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Surprise Travel Company: The Pack Up + Go Story with Founder Lillian Rafson |#132
What if you didn’t know where you were traveling until the day you left? Lillian Rafson, Founder and CEO of @packupgo_travel, shares how a random conversation in a hostel in Riga led her to move back to Pittsburgh and start a surprise travel company at 23. Turning a simple idea into a company that has sent more than 50,000 travelers to 300+ destinations across the U.S. takes more than good marketing — it requires trust, logistics, and a deep understanding of how people actually want to travel. The conversation explores how surprise travel works, why travelers willingly give up control, and…
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