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SPS 088: Using Personalized Marketing & Hand-To-Hand Combat (Instead Of "Broad Marketing") To Sell More Books & Get 100's Of Reviews with Brad Lomenick
Brad Lomenick, the former president of Catalyst, one of the largest leadership conferences, joins me in this episode to share powerful book marketing strategies that work even without a big platform. Discover how personalization trumps broad marketing when it comes to successfully marketing your book.During our conversation, we delve into various topics, including leveraging podcast interviews and speaking gigs to sell more books. Brad also shares valuable insights he gained from industry leaders like John Maxwell and Andy Stanley during his time at Catalyst. Additionally, we discuss the…
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