Latest / The Steve Harvey Morning Show / Todd "TJ" Duckett, D'Angela Steed, Steven Clarke & Dawn Hendricks

Transcript

Todd "TJ" Duckett, D'Angela Steed, Steven Clarke & Dawn Hendricks · The Steve Harvey Morning Show

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Speaker 1: Welcome to Money Making Conversations. It's the show that she
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Speaker 1: Brandon expert Rashan McDonald. I will know he's given me
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Speaker 1: advice to many occasions. In incase you didn't notice, I'm
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Speaker 1: not broke. You know he'll be interview with celebrity CEOs,
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Speaker 1: entrepreneurs and industry decision make because it's what he likes
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Speaker 1: to do, It's what he likes to share. Now it's
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Speaker 1: time to hear from my man, Rashan McDonald. Money Making Conversations.
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Speaker 1: Here we come. Welcome money Making Conversations. I'm your host,
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Speaker 1: Rashan McDonald. Each Money Making Conversation shows about entrepreneurship and entertainment.
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Speaker 1: I provide the consumer and business owner access to celebrities, CEOs,
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Speaker 1: UH and entrepreneurs and industry decision makers, then turn deliver
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Speaker 1: information about career planning, motivation, financial literacy, and how they
2:14
Speaker 1: lead a balanced life. Appearing on the show today is
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Speaker 1: the director of Marketing and Public Relations for Golden Across
2:21
Speaker 1: Caribbean Bakery and Krill, which has over a hundred twenties
2:24
Speaker 1: stores in nine states. Stephen Clark, the senior vice president
2:29
Speaker 1: of Original program and in Production for dv One D'angelos,
2:32
Speaker 1: Steed d' angelo Excuse Steve the CEO FM Talent, which
2:37
Speaker 1: currently employs nearly two hundred employees working in twelve states
2:40
Speaker 1: across the country. Don Hendricks and Farmer Atlanta Falcons running
2:44
Speaker 1: Back who is now the owner of Duckett Brothers Distributing
2:47
Speaker 1: and the Printing King Todd Jeffrey Duckett. I like to
2:50
Speaker 1: call him T. J. Duckett from Michigan State. Let's get
2:53
Speaker 1: a roller because everybody needs to know about my show.
2:56
Speaker 1: I talked to the millennials, let them know that hey
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Speaker 1: come to us with the I'm your uncle eighteen to
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Speaker 1: thirty four. I'm your uncle. Come to me. I talked
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Speaker 1: to you doing the right on those HBC campuses and
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Speaker 1: campuses campuses nationwide. And also if you're here to understand
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Speaker 1: about leadership, about motivation, why you should be successful. That's
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Speaker 1: why you listen to Money Making Conversation. But more importantly,
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Speaker 1: it's the guests that I bring on the show because
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Speaker 1: I get them through my interview to share the succeeds,
3:19
Speaker 1: the secrets of their success. My next guest was appointed
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Speaker 1: director of Marketing and public Relations in May of twenty seventeen,
3:26
Speaker 1: but he's been with the company a lot longer than that.
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Speaker 1: And the Golden across the Caribbean Bakery and Grill with
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Speaker 1: which I didn't know they had restaurants. I used to
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Speaker 1: just go to the grocery store and just get my
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Speaker 1: my patties. But now I know better because they have
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Speaker 1: a hundred and twenties stores and nine states. They recently
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Speaker 1: opened to brand new, brand new locations in Houston, Texas,
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Speaker 1: my hometown, and this past weekend in Atlanta, Georgia, my
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Speaker 1: new hometown. Please welcome to Money Making Conversations. Stephen Clark.
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Speaker 1: Good morning, good morning, good morning, I got the accident working.
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Speaker 1: Come on, Jamaica, come on, you know, you know you
4:01
Speaker 1: can't escape the roots. And that's where I love. Went
4:04
Speaker 1: by one of your openings of Mariatta Beautiful Store three
4:07
Speaker 1: thousand square feet over there by Walmart. I went on
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Speaker 1: where that went. We sat down, was having some some
4:14
Speaker 1: great food festival where I get my dumplings. I had
4:17
Speaker 1: my I have me some oxtails, very nice flickers you know,
4:21
Speaker 1: you know peas and rides at the oxtail grave. And
4:27
Speaker 1: we was having fun just talking about your brand, you know,
4:30
Speaker 1: the brand that um. I have to admit that I've
4:33
Speaker 1: been um my, my staff or knew about the restaurant
4:36
Speaker 1: location I did, which is really crazy. I agree, you
4:40
Speaker 1: know what I'm saying, because because because because I've lived
4:42
Speaker 1: in New York, and then I'm living in Atlanta, and
4:45
Speaker 1: then now you have locations in Houston. So it's three
4:48
Speaker 1: major cities that I've been living in my major portion
4:51
Speaker 1: of my years in and I just thought, you just
4:53
Speaker 1: go to Krogers, get those paddies and go home. Now
4:55
Speaker 1: you can get the full menu. Tell us about that.
4:57
Speaker 1: I mean, I don't know how you were getting around
4:59
Speaker 1: New I don't know what your means of transportation, or
5:03
Speaker 1: because it's very hard to miss a g K in
5:06
Speaker 1: New York. We have stores in New York. Seriously. Yeah, um,
5:10
Speaker 1: so the heavy concentration is there. So you must have
5:13
Speaker 1: been in Albany or something. No, no, no, man hand
5:17
Speaker 1: man Hattan. Many go into Brooklyn. I go up to
5:21
Speaker 1: h you know, go up to of course Harlem, all
5:24
Speaker 1: those locations where I really enjoyed my experience. I lived
5:27
Speaker 1: in New York for from two thousand and five two
5:29
Speaker 1: thousand and seven, so I lived there in a prominent
5:32
Speaker 1: part of your growth period. Right, we have not only
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Speaker 1: in Kroger, but we're also in Dollar Tree nationwide, right,
5:38
Speaker 1: so it gives everybody an opportunity to taste this patty
5:42
Speaker 1: that has taken us so far. Yeah, it's like the nine,
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Speaker 1: the tent, the ten states, New York, New Jersey, Connecticut, Texas, Georgia, Florida, Maryland,
5:50
Speaker 1: North Carolina, Philadelphia area, and Massachusetts. And you say twenty
5:54
Speaker 1: three thousand retail outlets like you said, dollar stores, supermarket,
5:58
Speaker 1: club stores, can of the next Canada. Let's let's get
6:01
Speaker 1: let's stay with America first started before you start doing
6:04
Speaker 1: your chick for late things, just just expand the check
6:06
Speaker 1: for Jamaican food here. So so let's talk about the roots,
6:10
Speaker 1: you know, because I love when in my conversation you
6:13
Speaker 1: say we're authentic Jamaican. Tell us about that. I mean,
6:17
Speaker 1: we've been doing this for thirty years. Next year it
6:20
Speaker 1: will be um thirty years in business. So I have
6:23
Speaker 1: to congratulate my family on that. Um. My grandparents started
6:27
Speaker 1: baking bread dune buns in nineteen forty nine. Um. And
6:32
Speaker 1: then my uncle, you know rest in peace in the
6:35
Speaker 1: Great Legend, um, took the idea in nineteen eighty nine.
6:39
Speaker 1: It was like, you know what, we can sell more
6:40
Speaker 1: than bread. We can sell food, and we want to
6:44
Speaker 1: give people the experience and we want to take the
6:46
Speaker 1: taste of the Caribbean to the world. And that's what
6:48
Speaker 1: you've been doing that. We're here to that. And how
6:50
Speaker 1: did you come overboard with the company? I know it's
6:52
Speaker 1: a family operation, but just because your family don't mean
6:54
Speaker 1: you just get an automatically your mission ticket. Before this,
6:59
Speaker 1: I was, you know, had a job like everybody else,
7:02
Speaker 1: went to St. John's and um, I did some project
7:04
Speaker 1: management work. Yes yeah, yeah, yes, to bring for Alpha
7:09
Speaker 1: Fire off the episdon chapter proudly, um, you know, proudly
7:18
Speaker 1: what my father, My father had three stores. So when
7:22
Speaker 1: college was over, I would go work at the shores.
7:25
Speaker 1: I was I don't know if it's okay to say
7:28
Speaker 1: I was thirteen fourteen managing the shop. I don't know
7:31
Speaker 1: what that's legal or not. Don't quote me. But it
7:34
Speaker 1: gave me a good business experience and and and it's
7:37
Speaker 1: very hard to get good staff. So my parents the
7:41
Speaker 1: trusted me with the business. We had a story in Yonkers,
7:44
Speaker 1: we had a story in po Keepsie, and um, we
7:47
Speaker 1: had a store in East Tremont in the Bronx Um.
