn't read the whole thing yet.
• 24:01
  Speaker 4: He's in school still right now, and he said it
• 24:05
  Speaker 4: wasn't boring, and I said, well, good, because I wrote
• 24:09
  Speaker 4: it because I want people, young young people to think
• 24:12
  Speaker 4: about what they could potentially be. The gentleman that was
• 24:17
  Speaker 4: on before me had said that they had something similar
• 24:19
  Speaker 4: to what my father and I always say, if you
• 24:21
  Speaker 4: can see it, you can be it. We want to
• 24:23
  Speaker 4: set that example of black excellence as having your own business,
• 24:27
  Speaker 4: as being engineers, of being in complicated, complex fields in
• 24:33
  Speaker 4: STEM and seeing yourself there. It's helpful to know that
• 24:37
  Speaker 4: someone else was successful at it so that you can
• 24:40
  Speaker 4: see yourself in it. And we spend a lot of
• 24:42
  Speaker 4: time going out and doing that, and that was part
• 24:46
  Speaker 4: of the reason, actually a big reason for the book
• 24:48
  Speaker 4: to reach more people so that we can be the
• 24:51
  Speaker 4: example one of many of how you can be successful
• 24:55
  Speaker 4: in stem, manufacturing and business.
• 24:59
  Speaker 1: Cool as a closer out real quick.
• 25:01
  Speaker 3: How do we find this book, Dark, Dirty Dangerous? Number
• 25:04
  Speaker 3: one on Amazon, by the way, Ladies and Gentlemen, number
• 25:07
  Speaker 3: one on Amazon, Dark Dirty Dangerous.
• 25:09
  Speaker 1: The author call a Tropman.
• 25:12
  Speaker 4: Yes, Amazon, Barnes and Noble, Target, Walmart, many major bookseller.
• 25:17
  Speaker 4: Thank you so much for the support.
• 25:20
  Speaker 3: Well, she sees the light, y'all, she sees the light.
• 25:22
  Speaker 3: She sees the manufacturing light. Thank you, caller Tropman for
• 25:26
  Speaker 3: coming on Money Making Conversations Master Class.
• 25:28
  Speaker 1: I told you y'all gonna read your book. I told
• 25:30
  Speaker 1: you I was gonna read your book.
• 25:31
  Speaker 4: You sure did. I appreciate you.
• 25:33
  Speaker 3: Thank you for taking the time to come back on
• 25:35
  Speaker 3: my show and let me share it with my audience.
• 25:37
  Speaker 1: You'll be safe and keep keep keep manufacturing.
• 25:40
  Speaker 4: Okay, I sure will. Thank you Cool.
• 25:44
  Speaker 3: This has been another edition of Money Making Conversations Masterclass
• 25:47
  Speaker 3: hosted by me Rushan McDonald. Thank you to our guest
• 25:50
  Speaker 3: on the show today and thank you for listening audience now.
• 25:53
  Speaker 3: If you want to listen to any episode or want
• 25:55
  Speaker 3: to be a guest on the show, visit Moneymakingconversations dot com.
• 26:00
  Speaker 3: Our social media handle is money Making Conversations and if
• 26:05
  Speaker 3: you want to join us next week, remember to always
• 26:08
  Speaker 3: leave with your gifts.
• 26:09
  Speaker 1: Keep winning.
• 26:10
  Speaker 3: This has been another edition of money Making Conversation Masterclass
• 26:13
  Speaker 3: posted by me Rashaun McDonald. Thank you to our guests
• 26:16
  Speaker 3: on the show today and thank you our listening to
• 26:19
  Speaker 3: audience now. If you want to listen to any episode
• 26:21
  Speaker 3: I want to be a guest on the show, visit
• 26:24
  Speaker 3: Moneymakingconversations dot com. Our social media handle is money Making Conversations.
• 26:29
  Speaker 3: Join us next week and remember to always leave with
• 26:31
  Speaker 3: your gifts.
• 26:32
  Speaker 1: Keep winning.