Latest / A Phil Svitek Podcast - A Series From Your 360 Creative Coach
If You're Broadcasting the World Cup... Show The F'ing World Cup
Fox Sports has faced criticism during the World Cup for cutting away from matches and missing live action during hydration breaks. But to me, this isn't just a Fox problem—it's a symptom of a much larger issue across media, entertainment, and the creator economy.More and more, content feels like it's becoming secondary to the business model built around it. Whether it's sports broadcasts prioritizing ad inventory, streaming services chasing volume over quality, or Hollywood relying on endless remakes and sequels, the underlying question remains the same: Have we forgotten that the content…
The skinny
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