7:50
Speaker 1: So that's how I got my feet wet initially at
7:53
Speaker 1: a young age. But even before that, when it was
7:56
Speaker 1: Easter time, I would come up here and work at
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Speaker 1: the bakery to get you know, extra pocket money, and
8:01
Speaker 1: then go to Jamaica for the summer. Awesome, awesome, and
8:04
Speaker 1: so's so the whole experience. So as a person looks
8:06
Speaker 1: at how you start a business, okay, but you just
8:09
Speaker 1: have a natural First of all, when we were meeting yesterday,
8:13
Speaker 1: I just kept talking seeing it. Every while you was talking,
8:15
Speaker 1: you were smile. Oh. Yeah, there's a certain passion about
8:18
Speaker 1: what you do and a lot of people miss that
8:20
Speaker 1: passion when they start businesses, but like they getting engaged
8:23
Speaker 1: in the busiess but this is what you love. Yeah,
8:26
Speaker 1: I mean it's not often that you can work with
8:29
Speaker 1: family and how it not feel like work either. So
8:31
Speaker 1: like yesterday when you and I I can safe they
8:34
Speaker 1: say we're hanging out. I didn't feel like I was working.
8:37
Speaker 1: We're laughing. We have good food. I think you enjoyed
8:40
Speaker 1: the plane apple ginger absolutely absolutely recommended by you. Um.
8:45
Speaker 1: So we also have all natural juices as well. That's understores.
8:48
Speaker 1: But it's very special to be able to do it
8:51
Speaker 1: and not feel like it's a task or feel like
8:54
Speaker 1: a chore or murder. Of course it's stressful because you
8:58
Speaker 1: know it's a lot on our plate the pun intended, right, Um.
9:01
Speaker 1: But you're driven every day because the family and the legacy,
9:06
Speaker 1: and you know you have to push not only your business,
9:08
Speaker 1: but you're pushing the culture. And when you're passionate, we're
9:11
Speaker 1: passionate about in Jamaica. Okay, So when I walked into
9:13
Speaker 1: the store, you know, you know Bob Marley playing, you know,
9:17
Speaker 1: I the food every it's a very bright store. It
9:20
Speaker 1: was a very very um authentic experience that I got,
9:24
Speaker 1: as well as the quality of the food. Just everything
9:26
Speaker 1: was very clean, very very very professional. And now I
9:30
Speaker 1: was talking about, well, how do you choose your locations
9:33
Speaker 1: like that was I thought was an idea. Locate just
9:35
Speaker 1: between Sam's and wal Mart. You just immediately traffic and
9:39
Speaker 1: visual traffic right there, do y'all? Is that a strategic
9:42
Speaker 1: move on your part to when you place your stores?
9:45
Speaker 1: We often find ourselves in their places where you have
9:47
Speaker 1: to go. UM and my cousin Omar, which is the
9:51
Speaker 1: director of franchise development, and my operations team they scolped.
9:57
Speaker 1: We have invested heavy amounts of money in data to
10:00
Speaker 1: make sure that when we go there's no half stepping,
10:03
Speaker 1: that's the right move. We have strong footing and when
10:06
Speaker 1: we go in there, we don't really miss often. But
10:10
Speaker 1: there's a lot of research into it. UM. As I said,
10:12
Speaker 1: we have a hundred and twenty one stores now UM
10:15
Speaker 1: since nineteen eight and nine, so we know where we're
10:18
Speaker 1: going and when you're ready to open yours, I'm sure
10:21
Speaker 1: you'll be in the right spot. But we're gonna talk
10:23
Speaker 1: about franchising but the next break. But also I just
10:26
Speaker 1: want to I just want to make sure. I do
10:27
Speaker 1: want to introduce people to your brand. Initially in this
10:30
Speaker 1: break about the bigness of it and people like me
10:32
Speaker 1: that go to grocery stores, you know, and the fact
10:36
Speaker 1: that I enjoyed so much I didn't even know. That's
10:38
Speaker 1: not to say uh, ignorance on my part that I
10:42
Speaker 1: wasn't aware. And I've lived in these cities. So so
10:45
Speaker 1: now I'm excited because I can not only get my
10:48
Speaker 1: not saying they weren't fresh in the store, but I
10:49
Speaker 1: go there and get it for real fresh right at
10:52
Speaker 1: the at there at the restaurant locations. And also get there,
10:55
Speaker 1: you know, give me some additional ox tails, give me
10:58
Speaker 1: some dessert carake up in there, joint some fried chicken.
11:01
Speaker 1: We go, I don't get anybody home. You're gonna that
11:04
Speaker 1: I told you on this show. I'm gonna break down
11:05
Speaker 1: that menu because because I because my experience, like I
11:08
Speaker 1: told you, been did Jamaica many times my early comedic,
11:12
Speaker 1: common stand up comedy career. I should go to Jamaica
11:14
Speaker 1: all the time because I used to perform on cruise ships.
11:16
Speaker 1: I used to go to Jamaica by twenty times a year,
11:19
Speaker 1: so I was very familiar. I'm very familiar with the food,
11:22
Speaker 1: and and and so and I and I over in
11:24
Speaker 1: the States I've been, I've been annoyed because I couldn't
11:27
Speaker 1: find festivals, which is one of my favorites. A lot
11:30
Speaker 1: of a lot of making restaurants or serge and making food.
11:33
Speaker 1: Don't do uh jerk pork, which is one of my favorites.
11:37
Speaker 1: The food. That's what you're selling. You said, food and
11:40
Speaker 1: customer service and on a curban experience to break that
11:45
Speaker 1: down to us because we were this all this break
11:47
Speaker 1: is all about the food, the experience, and also the
11:52
Speaker 1: expansion and more importantly, the community involvement, which I found
11:55
Speaker 1: out yesterday is way important to the brand of a
11:59
Speaker 1: Golden CRUs Let's start with the food. Food. Um So,
12:03
Speaker 1: we trust the crust, is what we're saying. Trust the crust.
12:06
Speaker 1: That's a that's the slogan. If anybody asks you, just
12:08
Speaker 1: trust the crust. Because we've been doing it for thirty years.
12:11
Speaker 1: Thirty year. There's no accident. We have our formulas, we
12:14
Speaker 1: have more ingredients, we have our seasonings. Uh So, every
12:18
Speaker 1: Golden Crust store that you go to, you will get
12:21
Speaker 1: the same beef party, you will get the same chicken party.
12:24
Speaker 1: Some people don't know. We have nine different varieties. You
12:27
Speaker 1: have some other restaurants to shrimp. Yesterday I did. I've
12:29
Speaker 1: never eaten a shrimp patty. It was like I was.
12:33
Speaker 1: I was like a kid in a candy store. We
12:36
Speaker 1: have shrimp. We have very drab spinning. We have cheesey beef.
12:39
Speaker 1: We got jerk chicken, we got regular chicken. We have
12:41
Speaker 1: a spicy beef. We have a mild beef for those
12:44
Speaker 1: who are you know, a little bit less adventurous spicy.
12:47
Speaker 1: I recommend the spicy. We just do it, Just do it. UM.
12:51
Speaker 1: As Jamaicans, we can tell you that Scotch bonnet pepper
12:54
Speaker 1: is the best pepper. UM and that's what we're using
12:56
Speaker 1: all patties from Jamaica. UM, the ingredi and to the time,
13:00
Speaker 1: all the seasons we get from home. So it's not
13:03
Speaker 1: a knockoff business. This is as authentic as it could
13:07
Speaker 1: be and we keep it that way because we are
13:10
Speaker 1: carrying the flag for the food of brand Jamaica in America.
13:14
Speaker 1: We're the largest Caribbean franchise and UM, we we're hold
13:18
Speaker 1: ourselves and we pride ourselves on delivering a convenient curbean experience.
13:22
Speaker 1: Because if it's not convenient. Nobody wants it absolutely, So,
13:25
Speaker 1: like I said, some of the things that people maybe
13:28
Speaker 1: the police explain everybody. But what exactly is a festival.
13:31
Speaker 1: That's what I'm so excited about, so excited about. They
13:34
Speaker 1: have dumb places which I which I took home with
13:36
Speaker 1: me yesterday, and then they have festivals which which I've
13:39
Speaker 1: been like trying to find they get cocoperd. Of course
13:42
Speaker 1: you go for the Caribbean experience, but the festival is
13:44
Speaker 1: the true experience. And for us, I'm concerned. Right, festival
13:47
Speaker 1: is like uh, a fried dumpling on steroid. Right, Um,
13:54
Speaker 1: it's a little bit more sweet. Um, the cook is
13:57
Speaker 1: a little bit different, the bite is a little bit
14:00
Speaker 1: friend and it's narrow. So in general it's a sweet
14:03
Speaker 1: version of a fried dumplings for those who haven't had it. Um,
14:08
Speaker 1: And it goes well with a jerk pork as you
14:09
Speaker 1: can tell big for breakfast. So for those people who
14:13
Speaker 1: want breakfast, we are open early with so Jamaica and breakfast,
14:16
Speaker 1: I can saltfish color loo um. And then if you
14:20
Speaker 1: don't want those things, you can get like a super
14:22
Speaker 1: APOLTI fried chicken fried chickens. So I really I really
14:29
Speaker 1: want to thank you for taking the time to come in.
14:31
Speaker 1: You know, our relationships real, so it is not the
14:34
Speaker 1: first time, and I've been educated. I am a fan
14:38
Speaker 1: of the food and that I'm telling you something. Microwaving
14:41
Speaker 1: that Patty Man, don't heat it up, just throwing it
14:43
Speaker 1: in microwave. It's still fresh. The bread doesn't. The crust
14:47
Speaker 1: does not get tough. I love me some golden crusts.
14:52
Speaker 1: The spicy. Get the spicy though, the spicy beet, Patty,
14:54
Speaker 1: my man. Thank you again, Stephen clot Appreciate your man.
14:57
Speaker 1: Keep living. I will be coming to tell Denise I'm
14:59
Speaker 1: coming out there. The day to get those festivals is coming.
15:06
Speaker 1: Appreciate you guys. Thank you my friend. Money Making Conversation,
15:09
Speaker 1: come on back. We'll be right back. More from Rashan
15:14
Speaker 1: McDonald and Money Making Conversations don't touch that down. As
15:18
Speaker 1: host of Money Making Conversations, Rashan McDonald is uniquely positioned
15:22
Speaker 1: to provide a step by step, easy to understand blueprint
15:25
Speaker 1: that drives listeners to realize their dreams and aspirations. Until
15:29
Speaker 1: you do the business plan, or incorporate or actually create
15:32
Speaker 1: that product or start selling products, the universe doesn't have
15:36
Speaker 1: to deal with money Making Conversations is an innovative platform
15:39
Speaker 1: that delivers financial literacy to help everyone with their brand success.
15:43
Speaker 1: Good to have a money making conversation with somebody that
15:45
Speaker 1: makes money. Let me tell you about the host of
15:49
Speaker 1: money Making Conversations, Rashaan McDonald. He's a social media influencer.
15:54
Speaker 1: Of his seven hundred thousand plus social media followers are female.
15:57
Speaker 1: He's a two time Emmy Award winner, three times n
16:00
Speaker 1: double a c P Image Award winner, sitcom writer, stand
16:03
Speaker 1: Up comic, former IBM executive, and has a degree in mathematics.
16:07
Speaker 1: More importantly, Rashan McDonald will use his business and celebrity
16:11
Speaker 1: relationships to empower small businesses with information to succeed. Wow,
16:17
Speaker 1: they keep coming in, They keep rolling into. We get
16:20
Speaker 1: live studio against on the regular basis. Now I got
16:23
Speaker 1: a fantastic one sitting right next to me. Um this
16:26
Speaker 1: r Sean McDonald. I'm the host of Money Making Conversations.
16:28
Speaker 1: My next guest is a took a leap of faith,
16:31
Speaker 1: took embellished it took a leap of faith and they
16:34
Speaker 1: paid off. She's the CEO of FM Talent Source LLC,
16:38
Speaker 1: a strategic business solutions enterprise just fourteen years ago. She
16:43
Speaker 1: co founded FM Talent with Mr Franklin Uh in two
16:47
Speaker 1: thousand four. Cool Uh. The company started as a staffing
16:50
Speaker 1: firm and today is a fifteen million dollar enterprise. Please
16:54
Speaker 1: work with the money making conversations. Um Don Hendrix, thank
16:58
Speaker 1: you for having me a great done, m d C area.
17:03
Speaker 1: Tell us about the location that you're then we go
17:05
Speaker 1: just expound from there. Okay, So we are in the
17:08
Speaker 1: downtown Silver Spring area. We're headquartered and located there, but
17:12
Speaker 1: our services span across the United States states twelve states,
17:16
Speaker 1: almost employees. Now, now what exactly is FM Talent, what
17:22
Speaker 1: exactly is that? So from talent source is a professional
17:25
Speaker 1: services firm that provides services in two very distinct service
17:30
Speaker 1: line Okay, So we provide management consulting services essentially. That's UM.
17:35
Speaker 1: If a client has a solution that they need, whether
17:39
Speaker 1: that be uh they're implementing a financial services financial e
17:44
Speaker 1: r P system or they need audit readiness services, so
17:47
Speaker 1: our team will come in and provide into in solutions
17:49
Speaker 1: and services in that regard for them. We manage those
17:52
Speaker 1: services ourselves. The other business line that we provide services
17:56
Speaker 1: in is really on the staffing and recruiting side, and
17:59
Speaker 1: so this could be more staff augmentation, or this could
18:01
Speaker 1: be recruitment if they need resources to build out their teams. Okay,
18:07
Speaker 1: so so how does one Okay, because your bio you
18:11
Speaker 1: a single moment at the time, um, enjoying what you
18:15
Speaker 1: were doing, but not fulfilled. That's key. That's why I
18:18
Speaker 1: created this show to let people know that just because
18:20
Speaker 1: you're doing something, that means that you have to do it.
18:23
Speaker 1: And then you use the term leap of faith. A
18:26
Speaker 1: lot of people use that term a lot just jump
18:28
Speaker 1: out there, but it had to be something tied to that.
18:32
Speaker 1: What what got you motivated to do the leap of faith?
18:36
Speaker 1: So it was a couple of things. Um, I was
18:38
Speaker 1: in a Fortune five company and providing my day to
18:42
Speaker 1: day services and having issues finding quality vendors to provide
18:48
Speaker 1: similar services you know that I was actually doing for
18:50
Speaker 1: the firm. So I saw that there was a major
18:53
Speaker 1: opportunity to expound this and kind of take it on
18:57
Speaker 1: the road and kind of do this for other organizations. Yeah.
19:00
Speaker 1: Other thing is that in my capacity in dealing with
19:03
Speaker 1: actual candidates, I didn't have the opportunity to really mentor
19:07
Speaker 1: or guide or provide you know, additional help and support,
19:10
Speaker 1: and so oftentimes you'll see people that are very capable, quality,
19:15
Speaker 1: qualified people, but just need a little polishing, a little support,
19:19
Speaker 1: a little guidance. And so I was like, you know,
19:22
Speaker 1: if I did this on my own, I want to
19:25
Speaker 1: be able to guide and mentor people and help them
19:27
Speaker 1: and empower them in their careers. And if other organizations
19:31
Speaker 1: are having the type same types of problems that this
19:34
Speaker 1: company is having, then this is happening really widespread. So
19:38
Speaker 1: that was kind of the thing that was the catalyst. Catalyst,
19:42
Speaker 1: you saw, you saw me, and then your job was
19:45
Speaker 1: to figure out And so you sat down with Mr Franklin. Okay,
19:49
Speaker 1: how did that? It was that something a person you
19:51
Speaker 1: knew before? How did that? How did that come about?
19:53
Speaker 1: We're just talking about the evolution of FM town. So
19:56
Speaker 1: we both worked in the same company, doing the same
20:00
Speaker 1: type of things. We had a very huge portfolio of
20:03
Speaker 1: clients within our organizations. So we would just go out
20:06
Speaker 1: to lunch and talk about the challenges and issues that
20:10
Speaker 1: we saw and you know, kind of the brain storming
20:14
Speaker 1: and kind of the light bulbs going off, like, you
20:16
Speaker 1: know what, we really could do that, right, I can
20:19
Speaker 1: do this in a really profound way, so that that's
20:21
Speaker 1: what happened. That happened in a big way because of
20:24
Speaker 1: the fact that So I just wanted to slow this
20:28
Speaker 1: download because I heard a lot of planning, because I
20:31
Speaker 1: want to make sure people when they hear the word
20:32
Speaker 1: leap of faith, that wasn't just you just going out
20:35
Speaker 1: there just so the prayer and you rolled out there.
20:38
Speaker 1: You know, the business plan was in place, if you
20:40
Speaker 1: can kind of like get in a little detail about that,
20:41
Speaker 1: because a lot because a lot of people. My job
20:44
Speaker 1: is to motivate people. My job is to give them
20:46
Speaker 1: their option to be successful in life. And I do
20:48
Speaker 1: hear that term a lot a leap of faith, but
20:51
Speaker 1: it's so much more than that, And I don't want
20:53
Speaker 1: to I don't want to gloss over that. You know,
20:55
Speaker 1: in two thousand and four you took a leap of
20:57
Speaker 1: faith and then fourteen years later, fifteen million and all enterprise.
21:00
Speaker 1: It doesn't work right now, it does not. So just
21:02
Speaker 1: a little bit more detail on that leap. What happened
21:04
Speaker 1: to make that leap happen? Absolutely, so we did exactly
21:08
Speaker 1: what you describe. We created a business plan and a
21:11
Speaker 1: business model to figure out how we would actually provide
21:14
Speaker 1: the services and solutions. Um. The thing for me at
21:18
Speaker 1: that particular time is that I was a single mom
21:21
Speaker 1: making six figures in my job, you know, with a
21:25
Speaker 1: kid in private school, and so I had to figure out, Okay,
21:32
Speaker 1: can I really do this? Looking at my bank account?
21:35
Speaker 1: Does this really make sense? So it evolved over time.
21:39
Speaker 1: It took about a year and a half to determine
21:42
Speaker 1: that this was something that I was able to do.
21:45
Speaker 1: And in that time frame, I was working with an
21:48
Speaker 1: executive coach, and so her role really was to help
21:52
Speaker 1: me kind of think through things that would give me
21:57
Speaker 1: a full on, holistic approach to how we could actually
22:00
Speaker 1: we make this work in a practical way. So did
22:02
Speaker 1: I have the savings ready? Did I actually have a
22:05
Speaker 1: solid business plan? What were my contingencies? Who was the client? How?
22:10
Speaker 1: You know, so the full gamut around how we were
22:12
Speaker 1: going to provide this service and actually be sustainable. So
22:16
Speaker 1: not this you know thing that We're going to do
22:18
Speaker 1: a year and then next year I'm going back into
22:20
Speaker 1: corporate right. The b plan was not to go back.
22:22
Speaker 1: It was a plan only. That's it. That's it. So yeah,
22:25
Speaker 1: so after about a year and a half, you know,
22:28
Speaker 1: I felt like I had done all of my due
22:30
Speaker 1: diligence I had, you know, saved up I and I
22:33
Speaker 1: was ready. So and I have to be honest. We
22:36
Speaker 1: were kind of working it on the side. You always
22:39
Speaker 1: tell people you can give them out a job while
22:40
Speaker 1: you're working. That's right, Okay, that's right. So we were
22:42
Speaker 1: working it on the side. We were getting some clients
22:45
Speaker 1: in place, and you know, kind of testing out our
22:48
Speaker 1: service and expanding it and well done. I want you
22:51
Speaker 1: to be honest, because there's nothing negative about you know.
22:54
Speaker 1: I would tell you that's what I call the secret
22:56
Speaker 1: of success, because when you're saying, you know, you had
22:59
Speaker 1: a plane, but you had a good job. And so
23:01
Speaker 1: that's why I would tell people, there's twenty four hours
23:03
Speaker 1: in a day, learned to use each hour, and a
23:06
Speaker 1: lot of people don't understand that. And that's what you're saying.
23:08
Speaker 1: You're saying, ra Sean, I did my regular job. I
23:10
Speaker 1: still was a single mom. I still have to be
23:12
Speaker 1: responsible at home. But also while we were doing this,
23:16
Speaker 1: I carved out more time for my for my dream,
23:19
Speaker 1: for my passion. Now what was the fear. There was
23:22
Speaker 1: a fear in this change. Like you talked about the salary,
23:26
Speaker 1: you talked about will you be able to meet the
23:28
Speaker 1: needs you we're not going to come back, you know,
23:30
Speaker 1: it wasn't gonna be a one on one year wonder
23:33
Speaker 1: or let me go see, but I always got a
23:35
Speaker 1: good resumee I can go back. So you were all in,
23:37
Speaker 1: that's right. Where was Mr Franklin that your partner at
23:41
Speaker 1: this point? Yeah, So, I mean we were both facing
23:43
Speaker 1: the same challenge, the same fear. You know, he had
23:47
Speaker 1: a baby that you know, he just had a new newborn,
23:51
Speaker 1: and so you know, both of us and that that
23:53
Speaker 1: fear was all right. You know, we've got families, we've
23:56
Speaker 1: got people. His wife, you know, was a stay at
24:02
Speaker 1: home mom, and you know, of course me, I'm the
24:05
Speaker 1: only right that's right. So we had to figure out
24:11
Speaker 1: we had to make sure that what we were doing
24:14
Speaker 1: was gonna work AND's gonna last. So that was the
24:16
Speaker 1: real leap of faith. And so that's why the due
24:18
Speaker 1: diligence and the planning and all of that ahead of
24:21
Speaker 1: time it's so critical and making sure that you've got
24:24
Speaker 1: your client base established. And we were very fortunate, I
24:29
Speaker 1: mean because once we decided to leave, the company that
24:32
Speaker 1: we had come from was going through a major crisis.
24:35
Speaker 1: And they needed a good number of resources um to
24:39
Speaker 1: help them through that crisis, and because our reputation was
24:43
Speaker 1: so solid, they brought us back on as consultant, and
24:47
Speaker 1: so we were able to bring on a team of
24:49
Speaker 1: consultants from from our company. So your first big break
24:54
Speaker 1: was the company you left. That's right, that was the
24:57
Speaker 1: big break. And so we were able to put about
25:00
Speaker 1: people on that project. And that's right, that's right. And
25:05
Speaker 1: so the thing about that is, you know, our relationship
25:08
Speaker 1: with that firm allow us to take that and market
25:13
Speaker 1: that to other companies. And so just the name recognition
25:15
Speaker 1: of where we had come from and what we were
25:17
Speaker 1: doing there gave people confidence that we could actually provide
25:21
Speaker 1: services and solutions to them. So then we got more big,
25:24
Speaker 1: big name companies that we were able to provide these
25:28
Speaker 1: same services to. It was a great run, a great run,
25:33
Speaker 1: and then we had the Great recession two. So how
25:38
Speaker 1: did you come up? How did you because that's the
25:41
Speaker 1: part that you know, we all plan for the celebration.
25:44
Speaker 1: How do you get past the low That's that's the
25:47
Speaker 1: valley part, so you can you can see everything with
25:49
Speaker 1: the top of the mountain, that valid part. You're looking up.
25:52
Speaker 1: You can't see anything that's right? How about that? Because
25:54
Speaker 1: you know that hit everybody maybe a weary of the
25:58
Speaker 1: stock market that period. I be with my account, my
26:01
Speaker 1: stopped broken other day. It's just that with that little
26:04
Speaker 1: period right there, I didn't trust anybody. I stopped investing,
26:07
Speaker 1: and so people stopped investing in jobs. So you have
26:10
Speaker 1: a staffing company, that's your goal. How do you get
26:13
Speaker 1: past that period? Well, that's right. So um, all of
26:16
Speaker 1: my clients on the corporate side, they were not receptive.
26:21
Speaker 1: They were like, okay, we're getting re roll all these
26:23
Speaker 1: people off and so um, I think for us, we
26:28
Speaker 1: were really fortunate that you know, in the high times,
26:31
Speaker 1: we were saving our money. See, I gotta stop you
26:34
Speaker 1: you use uh fortunately you, but you were thinking you
26:38
Speaker 1: know you you you thought of here. You are a planner,
26:40
Speaker 1: and that's why I keep I don't want you to
26:42
Speaker 1: undermine uh act like what you're doing is a leap
26:46
Speaker 1: of faith of luck. You know, no, no, no, you
26:49
Speaker 1: knew that when you do a business, you should keep
26:51
Speaker 1: six months of revenue in the account so you can
26:54
Speaker 1: run your business. Absolutely, those are the principles to a
26:57
Speaker 1: successful business. So when you hit these bumps, you know,
26:59
Speaker 1: run around, you know, worrying about how many slices of
27:01
Speaker 1: the bridge you're gonna eat, you know, how much gay
27:03
Speaker 1: can I'm gonna do a half A can't fill up
27:05
Speaker 1: on this one, you know, and then we just kind
27:07
Speaker 1: of like driving no air on and so I just
27:09
Speaker 1: want to say thank you for coming on my show.
27:11
Speaker 1: Thank you for having me. You know, it's amazing that
27:14
Speaker 1: you know that I just wanted your story to be told.
27:16
Speaker 1: I wanted to take time and tell your story. I
27:18
Speaker 1: want to tell your your unique You're a very powerful
27:21
Speaker 1: individual and just keep winning, really really keep winning. Thank you.
27:25
Speaker 1: Tell us everybody how we get in touch with you
27:27
Speaker 1: as we go out. Absolutely so you can find us
27:29
Speaker 1: on social media at FM Talent stores, um our our
27:34
Speaker 1: our website is. Our website is www dot FM talent
27:41
Speaker 1: dot com. And we're on all platforms. We're on Instagram,
27:45
Speaker 1: we're on Twitter, we're on LinkedIn. So we are everywhere.
27:49
Speaker 1: Thank you, right right back with more Money Making Conversations.
27:55
Speaker 1: As host of Money Making Conversations, Rashan McDonald is uniquely
27:58
Speaker 1: positioned to provide a step by step, easy to understand
28:01
Speaker 1: blueprint that drives listeners to realize their dreams and aspirations.
28:05
Speaker 1: Until you do the business plan or incorporate or actually
28:09
Speaker 1: create that product or start selling products, the universe doesn't
28:12
Speaker 1: have to deal with money Making Conversations is an innovative
28:15
Speaker 1: platform that delivers financial literacy to help everyone with their
28:19
Speaker 1: brand success. You're good to have a money making conversation
28:22
Speaker 1: with somebody that make money. Let me tell you about
28:25
Speaker 1: the host of Money Making Conversations, Rashaan McDonald. He's a
28:29
Speaker 1: social media influencer. Of his seven hundred thousand plus social
28:33
Speaker 1: media followers are female. He's a two time Emmy Award winner,
28:36
Speaker 1: three time n double a c P Image Award winner,
28:39
Speaker 1: sitcom writer, stand Up comic, former, IBM executive, and has
28:43
Speaker 1: a degree in mathematics. More importantly, Rashan McDonald will use
28:46
Speaker 1: his business and celebrity relationships to empower small businesses with
28:50
Speaker 1: information to succeed. Hi, just ra Sean McDonald. You're listening
28:53
Speaker 1: to Money Making Conversations. I get celebrities, I get ceo is,
28:57
Speaker 1: I get industry decision makers and entrepreneurs on their show
29:00
Speaker 1: to let you know and let them tell you the
29:02
Speaker 1: secrets of success through motivation, business planning, and also the balance.
29:08
Speaker 1: How you balance your life, How do you get that together?
29:10
Speaker 1: My next guest, UM, I've always talked to her via email,
29:13
Speaker 1: and I had the good fortune of sitting next to
29:15
Speaker 1: her on a panel and and she motivated me. We
29:18
Speaker 1: all talked about how she motivated me to do more.
29:22
Speaker 1: My next we have a new show, She's uh, She's
29:26
Speaker 1: TV one UH. I created and I am an executive producer.
29:29
Speaker 1: Is called Evidence of Innocence and to be premiering on
29:31
Speaker 1: TV one June four. We examine the lives of people
29:35
Speaker 1: who have been wrongfully put in prison for decades and
29:38
Speaker 1: now who are free. It will be hosted by self
29:40
Speaker 1: rights attorney Benjamin crump By. Next guest is the senior
29:44
Speaker 1: vice president of Original Programming and Production at TV one.
29:48
Speaker 1: Please welcome to Money Making Conversations. D' angela, Steve, how
29:54
Speaker 1: you doing, good morning? Uh? You know, I my first
29:58
Speaker 1: impression we're on a panel because well I was invited
30:00
Speaker 1: out there, um with the other show that we were
30:03
Speaker 1: that was airing on our TV one at the time.
30:06
Speaker 1: And when I was sitting next to you, I got
30:08
Speaker 1: to hear your point of view about television and about ratings.
30:12
Speaker 1: How important if you that's the game? You know you
30:16
Speaker 1: can you can you you can put together a show,
30:18
Speaker 1: you can get a cash, you can get all the
30:20
Speaker 1: stars like our show we have you know, attorney Benjamin Crump.
30:23
Speaker 1: If he doesn't deliver the numbers, there's only one recourse.
30:27
Speaker 1: And when I was listening to tell everybody about that
30:30
Speaker 1: whole process is why why you know, a lot of
30:33
Speaker 1: people can like a show, but if nobody's watching the show,
30:35
Speaker 1: it doesn't matter. Right, Um, that's absolutely right. So in
30:40
Speaker 1: the cable television revenue model earned, I think it's all
30:46
Speaker 1: about money. Right In the revenue model, we earn our
30:50
Speaker 1: revenue in two different distinct streams right now, and one
30:54
Speaker 1: is our affiliate agreements with the cable companies, and that's
30:56
Speaker 1: how much the cable companies pay us per subscriber. That's
31:00
Speaker 1: one revenue stream which is decreasing every day because people
31:04
Speaker 1: are um cord cutting. Um that means they're cutting off
31:08
Speaker 1: their cable, their cord shaving, which means they're cutting down
31:11
Speaker 1: their cable packages or their cord nevers who people who
31:15
Speaker 1: have never had cable, like my son, will probably never
31:18
Speaker 1: have cable television because of right, So, because of that
31:23
Speaker 1: dynamic and the way media consumption has has changed, UM,
31:29
Speaker 1: that revenue stream is increasingly getting smaller, and the other
31:34
Speaker 1: revenue stream UM is through advertising advertisers. Advertisers pay based
31:41
Speaker 1: upon the impressions that a program is predicted to give them,
31:47
Speaker 1: so they'll come in, you know, typically at the arm
31:49
Speaker 1: set and say, Okay, I'm gonna pay X number of
31:51
Speaker 1: dollars and I'm expecting these number of impressions by the
31:55
Speaker 1: people that watch your programs. And then if you if
31:57
Speaker 1: they don't watch it, they don't come and they don't deliver,
32:00
Speaker 1: then we have to return that money. UM. So the
32:04
Speaker 1: issue is is, yeah, you're in the hole. It becomes
32:07
Speaker 1: a death. So the issue is that if people do
32:11
Speaker 1: not subscribe to cable in the in the cable television
32:15
Speaker 1: business model, they don't subscribe to cable if they no
32:19
Speaker 1: longer get the packages that a TV one is on,
32:22
Speaker 1: and if they don't watch once the programs that they
32:26
Speaker 1: like are on, and they need to watch them within
32:28
Speaker 1: the first three days. So you can watch them and
32:31
Speaker 1: you can um DVR, but you need to watch them
32:34
Speaker 1: within the first three days because you we do get
32:36
Speaker 1: credit for the DVR, but only in the first three days.
32:39
Speaker 1: So if you don't watch your favorite programs, then we
32:43
Speaker 1: don't make the revenue that we need to in turn
32:46
Speaker 1: invest in more programming. So that's important for people to
32:48
Speaker 1: know that DVR, if they DVR, if they need to
32:51
Speaker 1: watch that within the three day window, not next week,
32:55
Speaker 1: not next month, they need to watch it within three days.
32:58
Speaker 1: That's the network are able to sell up to seven
33:02
Speaker 1: days that you can watch it in the first seven
33:04
Speaker 1: days for the most part is the first three days,
33:07
Speaker 1: because that's important because I know a lot of fans
33:10
Speaker 1: of TV one probably feel that Okay, I got you,
33:13
Speaker 1: I'm just gonna DVR and it never ever it never
33:16
Speaker 1: ever watched, never watch it, never give doesn't count, and
33:20
Speaker 1: that's important. That's why I wanted to bring up on
33:22
Speaker 1: the show, just to break down the little things there.
33:24
Speaker 1: You know, it's African Americans trying to support in Liferican
33:27
Speaker 1: American brand or people who just want to support the
33:29
Speaker 1: brand in general and could be general market viewers. It's
33:32
Speaker 1: important that they understand that there's a plan to success
33:36
Speaker 1: and it all comes down to money. And it also
33:38
Speaker 1: comes down to the fact that you operating on this
33:40
Speaker 1: multi level platform now now and so explain to people
33:46
Speaker 1: what that exactly is. Because you kind of mentioned a
33:47
Speaker 1: little bit you know you're talking about video on demand.
33:49
Speaker 1: You was kind of mentioned it with DVRs. That's all
33:52
Speaker 1: accumulations to the rating process, now, doesn't it. Well, it
33:57
Speaker 1: depends on the sophistication of the cable network and the
34:02
Speaker 1: evolution of the technology that the cable network has. But
34:06
Speaker 1: most parts you need to dv R and watch it
34:09
Speaker 1: during the DVR window. There are some networks Richard, I
34:15
Speaker 1: got you that, brother, But if you go dv R
34:17
Speaker 1: three days, Okay, you got three days? Get that clear
34:19
Speaker 1: of that, right? Yes? Now, But if you some networks
34:23
Speaker 1: are have created deals with Netflix and Amazon and Blue
34:28
Speaker 1: and you can watch those. That's gravy. But the for
34:32
Speaker 1: the and and it's and it's typically not UM for
34:35
Speaker 1: a smaller network. And if the show isn't hugely successful
34:39
Speaker 1: on the network, that's that's a small amount of revenue
34:42
Speaker 1: that comes later. The key of the is the first
34:44
Speaker 1: three days, right, Okay? Cool? So I bring a show
34:47
Speaker 1: like um Evidence of Innocence to TV one that pitch you, UM,
34:51
Speaker 1: you guys like it? Why do you pick up a
34:52
Speaker 1: show or consider producing the show like Evidence of Innocence?
34:56
Speaker 1: It's you have shows of that similar format on your
35:00
Speaker 1: at work. What what excited you guys about evidence of innocence. Well,
35:06
Speaker 1: you know, so the way I've I program is more
35:09
Speaker 1: from a holistic standpoint. And so we have a true
35:15
Speaker 1: crime injustice block of programming on Monday night, and it's
35:18
Speaker 1: always the more successful shows are the women in peril
35:24
Speaker 1: relationships that thelaceous you know, shows where you know, it's
35:29
Speaker 1: almost like watching a movie and you're and you're getting
35:31
Speaker 1: into the inner working that the person that either did
35:34
Speaker 1: the crime. But it's always relationships focused, and that's fatal
35:37
Speaker 1: attraction and for my man. So the reason why we
35:40
Speaker 1: were interested in evidence of innocence is because that's kind
35:45
Speaker 1: of balanced out that women uh imperil dynamics. Um. And
35:51
Speaker 1: I think I said this on the panel where we
35:53
Speaker 1: spoke together, is I also like to put medicine in
35:56
Speaker 1: the food. So the food I look at the food
35:59
Speaker 1: as you know, like like to form my man's and
36:02
Speaker 1: fable attractions. That's pizza with pepperonio, you know, just and
36:06
Speaker 1: grease both and off of it. Right, I can. I'm
36:10
Speaker 1: able to because the audience is there, I'm able to,
36:14
Speaker 1: uh to add something um, a little more substantive, which
36:18
Speaker 1: is the evidence of innocence and and quite frankly. You know,
36:21
Speaker 1: we've been pitched shows about UM up men and women
36:26
Speaker 1: re entering UM society UM from prison who are wrongfully convicted. UM.
36:33
Speaker 1: I actually executive produced a show you may not know
36:35
Speaker 1: this back in a years ago on bt UM called Vindicated.
36:42
Speaker 1: So this remember that. So it's not so it's something
36:45
Speaker 1: that's always interested me personally. But I think the reason
36:49
Speaker 1: why evidence of innocence takes a difference spin in the
36:52
Speaker 1: turn is the attachment of Benjamin Crump's voice, And I
36:59
Speaker 1: think that that makes it UM. It gave it a
37:02
Speaker 1: gravitostrophy will, and it also gave it UM some credibility
37:09
Speaker 1: because what I found. And when you're hearing these stories
37:13
Speaker 1: about vindications and and UM exonerations and stuff like that,
37:17
Speaker 1: they can get redundant, they can get monotonous because you know,
37:23
Speaker 1: most people are vindicated based upon DNA evidence, and so
37:28
Speaker 1: that means the cadis was probably a black man was
37:32
Speaker 1: accused a rest and a white woman, and it's just
37:35
Speaker 1: it is so overwhelming. It happened, and it's happened so
37:38
Speaker 1: many times, and the stories get redundant, and then you
37:42
Speaker 1: get the guy coming out of prison and it's like
37:43
Speaker 1: oh my gosh, this is a new cell phone. It
37:46
Speaker 1: becomes it becomes redundant, and it's it's actually quite sad.
37:51
Speaker 1: And so but what I loved about Evidence of Innocence
37:55
Speaker 1: is that we have a woman, right, we we follow
37:58
Speaker 1: a woman. We all old men. It's not just DNA.
38:02
Speaker 1: It's not great kids, it's not only UH be a
38:08
Speaker 1: misidentification by by the witness or the victims. It really
38:13
Speaker 1: shows a total picture of what can go wrong. And
38:18
Speaker 1: for the audience to be at the seed but for
38:20
Speaker 1: the greatest of God, there got lawyer Steve. Now, when
38:26
Speaker 1: I was on the panel, you know, I'm just think
38:28
Speaker 1: I'm sitting next to just a original program and in
38:31
Speaker 1: production senior VP, and I look at your bio and
38:35
Speaker 1: now but also look at when I did the Pan
38:37
Speaker 1: African UH Film Festival. It's a great festival in Los Angeles.
38:41
Speaker 1: I noticed you said you well from the had a
38:44
Speaker 1: law background. That transition, why did you Why did you
38:47
Speaker 1: make that transition? Because I think it works well with
38:50
Speaker 1: what you're doing now, please help people at because because
38:53
Speaker 1: I was onether go on the show talk about people
38:55
Speaker 1: are afraid to make that leap, afraid to make that change,
38:58
Speaker 1: because because of the uncertainty. But you went from a
39:00
Speaker 1: very successful platform to pretty much a platform that does
39:04
Speaker 1: create a lot of uncertainty entertainment, right right. That's I
39:09
Speaker 1: never thought about it that way, But yes, I did.
39:11
Speaker 1: UM go to law school UM back in the late
39:15
Speaker 1: nineteen hundreds and I practiced law for a while at UM.
39:23
Speaker 1: One of the largest law firms in Pittsburgh at the
39:26
Speaker 1: time read Smith Sean McClay, which is an Internet which
39:30
Speaker 1: is an international firm now UM, and I just did
39:35
Speaker 1: not like it. It didn't feed my UM creative soul.
39:41
Speaker 1: So UM, I left UH the practice of law, and
39:45
Speaker 1: I moved to Atlanta and started a UM production company
39:50
Speaker 1: UM that was geared towards producing music videos because the
39:54
Speaker 1: music business was popping in Atlanta at that time and
39:57
Speaker 1: they didn't have the services that's a serially to support
40:01
Speaker 1: the growth of the music industry. UM. So I partnered
40:05
Speaker 1: with some other people and we started a film company.
40:08
Speaker 1: That's how I ended up in entertainment in this business. Now,
40:12
Speaker 1: a show this did you guys launched this season was Uncensored,
40:16
Speaker 1: which was like which was very current but also from
40:20
Speaker 1: the from the talents point of view, because unsung tells
40:24
Speaker 1: it from from a from from our editorial point of view,
40:28
Speaker 1: even though if the actors or if the talent is
40:30
Speaker 1: a lot, they can't participate. But you really on Uncensored,
40:33
Speaker 1: why that how is that developed? And why is it
40:37
Speaker 1: so successful on TV one? But you know what I think,
40:40
Speaker 1: timing is everything. Timing is everything. We've always wanted to
40:46
Speaker 1: do a companion piece two Unsung that was the first
40:51
Speaker 1: person autobiographical account of a person's life, UM. And the
40:56
Speaker 1: timing just worked this year, Like we've been talking about
40:58
Speaker 1: it for a number of years. UM. It coincided with UM.
41:02
Speaker 1: We have a new general manager that started in June
41:05
Speaker 1: and she was she was committed to it UM. She
41:08
Speaker 1: came up with the name on Sinsor. She was like,
41:10
Speaker 1: we need to do something in UM to have a
41:14
Speaker 1: companion and a younger hipper a different slightly different format
41:19
Speaker 1: with the with the first person account of their lives UM.
41:22
Speaker 1: And so it was like, yes, we love it. A
41:25
Speaker 1: matter of fact, we love it so much. We've been
41:28
Speaker 1: trying to get this on If it worked. It just
41:32
Speaker 1: absolutely worked. So do some fantastic topical relevant talent. You know,
41:41
Speaker 1: that's the beauty of Charlemagne and they leaks you know
41:45
Speaker 1: we're a long snoop dog. Tiffany Hattish I had a
41:49
Speaker 1: anthon on the show. She looked like a star. The
41:52
Speaker 1: production quality, the playback that you're a lot it's it's like,
41:56
Speaker 1: it's like what I try to do on my show,
41:57
Speaker 1: money making conversation because a lot of people come on
41:59
Speaker 1: this with a lot of energy because they used to
42:01
Speaker 1: just getting on and getting off, and I tell them, right,
42:04
Speaker 1: let me tell your story. Yeah, and that's what's happened
42:06
Speaker 1: with so you're allowing people to tell their stories. And
42:09
Speaker 1: I'm sure it's the same thing that happens Unsung wanted airs.
42:13
Speaker 1: There's a nice little bounce people start calling. You know.
42:19
Speaker 1: We had a we had a difficult time casting all
42:22
Speaker 1: you need you need one person to say, okay, I'll
42:25
Speaker 1: do it and I'll trust you. And that first person
42:27
Speaker 1: was Rick Ross. Believe it or not, so Rick. We
42:30
Speaker 1: shot Rick Ross and we were able to use um,
42:34
Speaker 1: Rick ross is snippets of his interview to say, see,
42:37
Speaker 1: this is what we're trying to do. And the show,
42:39
Speaker 1: the production value was so great and his stories were
42:43
Speaker 1: so uh. I mean, he's a he's an entertainer, he's
42:46
Speaker 1: a he's a communicator. You know like rappers are communicating, sister,
42:55
Speaker 1: I want to do it. That's congratulations, congratulations. That's how
42:58
Speaker 1: it happens, right, and that's how that So I gotta
43:00
Speaker 1: get to failure attraction and for my man to staples.
43:03
Speaker 1: That's what I'm going on that Monday. That's what. But
43:06
Speaker 1: those shows, they they resonate with your audience. Tell us
43:10
Speaker 1: about it and tell us that because you told me
43:12
Speaker 1: on that panel with Sean, it's all about the numbers.
43:14
Speaker 1: If you don't deliver the numbers, guess what. I like you, Rashan.
43:18
Speaker 1: But that's what motivated me team when she gave me that, Rashan,
43:21
Speaker 1: it's all about the number. I'll tell you somebody she's
43:24
Speaker 1: a lawyer for real, because she looked at me when
43:26
Speaker 1: it's all about the numbers, Rashan, I went really ainybody
43:30
Speaker 1: liking me about the numbers. I went home, I said,
43:32
Speaker 1: we gotta do some work here, we gotta, we gotta,
43:34
Speaker 1: we have to put some promos together. And she tell
43:37
Speaker 1: you it was like it was like a storm. When
43:39
Speaker 1: I came back. Can I get on the phone talk
43:41
Speaker 1: to you about how we're gonna promote this thing. I
43:43
Speaker 1: got some ideas I want to do some extra stuff whatever.
43:45
Speaker 1: Don't worry about the budget. Bring it over to Rashan
43:48
Speaker 1: my staff, I hamlet because you let me know, it's
43:51
Speaker 1: about the numbers, and that's what failure attraction for my man.
43:54
Speaker 1: Deliver it on Monday, tell us about it right. So
43:58
Speaker 1: so our Monday night, UM Crime Block is one of
44:02
Speaker 1: our most successful nights, UM and throughout the entire week.
44:06
Speaker 1: And the good thing about fatal And for my man
44:09
Speaker 1: is that they also repeat. Well. So you know, this
44:12
Speaker 1: is a business of encores, you know, UM, but there's
44:15
Speaker 1: so much competition out there that it's really hard is
44:19
Speaker 1: becoming increasingly difficult to sustain an encore audience because as
44:23
Speaker 1: soon as someone watches it and they it comes on
44:26
Speaker 1: again and it's like, oh, I've already seen that, they
44:28
Speaker 1: can they can find something new because of the you know,
44:32
Speaker 1: so much content out there these days. But but I
44:35
Speaker 1: think the most important thing with UM Evidence of Innocence,
44:39
Speaker 1: it's just got to come out with the bang and
44:40
Speaker 1: then get the social media going, because we pay attention
44:44
Speaker 1: to all of that, because attention to the ratings, We
44:50
Speaker 1: pay attention to what people are talking about on social media,
44:53
Speaker 1: We pay attention to all of those things when we're
44:56
Speaker 1: reevaluating whether we should um whether we should keep the show,
45:01
Speaker 1: do you? And fourth, it is when evidence of indences,
45:03
Speaker 1: Miss d thank you for coming on the show, Thank
45:06
Speaker 1: you for being such a powerful representative of TV one,
45:09
Speaker 1: and just about the brand. You know, I support your
45:12
Speaker 1: guys outside of evidence of indancence, keep winning, and thank
45:15
Speaker 1: you for getting on this call today. Okay, we'll be
45:21
Speaker 1: right back with more from Marsan McDonald and Money Making Conversations.
45:25
Speaker 1: But don't touch that down. As host of Money Making Conversations,
45:28
Speaker 1: Rashan McDonald is uniquely positioned to provide a step by step,
45:32
Speaker 1: easy to understand blueprint that drives listeners to realize their
45:35
Speaker 1: dreams and aspirations. Until you do the business plan or
45:39
Speaker 1: incorporate or actually create that product or start selling products,
45:43
Speaker 1: the universe doesn't have to deal with Money Making Conversations
45:46
Speaker 1: is an innovative platform that delivers financial literacy to help
45:50
Speaker 1: everyone with their brand success. Good to have a money
45:52
Speaker 1: making conversation with somebody that makes money. Hi, just rus
46:02
Speaker 1: Sean McDonald. You're listening to Money Making Conversations. As you
46:05
Speaker 1: can tell, this is a show for you. Few millennial
46:08
Speaker 1: about there hanging out. I want to be an entrepreneur.
46:10
Speaker 1: This is a show for you. If you're entertainment and
46:12
Speaker 1: you want to figure out how to break into the business.
46:14
Speaker 1: Talk to a guy who's been there, done that, work
46:16
Speaker 1: with some of the biggest stars that are working in
46:19
Speaker 1: the game today. Check out my rest made Google me
46:21
Speaker 1: Rushean McDonald. Right now, my next guest is a farmer
46:25
Speaker 1: Atlanta Falcons running back and guess what we're talking in
46:27
Speaker 1: the Lianta, Georgia. He's from Michigan State, one of my
46:30
Speaker 1: favorite schools up there in Michigan. I know it's cold.
46:33
Speaker 1: He is now the owner of Ducket Brothers Distributing and
46:36
Speaker 1: The Printing King. I'm a printing king. See see, if
46:39
Speaker 1: you're gonna name a company, put a big name on
46:41
Speaker 1: the Printing King. You're like printing somebody printing one or
46:46
Speaker 1: one print, he said, we are the Printing King. Please
46:49
Speaker 1: welcome to money making Conversations. Y'all might know him as
46:52
Speaker 1: Todd Jeffrey Duckett. I call him by his playing name,
46:56
Speaker 1: t J. Duckett. How are you doing that, J many
47:03
Speaker 1: t J. It's really interesting because of the fact that
47:06
Speaker 1: you know Todd Jeffrey, that you know you. You go,
47:09
Speaker 1: you're born with that name. You go through middle school,
47:11
Speaker 1: you go through high school, you get to college, and
47:13
Speaker 1: all of a sudden you become that brand. And I
47:15
Speaker 1: would saying you have to, but you know that brand
47:18
Speaker 1: can also limit opportunities. So tell us about when you
47:22
Speaker 1: know it was all great? I think you know, work done,
47:25
Speaker 1: Michael vick'a all over here, just trampling people and Falcon
47:29
Speaker 1: Stadium doing your thing. You know, d v D, d
47:32
Speaker 1: v D the big bruiser two in the fifty pound
47:36
Speaker 1: buzzing through the line. You need one, you'r a touchdown.
47:39
Speaker 1: Give it to Duckete. Give it to Duckette, Give it
47:41
Speaker 1: to t J. You know what I'm saying. You go, Okay,
47:44
Speaker 1: that doesn't work in the real world. T J don't
47:47
Speaker 1: have that same transition. How did you? How did you change?
47:52
Speaker 1: How did you? How did you make that switch? And
47:53
Speaker 1: we go tell you tell a part of your journey now, yeah,
47:57
Speaker 1: well let's uh, I mean the and he got start
48:00
Speaker 1: in the beginning. Man, So as a kid, as a
48:03
Speaker 1: kid having the dream to even just I mean a kid,
48:07
Speaker 1: what you want to do when you girl club? Everybody
48:09
Speaker 1: raised their hand and half of them want to sing, oh,
48:12
Speaker 1: they half want to play a sport. So I was
48:14
Speaker 1: on the one to play a sports side. And then
48:17
Speaker 1: to to have that that dream, and then to see
48:21
Speaker 1: my brother, my old my middle brother Tico to eleven
48:24
Speaker 1: years older than me. He actually um went to end
48:28
Speaker 1: up getting a scholarship at Michigan State, became the second
48:31
Speaker 1: all time leading Russia at the school history and kind
48:34
Speaker 1: of paved the way. So to see that dream even
48:37
Speaker 1: closer to home and the potential of it being more realistic,
48:40
Speaker 1: I became I created that identity. I mean, as an
48:43
Speaker 1: eight nine year old, I'm t J Duck at this
48:46
Speaker 1: football start, I'm you know, I'm just pretending this. I'm
48:49
Speaker 1: visualizing this as a kid, and throughout the years you
48:53
Speaker 1: had checkpoints. You couldn't be an eight year old NFL player,
48:57
Speaker 1: but you could be the best kid at the park,
48:59
Speaker 1: and that you get older, you could be the best
49:01
Speaker 1: kid in high school. And then you know, you keep
49:03
Speaker 1: going rising up the ladder, but you always have that identity,
49:06
Speaker 1: and that identity is what keeps you there. And so
49:09
Speaker 1: t J being the identity, and then as an eight
49:12
Speaker 1: year old kid, now you get your name calls in
49:14
Speaker 1: the first round of the NFL Draft, you walk into
49:17
Speaker 1: the locker room, you see your name on the NFL
49:20
Speaker 1: jersey you got once in a lifetime. Athletes is like
49:24
Speaker 1: Michael Vick and work done as your teammates. I mean,
49:27
Speaker 1: these this you're at a different level. You've ascended through
49:30
Speaker 1: all the clutter from the beginning and the trials and tribulations.
49:36
Speaker 1: You figured out how to how to take success and
49:39
Speaker 1: manage it and still still be hungry to excel. And
49:42
Speaker 1: you're here and in that space you you're you're playing
49:47
Speaker 1: your idols, your visiting dream stadiums that you've only saw
49:51
Speaker 1: video games, and you know what I'm saying, you're using
49:55
Speaker 1: yourself on the video game. You go to the store
49:57
Speaker 1: and people want you in the bo job. You know,
50:01
Speaker 1: you go anywhere and people just love that presence who
50:05
Speaker 1: you are, what you're about. And and they've they've they've
50:08
Speaker 1: grown with you. They saw you as a college kid
50:11
Speaker 1: or a high school kid, and they've seen you make mistakes,
50:14
Speaker 1: and they've seen you win championships. And then you get
50:17
Speaker 1: to that pentacle, at that pentacle the top, and I mean,
50:21
Speaker 1: it's it's a job just like anything else. It's a job.
50:26
Speaker 1: You gotta come to work every day. And the difference
50:31
Speaker 1: is in this job. This job is more passion driven.
50:35
Speaker 1: You gotta love getting hit, you gotta love putting in
50:38
Speaker 1: the time, you gotta love everything about it. And if
50:42
Speaker 1: you love that, then you'll have success. You can't just
50:45
Speaker 1: show up to your job hated pushing buttons. You'll get hurt.
50:48
Speaker 1: You you'll let your teammates. Now, I mean that that's
50:51
Speaker 1: not gonna work. So at the end of my my
50:54
Speaker 1: football career, after playing for a few teams, being traded,
50:58
Speaker 1: getting into the policy except the business, and and it
51:02
Speaker 1: it just took the love away. That passion was gone.
51:05
Speaker 1: And and and that being when that passion left, this
51:08
Speaker 1: identity that I created as an eight year old, that
51:11
Speaker 1: that just developed into this athlete, I mean, that's not
51:15
Speaker 1: the same. There's another guy wearing forty five in Atlanta now.
51:20
Speaker 1: So that's where it's just you get you get into
51:24
Speaker 1: that that that I'm this, I'm that. You go into
51:27
Speaker 1: the world and and then it's well, what are you?
51:29
Speaker 1: What are you about? What are your rules? What are
51:31
Speaker 1: your laws? What you believe in your heart? And at
51:35
Speaker 1: the end of my career, man, I was questioning all
51:37
Speaker 1: of that. I had no idea and I was just
51:39
Speaker 1: going through what normally either made me feel good or
51:43
Speaker 1: just going through a non thinking process of self identification,
51:49
Speaker 1: and nothing that didn't identify with the world outside of me.
51:52
Speaker 1: Now the n world and out of world. There was
51:54
Speaker 1: a conflict. So I had to had to do something.
51:56
Speaker 1: Man had to figure out what the next step is
51:58
Speaker 1: gonna be. You know. So with that being said, what
52:01
Speaker 1: that is said? The next step? First of all, you
52:04
Speaker 1: know he was the eighteenth pick in the draft. I
52:06
Speaker 1: tell him, want him to gloss over like he was
52:08
Speaker 1: at the bottom of the first round, eighteenth pick. When
52:11
Speaker 1: you anyway, you go top twenty, top ten is where
52:14
Speaker 1: you you you you really want to go top fifteen,
52:17
Speaker 1: top twenty, you number eighteen pick. Now you went from Michigan,
52:21
Speaker 1: Northern Michigan up there. Then you come down to a
52:24
Speaker 1: city that's a predominantly strong African American based city, which
52:28
Speaker 1: is Atlanta. Which is Atlanta. And then but you guys
52:31
Speaker 1: changed the African American presence at football games and and
52:36
Speaker 1: why was that? You know, the African American community just
52:39
Speaker 1: graphic there. You had that done. You have worked down
52:41
Speaker 1: which is stronger community. I just brilliantly talented stud Lee
52:45
Speaker 1: eighteenth pick in the draft, bruiser coming down, and then
52:49
Speaker 1: you had the fleet of foot, the fastest quarterback in
52:52
Speaker 1: the history of the NFL, and Michael Vick, why you
52:56
Speaker 1: guys were like a like a like a like rock stars.
52:59
Speaker 1: That's it. I mean I think that that's exactly what
53:02
Speaker 1: what it was. And um, you know, like you said,
53:05
Speaker 1: being from from up north in Michigan and coming down
53:09
Speaker 1: to live in Atlanta, there was a culture that I
53:11
Speaker 1: even learned a lot about. Yeah, you know, it's just
53:16
Speaker 1: it was something that I just I didn't have a
53:19
Speaker 1: chance to really experience now once was until I started
53:23
Speaker 1: living there. And and the energy, the music, the flow,
53:28
Speaker 1: it's so it's so real and it just touches your soul.
53:31
Speaker 1: And I think our game, our team emulated the same thing.
53:35
Speaker 1: Whether it was the fast, quick, it was the bruising,
53:40
Speaker 1: it was the excitement, it was the music, it was
53:42
Speaker 1: the DJs on the sideline. I mean, it was everything.
53:46
Speaker 1: And and for for me that was I mean playing
53:51
Speaker 1: in Atlanta that first year, the first couple of years there,
53:54
Speaker 1: that was the dream as an eight year old kid.
53:57
Speaker 1: I mean that we were winning game was I mean,
54:00
Speaker 1: it was amazing. And then as I started to get traded.
54:04
Speaker 1: Different cities and different teams have different cultures and different
54:07
Speaker 1: makeups and and and that's where I mean. Some of
54:11
Speaker 1: the teams you can see how there were success, and
54:13
Speaker 1: others you can see how there wasn't success. And but
54:17
Speaker 1: being in Atlanta, that was it was a special time,
54:19
Speaker 1: man on a special place, in a special time. And
54:22
Speaker 1: the group of guys, the team it was, it was awesome.
54:24
Speaker 1: The city was awesome, but it still is awesome. He
54:27
Speaker 1: still got major love and the Birds are playing great too. Now. Man,
54:34
Speaker 1: they hurt you. I know they hurt you a couple
54:39
Speaker 1: of years ago, like they heard everybody, man, but they
54:42
Speaker 1: got there. You got there. The other thing, you know,
54:45
Speaker 1: the other things like you you mentioned, you know, being
54:47
Speaker 1: the eight team pick overall. After after I got done
54:50
Speaker 1: playing there, I went through this depression where I was
54:53
Speaker 1: questioning even the success I had playing football. And then
54:57
Speaker 1: you think, like you sit back, like you were eight
55:00
Speaker 1: teams overall in the whole world, every kid, every person
55:04
Speaker 1: in a ten or so age range. You know what
55:07
Speaker 1: I'm saying. You were eighteen, Like that's that's pretty phenomenal.
55:12
Speaker 1: And and then from there you made a team that
55:15
Speaker 1: the thirty thirty two teams in the league that everybody
55:19
Speaker 1: wants to play on, and you were able to do
55:21
Speaker 1: that for seven years. I mean, those were feats that
55:24
Speaker 1: were phenomenal without getting caught up in I didn't make
55:27
Speaker 1: a Super Bowl, Um didn't do this where you actually
55:30
Speaker 1: had the chance to do what you did and he
55:31
Speaker 1: loved for a long time. So that's something that that
55:35
Speaker 1: got clouded to during the process. So that was that
55:37
Speaker 1: was that's the part where you're trying to find your
55:39
Speaker 1: identity when you left and what I do and what
55:43
Speaker 1: you what you do, what you did and what you
55:45
Speaker 1: do now? Okay, do you have value or why would
55:47
Speaker 1: anybody want to recognize you for anything other than carrying
55:50
Speaker 1: a football? So I know and the biders saying that
55:54
Speaker 1: you wanted to build your brand under Todd and not
55:58
Speaker 1: t J Why yes, sir so Um? During this during
56:02
Speaker 1: when when football season, when football ended, I M doing
56:06
Speaker 1: a lot of questions in life and going through in
56:09
Speaker 1: and out of dark spaces, highs lows, and I found
56:14
Speaker 1: myself in a very very low place that didn't resonate
56:17
Speaker 1: with with who I was raised to be in and
56:20
Speaker 1: what it was about. And in that moment, that's when
56:23
Speaker 1: I really jumped into religion. Well you know think the
56:26
Speaker 1: great thing about it. That's why you're absolutely right. That's
56:28
Speaker 1: why I created this show, Money Making Conversations so people
56:31
Speaker 1: can hear these stories and also hear the background and
56:33
Speaker 1: the secrets to success. And you wouldn't to tell people. Look,
56:36
Speaker 1: I went to a place that I wasn't happy, but
56:38
Speaker 1: it motivated me to change physically, mentally and spiritually. And
56:43
Speaker 1: these changes make me who I am today. Not so
56:45
Speaker 1: much that I can't forget my past, but also the
56:48
Speaker 1: past it was just a foundation. And there are people
56:52
Speaker 1: called mentors. Your biggest mentor just happened to be your
56:55
Speaker 1: oldest brother, as a final relationship that you can believe in,
57:00
Speaker 1: ladies and gentlemen, final relationship that you can depend on
57:03
Speaker 1: because you cannot be successful by yourself. Mr Duckett, I
57:06
Speaker 1: want to thank you for coming on my show. I
57:09
Speaker 1: hope we're friends, man, brother, If we friends, DJ come
57:13
Speaker 1: off that last see Michigan State, Calamazoo, The Big Brother
57:18
Speaker 1: and Man. You keep winning brother and know you got
57:20
Speaker 1: a friend of Rashan McDonald Much love. M Listening makes
1:08:54
Speaker 1: us smarter, more connected people. It makes us better partners,
1:08:57
Speaker 1: parents and leaders and there's no better place to start
1:09:00
Speaker 1: listening than Audible. Audible is where so many inspiring voices
1:09:04
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